Coral Springs October 2012

LIFESTYLEMAGAZINEGROUP.COM | OCTOBER 2012 1LIFLIFLIFIFESTESTESTYYYYYYYYYYLLLEMAEMAMAMMAMAMMAMAMAMAMAMMMAMMAMMAAAAAAAAAMAAEMAMMAMAMAMAAAAAAAAMAMAMAAAAAAAAAAAAAAAAAEMAGAZGAGAGAZGAZGAZGAZGAZGAZGAZGAZGAZAGAZGAZGAGAZGAZGAZGAZAZAZGAZGGAZGAZGAZGGAZGAZGGAZGGAZGGGAZGAZGAGAGAAGGGAZGAZGGAZGGGAGAZAGAZGAZGAZGAGAZGAZZGAZGGAZGAZGGAAGAZZGAZGGAZGAZGGAZAZGAZGAZAZGAZGAZGAZAZAZAZGAZZGAGAGAZGGAZGGAZAZZGAZGAZGAZGAZG ZGGGAZGAZGGGG ZGGAZGAAAAZZZZZINEINEINEINEIINEIINEINEINNEININIINNEININININEININEINNNNINININNNINENNEINEINNNINNININENNININNNENNEINNINEININNENNENNNIINENNNINEINENNINNNNNENEINNNNNEIINNNINNNN GROGGROGROROROGROROOGROOOGROGROOOOOOOOGGG UUUUUUUUUUPUUPUPPUPUPPPUUUUUUUPUUUUPUPUUUUUPUPUP.PUPUP.COCOCOCOCOCOOCOOOMOMOMOMOMOOCOMOOCOOCC |||| OCTOCTOCTOCTOCTOCTTTTTTTTTTCTTOCTTTTTOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOBBBERERERREEEEE 22201201201222 111111111

BREAST CANCER:

OCTOBER 2012 CANYON RANCH | HEALTH MATTERS | THE BUZZ

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2 OCTOBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

LIFESTYLEMAGAZINEGROUP.COM | OCTOBER 2012 3

Nasolabial folds before. After 2 mL of Perlane-L Individual results may vary.

THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS A RIGHT TO REFUSE TO PAY, CANCEL PAYMENT, OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION, OR TREATMENT THAT IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED FEE, OR REDUCED FEE SERVICE, EXAMINATION, OR TREATMENT.

The Restylane® Injectable Gel and Perlane® Injectable Gel you know and trust are combined with a local anesthetic (lidocaine) to help reduce discomfort.a

a In clinical studies evaluating the Restylane family of products, Restylane-L® and Perlane-L® demonstrated less discomfort at injection and up to one hour later compared to Restylane and Perlane, respectively.

The Restylane family of products includes Restylane®, Restylane-L®, Perlane®, and Perlane-L®. These products can be used to add volume and fullness to the skin to correct moderate to severe facial wrinkles and folds, such as the lines from your nose to the corners of your mouth (nasolabial folds). Restylane may also be used for lip enhancement in patients over 21 years. Ask your doctor which is right for you.Important Safety Considerations for the Restylane family of productsProducts in the Restylane family should not be used by people with previous bad allergies, particularly to microorganisms known as gram-positive bacteria, or by people with serious allergies to drugs that have previously required in-hospital treatment. These products should not be used by people with bleeding disorders. Products should not be injected anywhere except the skin, just under the skin (Perlane and Perlane-L only), or in the lips (Restylane only). Restylane-L and Perlane-L should not be used by anyone with a known allergy to lidocaine.Use at the site of skin sores, pimples, rashes, hives, cysts, or infection should be postponed until healing is complete. In these instances, product use could delay healing or make your skin problems worse. After treatment, you might

have some swelling, redness, pain, bruising, or tenderness. These are typically mild in severity and normally last less than 7 days in nasolabial folds and less than 14 days in lips. Swelling may be more likely in patients under 36 years, and bruising may be more likely in patients over 35 years. Rarely, the doctor may inject into a blood vessel, which can damage the skin. Although rare, red or swollen small bumps may occur. If you have had facial cold sores before, an injection can cause an outbreak. To avoid bruising and bleeding, you should not use the products if you have recently used drugs that thin your blood or prevent clotting. Products should not be used during pregnancy, when breastfeeding, or in patients under 18 years for nasolabial folds.Treatment volume should be limited to 6.0 mL in wrinkles and folds, such as nasolabial folds, and limited to 1.5 mL per lip (Restylane only), as greater amounts significantly increase moderate and severe injection site reactions. The safety or effectiveness of treatment in areas other than nasolabial folds and lips (Restylane only) has not been established in controlled clinical studies.The Restylane family of products is available only through a licensed practitioner. Complete product and safety information is available at www.RestylaneUSA.com.

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Every breast cancer patient is unique. So is our expertise to treat them all.

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POLITICS – I-PHONES & BREAST CANCER AWARENESS

Summer is coming to an end with cooler weather on the way. Students are back in school and the political season is beginning to heat up. And, new technology is the talk of the town as Apple may help grow the US GDP (Gross Domestic Product) with sales of its newest cellular phones.

Last month, Hurricane Isaac had all the news stations broadcasting with round the clock coverage. As luck would have it, our cover story was on the Meteorologists who we watched every day. Who knew? In the end, South Florida dodged another Hurricane threat and the Gulf Coast actually fared better than expected.

One nuisance we may not be able to avoid is the barrage of political ads coming after the Republican and Democratic Conventions. I must admit, I watched both conventions. Some speakers were impressive, while others actually disappointed. None really “made my day!” Neither gathering actually moved me to think this election cycle will be much different from those in the past. All I could ask is – What next?

For those who can get past the negativity of the campaigns, there are the Presidential Debates. Three are scheduled this month – one here in South Florida at Lynn University - along with one Vice Presidential Debate.

With recent world events increasing security concerns in addition to our current economic conditions domestically, both campaigns may fi nally be right when they profess – this may be the most important election of our lifetime! Therefore, be informed and vote with the best information available. Let’s pray for some divine intervention that the most prepared

and qualifi ed people actually win.Speaking of winning, Steve Jobs

must be beaming with pride from above, as Apple releases the new I-Phone 5. Sales are projected to be in the hundreds of millions within months. This product is so “hot” it is expected to improve US GDP by one percent on its own. This type of technology and innovation is just what our economy needs to be the catalyst for recovery.

This month’s feature story is on Breast Cancer Awareness. Many of us are touched in one way or another, whether we know someone affected or if we ourselves are fi ghting. This is a cause which needs to be magnifi ed, making people aware of the many programs and procedures to provide a better quality of life. You will meet several doctors who are leading the way in medical advances, early detection techniques and treatments. These physicians are some of the best, who are right here in South Florida. CC Scott wrote, “The human spirit

is stronger than anything that can happen to it.” May this be the mantra for those with the courage to face these challenges and the charge for those blessed with the talent and intelligence to pursue a cure!

It’s the fi rst month of the last quarter of the year. I hope you are on track to achieve all you’ve set out for yourself in the beginning of the year. If not, remember, “today is the fi rst day of the rest of your life.” You have been given the chance to get up, so you are given the challenge to never give up. Take Action! And, Make Each Day Count!

Have a Great Month and a Happy Halloween!

As Always, Enjoy the Lifestyle!™

OCT

OBE

R 2

012

from the publisher

Jim NortonPresident & PublisherLifestyle Publications


PUBLISHER Jim Norton

ASSOCIATE PUBLISHER Sally Nicholas

EDITOR IN CHIEF Brian Bienkowski

ASSOCIATE EDITOR Danielle Tarrant

CREATIVE DIRECTOR Melanie Geronemus Smit

ART DIRECTOR Alexander Hernandez

WRITERS Laura Gates, Kevin Lane,

Randi Aileen Press, Bruce Turkel

PHOTOGRAPHERS

Downtown Photo/Fort Lauderdale,

Dreamfocus Photography, Kevin Lane

ADVERTISING SALES

JILL HOROWITZ [email protected]

SUSAN CUNNINGHAM [email protected]

BONNIE JUDSON [email protected]

LISA LEE [email protected]

RONA LEVENSON [email protected]

SALLY NICHOLAS [email protected]

JORGE ROJAS [email protected]

BETH TACHE [email protected]

CHAIRMAN Gary Press

LIFESTYLE PUBLICATIONS, LLC

88 NE 5th Avenue, Delray Beach, Florida 33483 954.217.1165 | fax 954.252.4432

www.lifestylemagazinegroup.com

©2012 Coral Springs Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Coral Springs Lifestyle is a monthly advertising magazine. All contents are protected

by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely

responsible for ad content and holds publisher harmless from any error.

LifestylePUBLICATIONS


TXT+DRIVE=death

The hiring of an attorney is an important decision that should not be based solely upon advertising. Before you decide, ask us to send you free written information about our qualifications and experience.

L AW Y E R S CO M M I T T E D T O J U S T I C E

Board Certified in Civil Trial LawMartindale Hubbell ‘s Highest Rating

Acknowledged as SuperLawyer ©

30 years of trial experience

WE CARE...SHOULDN’T YOU?

buzz

thebuzz

Spider webs on chandeliers, people hanging from the rafters, freaky clown heads that talk, animated scarecrows, bats, life-sized stuffed dummies, baby werewolves, and zombies – you name it and you can fi nd it online. Use these and other grotesque decorations to bring your house and yard alive with the Halloween holiday spirit. Websites such as thehorrordome.com and halloweenasylum.com make it easy.

If you’re not into the weird and bloody-type decorations try getting into the spirit of fall and Halloween by checking out Martha Stewart (marthastewart.com) online. You will fi nd an abundance of spirited ideas to dress up your house, like candlesticks, cheese cloth spider webs, vampire pumpkins, glowing ghosts spider cupcakes and more.

SH

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Let’s face it, most men love power tools and now they, and their spouses, can unleash the fury of power tools on their pumpkins to make the most extreme Jack O’ Lantern on the block. Even the kids can join in the “fun.”

DREMEL 764-04 CORDLESS PUMPKIN CARVING KITCheck out the Dremel 764-04 Cordless Pumpkin Carving kit. As stated on the Dremel website: “the Pumpkin Carving Kit allows fast, easy carving of spectacularly sculpted pumpkins. Using the templates provided (or one of the thousands of pre-made templates available on the market), the Pumpkin Carving Kit makes carving intricate pumpkin designs as easy as tracing a drawing.”The features on the Dremel Cordless carver include: light weight and easily handled; cordless convenience; AA batteries to eliminate batter charging (not included); ten bonus carving templates; two speeds, 6,000 and 12,000 RPM for superior power; and a two year warranty. Accessories include: 191 high speed cutter, 6.0V Dremel alkaline cordless rotary tool and wrench.

PUMPKIN MASTER’S POWER POKER AND SAWBut that’s not the only tool you’ll need to create the most distinctive and radical Jack O’ Lantern. Try the Pumpkin Master’s Power Poker and Saw. It is the newest and quickest way to carve your pumpkin. This tool includes a battery operated saw with a replaceable saw attachment and a replaceable poker attachment, which makes carving a pumpkin like running a hot knife through butter. Requires 4 AA batteries (not included).

PUMPKIN GUTTER And for the fi nale, don’t forget this pumpkin “gutter” drill attachment, created to help with the gooey mess inside the pumpkin. Just insert the

attachment’s shaft into your drill chuck, just like a drill bit. Have a helper hold the pumpkin steady, then turn on your drill, and the attachment will loosen and grip the pumpkin goo making it easy to remove from the pumpkin. It’s also great for shaving down the inside of the pumpkin wall, which should be about ½ inch for carving.

PPOWER TOOLS FOR CARVING PUMPKINS!

SPOOKY

DECORATIONS

into the spirit of fall and Halloweenby checking out Martha Stewart(marthastewart.com) online. Youwill fi nd an abundance of spiritedideas to dress up your house, like candlesticks, cheese cloth spider webs, vampire pumppkins, , glglowowiningg ghosts spider cupcakes and more.

HA

LLO

10 OCTOBER 2012

LIFESTYLEMAGAZINEGROUP.COM | OCTOBER 2012 11buzz


health & wellness

QUICK BURST EXERCISES Recent research has found that quick bursts of

exercise combined with less aggressive exercise enhances muscle and relieves stress just as well as longer periods of more leisurely exercise. For example, if biking or walking on a treadmill commit to one minute bursts of intense walking or biking followed by one minute intervals of less strenuous walking or biking. You can even use some intervals for rest if you need to catch your breath. This actually cuts the amount of time required to exercise and the amount of exercise itself – and you can achieve better results! Remember to start slowly and check with your doctor if you have any doubts about your health.

