Who We Are

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Corbin-Hillman Communications is a public relations and marketing communications firm that has brought fame and fortune to clients for more

than 30 years.

We are a team of proven professionals with the strategic and creative talent to help build your brand and grow your business.

We have offices in New York and Milan to help serve our clients.

And, above all, we are a family business that treats our clients like family.

Founder & Principal

Michelle Corbin Hillman, President & Founder

Michelle began her career as a promotions editor at Town & Country magazine, then heeded the call of the grease paint and jumped to theatre taking a job at City Center of Music and Drama as an assistant producer. She worked with all the major troupes such as ABT, City Ballet, Joffrey, Dance Theatre of Harlem, Alvin Ailey as well as coordinating the cultural exchange programs. In 1977 she decided to take her combined media and entertainment skills to work in the marketplace and founded Corbin & Associates.

Michelle has worked in public relations for over 30 years building memorable branding strategies and enduring media programs. She has worked internationally throughout Europe, Asia and the United States. Some of Corbin’s clients have included Nabisco, Sephora, Finlandia, Bermuda Department of Tourism, Joseph E Seagram, Diageo, Kobrand, Hebrew National, LVMH, Shiseido, Hearst and National Geographic.

Michelle is a graduate of F.I.T. and was an English major at NYU. Michelle Hillman was one of the founding members of the James Beard Foundation and, for a decade, she penned the food column for Hudson Valley Magazine. She also served on the media board of the Heart Association and the Advisory Board of Scholastic magazines’ Home Office Computing.

Ms. Hillman lives in Manhattan with her husband Patrick and they have a home in Hudson Valley. They have one son who is a partner in Corbin-Hillman Communications.

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Principal

Patrick Hillman, Principal & Founder

For more than four decades, Patrick Hillman’s marketing acumen, strategic insights and creative branding talent have brought fame and fortune to scores of brands.

Early in his career, Patrick rose to the senior ranks of two of the hottest creative agencies of that time: Scali, McCabe, Sloves and Levine, Huntley, Schmidt. He then became the director of worldwide strategic planning for HDM, a top ten global agency owned by Young & Rubicam and Dentsu. Later as president of HDM/USA, he built it into one of the leading creative shops in the 1980’s. By the early 1990’s Patrick tired of the bureaucracy and BS of big agency life and went out on his own. Success followed.

The key to Hillman’s success is his unsurpassed ability to consistently bring breakthrough solutions to a broad range of marketing and branding challenges, including: Subaru, Perdue, Maxell, Dannon, Lea & Perrins, Colgate, Dior, Tom’s of Maine, National Geographic, Sephora and many, many more.

Hillman’s work has won virtually every major creative and marketing award in the business, but the thing that matters most to Patrick is that his work helps clients gain competitive advantage, builds their businesses and enhances the long-term equity of their brands. 3

Principal

Sean-Patrick M. Hillman, Executive Vice President, Principal

Sean-Patrick literally grew up in the fields of advertising and public relations with his parents having successful careers in both industries. Hillman began his career in his teens in the mailroom of his mother’s PR agency, Corbin-Hillman Communications, working as a nightclub promoter at night. At university, he focused on journalism, interning at The Charlie Rose Show and CNN. He was then hired, at age 19, as a business journalist producer for CNNfn, CNN’s financial news network, for three years.

Sean-Patrick joined Corbin-Hillman Communications full-time in 1999 and has held several positions, most recently becoming EVP and Principal. His account experience includes BACARDI, Jose Cuervo Tequila, Sephora, Shiseido, European Wax Center, Disney, Barbie, Spice World Tour, B*Witched, fetish by Christina Aguilera, Supermodel Valeria Mazza, National Geographic, Bermuda and several properties on St. Lucia. Sean-Patrick is also a member of the Society of Professional Journalists and Public Relations Society of America.

Sean-Patrick is also a serial entrepreneur. In 2010, ahead of the bacon-craze, he opened Baconery, a bakery that marries bacon with baked goods for a sweet, salty and savory flavor profile. Using his publicity skills, Hillman has earned his award winning bakery features in The New York Times, The Wall Street Journal, Time Out New York, Eater, Travel Channel’s Bacon Paradise 2 and many more! Currently, Hillman is working with several travel industry veterans to launch a new platform for the travel trade; has two television shows in development and is about to open a new high-end mixology lounge concept in New York’s Hell’s Kitchen as well as a new management and marketing company for artists, songwriters and producers.

Sean-Patrick is married to Singer/Songwriter Kylie Edmond and they live in Manhattan with their dogs, Snickers and Rolo. Their love of animals inspired the power couple to start Rock & Rawhide, a charity that helps increase the level of adoptions for dogs and cats in shelters. In just three years they have delivered over $1,000,000 in relief to shelters! As a third-generation New Yorker, Hillman can often be found during the summer taking in America’s Favorite Pastime at Yankee Stadium. 4

Principal

Howard Dolgon, Principal, Sports Marketing

As a founding member of Alan Taylor Communications, Inc., the leading independent sports public relations agency in the country, Howard Dolgon has spent more than 25 years in the public relations/marketing field. A graduate of Brooklyn (N.Y.) College, Mr. Dolgon has created and implemented numerous award-winning programs for a variety of corporations including MasterCard International, General Mills and Diageo. He has handled promotions throughout the United States, Europe, and South America for World Cup Soccer and the Olympic Games. Both he and Mr. Taylor were named by the New York Daily News as two of the top 40 influential sport figures in New York.

