Cornelia Daheim . Z punkt GmbH . The Foresight Company ...future issues. We are experts in Corporate...
Transcript of Cornelia Daheim . Z punkt GmbH . The Foresight Company ...future issues. We are experts in Corporate...
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Six Key Trends Shaping Future Society
Cornelia Daheim . Z_punkt GmbH . The Foresight Company
OECD: TIP Workshop on Future Orientations for STI Policy | 14th Dec. 2009, Paris
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Agenda
• Intro
• 6 Megatrends for STI Policy
• Conclusions
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Z_PUNKT THE FORESIGHT COMPANY
FUTURIZE YOUR BUSINESS.
Z_punkt is a consulting firm focusing on strategic
future issues.
We are experts in Corporate Foresight, i.e. in translating
trend and future research into the real world of strategic
management.
We have been supporting leading corporations and
institutions with Foresight Research and Foresight
Consulting Services since 1997.
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Z_PUNKT THE FORESIGHT COMPANY
FUTURIZE YOUR BUSINESS.
Foresight ConsultingCounsel for Decision-Makers and Strategists.
Foresight ResearchKnowledge for Businesses.
Public ForesightResearch for Public Authorities.
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CONTENT: 20 MEGATRENDS – SIX KEYTRENDS
SOCIETY
• Urbanisation & Demographic Change
• Women on the Rise
• Cultural Diversity
• New Patterns of Mobility
BUSINESS
• Knowledge-Based Economy
• Change of the world of Work
• Business-Ecosystems
TECHNOLOGY
• Digital Lifestyle
• Convergence of Technologies
• Learning from Nature
• Ubiquitous Intelligence
GLOBALISED WORLD
• Globalisation 2.0
• Urbanisation
• New Political World Order
• Increasing Security Threats
ENVIRONMENT
• Energy and Resource Reversal
• Climate Change and other
Environmental Impacts
CONSUMERS
• Next Level of Individualisation
• New Consumption Patterns
• Thriving Health Sector
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MEGATREND: CLIMATE CHANGE & ENERGY AND RESOURCE
REVERSAL
• Rising CO2 Emissions and Temperatures
• Environmental Problems in Emerging and
Developing Countries a Risk Factor
• More Investment in Clean Technology
• Increasing Responsibilities for Companies
• Strategic Resources Become Scarce
• Use of Alternative Energy Sources and Renewable
Fuels
• Energy Efficiency Revolution Continues
• Growing Importance of Decentralised Energy
Production
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MEGATREND: DEMOGRAPHIC CHANGE & URBANISATION
• Increase and Ageing of World Population
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Source: UN 2006b
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MEGATREND: URBANISATION & DEMOGRAPHIC CHANGE
• Urbanisation Mainly in Emerging Markets and
Developing Countries
• Strong Growth of Metropolises and Megacities
• Development of Adapted Infrastructure Solutions
• Growth and Ageing of the World Population
• Shrinking Society in the West and High Birth Rates
in Developing Countries
• Increasing Migration
• Impact of Demographic Imbalances
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0,7
1,0
1,2
1,6
1,6
1,7
1,9
1,9
2,1
2,2
2,8
3,0
1,8
1,9
1,9
2,3
2,5
2,7
2,8
3,1
3,4
3,7
4,1
4,2
0 1 2 3 4 5
OECD Pacific
OECD Europe
OECD North America
Eastern Europe
Total
Other Asia
Africa
Middle East
India
Former Soviet Union
Latin America
China
Personal Transport Freight Transport
MEGATREND: NEW PATTERNS OF MOBILITY
• Increased Global Mobility
• Increasing Barriers to Mobility
• Construction of Traffic Infrastructures
• New Vehicle Concepts and Drive Technologies
• Globally Increasing Mobility
• Passenger Transportation and Freight Traffic
• In 2020 China displaces the USA as Country of the most Car Owners
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MEGATREND: GLOBALISATION 2.0
Globalisation - a Continuous Process
From Global Trade to Cultural Globalisation
Globalisation of Trade and Finance
Today t+5 t+10 t+20t-5t-10
Globalisation of Politics
Globalisation of Firms and Work
Globalisation of Socio-Culture
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MEGATREND: GLOBALISATION 2.0
• Shift to Asia
• Creation of a Global Middle Class
• Global Strategies with Local or Regional
Adaptations
• Innovation Blowback
• New Partner Structures
• Increasing Importance of Supra-National
Institutions
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MEGATREND: TECHNOLOGY CONVERGENCE
• NBIC Convergence
• Information and Nanotechnology as Central
Convergence Driver
• Impetus into many Fields of Application
• Questions of “Limits to Innovation” Posed Specifically
by Bioengineering “Design of the Human”
BANG-DESIGN - Disruptive Technologies & Applications through Convergence
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MEGATREND: KNOWLEDGE-BASED ECONOMY AND
BUSINESS-ECOSYSTEMS
Change of Paradigm towards Open InnovationThe End of „Not invented here“-Syndroms?
