COQ - An Overview (Rev 1)

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    Content

    Introduction

    Components

    COPQ Iceberg

    Why measure COQ?

    COQ in DEL

    Benefits

    Conclusion

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    Introduction

    What is COQ?

    History: It was Joseph Juran who first discussed the cost of quality

    analysis in 1951in the first edition of Quality ControlHandbook

    and it was Armand Feigenbaum who identifiedfour quality cost categories in 1956in TotalQuality Control in the Harvard BusinessReview, Vol. 34

    The Quality Cost Committee was established by the thenASQCin 1961

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    COQ - Definition

    Its a term thats widely used and widelymisunderstood

    Quality costs are the costs associated with PreventingInvesting in the prevention of

    nonconformance to requirements

    Finding. Appraising a product or service

    for conformance to requirements

    Failingto meet requirements.Correcting

    defective work

    is a means to quantify the total cost of:

    Quality-related effortsand

    Deficiencies

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    COQ Components

    Preventive Cost

    The costs of all activities specificallydesigned to prevent poor quality inproducts or services.

    Examples are the costs of: New product review Quality planning Supplier capability surveys Quality improvement team

    meetings Quality improvement projects

    Quality education and training

    In the ideal situation, Prevention costs will be the largest portion ofthe Total Cost of Quality

    Typically, prevention is less than 10% of Total COQ where it should be

    about 70%

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    COQ Components

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    Appraisal Cost

    The costs associated with measuring,evaluating or auditing products orservices to assure conformance tostandards & performance requirements.

    COQ Components

    These include the costs of:

    Inspection/test of purchased material In-process and final inspection/test

    Product, process or service audits Calibration of measuring and test equipment

    E.g. Radiography appraisal cost is the amount spent toradiograph a weld. This includes the;

    Cost of RT equipment RT personnel salaries/Mhrs RT film costs etc.

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    COQ Components

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    Failure Costs

    The costs resulting from products orservices not conforming torequirements or customer/userneeds. Failure costs are divided intointernal and external failurecategories.

    COQ Components

    Internal Failure CostsFailure costs occurring prior to delivery or shipmentof the product, or the furnishing of a service, to thecustomer.

    Examples are the costs of:

    Scrap Rework Re-inspection Re-testing

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    COQ Components

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    Failure Costs (Contd.)

    External Failure Costs

    Failure costs occurring after delivery or shipment of theproduct and during or after furnishing of a service to the customer.

    Examples are the costs of:

    Processing customer complaints

    Customer returns

    Warranty claims

    Product recalls

    COQ Components

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    COQ Components

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    COQ Components

    Is Cost related to

    Prevention of Non-

    Conformance ?

    Is Cost related to

    Evaluating theConformance ?

    Is Cost related to

    Non-conformance ?

    Is Non-Conformance

    found prior to

    Shipment ?YES

    NO

    PREVENTION

    APPRAISAL

    INTERNALFAILURE

    EXTERNAL FAILURE

    Not a Quality Cost

    YES

    YES

    NO

    NO

    YES

    NO

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    Components

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    COPQ is the sum of all costs that would

    disappear if there were no quality problems Juran

    You can easily spend 15 30% of your sales

    dollar onCONC- Crosby

    In most companies the costs of poor

    quality runs at 20 30% ofsales- Juran

    COQ Components

    PAF Model

    The relationship between the quality-related costsof prevention, appraisal and failure (the P-A-F

    model) and increasing quality awareness andimprovement in the organization

    Net profits for many companies is less than 5% of sales

    Total COQ on the average is 25% of sales

    COPQ on the average is 17% of sales

    FC1

    FC2

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    COPQ Iceberg

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    Why measure COQ?

    Result of an ASQ survey of CEOs: Over 70% thought their organizations COPQ was less than 10% of Sales

    27% admitted they had no idea what their companies COPQ was

    One of the conclusions of those conducting the survey: Too many people still do notunderstand the relationship between cost and quality

    When you measure what you are speaking about and express it in numbers, youknow something about it Kelvin

    You cannot manage what you cannot measure Anon

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    Benefits of COQ

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    Why measure COQ?