Mr. Dolgon is a visiting professor at the prestigious S.I. Newhouse School of Public Communications of Syracuse University and is a member of the Board of Advisors for the school’s sport management program. Mr. Dolgon is a member of the American Hockey League’s Executive Committee and was named winner of the James C. Hendy Award as the American Hockey League's outstanding executive for the 2009-10 season. Mr. Dolgon has also promoted NBA preseason games and world-class boxing events in Syracuse.

Mr. Dolgon is 53 years old and has homes in East Meadow, NY and Boca Raton, FL. He and his wife Joy have five children, Mike, Garrett, Connor, Brittany and Alec and their dog, Rubie.

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Partner

Mark Seifert, Marketing Partner

Mark has over 25 years experience helping clients build strong brands and marketing plans that generate superior results. Mark’s skills are a combination of strategic insight and executional excellence. He uncomplicates the toughest strategic issues. And, his tactical plans are laser-focused.

Mark’s experience includes senior marketing management positions: VP Marketing at PETsMART and Director of Marketing at Kraft. Additionally, his agency account management experience includes: DDB, HDM and McCabe & Company working on brands such as VW, Porsche, Colgate, Kraft and Weight Watchers.

Mark has an MBA from Clark University, Worcester, MA and he served as a First Lieutenant in the National Guard.

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Partner

Carol Karpa, Media Partner

Like any good media person, Carol Karpa is always seeking out new media opportunities. But where she really adds value is when she taps into her strategic insight, creativity and passion for the future of media.

Carol’s goal is to channel 20+ years of media expertise to help make the media world a better place for advertisers and their partners. Carol’s background as a former president of a media buying service, her mission is to deliver strategic media and marketing guidance by using best practices to facilitate effective communication between advertisers and their marketing partners. Ultimately helping advertisers build brand power.

Additionally, she is one of the few media people proficient in both traditional and non-traditional media including direct response advertising and Internet marketing.

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Partner

Bernard A. Plesser, Jr., Research Partner

“Buz” Plesser is the President and founder of Plesser & Clifford, Inc., a 26-year-old market research and marketing strategy firm.

Plesser & Clifford, Inc. (PCI) has engaged in a broad variety of research studies for hundreds of clients nationally, focusing in the Consumer Goods, Foodservice, Health Care and Financial Services Categories. Clients have included companies such as Coca-Cola, Marriott, GMAC, SEI Investments, Hershey Chocolate Company, Campbell Soup, TEVA Pharmaceuticals, Bristol Myers Squibb and Pfizer. The primary research services PCI performs are for advertising development, product development, brand positioning, brand equity and image studies. Buz’s strength is in qualitative research. To date he has moderated over 4,000 focus groups and one-on-one sessions.

Buz is a graduate of Pennsylvania State University, and has completed graduate studies at the Wharton School. He started his career in Sales and Marketing Management at Scott Paper Company. He then moved to Gino’s, Inc., a regional restaurant company in Philadelphia as Vice President of Marketing. In 1980, Marriott bought Gino’s and Buz served as Vice President of Marketing for Marriott’s Restaurant Group. In 1982 he founded Plesser & Clifford, Inc.

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Partner

Doug Drotman, Vice President, Sports Marketing Partner

For more than 25-years Doug Drotman has been at the center of the sports public relations industry. He spent three years at Alan Taylor Communications and 12 years at National Media Group.

Drotman has worked with every professional sports league, many media companies, a wide array of events, blue-chip brands and entrepreneurial ventures telling their stories in a crowded media landscape.

While serving as Vice President, Public Relations at National Media Group –a full-service sports marketing and public relations firm – Doug worked on the public relations campaigns for numerous NBA sponsors including; Schick, IBM, Lucent Technologies, American Express, Jos. A Bank Clothiers and Fleer & SkyBox trading cards. He has also worked on public relations and marketing campaigns for several spirits accounts including; Canadian Club, Malibu Rum and Beefeater Gin.

Doug is a graduate of Guilford College with a B.S. in Sports Management, where he also served as the school’s Sports Information Director. He lives with his wife Michele and their three children in Commack, NY.

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Account Supervisor

Kylie Edmond Hillman, Account Supervisor

Australian born Kylie Edmond Hillman worked in Financial Marketing with StateWest Credit Society for 4 years before moving to the Big Apple from beach-side city, Perth.

She almost immediately started working with Hillman & Partners and is now an Account Supervisor to a varied list of clients in different fields that has spanned beauty, education, non-profit and lifestyle. Kylie enjoys creating relationships with her clients, and believes that success can only be achieved through a team mentality.

When not at the office, Kylie is involved with a non-profit to help shelter animals, Rock & Rawhide, which she co-founded in 2011 with her husband and agency principal, Sean-Patrick. When they aren’t raising awareness of the need for adoptions, they can often be found spending time with their two rescue dogs, Snickers and Rolo.