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MEGATREND: KNOWLEDGE-BASED ECONOMY & BUSINESS
ECOSYSTEMS
• Education and Training as a Fundament
• Innovation as a Central Factor for Competition
• The Rise of the Creative Class
• Open Business/Innovation Systems & Networks and
Business Mash-Ups
• More Diverse Work Structures, Patchwork Work
Biographies
• New Value Added Networks
• Platform-Based Economy
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6 MEGATRENDS: CONCLUSIONS
• Climate Change
/Energy and
Resource Reversal
• Demographic Change
& Urbanisation
• New Patterns of
Mobility
• Globalisation 2.0
• Technology
Convergence
• Knowledge-Based
Economy &
Business-
Ecosystems15
Megatrends
•New Markets Energy /
Environment; Infrastructure &
Mobility; Health
•New Forms of Innovation
•Sustainability Drive
•Change of Means of
Communication, Work, Value
Creation, Modified Lifestyles,
More Multi-Cultural
Environments
Megatrends Challenges for STI Policy
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ADDENDUM: MEGATRENDS
Cornelia Daheim: 6 Key Trends Shaping Future Society
Z_punkt GmbH . The Foresight Company | 14th Dec. 2009
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MEGATREND: HEALTH THRIVES
• Rising Health Costs and Increasing Personal
Responsibility
• From Keeping Well to Health Style
• Novel Food on the March
• Resulting Converging Markets
15, 50
14, 60
13,7 5
12, 96
12, 37
10
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12
13
14
15
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200 6 2007 200 8 200 9 20 10
Billi
on
US
$
World Market for Nutraceuticals 2006-2010
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MEGATREND: CULTURAL DIVERSITY
• Plural Ways of Life
• Globally Competing Value Systems
• Creation of Hybrid Cultures
• Changing Multiple Gender Roles
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MEGATREND: BIOMIMICRY OR LEARNING FROM NATURE
• Biology Becomes the Leading Science
• Renaissance of Bionics
• Sustainability as the Lead Paradigm
• Cradle-to-Cradle-Economy as a Vision and
Innovation Driver
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MEGATREND: UBIQUITOUS INTELLIGENCE
• Progressive IT Revolution
• Investment in Ambient Intelligence and Cloud
Computing
• Neuroscience, Artificial Intelligence and Robotics
• Towards the Transparent Society
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MEGATREND: CHANGES IN THE WORK WORLD
• Tertiarisation of (Post)-Industrial Economies
• Making Work more Dynamic and Flexible
• From Permanent Full-Time to Flexible and Self-
Organised Work
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MEGATREND: WOMEN ON THE RISE
• Greater Integration of Women in Professional Life
• Participation as Market Stakeholders
• Increasing Importance of Work-Life Balance
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MEGATREND: NEW POLITICAL WORLD ORDER
• Balancing of Powers
• China and India Become World Powers
• A New Dawn in Africa
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MEGATREND: GROWING THREATS TO INTERNATIONAL SECURITY
• World Risk Society
• Privatisation of Security
• Terrorism and Asymmetrical Conflicts
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MEGATREND: NEW CONSUMPTION PATTERNS
• Increased Prosperity in the Third World
• Catching-Up on Luxury in China, India and Russia
• Sustainable Consumption Grows in the West
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MEGATREND: INDIVIDUALISATION REACHES A NEW STAGE
• Individualism as a Global Phenomenon
• Different Biographical Trends & Changing
Relationship Networks
• From Mass Market to Micro Markets
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• Web 2.0: New Media Conquer Everyday Life
• Digital Lifestyle and Virtual Business Worlds
• Virtual Business
• Augmented Reality
MEGATREND: DIGITAL LIFESTYLE
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