    Measure COQ - Why?

    COQ can be used to identify quality improvement candidates

    COQ provides one measure of comparing the success of projects

    COQ can provide cost data for motivational purpose

    Money is the language of management, you need to show them the

    numbers - Crosby

    Goal

    Facilitate Quality Improvements that leads to

    operating cost reduction Opportunities.

    To identify all internal failures and resultant costsand then systematically identify and eliminateroot causes until Internal failure costs are

    eliminated

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    Benefits of COQ

    Quality is a Profit Center

    IncreasesSales

    Profit

    Capacity

    Customer SatisfactionMarket Share

    Competitive Edge

    Employee Satisfaction

    DecreasesDefects

    Overall Costs

    Returned Goods

    Customer ComplaintsOwner & Mgmt. Stress

    Decrease Legal Costs

    Employee Turnover

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    Benefits of COQ

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    Elaborated MS of COQ available in DIMS

    ( QA&QC-MS-04)

    COQ in DEL

    http://localhost/var/www/apps/conversion/tmp/scratch_1/COQ/QA_QC-MS-04_Measuring_Cost_of_Quality_(COQ).pdfhttp://localhost/var/www/apps/conversion/tmp/scratch_1/COQ/QA_QC-MS-04_Measuring_Cost_of_Quality_(COQ).pdfhttp://localhost/var/www/apps/conversion/tmp/scratch_1/COQ/QA_QC-MS-04_Measuring_Cost_of_Quality_(COQ).pdfhttp://localhost/var/www/apps/conversion/tmp/scratch_1/COQ/QA_QC-MS-04_Measuring_Cost_of_Quality_(COQ).pdfhttp://localhost/var/www/apps/conversion/tmp/scratch_1/COQ/QA_QC-MS-04_Measuring_Cost_of_Quality_(COQ).pdfhttp://localhost/var/www/apps/conversion/tmp/scratch_1/COQ/QA_QC-MS-04_Measuring_Cost_of_Quality_(COQ).pdf
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    COQ in DEL

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    COQ in DEL

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    COQ in DEL

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    No Monitoring of COQ at sites/works No Reporting of COQ at sites/works

    No estimation of Rework

    No estimation of Re-inspection

    No estimation of Failure costs

    No estimation of effectiveness of quality system at site

    COQ in DEL

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    COQ in DEL

    Project NameAppraisal

    Cost (Rs.)

    Failure Cost

    (Rs.)

    Total COQ

    (Rs.)Project Name

    Appraisal

    Cost (AED)

    Failure

    Cost (AED)

    Total COQ

    (AED)

    Total COQ

    (Rs)

    BHP 1,949,180 31,027 1,980,207 I GD 5 1,519,521 56,000 1,575,521 37,639,197

    Shel l Ta nks 204,230 69,720 273,950 Da ewoo 15,005 20,292 35,297 843,245

    FCCL 0 0 0 SGD 209,708 0 209,708 5,009,924

    Byco 148,896 16,864 165,760 Borouge 0 0 0 0

    PARCO 56,800 34,540 91,340 AMW 2,977,664 8,916 2,986,580 71,349,396

    Sa tpa ra 408,900 617,940 1,026,840 HMW 342,751 21,425 364,176 8,700,165

    KMW 3,422,864 40,475 3,463,339 PMP (QR) 45,000 799 45,799 1,103,756

    LMW 1,029,460 11,047 1,040,507 Barzan 0 0 0 0

    Total (Local) Total (Overseas)

    Overseas ProjectsLocal Projects

    Cost of Quality (COQ)

    PKR 8,041,943 PKR 124,645,683

    Grand Total (Local + Overseas) PKR 132,687,626

    Flow of Data pertaining to COQ has been started from Local and Overseasprojects.

    Need to ensure that we must record failure cost against all the re-works

    Role of Planning Deptt is very important to monitor this important tool

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    The goal of using COQ is to increase prevention activities in order to

    eliminate internal and external failures and to reduce appraisalactivities.

    Conclusion