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Account Supervisor

Kelly Doyle, Account Supervisor

Kelly Doyle began her career as the public relations representative for TrimSpa. Working to publicize the highly effective OTC regimen, Kelly worked closely with celebrities to promote the advertising campaign, the product and the personality behind it, garnering media impressions in the hundreds of millions.

In 2004, Kelly moved to Corbin-Hillman Communications to join the team in working on National Geographic, Hearst Brand Development, The Yuta Powell Salon, resort clients in St. Lucia and the Bermuda Department of Tourism. Through her wide range of Public Relations experience, Kelly has refined her ability to garner top notch media attention as well as build successful events, wide recognition and innovative PR campaigns for her clients.

Kelly Doyle resides in New Jersey with her husband, James, and their two daughters.

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International

INTERNATIONAL

Ciappi-Corbin is a partnership formed by Michelle Corbin Hillman and Roberta Ciappi, principal of Studio-Ciappi Public Relations and Marketing in Milan, Italy. This partnership allows all of our clients to have full access to our expertise and

services throughout North America and Europe.

Roberta Ciappi has had extensive experience in the consumer luxury products and business service fields with clients ranging from Fiat to Valentino to Walt Disney.

Ciappi-Corbin has the capabilities, the contacts and the expertise to make it happen on a global or local basis. We know how to market your product, create your

message and build your brand or company throughout the world or just in your corner of it.

Operating under the same philosophy, our companies have successfully served many mutual clients.

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International

WHAT WE DELIVER

Corbin-Hillman delivers the full power of public relations and marketing to create competitive advantage for our clients.

From strategic planning to program execution and management, we offer a constellation of public relations and marketing communications

disciplines to create programs that are seen, talked about and acted upon.

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What We Do

ExperienceWe Have Significant Category Experience

in Virtually Every Industry

Consumer Package Goods

Business-to-Business Technology Health & Beauty Aids Cosmetics & Fragrance Fashion & Accessories Food & Spirits Media &

Entertainment Automotive

Travel Financial Services Retail Non-Profit Fine & Commercial Art Design Education

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Examples of Current & Former Clients:

Client Examples

What We Do

ExpertiseWe Have Specialists In Every Discipline Of Marketing And

Communications.

Market Research Brand Positioning Communications

Strategy Advertising Public Relations Sales Promotion Media Direct Marketing

New Product Development

Customer Retention Values Marketing Internal

Communications Social Media Experiential Cause-Related & Non-

Profit

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Services We Provide

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Methodology

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The most expensive thing in marketing is getting it right the second time.

Our strategic development process has been tested, refined and proven effective by decades of experience.

At Corbin-Hillman Communications, we get it right the first time, every time.

Our Process is Proven.

CLIENT SUCCESS – CASE STUDIES

We have a long and consistent track record of creating marketing communications programs (advertising, PR etc.) that deliver

exceptional ROI for our clients.

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Food, Wine & Spirits

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Case Studies

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Case Studies

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Objective

To re-invigorate positive imagery and top of mind awareness through increased media

coverage of Bacardi Rums; re-establish Bacardi Superior and Gold as call-brands; launch

new flavors and brand extensions with innovative events and dynamic coverage.

Execution

By deploying a combination of both traditional and non-traditional press and event

tactics, C-HC was able to raise the bar for Bacardi Rums’ press relations and placement

on the national, regional and local levels. The agency created, managed and executed

large-scale national events and platforms for the brand in concert with our sister

agencies. We also worked in conjunction with local field marketing offices to determine

new feature menu placements as well as price changes which were communicated to each

market, localizing coverage for the Rum of the Bat.

Key Examples

The New York Times, The Miami Herald, The Wall Street Journal, Food & Wine

Magazine, Bon Appetit, The Today Show, Good Morning America, The Tonight Show

with Jay Leno, CNN, Fox News Channel, People Magazine, Entertainment Weekly,

Huffington Post, Beverage Media, Just Drinks, Shanken, and many more.

Results

C-HC took this iconic brand from an audited media value of an average of $100K per

month to between $12M and $18M per month in less than 18 months. This resulted in

an increase in case depletions as well as staying ahead of a competitive sub-category (the

Tiki movement) that was moving on-trend. Our efforts resulted in consistent and

record-breaking coverage for a rum.

Bacardi Rums

Case Studies

Case Studies

The Launch of Bacardi Peach Red (LGBT-Focus)

Objective

To launch Bacardi’s latest flavor innovation, Bacardi Peach Red, into the LGBTcommunity in a meaningful and important way. Recapture demographic to increase depletions for Bacardi Flavored Rums Portfolio.

Execution

Corbin-Hillman (C-HC) contracted the performers from “Lucky Chang’s” to dance on a Bacardi-branded float during New York’s West Village Halloween Parade. With an 82% LGBT audience participation rate in the parade and wide-media coverage, C-HC worked with the performers to make their own costumes and decorate the float to ensure excitement from the parade-goers. Corbin-Hillman also worked with the local field marketing unit to create bar promotions along the parade route to host sampling and pouring.

