Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation...

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Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL

Transcript of Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation...

Page 1: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Copyright © 2009 Toshiba Corporation. All rights reserved.

Satellite L550/L550D Sales Presentation V1.0Satellite L550/L550D Sales Presentation V1.0

AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL

Page 2: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:2

Design

Everything it takes to make

a big impression. New eye-catching design featuring the unique Toshiba Fusion finish with Breeze pattern in Steel Grey on the cover.

Wide range of configurations

To meet the user requirements in various price segments.Large choice of configurations to meet all budgets with a great price/ performance ratio.

Digital lifestyle

To easily handle everyday computing task with full computing power.Offering integrated and dedicated graphics to tackle daily computing and entertainment challenges at home or on the go.

Unique EasyMedia features

Make your digital lifestyle a breeze.Various usability and connectivity features offer great productivity and ease-of-use enhancement in daily home or business environment.

PRODUCT POSITIONING & CONCEPT

Product positioningAvailable in a large variety of flavours with integrated and dedicated graphics the Satellite L550/L550D is the ideal 17.3“ all-rounder for everyday digital lifestyle. With all the essentials to hand this laptop offers a great price/performance ratio. All wrapped up in a stylish new design.

P r o d u c t c o n c e p t

Page 3: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:3

TARGET GROUP

The Satellite L550/L550D is the perfect laptop for all users demanding:

Design Ideal companion for design-conscious users to be seen with and to show to

friends and relatives, delivering great quality of execution and enduring style in the entry-level market.

Ease-of-use Various usability features make the L550/L550D a real pleasure and easy to

use at home and on the go.

Performance Wide range of configurations to handle daily computing with full computing

power, including external graphics.

Great value for money Offering many different configuration possibilities, the user will find the right

product according to his/her budget. Great specs are not limited to high-end configurations: various entertainment, usability and connectivity features come as standard.

EmailInstant Message

Voice Over IP (VOIP)

COMMUNICATE

Surf the WebSearch for Information

BROWSE

CONTENT CREATION

Blogs & websitesCalendaring

MS applications

MEDIA MANAGEMENT

Music management photo editing

CASUAL GAMING

Basic gaming

CONTENT CONSUMPTION

Read news, blogsWatch videos

Page 4: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:4

B2C LINE-UPHighend Multimedia & Gaming The right laptops offering the latest in entertainment computing to deliver an ultimate portable gaming & multimedia experience.

Lifestyle & EntertainmentWith a stylish design and packed full of multimedia features, these laptops are perfect to handle today's demanding digital lifestyle requirements

Everyday Computing All-round laptops at affordable prices to run your everyday programmes with the reassurance of advanced technology and the Toshiba brand.

Ultra-mobile UseSmall & light, yet stylish and powerful, these laptops & mini notebooks range from 8,9" to 13,3“ displays Toshiba mini

NB 200Satellite U400 Satellite U500 Toshiba

NB100

Po

siti

on

ing

13.3"8" - 10" 15.4" - 16" 17" 18.4"Display size

Satellite L300

Satellite A300

Satellite P300

Qosmio F50Qosmio X300

Satellite L350

Qosmio G50

Satellite A350

Satellite P500

Satellite A500

Satellite L500Satellite L550

Page 5: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:5

TOP 5 REASONS TO CHOOSE THE SATELLITE L550?

Outstanding Toshiba design – glossy fashionable design with Toshiba Fusion Finish Toshiba’s unique Fusion Finish comes with a new Breeze pattern and a Steel Grey LCD cover design –

a fashionable companion to be seen with and to show to friends and relatives

Enjoy ease-of-use – large variety of Toshiba EasyMedia features Toshiba EasyMedia features such as the Multimedia Bar with 4 Easy Keys for instant-on multimedia

entertainment and the web camera with Toshiba Face Recognition to log on to your laptop without having to remember your password make your life easier

Eco conscious product – the Satellite L550 reflects Toshiba‘s continuing environmental commitment Ecology related technologies like the power-saving Eco Utility will help the user to save energy and

thus costs, earning it ENERGY STAR 5.0 qualification (registration is ongoing)

Security and Safety – keep your personal data safe With Toshiba PC Health Monitor you can easily monitor a number of essential system functions and

the eSATA port allows for faster transfer speeds of your data to an external hard drive