HEALTHY MAC AND CHEESEThat’s right, most Mac and Cheese meals are full of

sodium and saturated fats, but you can create a creamy delicious meal that’s much healthier. And guess what – you won’t taste the vegetables in this dish!

INGREDIENTS

4 cups cubed peeled butternut squash (about 1 1/2 pound squash)4 cups of low- fat milk2 teaspoons of kosher salt1 teaspoon of freshly ground black pepper9 ounces of cheddar cheese1/4 cup fi nely grated fresh Parmigiano-Reggiano cheese1 pound uncooked favorite pasta1 head of caulifl ower fi nely chopped

INSTRUCTIONS

Preheat oven to 375 degrees.Combine the squash, and milk, in a medium

saucepan. Bring it to a boil over medium-high heat, being careful not to scorch the milk. Reduce heat to medium, and simmer until squash is tender when pierced with a fork, about 25 minutes. Remove from heat.

Blend the milk and squash until it’s smooth. While it’s still hot, add in the 9 ounces of cheese.

A HEALTHY, QUICK BREAKFAST Tired of trying to get ready for work and school and

prepare a healthy breakfast for you and your kids? Well here’s one solution – breakfast bars. Not all breakfast bars are created equal; some are fi lled with sugars and lots of empty calories. So try these healthy bars and feel better every morning.

FiberOne Oats and Chocolate Bar: 140 calories, 9 grams fi berKashi TLC Chewy Peanut Peanut Butter Bar: 14 calories, 300 mg Omega-3sClif Kid Organic Chocolate Brownie ZBar: 120 calories 3 grams fi berAll-Bran Strawberry Drizzle Fiber Bar: 120 calories, 10 grams fi ber

KITCHEN GADGETSVertical SteakHouse Grill: Cooks steaks vertical as the fat drains from the steak making them moist and healthier.Food Steamers: Oster 5712 Digital Food Steamer -- Cook healthier meals by steaming them. Vegetables and meats can be steamed to perfection. Cuisinart SmartStick Hand Blender: Blend fresh fruit smoothies right in the glass with no blender clean up.Oil Mister: Instead of pouring oil into a pan (healthy olive oil has 120 calories and 14 grams of fat) mist the bottom of the pan. Try Williams-Sonoma or Amazon for products.

health MATTERS

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Believe it or not, connecting with your children is not as easy as it seems for most parents. Although you may feel it should be simple, most parents find it challenging. If you are a father and don’t understand your daughter, you may not enjoy the same things. If you are a mother of boys and they like sports, you may dislike sports, which can leave a connection opportunity lost. Kids, especially when they are young, want to connect with you even more than you want to connect with them.

In today’s world with all the technology at our fingertips, the first thing that’s crucial is just your mere presence. Take advantage of

opportunities to bond and connect. There are millions of moments to do so that you may not realize.

If you have newborns or toddlers, be engaged in some of their basic needs and be focused during those moments. Snack time and play time are great opportunities to bond. With older children, a classic way to connect and learn is to ask them to share the positive things that went on in their day and what they would like to happen positive tomorrow. Then ask if there are any negative thoughts bothering them and look for ways that you and they can turn those negatives into positives. Hearing and listening to what is going on in their brains can help you connect with them and you will be amazed at what comes out of their mouths.

The obvious opportunity to connect is to expose your children to different things and learn where their interest lies. They will soon love to learn about you and what you are interested in as well.

We tend to forget but children crave attention and a connection with us also. A practical fun exercise is what we call our B day Sunday. Everything we do starts with a B. Breakfast, beach, bike riding, bowling etc. We were on our way home and my oldest boy says as if he just had a revelation, “Daddy, I feel like you really had fun with us today and you didn’t take us to these places just for us”. I still tear up when I repeat that because that was the moment my son realized that I was more than just their Dad. Children know when you are just going through the motions and ‘sacrificing’ your time. They have a great ability to read situations sometimes better than adults.

Keep working at the connection. Positive and even negative conversations with your children show them that you are interested in them and that you care.

To submit questions to David

Sherman, please email dtarrant@

lifestylemagazinegroup.com.

THE B’S OF CONNECTING WITH YOUR CHILDRENBY DAVID SHERMAN

health & wellness

FINDING YOUR PATH…

CANYON RANCH HOTEL & SPA MIAMI BEACHBY RANDI AILEEN PRESS

spa style


Finding your

path at Canyon

Ranch Hotel &

Spa begins

when you

arrive in the hotel lobby. You are

greeted by your personal check-in

concierge who provides you with a

delicious glass of tea, a folder with

details about the hotel and spa, a

water bottle included in a custom

carry bag and a lanyard you will need

to use for accessing your room and

specifi c parts of the property. You

are escorted to your suite which overlooks the beautiful Atlantic Ocean and

you begin to feel yourself relaxing. Every detail is well thought out with your

experience in mind. You won’t need to bring anything but some comfortable

clothing, a few minor personal items and a willingness to let yourself disconnect

from technology and the outside world.

The spa is unprecedented. And, it is within driving distance from where you

live. Once you have unpacked and are ready to explore, visit the fourth fl oor

spa to begin your experience before dinner, which by the way, is also an event

of its own!

The AquavanaTM experience is a new depth of luxury for a healthier, happier,

better you. For thousands of years, people have found that water movement and

temperature variations provide relief to muscle and joint problems and create a

higher sense of relaxation. Canyon Ranch Miami Beach brings the fi rst complete

suite of European-inspired thermal spa cabins, tubs and aquathermal bathing

experiences. There are both advanced therapeutic cryo (cold) and thermo (hot)

cabins and pools for a spa experience with profound effects on both the body

and soul.

Consider beginning with an extraordinary circuit experience. Based on

traditional Roman baths to relieve sore muscles, the HydroSpa has a variety of

body jets that provide gentle massage to the body in the optimal temperature

for rebalancing and release. The heat loosens sore muscles, opens pores and

increases blood fl ow. You are ready now to step into the Experiential Rains for

an invigorating, multisensory cooling treat that will have you dreaming about

reproducing this shower in your home. There are three selections for you to enjoy.

The Atlantic Storm is a refreshing calm

shower that will energize your senses

and rinse away any toxins brought to

the skin’s surface by sweat. Follow the

storm with the Caribbean Monsoon.

This is rejuvenating! You’ll fi nd yourself

inhaling a mist of something deliciously

familiar while you experience the

thunder and lighting effects of this

marvelous cascade of water. Finish with

the Polar Mist’s cool invigorating water

and tingling shower. Towel off and head

to a heated room beyond anything you



may have previously experienced.

I found myself mesmerized in the

Herbal Laconium. This warm, misty

ceramic-tiled room with heated

individual seating thrones and a

color-changing fi ber optic ceiling

is not to be missed. You will want

to take deep cleansing breaths

while you enjoy the aromatic

atmosphere. The delicious smell

of lavender fi lls the air and an iced towel is brought in at

your request if that’s your pleasure. The suggestion is to

leave the thermal areas periodically to cool down. You will

now want to walk into the Igloo. The cool air and three

Arctic Mist experiences await your arrival. Your choices

include the menthol, mint or eucalyptus-enhanced by

twinkling fi ber optics. The Igloo constricts blood vessels

and cools your system. This is brilliant!

The Thermal Heated Loungers keep your muscles warm

and relaxed as you lie back between thermal experiences.

After you have spent an afternoon discovering the

pleasures and benefi ts of this extraordinary environment,

head back to your room to change for one of Canyon

Ranch’s fantastic classes.

The Canyon Ranch Hotel & Spa has a weekly newsletter

that includes a daily class

schedule. There are classes for

every fi tness level. Yoga, cycle,

cardio circuit, dry and wet

workouts are included. There

are four pool locations at the

hotel. And, if you aren’t one for

the classes, there’s a wonderful

area for walking or running behind

the hotel.

Dining at Canyon Ranch can be a mixture of a gourmet

dinner, in-suite dining or a snack by the pool. Every

menu provides nutritional information, from calories to

fat grams, so you’ll be well informed. The Canyon Ranch

Grill brings a fresh approach to health-conscious gourmet

dining. Even your drinks are prepared with your health

in mind. You can invent your own favorite by pairing one

of their refreshing mixers – crafted in-house using fresh

ingredients – with your choice of their select organic

spirits. Whatever you do, don’t leave without trying the

artichoke french fries. They are beyond delicious!

Whether you are celebrating something special, desire

time with a group of friends or just need your own time

to recharge, Canyon Ranch Miami Beach is one path you

will enjoy traveling on.

For more information:

Canyon Ranch Hotel & Spa Miami Beach

6801 Collins Avenue

Miami Beach, FL 33141

Main: 305.514.7000

www.canyonranch.com/miamibeach

LP


IN THE FIGHT AGAINST BREAST CANCER,

HOPE IS STILL WINNING.

Hope is alive and well at the Michael and Dianne Bienes Cancer Center. Our Breast Cancer Clinic is a nationally accredited, comprehensive facility dedicated to giving our patients the most complete treatment for the best possible outcomes.

We’ve matched the area’s top breast cancer surgeons, medical oncologists and radiation oncologists with social workers, nutritionists, patient navigators and spiritual caregivers to

provide investigational therapies which we

To learn more about our center, call 800.903.9702 or visit holycrosscancer.com.4725 N. Federal HighwayFt. Lauderdale, FL 33308

Michael and Dianne BienesComprehensive Cancer Center

ach

COSTARICA

travel style



Costa Rica is a country overflowing with diversity, allowing you to traverse through the densest rainforest one day, and relax on white sandy beaches the next, drawing both adrenalin junkies and beach lovers alike.

It’s no wonder every trip to Costa

Rica is as unique as the people

traveling! Laura Hildenbrandt,

Personal Ticket & Travel Concierge

with SitInMySeats VIP Tickets & Travel

says: “Creating a vacation to Costa

Rica is a new experience, every time!

While some clients want to bask in

the sun with the rainforest at their

back, others want to hike, explore and

truly immerse themselves in this eco-

chic country.” At SitInMySeats, the

travel professionals love to unearth

the untouched side to Costa Rica,

where nature in its blissfully raw state,

is enhanced by beautiful eco-lodges

and sanctuaries that are scattered

across the landscape.

Recently, Laura tailored a trip for

some clients who wanted it all! The

end result was a 14 night adventure

designed to immerse her clients in

the lush forests, take on the waves

on empty beaches and be beguiled by

this magical Central American gem.

Her clients experience was very

“eco-inclusive,” including witnessing

turtles laying eggs on one of the

world’s most important nesting sites,

Tortuguero; exploring the rainforest

with treks to see endangered wildlife

and stunning waterfalls; gazing out

on panoramic views of the ocean and

soft white sands at Punta Islita and

surfi ng the epic Costa Rican waves

at Guiones Beach.

While this adventure was

comprehensive, Laura explains that

you can experience Costa Rica and

all of its wonder, in a much shorter

time period. A great way to do

this is to head to the Pacifi c Coast,

check into one of the luxury resorts

and then day trip from there. This

gives travelers the comfort of a

luxury resort, great meals, beautiful

vistas and white-glove service, while

allowing them to trek, explore, hike,

swing along the rainforest canopy,

soak in the hot springs... or whatever

their heart desires!

History buffs... don’t dismay!

The country and its capital offer

an amazing look into the history

and culture of this amazing Latin

American country. The ways to

customize a vacation there are

many and many clients return again

and again to have a brand new

experience each time! The

“Rich Coast” is relatively

easy to get to, whether

you’re traveling to the

capital city of San

Jose and exploring

from there, or if

you want to head

right to the coast.

Either way, fl ights

are plentiful.

Costa Rica is the

perfect harmony of

beach, eco-travel,

history, scenery,

adventure and

rich experiences.

Regardless of how you explore and

discover this amazing country, you

will surely return home refreshed,

sun-kissed and longing for your next

journey back! For more information

on trips to Costa Rica or any other

travel destination, please contact us

at 954-456-0419/ 866-798-7328 or

email Lisa at [email protected].

LIFESTYLLLEEEEEEEMAMMAMAMAMAMAMAMAEEEEMMAMAMEMMMMMAMMAMMEMMMMMMMAAMAAAAAAAAAAAAAAAAAAAAAGAGAGAZGAGAZGAZZGAZGAZGAZZZZGAZZZZGAZAZZGAZZGAZGAZAGAGAZZZGAAAAAZAGAAGAAAGAGAGAGAAGAGAAAGAAGAAGGGGGGGGGG INENEEEEEEEEEEEEEEEEEEEEI GROGROGROGROGROGROOOOOGROGGGGROOOOGROGROGGGGGGROOOGROOROGROGROGGGGRRRORROOOOOORRRR UUUUUP.UP.P..COCOCOCOCOCOCOCOMCOMCOCOCOOC | OCTOBER 2012 23

s,

orest

dlife

t

tin

ys to

ere are

return again

a brand new

time! The

s relatively

to, whether

raveling to the

al city of San

ose and exploring

from there, or if

you want to head

right to the coast.