Key Examples

Out Magazine, The Village Voice, AMNew York, Metro New York, The New York Times, New York Post, WABC, WNBC, WCBS, WPIX, and many more.

Results

Bacardi Peach Red beat depletion projections by over 25% in the demo and target market. Due to the positioning and décor of the float, Bacardi Peach Red was the first-ever spirit to be covered across every local broadcast in New York City. C-HC garnered over $3.9MM in media value for this specific New York campaign with over 7MM localized impressions.

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Case Studies

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Objective

Develop a platform targeting the brand’s new primary demographic, Millennials (LDA – 24) while

increasing buzz and appeal for the leader in the rum segment amongst trade and industry influencers;

drive 1M “Likes” for the new Bacardi Facebook page within 10 months.

Execution

Research showed that Millennials were spending too much time on social networks like Facebook and

not enough time living real life bonding experiences with their friends. Corbin-Hillman, along with our

agency partners, developed the Like It Live, Like It Together concept where Millennials, after “Liking”

the brand’s Facebook page, could vote for things they like on the page that would be featured at two

large-scale events in New York and Las Vegas; essentially allowing consumers to curate two events that

featured the things that they like on Facebook. The team secured top talent such as Cee-Lo Green and

Heavy D, Playboy Playmates, NBA All-Stars and more to entertain guests at the events. Both New York

and Las Vegas events commenced with a lot of fanfare, hosting crowds lined up around the block at each

event.

Key Examples

The New York Times, The Miami Herald, Las Vegas Review-Journal, The Today Show, CNN, Fox

News Channel, People Magazine, Page Six (NY Post), Gatecrasher (NY Daily News), Entertainment

Weekly, Huffington Post, Beverage Media, Just Drinks, Shanken, and many more.

Results

In less than two months, Corbin-Hillman exceeded the target of Facebook “Likes” to 5M with the

program delivering over 220M impressions with a media valuation of over $20M.

Bacardi Rums Like it Live, Like it Together!

Case Studies

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Bacardi Rums Like it Live, Like it Together!Press Stunt NYC

C-HC held a press stunt for Like It Live in NYC, showcasing some of the Likes being featured at the 2 events in NY & LV

Case Studies

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Bacardi Rums Like it Live, Like it Together!New York & Las Vegas Events

Case Studies

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Bacardi Rums Like it Live, Like it Together!Video Recap

Case Studies

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Objective

To leverage the brand’s sponsorship of Ultimate Fighting Championship (UFC) while

driving case depletions through innovative and CSR-oriented programming.

Execution

C-HC developed the Tequila CAZADORES Authentic Spirit Award which was given to

the UFC Fighter who best exemplified one or more of the core values behind the brand;

social responsibility, dedication to their art form and good sportsmanship. To amplify

the award, C-HC negotiated with UFC to showcase each recipient on the primary PPV

broadcast to tens of millions of viewers across the globe. Each award winner received

both a plaque and a $1,000 check made out to their favorite charity in their honor. At

the end of each UFC season, the brand awarded one fighter $10,000 to the charity of

their choice as a culmination award to drive further awareness of the program.

Key Examples

Sports Illustrated, UFC Magazine, The New York Times, USA Today, ESPN, The Today

Show, Beverage Media, Shanken, Cigar Aficionado, etc.

Results

C-HC delivered over 100M impressions per award (total of 20 awards across the two

year program). As each fighter who won the award was a celebrity, C-HC was able to

regularly secure gossip column and weekly magazine placements as well as inclusion in

Sports periodicals. The brand increased case depletions in its core markets for both

years the program ran as well as increased the number of on-premise and off-premise

accounts carrying Tequila CAZADORES.

Tequila CAZADORESUFC Sponsorship & Authentic Spirit Award

Case Studies

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Tequila CAZADORESUFC Authentic Spirit Award – Event & PPV Announcement

PPV Announcement

Case Studies

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Case Studies

Beauty

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Objective

To align European Wax Center with a Red Carpet-style positioning through press and event

activities during Award Season; drive awareness and sales of brow-related services at EWC

locations.

Execution

Corbin-Hillman worked with Entertainment Tonight to develop an education-based program

focusing on Red Carpet beauty, with a specific emphasis on eyebrows. The program included

on-air segments, as well as a celebrity-brow quiz hosted on Etonline.com, where viewers

could guess which brow look matched their favorite celebrity. Furthermore, the team

leveraged European Wax Center’s added value with Glamour Magazine by producing blogger

hosted in-Center events across three key markets. The events, online posting and segment

helped localize the efforts that were in action on a national level, amplifying the overall

communication around the 2015 Oscars. By providing commentary on red carpet trends, the

brand solidified its position as the “Experts in Eyebrows,” while also developing their image

as a complete beauty brand.

Key Examples

Entertainment Tonight, ETOnline.com, Glamour Magazine, Reuters, Forbes.com

Results

A total of 189.422,757 impressions were garnered through publicity efforts with a media

value of over $4,000,000.00 for the two week period this campaign was in effect.

