Corey at Cambridge Montessori School
-
Upload
corey-mcpherson-nash -
Category
Marketing
-
view
241 -
download
2
Transcript of Corey at Cambridge Montessori School
![Page 1: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/1.jpg)
![Page 2: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/2.jpg)
CAMBRIDGE
MONTESSORI
SCHOOL
PANEL DISCUSSION
NOVEMBER 13, 2015
![Page 3: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/3.jpg)
WHAT WE DO
We help organizations attract and engage their
audiences by creating clear, distinctive and
meaningful brand messages and experiences.
![Page 4: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/4.jpg)
WHO WE ARE
We help organizations attract and engage their
audiences through creating clear, distinctive and
meaningful brand messages and experiences.
And we promise a lot
of fun along the way.
![Page 5: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/5.jpg)
COREY SERVICES OVERVIEW
Responsive & Mobile Websites
CMS & Apps
User Experience Design
Social Media Strategy
Product Demos
Motion Design & Video
Brand Identity Programs & Logos
Corporate Graphic manuals & Style Guides
Collateral Systems
Ad & Direct Response Campaigns
Environmental Graphics
Product Packaging
Data Visualization & Infographics
Positioning
Messaging
Naming & Nomenclature Systems
Tag Line Development
Brand Manifestos & Training Programs
BRANDING
PHYSICAL
DIGITAL
![Page 6: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/6.jpg)
COREY VERTICAL MARKETS
Undergraduate
Graduate
Professional Schools
K–12
Technology
EDUCATION HEALTH CARE B2B NONPROFIT
Hospitals
Community Health
Biotech
Pharmaceutical
Publishing
Technology
Financial Services
Professional Services
Technology
Publishing
Foundations
NGOs
Cultural Organizations
Associations
![Page 7: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/7.jpg)
EXPERIENCE WITH INDEPENDENT SCHOOLS
Association of Independent Schools in New England
(AISNE)
Belmont Hill School
Boston University Academy
Buckingham Browne & Nichols School
Concord Academy
Cushing Academy
Derby Academy
Exploration Summer Programs (EXPLO)
Lincoln School for Girls
Middlesex School
New Hampton School
Noble & Greenough School
Philips Exeter Academy
Riverbend School
![Page 8: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/8.jpg)
WHAT WE’RE
SEEING
![Page 9: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/9.jpg)
Higher tuition means families are more discerning,
seeking both brand (bragging rights)
and ROI (prep for college).
ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS
![Page 10: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/10.jpg)
Social networking is word-of-mouth on steroids,
enabling the “stealth applicant” to learn
about you without your knowledge.
ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS
![Page 11: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/11.jpg)
There is increasing competition from public schools
and charter schools, particularly in affluent
communities.
ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS
![Page 12: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/12.jpg)
Many parochial schools offer private
education at a much lower cost.
ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS
![Page 13: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/13.jpg)
ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS
Pre-K–8 schools are seeing more competition at grade
7–8 from schools that offer grades 7–12.
![Page 14: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/14.jpg)
• Authenticity is essential.
• Clear brand position (who are you?) and
compelling value proposition (why should I
care?) are more important than ever.
• Only consistent messaging and visual
expression can cut through the noise.
TAKEAWAYS
![Page 15: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/15.jpg)
BUCKINGHAM
BROWNE & NICHOLS
SCHOOL
![Page 16: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/16.jpg)
The Big Idea:
BB&N = CAMBRIDGE
• Intellectually vibrant
• Adventurous
• Eclectic
• Cosmopolitan
BUCKINGHAM BROWNE & NICHOLS SCHOOL
![Page 17: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/17.jpg)
![Page 18: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/18.jpg)
![Page 19: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/19.jpg)
![Page 20: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/20.jpg)
![Page 21: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/21.jpg)
RIVERBEND SCHOOL
![Page 22: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/22.jpg)
The Big Idea:
Riverbend = Montessori in Motion
• An innovative approach to Montessori
education (previous tag line: “An Innovative
Montessori Education”)
• “in motion” aligns with location on the
Charles River
RIVERBEND SCHOOL
![Page 23: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/23.jpg)
RIVERBEND SCHOOL – WEBSITE
![Page 24: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/24.jpg)
RIVERBEND SCHOOL – VIEWBOOK
![Page 25: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/25.jpg)
RIVERBEND SCHOOL – CURRICULUM GUIDE
![Page 26: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/26.jpg)
RIVERBEND SCHOOL – PRINT
![Page 27: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/27.jpg)
TAKEAWAYS
Parents go from “Will this school GET my kid?”
![Page 28: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/28.jpg)
TAKEAWAYS
To “Will this school get my kid into college?”
![Page 29: Corey at Cambridge Montessori School](https://reader031.fdocuments.net/reader031/viewer/2022030402/588335041a28abaf6f8b5c83/html5/thumbnails/29.jpg)