Core and Paths: Designing Findability from the Inside and Out
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Transcript of Core and Paths: Designing Findability from the Inside and Out
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Core and Paths
EuroIA 2007
Are Halland
Designing findability
from the inside and out
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Agenda
Why a new framework?
– Seven Deadly Sins of IA
Introducing Core+Paths
– Core
– Inward Paths
– Outward Paths
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Seven Deadly Sins of IA
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(1) Sin of Abstraction
”When you go too far up, abstraction-wise,
you run out of oxygen.
Sometimes smart thinkers just don’t know
when to stop, and they create these absurd,
all-encompassing, high-level pictures of the
universe that are all good and fine, but
don’t actually mean anything at all.”
- Joel Spolsky
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(2) Sin of Introvercy
© Joshua Porter: Home alone? The role of content aggregators
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(3) Sin of Isolation
http://www.flickr.com/photos/brendio/147026911/
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(4) Sin of Information Overload
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
100 Exabytes
12 Exabytes
All info / year
Unique info / year
All human
documents
produced last
40.000 years
© Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC
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(5) Sin of Navigation Overload
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(5) Sin of Navigation Overload
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(6) Sin of Futility
Missed opportunity
Toget går
http://www.flickr.com/photos/stuckincustoms/169376299/i
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(6) Sin of Futility
Business Value
Calls to Action
Social Value
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(7) Sin of Logophobia
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ABOUTNESS
FINDABILITY
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We need to start with The Core
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How to design for Core+Paths
Offer relevant Outward Paths from the Core(Calls to Action that meet user, business and social needs)
Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available)
Prioritize and design the Core(satisfy user goals through prioritized content and functionality)
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Core, Inward and Outward Paths
Core
Most optimal unit of consumption
Balance business and user goals
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Example: Municipality
Kor gamalt må barnet vera før det kan byrja i barnehage?
Barnet må vere fylt 10 månader før det kan begynne i barnehagen.
Det kan søkjast plass i inntil 3 barnehagar.
Kva er prioriterte grupper?
Kor mykje kostar det?
Finst det barnehagar som er opne på kvelden og om natta?
Kor lang tid tar det før eg får svar på søknaden?
Kan eg klage på utfallet av søknaden?
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Spørsmål & svar
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Barnehagar i Førde
Førde familiebarnehage
Slåttebøen 33
6800 FØRDE
57 83 22 47
Halbrend barnehage
Liavegen 37
6800 FØRDE
57 72 44 36
Slåttebakkane barnehage
Ekornlia 3
6800 FØRDE
57 72 44 45
Kyrkjevegen barnehage
Postboks 6
6800 FØRDE
916 90 359
Prestebakken barnehage
Kyrkjevegen 30d
6800 FØRDE
57 82 04 22
Solvang barnehage
Solvang 17
6800 FØRDE
57 82 30 03
Kommunale barnehagar
Frontpage
Internal search
Google/SEO
Incoming links
Newsletters
Brochures
RSS feeds
Core: Services
Online application
Offline application
Contacts
Forward to friend
Map of kindergardens
Links to kindergardens
, i.e. kindergarden
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Prioritize most important element
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Provide supporting info as needed
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Simplicity and infodesign for tasks
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The Core can also be distributed
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Good web apps have good Cores
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Core Variations
Core Page Multiple CoresCore Flow
Core Template Long Tail CoreDistributed Core
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Designing Inward Paths to the Core
Internal search
Frontpage
RSS feeds
Open APIs
Affiliates
Newsletters
Google/SEO
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Outward Paths: Calls to action
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Calls to Action Captology
Persuasion Tunelling
Rhetorics Kairos Persuasion
Paths Conversion
Statistics ROI Social
Design Tagging
Recommendation Systems Viral
Marketing Social Media
Optimization
Inward Paths Core Outward Paths
Themes and References
Findability Prioritization Value
Epicenter Design
Copy as interface SimplicityGetting Real Adaptive Design
Agile Development Flow
Human Information Interaction
Sensemaking Hub-Spoke
IA2.0 Microformats
Semantic Web APIs Personal
InfoClud
Search Engine
Optimization Ads
Links Search Marketing
Feeds Newsletters Affiliates
Information scent Offline
marketing Site navigationFacets Residue Attraction Tags
Taxonomies Site SearchBest Bets Link-rich frontpages
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How to use it?
Simple, Adaptive Tool for Thinking
Support for Intuition
Jump Start Concept
Zoom in Concept without Lock-in
Set Redesign Priorities
Client Communication
Fighting Frontpage Focus
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Try it!
CoreInward Paths Outward Paths
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And Let’s Build a Beautiful
Information Universe!
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Questions?
Comments?
+47 908 70 026
www.iallenkelhet.no
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Development Processes
http://www.brandonschauer.com/blog/?p=25
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Development Processes
http://www.brandonschauer.com/blog/?p=25
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The Doughnut Problem
?Strategy
Personas
Sitemaps
Wireframes
User journeys
Prototypes
Ontologies
Taxonomies
Use Cases
Process Flows
Scenarios
Usier stories
Affinity Diagrams
Controlled
Vocabularies