EUROPEAN WAX CENTER (EWC)Red Carpet Ready Brows Campaign

Case Studies

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EUROPEAN WAX CENTERRed Carpet Ready Brows CampaignEntertainment Tonight

Segment

Entertainment Tonight Brow Quiz

Glamour Magazine In-Center Blogger

Events

Case Studies

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Objective

To increase EWC’s presence and influence in their home market of South Florida; introduce

and sample brow services while testing a new experiential platform for the brand.

Execution

Corbin-Hillman created the Mobile Wax Center to help increase buzz about EWC in its home

market while giving consumers a true EWC experience outside of the typical four-walls of

their Centers. This also allowed the brand to sample the brow service to existing customers

in a unique environment whereas they may not have tried the service otherwise. The agency

toured through Miami-Dade, Broward and Palm Beach counties in high traffic areas

frequented by the brand’s primary and secondary demographics.

Key Examples

The Miami Herald, South Florida Sun-Sentinel, Palm Beach Post, Miami New Times,

NBC6, WPLG-TV, Y-100 FM

Results

Over the course of 34 days, 1,366 consumers experienced EWC’s brow services. A total of

36,276,209 impressions were garnered by the EWC Mobile Wax Center with a lift of over

25% in sales of brow services at the company’s locations in South Florida was seen shortly

after the tour finished compared to the prior year.

EUROPEAN WAX CENTER (EWC)Mobile Wax Center Tour – South Florida

Case Studies

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EUROPEAN WAX CENTER (EWC)Mobile Wax Center Tour – South Florida

EXAMPLES OF TOUR IMAGES

Case Studies

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EUROPEAN WAX CENTER (EWC)Mobile Wax Center Tour Social Media – South Florida

69,145 Twitter ImpressionsCTR: 1.68%

995,825 Facebook ImpressionsCTR: 1.32%

Case Studies

Travel

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Licensing

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Case StudiesCase Studies

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Design & Home

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Objective

To introduce the Liège-Guillemins TGV Railway Station in Belgium to U.S. and

international markets. To reinforce Santiago Calatrava’s position as an internationally-

renowned architect; celebrated for his transportation hubs and bridges around the

world.

Execution

Corbin-Hillman Communications implemented an extensive print, broadcast and online

media campaign targeted to design, architecture, transportation, travel and business

media outlets worldwide. To maximize PR efforts and celebrate the unveiling of one of

Santiago Calatrava’s most ambitious architectural projects to date, Corbin-Hillman

Communications invited a select group of U.S.-based media to attend a series of

inaugural events in Liège and preview the new station.

Key Examples

Architectural Record (cover), Black Ink, Fast Company, Forbes.com, Los Angeles

Times, Newsweek International, Miami Herald, Reuters, Surface, The Charlie Rose

Show, Travel + Leisure, etc.

Results

Within 24 hours, Santiago Calatrava’s Liège-Guillemins TGV Railway Station garnered

international coverage in over 200 publications and Web sites. The program generated

$4,493,636 in media impressions. Travel + Leisure magazine gave the Liège-Guillemins

TGV Railway Station its Design Award in 2010, declaring it the best Transportation

Facility of the Year and Architectural Record made the Station one of its cover stories.

Travelers and media alike continue to respond positively to the station.

Santiago CalatravaLiège-Guillemins TGV Railway Station

Case Studies

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Objective

To announce Santiago Calatrava’s collaboration with the New York City Ballet as a first

time set designer. To leverage Mr. Calatrava’s position as an internationally-renowned

architect, while increasing his visibility as an artist within the dance community at

large. To garner broad based regional New York-based and national media coverage in

architecture, design, dance, arts and business media outlets.

Execution

To maximize PR efforts and celebrate this monumental collaboration, Corbin-Hillman

Communications invited journalists from high profile architecture and dance

publications to attend each of the five world premieres featuring Mr. Calatrava’s designs.

Corbin-Hillman Communications also coordinated a public interview with Mr. Calatrava

as part of The New York Times: TimesTalk series and assisted the New York City Ballet

with a 7-minute documentary, dedicated to the collaboration.

Key Examples

Architectural Record, BusinessWeek.com, CharlieRose.com, CNBC.com (two articles),

Crain’s New York Business, Dance Magazine (two articles), Fast Company, Financial

Times (two articles), Forbes.com, Interior Design, Metropolis, New York Magazine,

Playbill, The Financial Times, The Hollywood Reporter, The New Yorker, The New

York Post (four articles), The New York Times (11 articles), The Wall Street Journal

(three articles), Travel + Leisure, VanityFair.com ,Women’s Wear Daily, etc.

Santiago CalatravaCollaboration with the New York City Ballet

Case Studies

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Results

Within 24 hours of announcing the collaboration, Santiago Calatrava received requests

for coverage from over 120 publications and websites nationwide. Coverage continued to

pour in over the next few months resulting in 700 million media impressions. Santiago

Calatrava’s partnership with the New York City Ballet provided him with a new platform

on which to showcase his talent. The opportunity broadened his fan base and enhanced

his reputation as an architect, as well as a designer and artist.