Either way, fl ights

are plentiful.

Costa Rica is the

rfect harmony of

eco-travel,

cenery,

and

s.

ess of how you explore an

over this amazing country, you

will surely return home refreshed,

sun-kissed and longing for your next

journey back! For more information

on trips to Costa Rica or any other

travel destination, please contact us

at 954-456-0419/ 866-798-7328 or

email Lisa at [email protected].


GULF COASTFLORIDA

UNIVERSITY

GRADUATESTUDIES

There has never been a better time to expand your horizons, think about developing new skills or advancing your career.

For more info:

Challenge your mind.Impact your world.

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ADVANCES IN BREAST CANCER TECHNOLOGY &

TREATMENTS DELIVER HOPE AND HEALING

BY RANDI AILEEN PRESS

DR. INDREK MIIDLA


There is more hope headed our way in Broward County! There are signifi cant and exciting advances in breast cancer technology and treatments at our local

hospitals and healthcare facilities. These advances, along with women performing self exams, have made an impact in the decline of breast cancer mortality rates over the last ten years. Survivorship and new treatment options are worthy of a real celebration here in South Florida.

Dr. David Robinson of University Hospital & Medical Center in Coral Springs says, “There are still social awareness issues when it comes to breast cancers even with all the wonderful work being done by a variety of organizations. If followed, The American Cancer Society’s guidelines for early detection of breast cancer improves the chances that cancer can be diagnosed at an early stage and treated successfully.” Diagnosing earlier before symptoms occur through screening, cancers are more likely to be smaller and confi ned to the breast. The size of a cancer and how far it has spread are some of the most important factors in predicting the prognosis of a person with the disease.

Additionally, most doctors feel that early detection tests for breast cancer save thousands of lives each year. More lives could be saved if even more women and their health care providers took advantage of these tests. Furthermore, genetic testing is available to help women determine if family history suggests a pattern for certain cancers.

Dr. Robinson states, “Advances in genetic testing have become very valuable to patients who have multiple family members under the age of menopause who have been diagnosed with cancer.” Specifi c genetic tests such as the BRCA-I or BRCA-II are appropriate to offer a patient for early detection when the risk factors are present. These test names stand for breast

cancer susceptibility GENE 1 and breast

cancer susceptibility GENE 2. “With these

tests, we have learned that a woman’s risk of developing

breast cancer is greatly increased if she inherits this gene mutation.” Men with these mutations also have an increased risk of breast cancer. Dr. Robinson shares, “This genetic test is no longer only a blood test. Now we can simply swab the inside lining of the cheek and send the sample to the lab.” Genetic counseling is recommended before and after these types of tests are performed and there are a variety of options available to help a person manage their cancer risk.

An additional genetic test called the Oncotype DX is noninvasive and performed on a small amount of the tissue removed during the original surgery lumpectomy, mastectomy, or core biopsy. Results provide the patient and their doctors more information about their specifi c tumor and allow them to devise a better treatment plan. This test provides information to assist in decisions whether or not to make chemotherapy part of their treatment plan and can also help doctors determine the likelihood of the cancer returning in the future, also known as recurrence.

“THERE ARE STILL SOCIAL AWARENESS ISSUES when it comes to breast cancers even with all the wonderful work being done by a variety of organizations. If followed, The American Cancer Society’s guidelines for early detection of breast cancer improve the chances that cancer can be diagnosed at an early stage.”

DR. DAVID ROBINSON

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“CURRENT SCREENING

TECHNOLOGIES CAN CATCH

BREAST CANCER MUCH EARLIER

than a decade ago. Early treatment

can preserve more of a patient’s

lymph nodes and breast tissue.

This is especially positive because

administering localized radiation

treatments, targeting affected areas specifi cally, helps reduce the

amount of radiation received.”

As you probably are aware, there are specific protocols used to fight cancer. The most common procedures to treat breast cancer are radiation and chemotherapy. Advancements in these therapies have fewer side effects on patients experiencing the treatments now, more than ever before. Chemotherapy has more severe side effects than radiation. This is because all the cells in the body may be affected by the drug being used.

Radiation, on the other hand, is a therapy targeting only specifi c areas of the body affected by cancerous cell growth.

Dr. Nicholas Tranakas of Broward Health Medical Center enthusiastically

says, “Current s c r e e n i n g technologies can catch breast cancer much earlier than a decade ago. Early treatment can preserve more of a patient’s lymph nodes and breast tissue. This is especially positive because

administering localized radiation treatments, targeting affected areas specifi cally, helps reduce the amount of radiation received.” This is key as it shortens the duration of treatment, from over six weeks to two hours per day for as little as fi ve days.

“Even more invasive cancers are showing promising results when treated with localized radiation.”

Broward Health has more hope to deliver.

Dr. Tranakas shares, “I am very optimistic about a new vaccine showing incredible promise!” He explains that a patient in her 30s who had a large, aggressive cancer received the vaccine, “and the cancer literally melted away!” Broward Health is one of only seven centers in the United States to participate in an international trial of this vaccine.

Holy Cross Hospital, celebrating its

50th anniversary in January 2013, will soon be offering selected breast cancer patients a new type of radiation treatment.

It is called INTRABEAM Radiotherapy. This type of treatment is very exciting Dr. Joseph J. Casey explains. “The radiation is delivered in the lumpectomy cavity before the surgical wound is closed. This allows the radiation dose to be delivered to the tissue where it is most needed.” After the radiation, the wound can be closed to give the best cosmetic result. Dr. Casey also explains, “For many patients the single dose in surgery may be the only radiation required. In others it can shorten the course of the radiation treatments considerably while maximizing the effectiveness.” While not every patient will be a good candidate for INTRABEAM, the oncology team will review each case for appropriateness to optimize results. “This is a truly signifi cant and exciting advance in the effort to minimize the side effects and complications of breast cancer treatment while at the same time personalizing and strengthening the treatment impact,” says Dr. Casey.

“Compared to twenty years ago, the picture has dramatically changed in a positive direction,” says Dr. Indrek Miidla of University Hospital & Medical Center in Coral Springs.

A test that is used when patients have something suspicious present in an MRI is called the Positron emission mammography (PEM). This is a form of positron emission tomography (PET) that uses a high-resolution, mini-camera detection technology for imaging the breast. The camera is used to provide a higher resolution image of a limited section of the body and allows for the detection of much smaller lesions, thus creating images that are more easily compared to mammography, since they are acquired in the same position.

“The future is in research, specifi cally in molecular gene technology,” says Dr. Miidla. In university settings, research in this area studies the structure and function of genes at a molecular level. The fi eld studies how the genes are transferred from generation to generation. The future is in studying, learning and determining if scientist can identify a way to fi ne tune the different cancer cells behavior. “Denial is still such a large part of the equation. Women should not wait if they believe something is wrong. Taking the fi rst step in the prevention process is critical.”

“THIS IS A TRULY SIGNIFICANT AND EXCITING ADVANCE in the effort to minimize the side effects and complications of breast cancer treatment while at the same time personalizing and strengthening the treatment impact.”

DR. NICHOLAS TRANAKAS

DR. JOSEPH J. CASEY


GET INVOLVED THIS OCTOBER AND LEARN MORE TO BE PART OF

CELEBRATING HOPE IN BROWARD COUNTY.

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Avoiding the fi rst step in the screening process allows for more complications later. “The disease won’t go away; it eventually goes further if left untreated.”

Dr. Alejandra Perez, an oncologist at Memorial Healthcare’s Breast Cancer Center shared vital health information as well. “Compliance is critical in all treatments. I want to emphasize here how clinical trials have proven that full adherence can greatly increase positive outcomes for patients.” There are teams in hospital systems and treatment centers to assist patients. “We have social workers and psychologists on staff who can help patients deal with the emotional and physical burden cancer treatment can entail.” Care doesn’t only include the “site” of the cancer, it includes the whole being. Surprisingly, Dr. Perez also shared, “Many patients with breast cancer avoid seeing a doctor after they fi nd a lump because they think they are too young.

This is a myth. Some patients avoid seeing a doctor because they have no family history of breast cancer.” It is essential that all women and men seek medical advice when they fi nd a lump or other abnormality in their breast tissue, lymph nodes, chest muscles or develop another symptom, regardless of age or family history. While breast cancer primarily affects women older than 50, Dr. Perez’s youngest patient is only 18 years old.

New screening tools, technology and treatments can and will help you should you fi nd out you have some form of cancer. The actual process of diagnosis can take weeks and involve many different kinds of tests. As many cancer survivors share, “waiting for results can feel like a lifetime and all the uncertainty can cause so much additional stress…but once you understand your own unique “big picture,” you can make better decisions. You and your doctors can formulate a treatment plan tailored just for you.”

“COMPLIANCE IS CRITICAL in all treatments. I want to emphasize here how clinical trials have proven that

full adherence can greatly increase

positive outcomes for patients.

We have social workers and

psychologists on staff who can help patients deal with the emotional and

physical burden cancer treatment

can entail.”

DR. ALEJANDRA PEREZ

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The Republican Party of Broward County doesn’t even pretend it can win Broward County for Mitt Romney this fall.

Their goal is a number: 35 percent.No Republican in modern history has

taken the state of Florida without attaining 35 percent of voters, said Richard DeNapoli, chairman of the Republican Party of Broward County. And, since Florida is one of the key states needed to win victory for a presidential candidate – if not ground zero -- achieving that goal is more important than ever, he said.

“George Bush got 34.79 percent of Broward in 2004 and he won the state,” said DeNapoli. “In 2008, McCain got 33 percent. In 2000,

Bush got 31 percent and we know how that ended up. We are just looking to push the needle and help the state party.”

Broward County, the second most populous county in Florida with 1.8 million residents, is the blueest county in the state, with Miami-Dade County coming in second. How blue is it? With 257,000 registered Republicans in Broward and 570,000 registered Democrats,

“we’re outnumbered two to one,” noted DeNapoli.

Or, as prominent South Florida pollster and political strategist Jim Kane puts it, “it’s so blue here you can’t breathe.”

The reasons for Broward’s Democratic slant are well-documented. Once solidly Republican, the county changed dramatically when hundreds of thousands of retirees from New York and the northeast relocated to the county, starting back in the 1960s, fi lling high-rise condos in Fort Lauderdale, Hollywood and Hallandale. Largely Democratic, pro-union and liberal, they brought their ingrained voting habits with them.

No Republican has won a presidential race here since 1988, when George Bush beat Michael Dukakis.

And while many pollsters and voting experts had predicted the seniors would be dying out by now and replaced with younger, more conservative voters fl eeing Miami-Dade

HOWBLUE ISBROWARD?

35%No Republican

in modern history has taken the

state of Florida without attaining

35 percent of voters.

BY JULIE KAY


County, the county’s partisan profi le has remained unchanged.“When you look at Democratic voting patterns in this county,

they haven’t changed,” said DeNapoli. “The younger Cubans are not as Republican or conservative as their parents. We are now seeing immigrants from all over the world coming to Broward. When they come, they are usually Democrats.”

Additionally, according to Kane, droves of non-citizens have fl ocked to Broward County, including Canadians and Central and South Americans.

That doesn’t mean that the Republican Party doesn’t have strongholds in Broward, too, like the northeast part of the county, including Lighthouse Point, where all but one city commissioner is Republican. And despite the wide partisan gap, Broward is still the second largest Republican county in the state.

But the numbers are still overwhelmingly Democratic in Broward and Romney’s chances of winning the county, everyone agrees, are nil.

“I don’t think Mitt Romney has a chance of taking Broward,” said former U.S. Sen. George LeMieux, one of the state’s most prominent Republicans. “It’s a tough place to be a Republican. The strategy is to cut down on your losses in Democratic strongholds and overperform in other areas.”

Republican voter registration drives, which have been effective in other parts of the state, are not particularly useful in Broward, noted DeNapoli.

“Voting habits are hard to break here,” he said. “You can’t just go to a county fair and register hundreds of Republicans.”

Still, the Party has made tiny inroads in Broward, signing up 13,000 new Republican voters since the last general election, he said.

Cleaning up voter rolls has been one strategy of the Republican Party of Florida, albeit a controversial one. Florida Gov. Rick Scott has pushed elections supervisors to purge as many as 53,000 dead voters. But some of these local offi cials have balked at what they view as Scott’s interference with their roles and others have criticized the timing of the effort, launched just months before a presidential election.

One thing both sides agree is that voter turnout will also be crucial for both sides, but particularly for the Democrats.

