Copyright In A New Light Presentation
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Copyright in a New Light Tools of Change for Publishing Bill Burger February 11, 2008
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Transcript of Copyright In A New Light Presentation
Copyright in a New Light
Tools of Change for Publishing
Bill Burger
February 11, 2008
Copyright then . . .
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Copyright now . . .
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Backers of stronger copyrightlaws form lobby groupBy Anne Broache
Staff Writer, CNET News.com
Viacom suit may reshape copyright lawMedia giant says Google infringes ‘on a massive scale’By Elise AckermanMercury News
Google targeting all the world’s content and all your informationPosted by Donna Bogatin @ 1:03 pm
Make Way for Copyright Chaos By LAWRENCE LESSIGPublished: March 18, 2007
These are contentious times
In Response to AAP Concerns, Cornell IssuesNew Guidelines on Electronic Reserves
Music group joins YouTube copyright lawsuitPublishers worry songwriters won't get compensated for videosupdated 6:53 p.m. ET, Mon., Aug. 6, 2007
Second Life gets its first copyright law suitOUT-LAW News, 17/07/2007
RIAA sues 405 students for file-sharing
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Disruptive change
► Explosion of Internet use and content creation 1.2 billion Internet users worldwide (up from 48 million in 1996) Creation and use of content is exploding
• 161 exabytes of digital content created and copied in 2006• Equal to 3 million times all the books ever written• IDC estimate for 2010: 988 exabytes
Today it takes 5 years to read the new scientific material produced every 24 hours
► Increasing pace of technological and business innovation Easy-to-use software tools for creation and participation Cost of copying and distribution is near zero Increasing bandwidth Growth of ad-supported business models
► Content and software now are inextricably linked through tools of value-added distribution and knowledge discovery
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Content comes in many new forms
“Impossible in theory; possible in practice”
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Encyclopedia Britannica
► 1989: $650 million revenue
► 1991: Total encyclopedia market: $1.2B
► 1993: Microsoft launches Encarta
► 1994: EB launches Britannica Online
► 1995: $450M revenue
► 1996: $325M revenue; company sold below book value (est. $135M) New owner abandons door-to-door sales model
► 2001: Wikipedia launched
► 2003: Britannica company eliminates 401(k) plan
► 2007: $50 million revenue (estimate)
Other media are feeling the pinch
9Source: RIAA
Travel books sold in 2007: 14.8M
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The future of travel publishing?
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The future of travel publishing?
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Or just another book publisher?
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Encyclopedia of Life
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High-quality information - for free
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Community-based “publishing”
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News aggregation 2.0
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News aggregation 2.0
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Control in the hands of the user
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The Age of Participation
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Rethinking what it means to create
"No man but a blockhead
ever wrote, except for money.”
-- Samuel Johnson
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The rise of a new creative class
Google Knol (a unit of knowledge)
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New attitudes toward copyright
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A clash of cultures
Viacom Sues Google, YouTube for $1 Billion Over Copyrighted Material on the WebWednesday, March 14, 2007
Unfortunately, many interesting new web applications infringe on the rights of some other stakeholder
Publishing’s first revolution
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Means of Production& Distribution
Content
Gutenberg
1,000+ printers in Europe
The emergence of the publishing
industry
Publishing’s second revolution
Industrial Revolution
Means of Production& Distribution
Content
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43 U.S. Newspapers
2500 U.S. Newspapers
11,000 U.S. Newspapers
The third revolution is underway
The Web
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Means of Production& Distribution
Content
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Industrial Revolution
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Future shock: 2010? 2015? 2020?
► All content is digital and access is ubiquitous and assumed
► Licensing is pervasive, but transparent
► Content appears to be free to the end user
► The content experience is personalized
► New tools and technology will continue to disrupt the status quo
► Collaborative publishing models will be common
► Documents will become “living” expressions of the author’s work
► People value tools as much as content
► Participation and collaboration are central to our content experience
► Tension between content and distribution will continue
Gutenberg
Industrial Revolution
The Web