Santiago CalatravaCollaboration with the New York City Ballet

Case Studies

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Objective

To announce Knoll’s return to the Salone Internazionale del Mobile furniture fair in

Milan and introduce its new Tools for Life by OMA collection; an unprecedented

collaboration with renowned architect, Rem Koolhaas. To leverage Knoll’s 75th

anniversary and reinforce its position as an industry leader, while bolstering worldwide

industry, retailer, consumer and media awareness.

Execution

To achieve maximum media awareness of Knoll’s 75th anniversary and collaboration

with Rem Koolhaas, Corbin-Hillman Communications implemented a strategically

targeted and concentrated effort of press placement; initially approaching long lead

design publications throughout Europe, followed by extensive outreach to thousands of

short-lead print, broadcast and online contacts worldwide. The campaign was targeted

to design, architecture, fashion, lifestyle, home and business media outlets across the

globe. Corbin-Hillman Communications also assisted with the execution of a press

conference the day before Salone del Mobile, in which media previewed Knoll’s new

Tools for Life by OMA collection and interviewed Rem Koolhaas and top Knoll

executives. Additionally, Corbin-Hillman Communications invited media from around

the world to visit Knoll’s space during Salone del Mobile in order to view the new Tools

for Life by OMA collection and to speak with the new president of Knoll Europe about

the company’s illustrious history, catalogue of designs and future endeavors.

Knoll International75th Anniversary / Salone del Mobile

Case Studies

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Key Examples

Architectural Digest Germany, Architectural Digest India, Associated Press, Blueprint,

Corriere della Sera, DOMUS, Elle Décor Italia, FastCompany.com, Financial Times –

How to Spend It, Frankfurter Allgemeine Zeitung, Haüser, Il Sole 24 Ore,

International Herald Tribune, Interior Design, Interni, Le Monde, Monocle Radio,

Spiegel.de, The Huffington Post, The Korea Herald, The New York Times, Vanity Fair

Italia, Vogue.it, Wallpaper*, Welt am Sonntag, etc.

Results

Media benchmarks exceeded expectations. From the opening of the 2013 Salone del

Mobile on Tuesday the 9th of April until Saturday afternoon 800 media came through

the Knoll space. In the three months following Salone del Mobile, Knoll had already

received over 300 million media impressions. Media coverage from all parts of the world

continued to pour in through the next year.

Knoll International75th Anniversary / Salone del Mobile

Case Studies

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Knoll International75th Anniversary / Salone del Mobile

KNOLL SPACE AT SALONE DEL MOBILE

Case Studies

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Objective

To implement an extensive print, broadcast and online media campaign built around

Knoll, its designers, its heritage, new architectural collaborations and any and all news

that would result in broad-based media exposure throughout Europe. To develop and

execute media trips, strategic partnerships and events that would increase Knoll’s

visibility amongst European consumers and media, while reinforcing its position as the

leading design and furniture company.

Execution

Corbin-Hillman Communications executed a strategically aggressive media campaign

targeting key design, architecture, furniture and business media contacts throughout

Europe. The campaign was designed to reinforce the connection between the Knoll

brand and its iconic designs so that consumers and media would make an immediate, on

sight association between the two. To strengthen media awareness in the German

market, C-HC organized and attended one-on-one editorial meetings in Hamburg with

top business and lifestyle publications. Corbin-Hillman Communications also invited a

select group of German-based media to visit Knoll’s factory in Foligno, Italy to see how

Knoll’s legendary Saarinen tables are produced by hand. Additionally, C-HC made

frequent trips to Milan and London in order to maintain close, working relationships

with key media.

Knoll InternationalAgency of Record

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Execution

To generate maximum consumer and media awareness for new furniture launches, C-

HC conceived and executed extensive media campaigns which included press release

distribution, targeted pitching, coordinating interviews for key media with top Knoll

executives and collaborating designers, as well as overseeing Knoll’s participation in the

annual Salone Internazionale del Mobile furniture fair in Milan. C-HC also managed the

execution of sample sales in London and Milan, as well as events celebrating smaller, but

unique product launches and anniversaries of classic pieces.

Key Examples

Associated Press, Architectural Digest (German and Italian editions), Corriere della

Sera, Der Spiegel, DOMUS, Elle Décor Italia, Elle Decoration (Germany and UK

editions), Frankfurter Allgemeine Zeitung, GQ (Germany and Italian editions), Haüser,

Hearst Home Italy, H.O.M.E, House & Garden UK, Il Sole 24 Ore, Monocle, Schöner

Wohnen, The Financial Times / How To Spend It, The Telegraph, The Times, Qvest,

Vogue (German and Italian editions), Wallpaper*, Welt am Sonntag, etc. all ongoing

year after year.

Results

PR efforts exceeded expectations and resulted in consistent, high profile coverage

throughout Italy, Germany and the UK. On average, C-HC delivered over 400 million

media impressions annually. Prior to working with C-HC, Knoll hadn’t implemented any

PR or promotional outreach in Germany in six years. Through C-HC’S media outreach,

Knoll saw a 17% increase in German-based sales, as well as an increase in consumer

awareness and a rising of the media bar throughout Europe.