“For the Democrats, it’s everything,” said Kane. “Republicans are better educated and tend to turn out no matter what. But Democrats need something to be excited about to vote.”

Mitch Ceasar, the longtime Democratic Chairman of Broward County, agrees. Voter turnout, coupled with the fate of the 275,000 independents in the county, keep him up at night.

“We have a change in Broward of seniors being replaced with swing voters or those who don’t vote at all,” said Ceasar. “High voter turnout is not guaranteed. I have to gaze with one eye on the turnout and the other eye at the undecideds. We are very concerned. Florida will be ground zero again.”

Ceasar said he is particularly concerned about an upcoming blitz of ads he expects the Republican Party to unleash in Florida. “The amount of money that will be dumped into Florida

will be ghastly,” he said.But Kane said Ceasar probably

shouldn’t lose sleep. In 2008, President Obama’s team was skillful at turning out his base.

“He had one of the best ground games I’ve seen in Florida,” Kane said. “I expect we will see that again.”

Kane said it’s too early to predict what kind of percentages either party will take in Broward, but he expects to have a better sense in late September

after both conventions, providing their artifi cial “bounce” in polls, are over.

PRESIDENTIAL ELECTIONS RESULTS

YEAR REPUBLICAN DEMOCRAT2008 32.3% 225,453 67.2% 474,5792004 34.6% 244,674 64.2% 453,8732000 30.9% 177,939 67.4% 387,7601996 28.3% 142,870 63.5% 320,7791992 30.9% 164,832 51.8% 276,3611988 50.0% 220,316 49.5% 218,2741984 56.7% 254,608 43.3% 194,5841980 55.9% 229,693 35.6% 146,3231976 47.1% 161,411 51.6% 176,4911972 72.4% 196,528 27.3% 74,1271968 54.5% 106,122 29.1% 56,6131964 55.5% 85,264 44.5% 68,4061960 58.8% 68,294 41.2% 47,811

“We have a change in Broward of seniors being replaced with swing

voters or those who don’t vote at all. High voter turnout is not guaranteed.

I have to gaze with one eye on the turnout and the other eye at the

undecideds. We are very concerned. Florida will be ground zero again.”


A Summer ForeverThe North Springs 10 Year Old

Little League All Stars had a summer they will remember forever. Starting in early June the 12 players were selected to their leagues 10 Year Old All Star Team and fi nished on a high note winning a State Championship followed up by the Southeastern Championship in early August.

After winning the State Championship the All Stars earned the right to represent Florida at the Little League Southeastern Tournament held in West Virginia against the seven other SE State Champions (Alabama, Georgia, North Carolina, South Carolina, Tennessee, Virginia & West Virginia). The North Springs All-Stars traveled 18 hours via bus to West Virginia and they wanted to fi nish what they started, and boy did they ever going 5-0 with victories over State Champions:

West Virginia 11-2Alabama 19-0Georgia 10-0Tennessee 11-1 (Semi Finals)South Carolina 14-3 (Finals)

Those results made them the 2012 Little League 10 Year Old All Star Southeastern Champions, ending their summer with a perfect 16-0 record. They are the fi rst team from Broward County to win a Little League

Southeastern Championship.Also, what a way to end a great

coaching career for Manager Frank Kempinger who was retiring after the season after devoting 35 years as a volunteer coach.

The North Springs All-Stars were a well balanced team with great hitting, pitching and defense.

The team batting average for the entire tournament was .446 with an impressive .566 on base percentage. Coby Mayo, Timmy Manning and Mikey Sarakinis led the team in hitting throughout the entire all-star tournament. However, Caleb Cyr, Joey Campbell, Richie Pena, Tyler Kraft and Nick Conte were right behind them making for a very balanced hitting attack.

Although the offense was impressive, their pitching and defense were just as impressive. The team ERA was an impressive 0.92 in sixteen games played, which is truly extraordinary.

Sean Shambo and Timmy Manning led the way on the mound with help from Richie Pena; all pitching fantastic throughout the entire tournament along with Nick Anello who was there to close out just about every game and was perfect in save opportunities.

However, when the other teams

found a way to put the ball in play the defense was led by middle infi elders Zach Spano and Mikey Sarakinis both making big plays and Tyler Kraft, Nick Conte and Michael Colantuno made some exciting catches in the outfi eld.

This was truly a team effort based on the overall numbers and everyone contributed and bought into the Team Concept / Slogan:

Some Want it to HappenSome Wish it would HappenOthers Make it HappenThe 10 Year Old North Springs Little

League All Stars Made it Happen. LP

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Caddyshack Revisited

There are only a few slots left for the 10th Annual Strochak Family Caddyshack Revisited Golf Tournament set for Monday, October 8. This Columbus Day tradition will take place at the beautiful and exclusive Grande Oaks Country Club in Davie, where the classic comedy fi lm Caddyshack was shot more than 30 years ago. The tournament

raises money each year for two Boys & Girls Clubs locations in Davie: The Florence A. DeGeorge Unit and the Rick and Rita Case Unit. Each provides a safe place where kids can come after school to study, build good character and learn to live a healthier life.

The Strochak family has

graciously signed on to be title sponsor for the third year in a row with a donation of $25,000. The family owns and operates Auto Tag Management Group, Inc., a company that has been providing private auto tag

services in South Florida since the 1950s.

“The Boys & Girls Club is one of the best organizations for helping to mentor and develop young people,” said Jason Strochak. “Seeing kids succeed is very important to me personally. I started out as a volunteer at the Rick and Rita Case unit 10 years ago and it was an awesome experience. When we were asked to make a financial commitment to the golf tournament, we were honored and pleased

to write the check. I can’t think of a better investment.”

“I want to thank the Strochak family for their commitment to children and to this event specifically,” said Jim Norton, chairman of the golf committee. “They are sending the right message to the community.”

As always, the tournament promises to be a day full of fun and competition. Golfers will be treated to 18 holes on a beautifully manicured golf course with chances to take home some big prizes. On one of the par threes, golfers will have a chance to win a brand new car donated by Lauderdale BMW of Pembroke Pines with a hole-in-one. There will also be a separate hole-in-one contest with a chance to win one-million dollars.

All golfers will be treated to a valuable tee gift, continental breakfast and a BBQ lunch and auction after golf. And since it’s the 10th anniversary, there may be an extra surprise or two this year, said Norton.

Other main sponsors for the event include Lauderdale BMW of Pembroke Pines, Comcast and www.GottaHalfIt.com.

“The Boys & Girls Club is one of the best organizations for helping to mentor and develop young people.”

LP

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Broward Young Lawyers Hit Links for At-Risk Kids

When members and friends of the Broward County Bar Association Young Lawyers Section (YLS) hit the links on October 13th, players will be doing more than vying for bragging rights or winning prizes. They’ll be raising money for Florida’s at-risk youth.

The Young Lawyers Section Annual Charity Golf Tournament, now in its 25th year, will steer 100% of its net proceeds to this year’s charitable beneficiary, Florida’s Children First, the state’s premier advocacy organization for at-risk youth. All proceeds will go to benefi t the Tracey McPharlin Initiative and the Broward Chapter of Florida Youth Shine.

“Everyone will have fun and many will be playing to win. But the Tournament showcases the best our profession and supporters have to offer,” said Howard Talenfeld, a prominent Fort Lauderdale child advocate attorney with event sponsor Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb, and Founder and President of Florida’s

Children First. “Between charity events, advocacy and pro bono representation, Florida attorneys are to be lauded for giving back to those who need it the most.”

Boardroom Communications, a Fort Lauderdale public relations fi rm committed to child advocacy, has signed on as the event’s Exclusive Title Sponsor. Boardroom Communications, like many other local businesses and law fi rms, has committed to partnering with the YLS and supporting this worthwhile cause. “Over the last several years, I’ve seen our community really step up and support this event,” said Meghan Clary, President of the Young Lawyers Section and a family law attorney with Chorowski & Associates, P.A.

The individuals responsible for throwing this event and raising thousands of dollars for at-risk children are sixteen young lawyers on the YLS board. “Giving back to the community and those children in need is a great feeling. We hope to once again run a successful

event, and, more importantly, raise as much funds as possible for Florida’s Children First,” said Jeff Wank, the Tournament’s Chair and an associate at Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb.

“Every year, this is a remarkable display of sportsmanship and charitable efforts from South Florida’s young attorneys and supporters of area children,” said Todd McPharlin, partner with event sponsor, Fort Lauderdale law fi rm Kelley /Uustal. His late sister and staunch legal advocate for at-risk kids is the namesake for the Tracey McPharlin Dependency Recruitment Initiative, which recruits and trains attorneys to represent children.

The event will be held at Jacaranda Country Club (9200 West Broward Blvd., Plantation) Check-in begins at 6:30 a.m., followed by the awards luncheon. Kelley / Uustal will host a Tee-Off Happy Hour on Thursday, October 4th from 5:30 p.m. to 7:30 p.m. at American Social on Las Olas.

For additional information visit www.ylsgolftournament.com. LP

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The Festival Of Chocolate Comes To Ft. Lauderdale

Attention Chocoholics! For anyone that has ever wanted to be a kid in a chocolate store…you now have your chance!

The Festival of Chocolate, the Ultimate All-Chocolate Shopping, Interactive and Educational Event, is heading to Nova Southeastern University Arena on October 13 & 14 bringing two days of creamy, dreamy, cocoa-fl avored fun.

Did you know that the botanical name of the Chocolate Tree is ”Theobroma,” which means “Food of the Gods?” And, that the cacao pods, which contain the beans, actually grow on the trunk of the Cacao Tree?

Chocolate will come to life with interactive chocolate-themed activities; guest contests; wine and chocolate pairings; a chocolate game show; live chocolate showpiece competition between chocolate masters; specialty chocolate classes; chocolate world record challenge; the history, science and production of chocolate and featuring…The Cocoa Couture Fashion Show on the Festival of Chocolate “Yumway” and the Icing on the Cake Accessory Collection!

And, just as your mouth starts to water, the event boasts the area’s top chocolate and confection companies selling tastes and treats of everything chocolate…truffl es, cakes, cupcakes, cookies, brownies, pastry, chocolate drinks and even cocoa meat rubs, dips and olive oils.

Throughout the weekend, award-winning pastry chefs will host chocolate demonstrations for all skill and interest levels.

For the littlest chocoholics there is a Kids-4-Chocolate Craft Area where they can create their own edible masterpieces, play chocolate brain games, power the Chocolate Marshmallow Launcher 3000 and follow the Chocolate Charlie Chase to discover the journey the cacao bean takes to turn into their favorite chocolate bar.

Even adults can relax in pure decadence in the Adult Chocolate Clubhouse, where smells and tastes will make the chocolate chaos melt away.

Leave your guilt at the door as you discover the variety of health benefi ts of chocolate and take the Chocolate Body Building Challenge. Did you know that

according to a recent Harvard study, cacao contains anti-bacterial agents that actually fi ght tooth decay and that chocolate milk re-fuels muscle mass more effi ciently than sports drinks?

On Saturday, the live competition of the “Best of” Chocolate Indulgences in the region covering seven categories will be judged by pastry experts, local celebrities and self-proclaimed chocoholics. Advance Ticket Purchase guests have the opportunity to win those spots.

A Vendor Showcase featuring everything chocolate, head-to-head pastry chef competitions, wine and chocolate pairings, historical presentations, book signings, chocolate cooking stacking contests, Brownie Bingo, a complimentary raffl e for decadent chocolate prizes and live music make The Festival of Chocolate the Sweetest Two Days in South Florida.

For Tickets and Information: www.festivalofchocolate.com, October 13, 10 a.m. - 6 p.m., October 14, 10 a.m. - 5 p.m., $12 Adults/$8 Children Special Incentives for Advance Purchase. LP


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Glam-A-THON™ catapulted into the 21st century when it launched its kitchy breast cancer event series onto the scene in 2006. The concept? Create a curated bazaar of the tastiest artisan food & dessert purveyors, hip jewelry designers, fashion visionaries and talented artists, all in the name of assisting breast cancer patients in South Florida. Seek the coolest venues and launch outrageous events that team cocktails, cosmetics, confections and couture. Over the past six years Glam-A-THON™ has donated gobs of cash and changed lives

in the South Florida community by donating much needed funds to breast cancer patients while subscribing to the hipster credo ‘Strap on your Stilettos – the Divas are Coming’!

Fashion glitterati models, editors, local celebrities, and regular folk - turn out in looks

as compelling as those that made the runways. But as a stroll through Esplanade Park proves, glamorous women and men plan all year for this special October occasion that is marked by an extraordinary abundance of pink feather boas and more Swarovski crystals than you can bat a heavily mascara’d eyelash at. Looking over-the-top, yet put together is the raison d’etre, for the event series supported by a powerful message to Kiss Breast Cancer Goodbye. Of course it’s not what they wear but how they put it together, which is always riotous and incredibly inspiring.

