Copyright © 2014 RISE.

Guide for Champions and Action Teams

Copyright © 2014 RISE.2

29th DecAll Champions recruited

Remember to share your

progress with RISE and ask any questions you may need

help with!

30th Jan – don’t forget to Connect back with the RISE SW team

8th Dec ’14: KICK OFF

Send RISE SW Champion recruiting emails

Identify internal newsletters you can use to promote SW.’ Join RISE facebook and twitter groups.

Leverage internal social networks!

Develop a calendar of internal events you can use to promote SW

15th Dec ’14 : RECRUITCreate VMG fundraising sponsorship page.

Begin SW awareness campaign – get it in people’s diaries and heads!

Begin list of participants, donations, contact details etc

Customise provided pledge sheet (see slide 8)

5th Jan ’15: SOCIAL MEDIA

Use newsletters to distribute SW communications

5th Jan - Begin Social Media Campaign on facebook, twitter & internal networks –see slide 7 social media guide

#survivalweek #iwillsurvive

Run RISE stand at company events to recruit volunteers

Research opportunities for your company to match donations

Add fundraising link to email signature (slide 8)

19th Jan ’15: MAXIMISE YOUR POTENTIAL

Step up social media campaign. Give examples of what to give up & amounts to raise

Arrange a flyer desk drop (see slide 8)

Send RISE SW party calendar invitations

26th Jan ‘15

Daily Social Media “shout out”. Get SW trending! Tag your friends and colleagues with a new post each day (see slide 7)

Daily email promoting SW (see slide 8)

#survivalweek #iwillsurvive

2nd Feb ’15: COMMUNICATE RESULTS

Send RISE SW summary email with awards, total amount raised & money spent

5th Feb - RISE SW event!!

If available, encourage your Survivors to request your company to match their funding

8th Dec ‘14 : KICK OFF15th Dec’14: RECRUIT

SURVIVORS

12th Jan ’15: GET PERSONAL

5th Jan’15: SOCIAL MEDIA

19th Jan ‘15: MAXIMISE YOUR POTENTIAL

2nd Feb ’15: COMMUNICATE RESULTS

Copyright © 2014 RISE.3

Your SW Champions will be your main channels to recruit ‘survivors’, to distribute emails and to spread the word of Survival Week. Your Champions will create a buzz and keep Survival Week trending

Having 4 or 5 Champions will help you succeed best, however you can have as many as you like! The more you have the greater the audience for your SW emails and fundraising!

You should aim to have your Champions in place by 22nd December and raring to go. This will give you the maximum time to get your communications out through as many people as possible!

Recruit your SW Champions!

Who are SW Champions? How many Champions do you need?

Can you be a SW Champion.msg

FINDING YOUR CHAMPIONS

Copyright © 2014 RISE.4

Use: • Social media• Email• Physical tools, and• The provided Comms Pack

Fundraising Goal : £2000 +Recruitment Goal: 150 survivors Average donation: £15/person/ week, £15 = 1 child’s month of literacy teachings!

Using eye catching emails is a good way to attract attention to groups of your

immediate friends and colleagues. See slide 8 for examples

How to recruit Survivors How many Survivors do we need?

Easy ways to find survivors: • Running RISE stands at community events,

such as work drinks or events with your Champions

• Handing out leaflets and getting recruits to sign a ‘pledge sheet’

• Hang posters around the office to spread the message

Physical Tools

Facebook, Twitter and your internal social media sites - Creating trends to nominate friends to take part is great way to spread the buzz. Lets encourage the Survivors to share what they are giving up and why! See slide 7 for examples.

#survivalweek #iwillsurvive

Em

ails

Social Media

FINDING YOUR SURVIVORS

Copyright © 2014 RISE.5

Start communications as early as possible to ensure you start raising awareness, stepping up in the first week of Januaryand then posting daily by the time SW starts

Holding lunchtime sessions aboutRISE and SW, face to face with potential volunteers, is an effective recruitment tool. Always remember to bring a “pledge sheet”

Multi-channel communications will increase awareness (email, social media, leaflets etc). Get a “buzz” going by using social media. Being active on sites like Twitter, Facebook & internal networks will get SW noticed and trending. Remember #survivalweek #iwillsurvive

If your workplace has a number of different groups or communities, ensure to communicate to each one to maximise

exposure

<<insert name>> at <<insert email >> or <<insert phone number>>

TOP TIPS: AIM FOR SUCCESS

If you would like more information On how to run Survival Week, please contact:

Copyright © 2014 RISE.6

Posting on your Social Networks

Creating a Sponsorship Page

To create a sponsorship page, visit either Virgin Money Giving or JustGiving. From there, follow the instructions on the page to create your own, specific fundraising website. It is normally completed in 3-5 simple steps, and takes no more than 10 minutes

To keep Survival Week alive and kicking in social media is now easier than ever. Write a quick, simple message on sites like Twitter or Facebook, and always remember to use SW’s hashtags:#survival week #iwillsurvive. See the social media guide on the next slide.

TOOLS OF THE TRADE

Copyright © 2014 RISE.7

SOCIAL MEDIA GUIDE

Use the example to formulate a clear, exciting social media message and spread the word about Survival Week, share your essential item and tag friends, colleagues and family.

Don’t forget to take a photo!You can also use this template for

Or any other social

networks (at work or personal)

during Survival Week (every day)…

Make sure people about SW, before….

…and after the week is over!

Copyright © 2014 RISE.8

Comms Pack Item Purpose LinkExcitement Building & Recruitment of Survivors

Powerpoint slide Input within presentations to increase interest

One Pager Initial interest from survivors

Blurb about Survival Week Used in emails for recruitment/ excitement building

Posters (editable with contact information) Hung around the office to get people aware

Newsletter template To include in newspapers/company-wide comms

For Confirmed Survivors

PDF Promotion Pack More information for confirmed survivors

Email Templates (Before, During, After) For Days preceding Survival Week, halfway through, and afterwards

Pledge Sheet To keep track of survivors and pledges

Getting the Word out – You and Your Survivors

Email Signature For yourself and survivors to get the word out

Social Media Guide & Examples For yourself and survivors to get the word out, including facebook/ twitter campaign

COMMUNICATIONS PACK

PPT Slide

One-pager

Blurb

Posters

Newsletter

Email Comms.zip

Pledge Sheet

Signature

Social Media

PDF Pack