Knoll InternationalAgency of Record

Case Studies

EXCEPTIONAL EXPERIENCE

Our category experience is expansive. It spans the full spectrum of business, from corporate image to beauty to spirits to luxury goods to consumer

products and beyond.

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Beauty

Sephora

• US Introduction

• 75 Retail Locations

• Sephora Private Label Cosmetics

• Sephora.com

Shiseido

• Clé de Peau BEAUTÉ

European Wax Center

• 673 Franchise Locations

• Corporate

• Private Label Product Line

Dana Perfumes

• Canoe

• Chantilly

• English Leather

• Love’s Baby Soft

• Tabu

• Pro 10 Polish and Nailcare

• Fetish

Barbie Personal Care

Clinique La Prairie

Lise Watier Cosmetiques (Canada)

Bill Blass Fragrances

Vicky Tiel

Pierre Cardin

• Pierre Cardin

• Pierre Cardin for Women

Paco Rabanne

Scent of Wealth

Tanee

Tom’s of Maine

Trish McEvoy Cosmetics

Caswell-Massey

• 24 Retail Locations

• Catalogue

• CaswellMassey.com

Clayspray

Valery Joseph Salons

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Food, Wine & Spirits

Bacardi USA, Inc.

• Bacardi Traditional Rums

• Bacardi Flavored Rums

• Bacardi Classic Cocktails

• Bacardi B-LIVE

• Grey Goose Vodka

• Bombay Sapphire

• Dewar’s Scotch

• Martini & Rossi

• Tequila Cazadores

• Tequila Corzo

• Eristoff Vodka

• Bacardi USA Corporate Communications

Hebrew National

• Condiments

• Delicatessen Meats

• Hot Dogs

Joseph E. Seagram & Sons

• Mumm Champagne

• Seagram Distillers (Spirits Portfolio)

Nabisco

• Chips Ahoy!

• Oreo Cookies

• Ritz Crackers

Kobrand Corporation

• Champagne Taittinger

• St. Francis Wines

Heublein/UDV/Diageo

• Black Velvet Whisky

• Finlandia Vodka

• Heublein Premium Cocktails

• Jose Cuervo Tequila

Calbee North America

• Harvest Snaps

• Snapea Crisps

• Lentil Snaps

An American Place

• 1766 Tavern at The Beekman Arms

• An American Place Restaurant

• American Spoon Foods

Castle Brands

• Boru Vodka

• Brady’s Irish Cream

• Celtic Crossing Liqueur

• Clontarf Irish Whiskey

• Knappogue Castle Whiskey

• Pallini Limoncello

• Sea Wynde Rum

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Licensing

National Geographic Enterprises

• Birding Collection at Lowe’s

• Block Clothing – National Geographic Sportswear & Expedition Gear

• Cellular Abroad – International Cellular Phone

• Citiwell Optics

• EganaGoldpfiel Watch Collection

• Floragem – Wollemi Pine

• Handheld Birding Device (Palm, Inc.)

• iPhoto Art

• Lane Home Furnishings

• New Creative Outdoor Furniture

• Palacek Accessories

• RJS

• SFerra Bros. Linens

• Sphinx Rugs

• Toyo

• Toys at Target

Hearst Corporation

• Country Living

• Esquire

• Good Housekeeping

• Town & Country

• Seventeen

• Cosmopolitan

Disney

• Disney Collectibles

• Disney Fine Art

Mattel, Inc.

• Barbie Personal Care

Linda Jones Enterprises

• Warner Bros. Chuck Jones Animation Art

• Chuck Jones Galleries

• Chuck Jones Center for Creativity

The Art of Dr. Seuss

• “Seuss-entennial”

• The Secret Art of Dr. Seuss

• Hats Off

Wyland Worldwide

• SeaWorld

• EPA

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Fashion & Accessories

Angel Sanchez

Anne Barge Bridal

Barry Kieselstein-Cord

Bogner

• Skiwear

• Sportswear

Buccellati

Bulgari Jewelry

Elizabeth Locke Jewels

• Elizabeth Locke Jewels on Madison Avenue

• 22 Neiman Marcus Boutiques; Nationwide

Fred Leighton

Loro Piana

Pierre Cardin

Pineider

Rebecca Moses

Reem Acra

• Bridal

• Evening Wear

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Technology

Knoll, Inc.

• Knoll Italy

• Knoll UK

• Knoll Germany

• Knoll US

Santiago Calatrava

Charles Luck Stone

Catholic Relief Services

Harboring Hearts Housing

Heart Association

James Beard Foundation

March of Dimes

Rock & Rawhide

The Pink Agenda

Ascentium

Interactive Light

GVOX

NotationStation.net

Showpitch

Alitalia

Bermuda Department of Tourism

SunSwept Resorts, St. Lucia

• LeSPORT, The Body Holiday

• Rendezvous

• Jalousie Plantation

• Plantation on Cotton Bay

iCube Concepts

Leslie Caron’s Auberge

The Ocean Club, Sint Maarten, N.A.

