Corelytics Advisor Call - Mar14
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Advisor Call March 14 John Timberlake Sr. Account Manager [email protected] Kris Fuehr Channel Program Manager [email protected]
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Transcript of Corelytics Advisor Call - Mar14
Advisor CallMarch 14
John TimberlakeSr. Account [email protected]
Kris FuehrChannel Program [email protected]
Updates‐ New friction-free Advisor Program‐ “Coach” now “Advisor”‐ New Certification offering - April‐ Small Business Tour ‐ Advisor Spotlight: Loretta Hanson, Optima‐ Free Health Checks to get started! ‐ Industry opportunities‐ Q&A
For Newbies: ‐ What is Corelytics and the Advisor Network? ‐ Q&A
No more fee to join at base level (was $450/yr)
We will bill customers, you refer them
Health Checks are readily available to you
Incentives available at referral milestones
Premier offerings still available
Updated Advisor Package
Advisors are positioned as:
‐ Positioning as consultative‐ Offering health checks‐ Customer cadence‐ Commitment to continuous improvement
Small Business Tour
Selected Advisors badged “Experts”
All Advisors are welcome.
Register at www.thesmallbusinesstour.com
DISCOUNT CODE: IMSpecial20
200 customers/city, 100,000+ online
Innovative discussion & Meet-up format
SBA, Cisco, Intuit, Microsoft, Constant Contact, Concur, T-Mobile, more…
EventTopics
1. MONEY
2. CUSTOMERS
3. GROWTH
4. PEOPLE
Dates
LEG 1
Seattle
Apr 12
Los Angeles May 17
Houston
May 24
Boston
June 14
Raleigh*
June 21
LEG 2
San Francisco
TBA
Dallas
TBA
Atlanta
TBA
New York
TBA
DC
TBA
Philadelphia
TBA
Chicago
TBA
* Still need Advisors
Health Checks
‐ Great way to engage your client‐ Analyze core financial KPIs ‐ Spot troubling financial trends
Process
1. Complete
form
2. User setup
3. Report
- Sent by email in 24 hours
- Links to Guide
- Email instructions- Links QuickBooks
‐ We’ll send to you to deliver to the customer
The Report – page 1
The Report - page 2
Industries
IT Industry
• Joint marketing effort• List of leads
Breaking into new industries
• Advertising• Electrical• Engineering• Professional Services
If you belong to an association (customers), let us help pave the way with you as lead!
Q&ANewbies, please stay
Corelytic
Founded by finance professor, Frank Coker who noticed a few things wrong…
Since 2005, passionate for smallbiz– 1,000 customers, 18 industries , 26 countries – $2B in aggregate accounting tracked
Award-winning financial dashboard
New Tools for a New Climate
Small Business Owners
• Working in their business, not on it
• Expecting more from their accountants
Accountants
• Seasonal, compliance business
• Desire to offer more business advisory services– 60% want trends & benchmarks*– 65% want help applying best
practices*– 52% want consulting best
practices*
*2010, Perquest study
Corelytics Financial Dashboard
NextGen Accountants
• Compares client performance
• Offers diagnostic services• Supports strategic
decisions• Serves clients year-long• Aides in sharing
performance with client’s staff
• Gives clients a clearer view
Income Analysis for Advisors
$100,000+ annual revenue
30 Clients; 1 hour/ month
$300 per month/client
Your Service Package may include:
1. Initial assessment
2. Setup & goal setting
3. Monthly review
Benefits
• Year-long revenue• Save time collecting data
• Easy to set up and use• Share visually your
client’s goals, trends, benchmarks
• Business support • Marketing support • Peer Networking • Continuing education
Getting Started
1. Set up your FREE dashboard
2. Refer customers
3. Start offering Health Checks
Join our LinkedIn Group“Corelytics Advisor Network”
• We’ll be discussing new opportunities• You can connect with each other• Get your Dashboard questions answered
USING THE DASHBOARD WITH CLIENTS
START: Learn Corelytics
• FREE Demo account• Register for training
• Analyze your company– You experience dashboard– Speak to clients with experience– Helps your own company improve
Mail to: [email protected]
3 Things Great Coaches Do
1. Offer assessments
2. Recurring client process
3. Guide the client to their goals
1. Qualify with Assessments
• Interview new clients• Earn trust • Learn about your
client and how they assess themselves
• Provide 1-2 page Analysis Report
Results from Assessment
BEFORE AFTER
2x Revenues
5x Profit
2x Revenue/FTE
2. Have a Recurring Process
1. Analyze client performance
2. Set agenda for client discussion
3. Show the client their picture and discuss – Set Goals on Key Metrics– Watch trends, pace on goals– Identify high growth potential areas– Spot problem areas– Compensation to owners– Analyze line of business performance
• There is always a low performing LOB
Analyze Client PerformanceReview recent performance against goals
Drill down on problem areas and success areas
CombinedEach LOB
3. Show Clients the Picture & Discuss
• Review the report• Share with their staff
MAS 50, 90, 200
Integrates w/Top Accounting Software
“I can see myself saving literally days of labor by running a tool like this …”
“I can purely look at adding value not maintaining their numbers.”
“We can take the data analysis from 2 hours down to a few minutes and spend less time on tactics and more time on consultancy.”
“It’s become an integral part of our business.”
“You say it takes 30 minutes a month. I’m finding that it’s only taking me about 10.”
Advisors Are Saying…
Q&A