Divas of all ages, shapes, and shoe sizes unite for two back to back weekends of fashion pandemonium beginning with the Lipstick Lounge on October 5th at the Broward Center, and culminating with the Glam Doll Strut on October 13th in downtown Fort Lauderdale. Divas and dudes invade Himmarshee Village sporting perfect pedicures, sassy stilettos and are often accompanied by diva doggies. Everyone will be dripping in faux fur, diamonds and tiaras, as they strut their stuff for a chance to become this year’s Glam-A-THON™ Queen – topped off with a magnificent pageant crown. In fact, Glam-A-THON™ is bold enough to proclaim it is the only pageant in America where the crown can be bought

(for a very worthy cause)! Net proceeds from all Glam-A-THON™ events will benefit Broward Health Foundation including the Lillian S Wells Women’s Center, Broward Health Coral Springs, and the Lisa Boccard Breast Cancer Fund.

Photogs love the Lipstick Lounge and Glam Doll Strut, where you will catch them snapping hundreds of cool-girls and guys in an array of fashion forward trends. Somehow everyone looks super-stylish when they strike a pose for Glam-A-THON™.

So if you want to get the inside track on the next big things, and make a cool difference in the world, the Lipstick Lounge and Glam Doll Strut® absolutely must be on your bucket list – once you try it we guarantee it won’t be the last time you mug for the glam cam.

For all the juicy details about entering a team in the Strut or scoring a fabulous pair of VIP tickets to the Lipstick Lounge visit www.glam-a-thon.com

Glam-A-THON™ catapulted into the 21st century when it launched its kitchy breast cancer event series onto the scene in 2006.

LP

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17th AnnualJeb BushBeachBash

Are you in? BeachBash, Fort Lauderdale’s sexiest party of the year, will take place this year on Thursday, November 1st from 7:30 p.m.-10:30 p.m. in the Panorama Ballroom at the Hyatt Regency Pier Sixty-Six (2301 Southeast 17th Street in Fort Lauderdale). Sponsored by The Wasie Foundation & presented by Ford and Premier Beverage, the spectacular annual event benefiting the Cystic Fibrosis Foundation, is about “Action and Attitude.” Dance the night away to the hot vibe of DJ Supersede, while indulging in tasty delicacies from South Florida’s hottest culinary establishments, including Truluck’s, Tap42, Bill Hansen Catering, Chef George Catering, Chima, ARC Broward, and Hyatt Regency Pier Sixty-Six. Enjoy open bar all night long with your favorite cocktails compliments of Premier Beverage. This year’s co-chairs include Jen Klaassens, VP of Programs for The Wasie Foundation; Samantha DeBianchi, Founder/CEO of DeBianchi Real Estate; Dev Motwani, Managing Partner of Chieftain Partners; Josh Rudolph, Managing Partner at Emerald Planning Group; and Todd Kirkpatrick.

Tickets for BeachBash are $50 per person, and includes premium open bar, unlimited hors

d’oeuvres and live music all night long. VIP Tickets (for access to the VIP Lounge) are $100 per person. Private cabanas for 10 people are also available for $3,000 and include access to the VIP Lounge. BeachBash is part of the 17th Annual AT&T JEB BUSH Florida Classic sponsored by The Wasie Foundation and presented by Ford and Premier Beverage and is also sponsored by Advocate Home Care Services, Exults Internet Marketing, Gentleman’s Society and Ultimate Software. To purchase tickets and to get more information and event updates, please visit www.BeachBash.com or look for the event on Facebook.

In addition to BeachBash, the 17th Annual AT&T JEB BUSH Florida Classic Sponsored by The Wasie Foundation and Presented by Ford and Premier Beverage also features three other exciting events benefi ting the Cystic Fibrosis Foundation. The multi-day event’s annual Golf Tournament will tee off on Friday, November 2nd 7:30 a.m.at the Fort Lauderdale Country Club. Later that night, guests can dine and dance the night away at the

elegant 65 Roses Gala beginning at 6:30 p.m. in the Crystal Ball Room of the Hyatt Regency Pier Sixty-Six. The exciting Fishing Tournament will take place Thursday, November 29 through Saturday, December 1st. Former Florida Governor Jeb Bush once again serves as Honorary Chairman of the events. Sponsors of the 17th Annual AT&T JEB BUSH Florida Classic include The Wasie Foundation, AT&T, Ford, Premier Beverage, Baxter Martin Advertising, ClearChannel, Huizenga Family Foundation, Dutton Press, Inc., and American Airlines. To learn more about all of the events, please visit http://www.jebcf.org/ or call 954-739-5006.

Tickets for BeachBash are $50 per person, and includes premium open bar, unlimited hors d’oeuvres and live music all night long.

LP

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Movement For Change

Without warning, life can change in an instant…On February 6, 2010, while in South Florida to attend the Super Bowl, Anthony Purcell dove into Miami Beach waters and didn’t come back up. He landed on a sandbar,

tragically breaking his neck and bruising his C5 and C6 vertebrae – leaving him paralyzed.

Doctors concluded that like countless other Spinal Cord Injury (SCI) victims, he had little to no chance of walking again. Determined to beat the odds, Anthony quickly began intense rehabilitation which has slowly helped him regain his strength, and come closer to being able to walk again. As a result of his experience, Anthony and his mother, Micki Purcell, created the Walking With Anthony Foundation to help give others with SCI the same chance at recovery. The non-profit is dedicated to raising funds to provide fi nancial assistance for SCI victims, expand rehabilitation centers and support research relating to SCI rehabilitation.

On November 2nd from 7:00 p.m. – 11:00 p.m., Walking With Anthony, will host its fi rst annual South Florida “Movement for Change: It’s Time to Soar” fundraising event in Hangar 9 at the Fort Lauderdale Executive Airport. The fabulous evening of dinner, dancing, private jet tours and silent/live auctions, will honor Anthony’s surgeon, Dr. Allan Levi, Chief of Neurospine Service and Fellowship Director at Jackson Memorial Hospital in Miami, and will present fi nancial grants to two local heroes - Nick Williams and Chris Hickox – to attend the Project Walk Spinal Cord Injury Rehab in California, for treatment. .

For more information and to purchase tickets, please visit www.walkingwithanthony.org or call 866.954.3344. LP


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Chip In For Kids In Distress

Enjoy a day of fun in the sun while you help bridge the gap in supportive services for abused and neglected children in South Florida. Members of the Kids In Distress Auxiliary are pleased to announce they are bringing back their very popular KID Auxiliary

Golf Tournament. It will be held on Friday, November 2nd, with registration and pre-tournament box lunch at 11:30 a.m. and a shotgun start at 1:00 p.m., followed by dinner in the Palm Room. The tournament will take

place at Jacaranda Golf Club at 9200 West Broward Blvd., in Plantation. Players of all skill levels are welcome to participate in this 18-hole scramble.

Proceeds from the golf tournament will help raise funds for Kids In Distress, which is a non-profit charitable organization dedicated to protecting children in South Florida from abuse and neglect. They strive to establish strong and healthy families that can care for their children and keep them safe.

Today’s economy is making it difficult for more and more families to survive day to day. Members of the community will be supporting these efforts when they participate in the KID Auxiliary Golf Tournament. With your help, local families will strengthen and get on

their feet again. The individual player fee of $175 includes greens fees, cart, pre-tournament box lunch, dinner and prizes. For $40, non-golfers will be able to purchase tickets in advance for the dinner. In addition to participating as a golfer, there are also sponsorship opportunities that range from Title ($5,000) to Tee Sponsor ($200).

This is a wonderful opportunity for the South Florida community to enjoy an afternoon of golf and great meals while supporting a growing population of abused and neglected children. By taking part in the tournament, participants are helping Kids In Distress and networking with business associates.

On behalf of the children we serve, we thank you for your gift! Without the support of individual donors and corporate partners in our community, Kids In Distress could never care for the thousands of children and families each year who need a safe place to live. Change a child’s life… change a child’s future.

For further information or to purchase tickets please contact us at 954-252-3365 or visit our website at www.kidaux.org. LP

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It’s all about the Girls!An Evening Celebrating Women’s Health

Thursday, October 18th ~ 6:30 pm – 9:00 pmUniversity Hospital and Medical Center7201 North University Drive, Tamarac

Join us for a night of pampering and fun while making your health a priority.

Bring your daughters, mothers, sisters and friends and make it a night all about the girls.

Meet, mingle, and get a mammogram. University Women’s Center offers digital mammography in a relaxing environment.

For more information or to register, please call Consult-A-Nurse at 888-256-7728 or visit www.uhmchealth.com

To schedule a mammogram, call Central Scheduling at 954-724-6251.

Additional participants include:

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~ Meet and greet with physicians

~ A health fair with a variety of women’s products and services

~ Mammograms for pre-registrants

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Cheers For CharityCheers! Food and wine afi cionados

prepare your palate for a new epicurean wine and food festival – Cheers for Charity - October 7-11 on Las Olas Boulevard. This inaugural “Corks, Cocktails and Collaboration,” presented by Lorraine Thomas and hosted by Southern Wine and Spirits, includes an exciting roster of over twenty Las Olas restaurants, vintners, delectable cuisine, scores

of fi ne wines and concludes with the hot world-wide dining trend “Diner en Blanc” with an expected 500 diners all al fresco at one table in Huizenga Park.

Cheers for Charity, chaired by Tim Petrillo, will benefi t six local children’s charities: Children’s Diagnostic & Treatment Center, Children’s Home Society, Jack and Jill Children’s Center, Joe DiMaggio’s Children’s Center, Junior Achievement of South Florida and Sun Sentinel Children’s Fund.

“We feel it is a team effort with the Las Olas restaurants and Southern Wine and Spirits to raise money to support children’s charities in Broward County,” said Petrillo. “Las Olas is such a vibrant, eclectic location, perfect to host such an event; that I promise it will be one of the most unique and heralded food and wine events in the county for years to come!”

The five-day event uncorks on October 7 with nightly themed tastings

and food pairing events to benefi t a different charity, a virtual wine pop-up store at the Riverside Hotel and offi cial after parties nightly at Yolo, Vibe and O Lounge. The fest concludes on Thursday, October 11 with the hot new trend in the dining out world – “Diner en Blanc” (French for dinner in white). This extraordinary white party will highlight specialties from Las Olas restaurants and scores of

top vintners all al fresco on one large dining table in the park. Participating restaurants include American Social, Café Europa, Café de Paris, Las Olas Wine Café, Mangos,

Noodles Panini, Riverside Hotel, Sushi Rock, SoLita, St Tropez, Timpano, Vibe and Yolo.

Sponsors for this epicurean feast include Absolut, Avion Tequilla, Chivas Regal, Fort Lauderdale Monthly, Gold Coast Magazine, Go Riverwalk, Jameson Irish Whiskey, Las Olas Wine Café, Libation, Lifestyle Publications, LivingFLA.com, Malibu Rum, O Lounge, Panache Party Rental, Prime City Grill, Riverwalk Trust, Riverside Hotel, South Florida Food and Wine, Sun-Sentinel, That Wine Place, Think Magazine, Vibe & Tool, Vive, Udder Sweets, Weston Dining Group and Yolo. Cheers For Charity Schedule of EventsSunday, October 7 – 5:30 pm – 8:30 pm – Sushi and Sake at The Riverside Hotel. Befi tting the Joe DiMaggio’s Children’s Center. Tickets are $125. Kick-off the week with fresh sushi paired with the world’s fi nest sake. Monday, October 8 -5:30 pm – 8:30 pm – Gems Tasting at The Riverside

Hotel. Benefi tting Junior Achievement South Florida. Tickets are $125. Enjoy food and wine pairings with such wineries as Beckstoffer, Husic Vineyards, Bodega Rancho, Alexana Family Winery Winery, Sodaro Estate Winery, Gamble Family Vineyards, St Helena Winery and Blue Rock Vineyards.Tuesday, October 9 - 5:30 pm – 8:30 pm – Mixology Madness at The Riverside Hotel. Benefitting Children’s Diagnostic & Treatment Center. Tickets are $125. Learn from the best “Mixologists” as your favorite cocktails (or experiment with a new one) are concocted from Absolut, Avion Tequilla, Chivas Regal, Jameson Irish Whiskey and Malibu Rum.Wednesday, October 10 5:30 pm – 8:30 pm – Bubblicious The Riverside Hotel. Benefitting Sun Sentinel Children’s Fund. Tickets are $125. Uncork the bubbly and learn how to pair the best champagnes and sparkling wines from around the world with your favorite foods. Thursday, October 11 5:30 pm – 8 pm – Wine Tasting in Center Court, Huizenga Park. Benefi tting Children’s Home Society. $75. Mix and mingle at the hottest wine tasting party of the year all outdoors in spectacular setting along the water in Huizenga Park.

