Richard EtienneC O P Y W R I T I N G P O R T F O L I O

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I would describe my writing style as simple in delivery and human in sound. Iwork with brands who want to come across as the smart, friendly, helpfulperson we all like to meet.

Everything I do is with the sole purpose to increase a sense of self-worth andconfidence in the brand I am working with so they can achieve more.

This portfolio showcases the projects I have worked on including the widerange of topics I have effectively communicated both digitally and offline.

richard etiennne | copywriter

+44 (0)7872 833998richard@opellomedia.com

I am a copywriter based in London, UK,

with an expert focus on branding and digitalmarketing.

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I wrote a guest article on sex addiction for youthmagazine ‘Shine Aloud’; a monthly digital and printmagazine that uses sexual health advice to empower11-16 years within the UK.

Read full article here: http://bit.ly/thenakedtruthSA

richard etienne | my work

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the naked truth

branding blog

As editor of the branding advice blog onopellomedia.com, I share expert reviews and opinionson personal and corporate brand development. I usecurrent events to create a relatable link to mycontent.

The example you see here uses the London Marathonas an analogy to explain the best way to build brandendurance.

richard etienne | my work

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#mydominicastory

Since July 2013, I have been the editor of genealogyblog 'My Dominica Story', which acts as a backdrop tothe globally-publicised documentary series: The iDProject.

My work has led me to feature in both national andinternational newspapers. The documentary hassince amassed over 150,000 views on YouTube. Seemore at: mydominicastory.com

I wrote the 30-page brand book for Opello Media.

This was written in a tone that inspired creativity,while explaining the core attributes of the agency.

Read full document at: opellomedia.com/free-tools

brand book/guide

richard etienne | my work

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social media playbook

Much like a brand book, a social media playbook actsas a 'best practice' guide on how to interact with youronline community.

I have created playbooks for some of the UK's largestonline gaming, music and mobile app companies.

For reasons of confidentiality I am unable to revealthe contents of these documents.

richard etienne | copywriter

To get in touch, contact me on richard@opellomedia.com or+44(0) 7872 833998

thank you