Non-Profit

Travel

Architecture & Design

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Arts

Official Collection of the 2009 World Series New York Yankees

Alexandra Nechita

Animazing Gallery

artDC

Artexpo Atlanta

Artexpo New York

Associated Press Photographic Archive

Romero Britto

Bob Gruen

The Chase Group

Clemens Briels

Collector’s Editions

David Willardson

Disney Fine Art

Dong Kingman

Marilyn Monroe 12: The Last Official Photographs of Marilyn Monroe

Peter Max

Markus Pierson

Burton Morris

POP International Galleries

• POPuk

• POPsoho

• POPmidtown

Ringo Starr

SPS Limelight Agency

The Art of Basketball, Official Artwork of the NBA

The Art of Dr. Seuss

• Secret Art of Dr. Seuss

• Museum Collection

The Art of Ronnie Wood (of Rolling Stones fame)

The Art of a Playboy Playmate by Victoria Fuller

The Art of Stephen Holland

Peter Tunney

UR New York

Wyland

The Mad Day: Summer of ’68, The Beatles Photographic Collection by Tom Murray

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Music & Entertainment

Spice World Tour

Bacardi B-Live

Bacardi Like it Live

Bacardi Red Hot Road Trip

Bermuda Music Festival

B*Witched

ABT

Dance Theatre of Harlem

People’s Performing Arts of China

Sephora – 75 Retail Locations

Crabtree & Evelyn

Julie’s Artisans Gallery

Caswell-Massey

Scholastic, Inc.

• Home Office Computing

Pace Communications

• Elegant Bride

NBA - Bacardi Gold Standard

Finlandia Vodka Clean Water Challenge

UFC - Tequila CAZADORES Authentic Spirit Award

Nabisco Men’s Tennis

European Wax Center

Jose Cuervo Gold Crown Classic

Golden Boy Boxing – Tequila CAZADORES

Retail

Publishing

Sports

Celebrity Experience

CELEBRITIES WE’VE WORKED WITH

We have worked with celebrities and notables from all walks of life…from beauty and fashion mavens to captains of industry to

movie titans and rock stars.

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Celebrity Experience

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• Alan King• Alana Hamilton• Alice Waters• Alicia Keys• Andre Dawson• Annie Duke• A-Trak• Avril Lavrigne• B*Witched• B. Smith• Baryshnikov• Beth Stern• Beyonce• Bill Cosby• Black Eyed Peas• Bob Beamon• Bobby Orr• Boris Becker• Boston Red Sox• Brian Stann• Brittany Murphy• Brooke Shields• Bruno Mars• Buzz Aldrin• Candice Bergen• Catherine Zeta Jones• Cee Lo Green• Chris Everett• Christina Aguilera• Chuck Jones• Cicely Tyson• Danielle Staub• David Janssen

• David Robinson• DJ AM• DJ Envy• DJ Irie• DJ Jazzy Jeff• DJ Mark Ronson• DMC • Donald Trump• Dr. Seuss• Earth, Wind & Fire• Elvis Duran• Emeril Lagasse• Fantasia• Frank Sinatra Estate• George Hamilton • Grace Slick• Gregory Hines• Groove Armada• Gym Class Heroes• Honey Coles• Hot Chelle Ray• Jackie Joyner-Kersee• Jaclyn Smith• James Beard• James Earl Jones• Jane Seymour• Janis Joplin Estate• Jay Schroeder• Jerry Lewis• Jill Zarin• Jim Plunkett• Jimmy Connors• Joan Collins

• John Legend

• Johnny Bench• Katy Perry• Kelly Clarkson• Kenny Rogers• Lady Gaga• Laura Izibor• Lauren Hutton• Leslie Caron• Levardis Robert Burton• LMFAO• Lynda Carter• Linda Evans• Lionel Richie• Lou Gossett• Magic Johnson• Major Lazer (Diplo &

Switch)• March Kiraly• Marilyn Monroe Estate• Mark Spitz• Martina Navratilova• Mary Lou Retton • Michael Douglas• Michael Jordan• Mike Bossy• Mix Master Mike• Muhammad Ali• Nas• Natasha Bedingfield• Oscar de la Hoya• Nicky Hilton• Paris Hilton

Celebrities We’ve Worked With…

Celebrity Experience

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• Patti LaBelle• Paul Anka• Paul Bocuse• Sir Paul McCartney• Paul Prudhomme• Pauline Trigere• Pele• Pia Getty• President Richard M. Nixon• President Ronald Reagan• Quincy Jones• Ramona Singer• Regina King• Rick Barry• Ringo Starr• Robert F. Kennedy, Jr.• Robert Verdi, Stylist• Roberto Duran• Roger Moore (James Bond)• Roger Vergé• Romero Britto• Ronnie Wood (The Rolling Stones)• Santigold• Senator Ted Kennedy• Smokey Robinson• Spice Girls• Sugar Ray Leonard• Tanya Memme• The New York Mets

• The New York Yankees• Tichina Arnold• Travis Barker• Tyra Banks• Tyrese Gibson• UB40• Valeria Mazza, Supermodel• Vernon Jordan• Victoria Principal• Whoopi Goldberg• Willie Nelson• Wyclef Jean• Yul Brynner

Celebrities We’ve Worked With…