7:30 pm – 10 pm – “White Out the Night” Grand Finale. Huizenga Park. Benefi tting Jack and Jill Children’s Center. Tickets $125. Dress is all white at the world’s largest dining table event. This three course dinner will be served by 20 different Las Olas restaurants and includes wine and cocktails.10 pm – Pernod Ricard After Party at Yolo Las Olas. Proceeds to benefi t all six charities. LP


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From an eight hour surgery that left him unable to use his lower body, to the pitching mound of a Major League Baseball game, it has been quite a year for ten year old Jacob Brafman. In April 2011, Jacob was diagnosed with a rare condition cal led Arter iovenous malformation (AVM) which had manifested in a tumor on his spine. Two eight hour surgeries later, Jacob found himself faced with painful rehabilitation to try and regain control of his lower extremities.

“We were completely bowled over when we received the diagnosis,” said Jacob’s father, Ben Brafman. “But Jacob, he was completely positive. He never once doubted his ability to persevere, not once. His attitude is what brought him to a MLB pitcher’s mound.”

Thanks to the Marlins Foundation, on September 1, 2012, Jacob stood on the pitcher’s mound at the Marlins vs. Mets game to throw the fi rst pitch.

“It was a dream come true to see him standing on the pitcher’s mound,” said Jacob’s mother, Suzanne Brafman. “He has smiled through so much diffi culty this last year; it was great to see his hard work pay off.”

Confined to a wheelchair and completely dependent upon others after his second surgery in October 2011, Jacob pushed through hundreds of hours of rehabilitation to regain the ability to stand and walk with the help of a walker. Today, with the help of physical therapy, Jacob can walk unassisted.

“From the moment he woke up from the second surgery Jacob had a can-do attitude that spread

through the whole family,” said Suzanne Brafman. “We took strength from him, even when it looked like things may not improve.”

Jacob’s form of AVM, called Hereditary Hemorrhagic Telangiectasia (HHT), is a genetic disorder where the capillaries between the arteries and veins do not form properly. These malformed connections can occur in innocuous part of the body such as the skin or in the nose and have a minor impact on the individual or in Jacob’s case, can occur on a major organ and have a signifi cant impact.

Both Suzanne and Ben, who work in the mental health fi eld, see an inspirational lesson in their son’s positive attitude.

“So many people would have hung their head in anger or sadness when faced with these kinds of challenges,” said Ben Brafman who runs Destination Hope, a behavioral health facility in Fort Lauderdale. “Jacob is an example of the perseverance of positive thinking and a can-do attitude. His ability to smile, even when things were looking bad, reminds us all that a positive approach can infl uence the outcome. I am sure that with a different attitude we may not have come as far as we have today.”

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“It was a dream come true to see him standing on the pitcher’s mound. He has smiled through so much diffi culty this last year; it was great to see his hard work pay off.”

JACOB BRAFMAN AND FAMILY

From Paralyzing Surgery to Pitching

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Big Business Mentoring

According to the Small Business Administration, businesses with 500 or fewer employees account for nearly half of the GDP, and more than half of all U.S. employment. Small businesses surround us in almost every shape and form, but it is important to understand that the challenges they face are the same, if not greater than their larger competitors. Small businesses tend to be run by their owners, who are also working face to face with customers, who have little time left to manage and strategize for the next phase of the business as larger firms do simply by committing personnel to those facets of the business.

Over 95% of these small businesses are also run by people who come from within the industry, often working their way up or starting off on their own with no formal business training.

Check out highway billboards, read most magazines, and you can see that an educational movement is afoot, as workers hard hit by the recession are going back to school, getting retrained, and many of them starting their own businesses. Not everyone can afford to go back to college or get an MBA though, and not everyone is looking for that specifi c experience. The real world can be very different from the classroom, and for those of us who have given our all to our business, and to our community, we should welcome them with direction to a path of business sustainability and growth.

One such free, locally-owned, and community-based exchange is Mountaintop University, which exists somewhere between the formal learning of the classroom,

and the place most business people fi nd themselves - wondering if they are on the right path, doing the right things, and whether or not they will achieve their goals. Mountaintop University has pulled together a group of local and nationally known Industry Experts that share their knowledge with the on-line community through

blogs, podcasts and webinars. These Industry Experts (they call Gurus), give freely of their insights and business practices and encourage on-line discussions, giving tips and techniques as that of an informal mentor.

The term GURU has a deeper meaning to the Mountaintop staff.

For their business model, it stands for: Give Understanding, Receive Understanding. A community sharing insights and best practices learn from each other and therefore build solid professional relationships.

The power of mentoring throughout history, as established professionals – as artists, craftsmen or captains of industry – connected with others in order to not only share what they know, but to continue learning, too. We already feel a responsibility toward giving back to our community in meaningful ways, even in the hardest of economic times, but where is that same impulse when it comes to sharing best practices in business?

The path to clarity is not an easy one, and fi nding the right insight from a trusted coach, mentor, or guru shouldn’t be an additional challenge for business owners.

You can learn more about this community of knowledge by visiting: www.mountaintopuniversity.com and be part of the conversation. LP

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“The path to clarity is not an easy one, and fi nding the right insight from a trusted coach, mentor, or guru shouldn’t be an additional challenge for business owners.”

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Finding Local Services in a SnapMatchmaking isn’t just for dating anymore.

Corey Leff, the founder of South Florida consumer-to-business matchmaking website spendLO, recognizes the value in matching purchase-ready consumers looking to save money, with local businesses looking for a risk-free way to increase their bottom line.

spendLO offers consumers a secure platform where they can post their service needs, and the amount they are willing to pay for the service request to be completed,

safe from any unwanted solicitation. spendLO’s network of pre-qualifi ed local service providers are instantly notified of the opportunity, and are given the chance to submit a bid to fulfill those needs. At the consumer’s convenience, they select a service provider based on the bid price submitted and the vendor’s reputation.

“spendLO was designed with both the consumers’ and businesses’ needs in mind,” Corey explains. “Having vendors compete for work ensures the consumer is going to get the best price, but our vendors really benefi t as well, growing their client base and revenue totals through our cost-free alternative to conventional advertising.”

Offi cially launching in June 2012, spendLO is quickly making waves among South Florida residents. “I am honestly amazed at the amount of money spendLO saves me,” says Eric Rosenfeld, a Boynton Beach resident and regular spendLO user. “The fi rst time I used spendLO I received a bid for $125 to clean my 40 foot boat. I’d been paying $400 on cleanings, and the guy did a great job!”

spendLO is fi nding that its network of service providers have projects that need to be completed too, with local business owners fi nding success using spendLO both as a service provider and as a customer. “We’ve been receiving so much business from spendLO that I had to try it out for myself. It’s pretty awesome I was able to quickly fi nd movers willing to work within my budget and move me into my new house on a Sunday and then return to work on Monday with the ability to pick and choose which of my neighbors’ service requests are right for my business,”

Evan Merritt, Owner of E&C Property Management Services in Lake Worth tells us.

Having already made hundreds of successful matches in cities like Boca Raton, Boynton Beach, and West Palm Beach, spendLO recently began offering service to the residents of Broward and Miami-Dade counties.

With the potential for thousands of matches to be made in the upcoming months, in hundreds of service categories, spendLO looks forward to helping continue to stimulate the South Florida community. “I live in Delray Beach. My friends and family are scattered throughout South Florida. I care about this area. spendLO is certainly a business, but my core concept has always been to help our local economy. spendLO really is a win-win for everyone, with both consumers and businesses reaping the benefi ts,” says Leff. Local business, helping local consumers, helping the local economy, sure sounds like a great match.

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Payment based on 36 month, 12K miles/ year closed-end lease. $2,995 due at signing ($3,995 for Civic and Accord), excludes tax, tag with approved credit. Offers cannot be combined. Pictures for illustration purposes only. Programs subject to change without notice. All offers expire 9PM 10/31/2012.

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Report Card For Parkland Schools… All “A’s”

Remember how exciting it was when you (or your child) brought home a report card that had all “A’s”?

Well, imagine how excited Parkland Mayor Michael Udine was when he got the news that Heron Heights Elementary, Park Trails Elementary, Riverglades Elementary and Westglades Middle School all received “A” ratings AGAIN!

Each year, public schools in Florida receive a school grade of A, B, C, D or F based primarily upon achievement data from the Florida Comprehensive Achievement Test, or FCAT. School grades indicate how well a school is performing based on state standards. The grades for elementary schools are based entirely on FCAT results. Middle

school grades include Algebra test results.

“We are ecstatic to have such high student achievement,” Mayor Udine said. “Congratulations to everyone

involved in the success of the schools!”

That feeling of euphoria was expressed by principals in all of these schools, attributing their success to great faculty and student bodies eager to learn and excel.

Riverglades Elementary School, at 7400 Parkside Drive, is celebrating its 20th Birthday. In her open letter to students and family members, Principal Shelly Isenberg shared the exciting news and noted that “… this is an honor but, as part of the Riverglades family, we all know that our achievements run much deeper.” She extolled the dedicated and caring faculty and staff who

a r e p r o v i d i n g a s t i m u l a t i n g and challenging curriculum and e n v i r o n m e n t . “Students are not only learning to use their minds, but also are having fun in the process,” Principal Isenberg enthused.

Principal Jack Versey of Westglades Middle School, at 11000 Holmberg R o a d , a d v i s e s new students “… that although a bit puzzling, the transformation to middle school can be a very exciting

and wonderful experience. You are leaving the elementary years and approaching one of the most dramatic periods of your life. You will grow in many ways: socially,

emotionally, physically and even intellectually. You will face challenges in your ability to handle your feelings with peers and adults.”

Park Trails Elementary, at 10700 Trails End, serves PK-5 and is among the few public schools in Florida to receive a distinguished Great Schools Rating of 9 out of 10. Principal Rick Redshaw attributes the school’s ‘A’ rating to “…our school and community’s continued focus on high expectations for all, coupled with the comfortable family feel in and around Park Trails.” Principal Redshaw added that “… our theme for the 2012-2013 is “Building Character, Trait by Trait.”

With an enrollment of 850+ students, Heron Heights Elementary at 11010 Nob Hill Road, is committed to providing an innovative teaching and learning environment that “… will empower the school community to excel in the 21st Century,” according to Principal Kenneth J. King.

“We are ecstatic to have such high student achievement.Congratulations to everyone involved in the success of the schools!”

LP

happenings

of

Drive, is ay In her “We are ecstatic to

school spotlight


DENTIST

SURGEONS

FINANCIALADVISORS

PUBLICRELATIONS FITNESS

EXPERTSDENTIST

FINANCIALADVISORS

DOCTORS

LAWYERS

CPA

Lifestyle Advice

Advertising Section

from the Experts


Recent news reports on insurance companies have just begun to scratch the surface with unfair homeowners’ insurance premium rate increases.

Unfortunately, most Floridians are not aware of how or why their homes have been hit with huge insurance hikes. However, there is something you can do about it. By hiring legal counsel, and at no cost to you, an attorney with expertise in this fi eld can bring your premium down to reasonable rates.

The biggest problem with the increased insurance rates is the result of inspections initiated by the insurance companies. In some cases, the home inspections and rate increases have been surprising homeowners for fi ve years.

This fall, our law firm was contacted by an advocate for an 80-year-old man who had been living in his home for over 40 years. Citizens Property Insurance Company, with their re-inspection program, increased his premium to the point where he was facing having to sell his home. When I heard of the rate increase and

this man’s situation, I challenged Citizens and they dropped their assessment. (Disclaimer: The success of this case is not indicative of our potential success of these types of cases in the future).

Perhaps you’ve seen an increase on your insurance policy and didn’t realize you had rights as a homeowner to fi ght back against the insurance companies. The Miami Herald has reported that Citizens Insurance conducted 228,603 home inspections which resulted in increased premiums 74% of the time.

If you’ve been victimized by Citizens, or any another insurance company such as State Farm or Universal Property and Casualty, I encourage you to seek legal representation. At our fi rm, we provide licensed home inspectors and general contractors who will inspect your home with no initial cost to you. Our representation is on a contingency fee basis or our fees and costs are paid by your insurance company if we prevail.

A c c o rd i n g t o the Miami Herald investigative series on August 11th, 2012, the Citizens re-inspection program “has already cost homeowners hundreds of millions of dollars. And the pocketbook impact could easily reach the billions as more and more homeowners are

affected”.The Herald investigation

reported on residents such as a 79-year-old retired librarian who saw her insurance premium jump from $4,882 to $7,028. Unfortunately, these insurance companies have been increasing premiums for fi ve years with little or no public attention.

Our law fi rm can pursue legal action against the insurance companies for any rate increase associated with any home re-inspection during the past five years. You shouldn’t have to deal with an insurance company alone, nor should you be blind-sided by unscrupulous insurance companies.

Larry Moskowitz, Esq. is a partner in the law fi rm of Dawson & Moskowitz and has been practicing law for 22 years. He concentrates his law practice in the litigation of insurance claims. He may be reached at 954-797-7990 or [email protected]

HOMEOWNERS BATTLE INSURANCE RATE INCREASES

lifestyle advice

LARRY MOSKOWITZ, ESQ.

4491 S. State road 7 suite 103Fort lauderdale, fl 33314

O: 954.797.7990F: 954.333-6254

[email protected]://www.werepresentyou.com/

A D V E R T I S E M E N T


We can FINALLY achieve dramatic results in ONE treatment with CellulazeTM, a REVOLUTIONARY Brand New, High Tech, Laser Treatment!

Shino Bay Cosmetic Dermatology, Plastic Surgery and Laser Institute is the FIRST in FLORIDA to offer the brand new FDA Cleared CellulazeTM, the world’s first, Cellulite Laser Treatment for the Revision and Erasure of Cellulite and its dimpling!

Cellulaze™ is the only minimally invasive procedure for the treatment of cellulite, with clinically proven LONG LASTING RESULTS! Utilizing a proprietary side-firing laser, Cellulaze™ internally melts the fat that causes bulging and releases the bands that attach to the skin and cause dimpling. With patients now over 3 YEARS post-op showing no reoccurrence of cellulite, Cellulaze™ is now the standard of care for cellulite treatment.

We have offi cially signed Dr. Lisa J. Learn, a spectacular, Board Certifi ed, Plastic Reconstructive Surgeon and are currently expanding and more than doubling our office size on ground fl oor Las Olas Boulevard.

Although, the new Plastic Surgery Center of the Future is slated to be open early 2013, we are now offering CellulazeTM treatments in the current space and a plethora of “Laser Assisted Plastic Surgery’s” such as Complete Mommy Makeovers, Breast reconstruction, Breast Enhancements, Laser Assisted Facelifts, Laser Assisted Browlifts, and Laser Assisted Tummy Tucks with new high tech Laser Scar Prevention that can be included on all surgeries and more. These are all being performed at the hospital until the new plastic surgery center

is open and medically directed by Dr Lisa J. Learn.

We are scheduling free cosmetic consults and doing CellulazeTM Laser

Treatments at the current institute, so call now to schedule as we are booking up fast!

Unlike other laser Lipo devices, this $250,000 top of the line revolutionary system can only be used by well-trained Dermatologic and Plastic Surgeons at this time. Proprietary laser technology enables the Plastic Surgeon to focus the laser beam in multiple directions, including across and upwards at the skin, literally melting the bands that pull down the skin causing dimpling and simultaneously melting the fat. Firing upwards at the skin, it tightens and is clinically proven to increase skin thickness by as much as 25%, and increasing collagenase by 29% which also can greatly improve and erase dimpling for the dramatically best results we have ever seen!

This is the NEW ERA of Plastic Surgery where art and technology meet!

E X P E R I E N C E T H E FUTURE OF AGELESS TRANSFORMATIONS TODAY, ONLY AT SHINO BAY!

Just one minimally invasive treatment of CellulazeTM

targets the sub dermal source of cellulite to increase skin thickness and elasticity, while helping regenerate collagen and connective tissue. It is used to:

Target pockets of fatRelease skin depressionsImprove skin elasticityIncrease skin thicknessCreate smooth skin where

bumps and dimples were before.

CALL TODAY for our all in one, convenient, spectacular, Ground Floor, Las Olas Boulevard Location NOW, as we are booking up fast!

To learn more go to www.shinobayderm.com and look up CellulazeTM, or Call now to set up your Complimentary Consultation at (954) 765-3005.

lifestyle advice

DR. SHINO BAY AGUILERA Dual Board Certified Dermatologic Surgeon

DR. LISA J. LEARNBoard Certified, Plastic Reconstructive Surgeon

Winner of the Prestigious, National Award: “Best Non Surgical Facial Enhancement”

Shino Bay Cosmetic Dermatology Plastic Surgery & Laser Institute LLC. 350 E. Las Olas Boulevard, Suite 110

www.ShinoBayDerm.com

We were fi rst in Florida (Las Olas Offi ce) offering the revolutionary, minimally invasive Cellulaze™ laser. The only treatment for cellulite showing over 3 years post-op, no reoccurrence!

BEFOREAFTER 1TREATMENT

THE ULTIMATE CELLULITE REVISION!

“CELLULAZE LASER”THE ONLY LONG TERM CELLULITE TREATMENT CLINICALLY

PROVING OVER 3 YEARS WITH NO REOCCURANCE!


Anterior Cruciate Ligament (ACL) ruptures remain one of the most devastating injuries to the young competitive athlete. The ACL is the major supporting ligament within the knee joint providing stability to the knee during running, cutting and twisting sports. Though a traumatic collision with another athlete can cause a rupture to the ACL, a sudden alteration in speed and/or change in direction can also predispose an athlete to this injury.

The athlete will often describe a loud popping sensation within the knee joint and experience severe pain, swelling and weakness combined with an inability to ambulate. Diagnosis is usually made by obtaining a proper history of injury and by performing a thorough clinical examination

of the involved knee. X-rays and MRIs are extremely beneficial during this evaluation and will often help rule-out concomitant injuries to the adjacent ligaments, menisci and/or cartilage.

The goal of treatment is to return the athlete back to his or her prior level of activity, including competitive sports. Rarely, One may consider conservative/non-operative treatment for those patients that are extremely sedentary and inactive in athletics. In this incidence, treatment may include rehabilitation, bracing and restriction to certain activities. For those individuals who are competitive athletes and participate in high-demand twisting sports, surgical ACL reconstruction is the treatment of choice.

Over the last several years, I have seen numerous patients with surgical failures from prior ACL reconstructions that have been referred to my offi ce for further consultation and revision surgery. Having performed over 1,700 Anterior Cruciate Ligament reconstructions and over 200 revision surgical procedures, I remain convinced that this procedure is extremely technical and should be treated with state-

of-the-art surgical technique and attention to detail. Though re-injury may be a common cause of failure subsequent to ACL reconstruction, technique related failures are commonly seen and can often occur from improper graft selection, tunnel placement, graft tensioning, and/or methods of fi xation. Timing of surgery and proper postoperative instructions, including return to athletics, also play a signifi cant role in prevention of re-injury. In concordance with the literature barring any anatomical or growth related considerations, I prefer to utilize bone-patella tendon-bone autograft for the young, high-demand athlete.

Treatment of an Anterior Cruciate Ligament rupture continues to be a challenging problem for the high school, collegiate and community athletes. It is imperative that young individuals (and parents) understand the importance of pursuing treatment by an experienced surgeon, preferably with a subspecialty interest in knee ligament reconstruction. Failure to do so may predispose an athlete to additional surgery and prevent return to sports in a timely manner.

ANTERIOR CRUCIATELIGAMENT RUPTURE IN THE YOUNG ATHLETE“CHOOSING THE RIGHT SPECIALIST”

lifestyle advice

AL DESIMONE, M.D.Board Certified Orthopaedic Surgeon

Sports Medicine Fellowship TrainedShoulder and Knee Ligament

Reconstructive Surgery

South Florida Institute of Sports MedicineSports Medicine Associates of South Florida P.A.

1600 Town Center Blvd., Suite CWeston, FL 33326

954-389-5900


I am a confirmed “Serial Entrepreneur”! I have bought and sold many businesses for myself over the last 25 years, and as owner of Transworld Business Advisors, I have assisted thousands of business owners to buy and sell theirs. Currently, I spend a lot of my time mentoring our offi ce staff nationwide and speak nationally on the subject of buying a business.

One of the most popular questions I am asked is, “What is the best business to buy?” My quick answer is “one that makes money and can prove it.” The real answer however, is much more complicated. Whether you are looking to buy a business, start a business or choose a franchise, here are the key things to look for based on my success and proven track record:

LONGEVITY- I like businesses that have been around for a long time. Most people dislike change and old habits die hard. Therefore, customers that have “worn a path” to a business usually continue to do so.

ESTABLISHED INDUSTRY- Trying to launch new products or business ideas is one of the hardest things to do. I would rather buy or grab market share from an industry that is already making money.

MONEY IS FLOWING - It is best to be in a business where money is changing hands. High traffi c, volume, and recurring revenues

are all great things to look for. HIGH MARGINS - Thin is not in!

Slim margins that rely on volume are vulnerable to large losses. Even slight increases in the cost of goods or increased expenses can have a huge impact. I prefer a business that can make a lot of money on one sale!

OUTSIDE SALES POTENTIAL- Businesses that rely on drawing from local traffi c (like a gas station) can’t grow very much. I look for a business that through marketing, networking, and outsides sales can greatly expand.

PROVEN BUSINESS MODEL- Buy into a successful business model. I like franchises and other established brands.

IT THRIVES ON YOUR TALENTS, AND WON’T SUFFER FROM YOUR WEAKNESSES- Whatever business you pursue should make the majority of its money based on your skill set. You can hire the rest. My dear friend Richard Parker wrote a book “How To Buy A Good Business At A Great Price” that talks about this topic in depth.

P A S S I O N FOR IT - You should love what you do, have a passion for it, and your

employees and customers should be happy to see you. If tough times come, loving what you do will help you get through them.

IT PASSES THE SMELL TEST- Is it too good to be true? Can you explain it to your 3-year-old or grandparent? Is it legal or won’t be soon? What does your gut say? If no …then pass.

There is nothing better than being a successful entrepreneur! I look forward to writing more about the subject in the future.

WHAT IS THE BEST BUSINESS TO BUY?

WHEN YOU ARE TAKING AN ENTREPRENEURIAL MISSION, HERE IS A COMPREHENSIVE CHECKLIST…

lifestyle advice

ANDREW CAGNETTACertified Business IntermediaryCEO, Transworld Business Advisors

Offices Nationwide954-772-1122www.tworld.com


Dr. Weinstein is the first physician in South Florida to utilize the PinPointe Foot Laser. Over the past 3 years he has performed over 1000 procedures.

This FDA approved technology kills the pathogens that cause toenail fungus (Onychomycosis)

The gentle laser light works through the nail.

Safe. No side effects.Does not harm the nail or skin.Painless-no anesthesia needed.Shoes can be worn immediately after treatment.

A fungus infection of the toenail, also known as onychomycosis, is one of the most common dermatologic disorders affecting the foot. The disease is characterized by a thickening of the toenail plate, debris under the toenail, a lifting of the leading edge of the nail, a change in nail color and occasionally an odor. Patients complain that toenail fungus is ugly and embarrassing. This condition is often ignored because the infection can be present for years without causing any pain.

If ignored, the infection can

spread to other toenails, the skin on the feet (ringworm or tinea pedis) and even the fi ngernails. Severe cases can impair one’s ability to walk or lead t o painful ingrown toenails.

Contributing factors for developing nail fungus infection include:

A history of athlete’s foot Injury to the nail bedSports/ shoe traumaExcessive perspirationDiabetesCirculatory problemsImmune-defi ciency conditions

Treatments for Fungal NailsHistorically, treatments for

fungal nails included topical medications, oral agents (pills) or surgical removal of the nail plate. The topical medications were largely ineffective. Oral agents have been known to have possible side affects involving the liver, stomach upset, rashes and temporary loss of taste. Blood tests are needed to monitor the liver enzymes. Removal of the nail plate was painful and debilitating.

How does the laser work?

This patented laser is specially designed to penetrate through your toenail and destroy the specific pathogens embedded in and under your nail causing the infection.

Is this laser painful?The gentle laser light

beam has no effect on healthy tissue. There is no discomfort associated with the treatment during or after. This treatment does not harm or affect your activity in any way. Some patients may experience the sensation of heat.

Is this treatment safe?There are no age or health

restrictions or limitations. In clinical studies there have been no adverse reactions, injuries, disabilities or known side effects. As you may know, the use of the oral medication available today for treatment of fungus toenails, carries with it possible systemic involvement (commonly the liver and kidney). This laser does not!

Dr. Weinstein has offices in Weston and Coral Springs. He is Board Certifi ed by The American Board of Podiatric Orthopedics and Primary Podiatric Medicine. He has been in practice for 29 years.

For additional information visit : www.laser4nailfungus.com or call 954 796-1800.

A NEW STATE-OF-THE-ART TREATMENT IS NOW AVALABLE FOR TOENAIL FUNGUS

lifestyle advice

DR. ERICWEINSTEIN, D.P.M.

954.796.1800 Weston - 2300 N Commerce Pkwy.

Suite 321 Weston 33326Coral Springs - 817 Coral Ridge Dr.

Coral Springs 33071


Writing a good press release can be challenging; getting people to read it online is even more challenging. There are ways, though, for people to fi nd your news release on their favorite online sources for news.

Three key elements put your news in front of the right audience: the headline, the keywords and distribution. Here’s an insider’s guide to getting all three right.

The headline is most important. First, it’s an attention-getter. Bad headline, no one reads your news. Second, Google and other search engines pull keywords and phrases from the headline and match them to searches.

Let’s say your company introduces a new product that cleans windows. A clever headline might read, “Now, your windows will be really spotless!” Not good. It doesn’t mention your company name or product. People looking for a window cleaner probably won’t fi nd this news release on page one in a search for “window cleaners.”

A better headline: “Acme debuts ClearView, a cleaner guaranteed to leave windows spotless.” Now, the headline has your company’s name, product and a benefi t. A person looking for a glass cleaner will fi nd ClearView; Google will grab almost all the words and index them.

The headline is also the right length – 69 characters, with spaces. Most search engines cut off the headline after 70 spaces. Write a long headline and part of it never reaches the audience.

Remember that next time your

company announces a new vice president named Peter Theodore Hooper. You might want to publish only his last name in the headline.

By the way, the important words in your news release are part of what PR pros call SEO, short for search engine optimization. Good use of targeted keywords helps improve search rankings.

Here are some tips for Acme.First, make sure the targeted

keywords appear several times. Not every sentence – that’s spam. In our example, the keywords would be glass, window, cleaner, spotless, ClearView and Acme. Two or more of those words should appear in every paragraph.

Alternately, each word should appear every 100 words or so. In a typical 400-word news release, each word would show up four times.

You can check whether your words are popular with the Google keyword Tool. It’s free and helps you determine which words and phrases are searched most often. The right words push your news release higher in search results.

Second, insert hyperlinks that take the reader to a relevant Web page on your site. That probably is not the homepage. For ClearView, you may have created a special webpage or micro-site that gives a full display of the product. That’s where you want to people to go. Don’t go link crazy, though. Limit the links to one about every 100 words.

Third, write a short, clear summary. It appears in search results under the headline. You have a limited number of

characters, as few as 160 and as many as 240. The summary should have all the keywords: “Acme introduces a spotless window cleaner – ClearView -- for homes and offi ces. The company guarantees perfectly clear glass or return the product for a refund.”

The summary hits the mark: 159 characters with all the keywords – Acme, ClearView, window, glass, cleaner, spotless, and guarantees.

Fourth, write a strong “About” section for the bottom of the news release. Search engines like it. The paragraph should have all the keywords and information about your company.

Last, is distribution. Paid newswires such as PR Newswire, Marketwire and BusinessWire feed thousands of news media, portals, databases and websites, many of which register on Google News. When your company has big news, consider using a paid wire service.

Don Silver is COO of Boardroom Communications, a Florida public relations and integrated market fi rm focusing on media relations, social media, crisis management, media training, website development and SEO.

MAKE SURE YOUR PRESS RELEASE GETS READ ALL

OVER THE WEB

lifestyle advice

DON SILVER Chief Operations Officer Boardroom Communications

[email protected]

70 OCTOBER 2012

Tony Cupelli started Caffe Europa over twenty-two years ago on Las Olas Boulevard. This authentic, traditional yet trendy Italian restaurant is truly family owned and operated. It is as if there is almost a piece of Europe on Las Olas.

Tony’s daughter Lisa, her brother Anthony and sister Rosanna were raised in the business. When you arrive to dine, you are instantly embraced and begin to feel that you are part of their inner circle.

For many years, Caffe Europa was located further west on Las Olas. The new location, closer to 9th Avenue, is more upscale. There are a few tables located outside, inside is a charming bar and wine area, an open dining room and a fabulous display case fi lled with homemade desserts that will constantly catch your eye.

The families Southern Italian style infl uences all the dishes prepared. Over seventy-fi ve percent of the staff were born in Italy and speak with beautiful accents. The atmosphere provides a feeling that you are dining inside a lovely Italian home.

Chef Pietro Rota continues to create dishes that were inspired by Tony’s original recipes. The approach using only the fi nest and freshest ingredients, many of them imported, is what keeps locals coming back to savor unique Italian main plates.

The chef has featured specials, four to fi ve, every night that will make your mouth water just reading the menu. Specials usually include a meat, pasta and a fi sh offering. If a creamy Saffron Risotto is available, don’t miss it! This dish is sautéed perfectly with shrimp,

scallops and zucchini and was incredible! It was extremely light and fl uffy and is not to be missed.

Appetizers to try include the Antipasto Italiano. The prosciutto is imported from Italy and is surrounded by fresh marinated mozzarella, olives, thin meats slices and chunks of parmigiano reggiano cheese. This is truly authentic.

The Broccoli Rabe e Italian Sausage is absolutely unique and out of this world! The garlic is mashed and delivers a light fl avor and the sausage is very thinly sliced without casing. This brings an extremely mild and light essence to the sausage. Great presentation, have a taste!

The menu offers many specialty pizzas. The Rustica was exceptional! Crispy, thin and juicy! The prosciutto, fresh tomatoes, mozzarella, shaved parmigiano reggiano with arugula was outstanding!

The pasta Lasagna alla Bolognese is homemade baked lasagna with meat in a béchamel sauce. Think heaven. Think velvety, smooth and light. This is a white sauce of butter, fl our, and milk or cream. This is a must have!

diningstyle

THE FAMILIES

SOUTHERN ITALIAN STYLE

INFLUENCES ALL THE

DISHES PREPARED. OVER

SEVENTY-FIVE PERCENT

OF THE STAFF WERE BORN

IN ITALY AND SPEAK WITH

BEAUTIFUL ACCENTS. THE

ATMOSPHERE PROVIDES

A FEELING THAT YOU ARE

DINING INSIDE A LOVELY

ITALIAN HOME.

Caffe EuropaTrattoriaBY RANDI AILEEN PRESS

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If you fancy Veal, the Vitello al Marsala is sautéed with baby mushrooms in a dry marsala wine sauce served with pasta. This quality veal is rich, fl avorful and milk-fed.

For fi sh lovers, the Dentice alla Livornese is a Snapper fi let sautéed with capers, olives, onions, garlic, white wine, pomodoro sauce and is served with pasta as well. The fi sh is sweet, and the calamata olives give this dish a full-bodied aromatic fl avor. Very tempting!

Every taste that crossed my palate was fantastic! But nothing is as tempting for me as homemade biscotti, gelato, blueberry cheesecake and a true favorite, frutti de bosco blackberry. It literally means “Fruits of the Forest (or Woods).” The true translation into English is mixed berries. The dessert plate was empty, not a morsel to be found. Scrumptious!

Mario Brandimarte, our server, was extraordinary. Born in Italy, a short stop in Jersey, he found himself on Las Olas Boulevard sharing a little piece of Italy like many others at Caffé Europa.

On any Friday you visit, you’ll most likely see Tony and fi fteen of his friends sharing “story time.” Food,

friends, Italian beer and so much more are inherent at the wonderful authentic Caffé Europa. Try a little piece of Europe on the boulevard, but make sure to use call ahead seating as there are no reservations.

For more information visit www.caffeeuropalasolas.

com, or contact the restaurant directly at 954-763-6600.


scene on site

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The Shoppes at Village Pointe

became the hot spot for pups and

the people who love them during

Paw-ty Time. The awareness and

fundraising event for the Tri County

Humane Society was hosted by

Yvonne Boice, the owner of the

shopping plaza, and a devoted dog

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Paw-ty Time Brought Out the Pups!

weston commons 954.349.5442

oyster perpetual datejust


scene on site

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Coral SpringsFire Department #71DedicationOn August 17, 2012 A ribbon cutting

ceremony and dedication ceremony took

place at Fire Station 71, in Coral Springs.

Fire Station 71, built in 1976, is the

second oldest and second busiest station

in Coral Springs. The new fi re station will

contain approximately 7,000 square feet

in fl oor area, three bays, and state-of-

the-art bi-fold doors.


scene on site

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Bliss Spa Fort Lauderdale completed

its search for the next Blissguy Fort

Lauderdale 2012 as 15 Blissguy

wannabes took to the catwalk during

The Face-Off at W Fort Lauderdale.

Winner Cole Barkett was crowned!

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scene on site

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Tunnel toTowers 5kSponsors & Supporters gathered at

McSorleys Irish Pub to kick-off the 2nd

Annual Tunnel to Tower Run presented

by Patriot Insurance. The run took place

on September 9th commemorating the

distance fi refi ghter Stephen Siller ran back

to the Twin Towers on 9/11.


scene on site

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Jail and Bail Up the River CruiseOn September 13th, 2012, the American

Cancer Society raised more than $35,000

at their annual “Up the River Cruise” event

which set sail from the Fort Lauderdale

Doubletree Hotel.

BY BRUCE TURKEL

AND another thing...

THE TWO MOST IMPORTANT WORDS IN SALES

We’re sitting in the large conference room of a Fortune 500 company in a small town somewhere in the Northeast. The company has fi lled the room with their best thinkers — the president of industrial products, their CIO and CMO and the VPs of marketing, product development, IT, innovation, and consumer insight.

We’re here to present and discuss a new product and partnership opportunity that my client is pitching to the Fortune 500 group. And our team is no slouch, either. We’ve got the two founders of the company—who each have more than 20 years of entrepreneurial success in the market—our system designer, our carefully selected celebrity spokesman (who’s name and photo you’d recognize in an instant if I included it here), and me.

The best part is that the Fortune 500 team loves the concept. They understand how it makes sense for their business: They see the clear connection between what our product offers and what their consumers are looking for, and they’ve already fi gured out the value proposition and how it will both enhance customer loyalty and generate a brand new revenue stream.

In other words, they’re ready to buy.There’s just one little problem: My client won’t

shut up.She’s so excited about her business that she feels the

need to explain every detail of the plan to the group — even though they’ve already told us that they get it. And she’s so wrapped up in her unfolding rap that she’s not glancing in my direction or at her partner. If she did, she’d see that we’re both vainly trying to signal her to be quiet.

Finally the meeting ends, a good 45 or 50 minutes later than it should have. The folks from the Fortune 500 team are very polite and friendly as they walk us out and promise to be in touch. And when we pile into our rented mini van, the client high fi ves everyone on the team for a great presentation. On the way to the airport we stop for a celebratory dinner and a few great bottles of wine.

Of course you know what came next. A whole lot of nothing. The buyers didn’t call back when they said they would, and after some gentle prodding, the head of the Fortune 500 team

told my client that they’d decided to “back burner the project for a bit while they prioritize their activities.” That’s corpspeak for “don’t call us, we’ll call you.”

What happened? Simply put, it was a classic case of talking the buyer right out of the sale. What had seemed like a good idea at fi rst got more and more mundane and more and more complicated as the sales pitch meandered on and on. My client had violated the cardinal rule of sales: “always take yes for an answer.” Her prospect wanted to buy until she convinced them that they didn’t.

“Yes” is the most you can hope for in a presentation. “Yes” is what you’re working towards. “Yes” is what you want. Who cares if you spent weeks perfecting your presentation and you have to cut it short? Who cares if you’re only up to point four of a 17-point outline? Who cares if you fl ew halfway across the country to make your pitch? When your buyer is ready to sign on the dotted line, end the PowerPoint and turn the projector off. After all, showing your full dog-and-pony show isn’t the goal — getting to “Yes” is what you’re there for in the fi rst place.

Decisions — no matter how large — are often made without all the facts. And once the decision has been made to purchase, more facts can only do one of two things: enhance the decision or kibosh the deal. But when you’re already got a “Yes,” how much more can you enhance it? Why press your luck and risk snatching

defeat from the jaws of victory?The simple solution in sales presentations — especially the ones that are going well — is to let the buyer talk as much as possible. And to do that, just remember the two most important words in sales: Shut Up.

There. I’ve made my point and I’ll take my own advi…

Bruce is a branding expert

who makes his clients’ brand

experiences more valuable.

He’s worked with great

organizations including

Discovery Channel, Baptist

Health, MetCare, and Miami.

He’s spoken at MIT, Harvard,

and hundreds of conferences.

He’s been on NPR and CNN and

featured in The New York Times

and Fast Company Magazine.

He has published three books on

advertising including Building

Brand Value.

You can reach Bruce at bturkel@

turkel.info LP



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Coral Springs October 2012

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