Price/Performance ratio – the right product for every budget Large choice of configurations to meet your individual budget

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Page 6: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:6

PRODUCT KEY FEATURES

Unique Toshiba features Design: stylish Toshiba Fusion Finish with Breeze pattern on the inside and outside featuring

a Steel Grey cover design Connectivity: web camera with Toshiba Face Recognition

Key features Display: 17.3“ HD+ Toshiba TruBrite® widescreen display with LED backlighting, 16:9 ratio Environment: power-saving Eco Utility Entertainment: Multimedia Bar with 4 Easy Keys

HDMI-out Manageability: Toshiba PC Health Monitor Connectivity: integrated 4-in-1 Bridge Media Adapter Graphics performance: various graphics incl. ATI Mobility Radeon™ HD 4650 (1 GB)

Page 7: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:7

DESIGN

Multimedia Bar with 4 Easy Keys for instant-on entertainment

17.3“ HD+ Toshiba TruBrite® Display in 16:9 ratio with LED backlighting

Web Camera featuring Toshiba Face Recognition

Silver speaker grill around large stereo speakers

New Breeze pattern in Steel Grey on the display cover

Keyboard in silver (dedicated graphics) and black (integrated graphics)

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Satellite L550-L550D Sales Presentation V1.0_May09 slide:8

DESIGN

Stylish Toshiba Fusion Finish with Breeze pattern in Steel Grey on the display cover

The Toshiba Fusion Finish with Breeze pattern features rolling slim lines that continue inside on the Snow Silver surface

Page 9: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:9

MAIN IMPROVEMENTS VS. SATELLITE L350/L350D

Specifications Satellite L550/L550D

Processor / Chipset Latest Intel CPUs up to Core2 Duo P8700 (2.53GHz)AMD Griffin RS780MN chipset for HDMI and for ext. GPU modelsAMD Griffin RS780MC chipset for shared graphics w/o HDMI

Display 17.3“ HD+ Toshiba TruBrite® widescreen display with LED backlighting, 16:9 aspect ratio, resolution 1,600 x 900, 200 cd/m²

Operating System Windows Vista® Home Premium Edition, 32bit/64bit dual installation

Graphics Adapter ATI Mobility Radeon™ HD 4570 supporting HyperMemory™ with 512 MB VRAMATI Mobility Radeon™ HD 4650 supporting HyperMemory™ with 1 GB VRAM

Communications Wireless LAN incl. Draft-NBluetooth 2.1 with EDR support (except with GL40 and RS780MC chipset)

Interfaces HMDI-out 4-in-1 Bridge Media slot

Keyboard 2 colour variations: silver (dedicated graphics) and Black Genchaku (shared graphics)

Environment Power-saving Eco Utility Energy Star 5.0 qualified (registration is ongoing)Toshiba PC Health Monitor

Page 10: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:10

Performance Intel “Montevina” and AMD “Griffin” processors

- Intel Pentium T4200 (2.0 GHz) 800 MHz

- Intel Pentium T4300 (2.1 GHz) 800 MHz

- Core2 Duo T6500 (2.10 GHz) 800MHz

- Core2 Duo P7350 (2.00GHz) 1.066MHz

- Core2 Duo P8700 (2.53 GHz) 1.066MHz

- AMD Athlon Dual Core QL-65 (2.1GHz)

- AMD Turion Dual Core RM-74 (2.2 GHz)

ConnectivityHDMI-out 4-in-1 Bridge Media slot2x USB 2.0 and 1x eSATA/USB combo port Fast Ethernet 10/100Mbit

TECHNICAL SPECIFICATIONS - OVERVIEW

System Memory1GB DDR2 (800MHz) + 1GB DDR2 (800MHz)

2nd Mem2GB DDR2 (800MHz)2GB DDR2 (800MHz) + 1GB DDR2 (800MHz)

2nd Mem2GB DDR2 (800MHz) + 2GB DDR2 (800MHz)

2nd Mem

Hard Disk160GB, 250 GB, 320 GB, 400 GB or 500 GB, all with

5400rpm, SATA

Graphics Mobile Intel GMA 4500MHD ATI Radeon™ HD 3200 Graphics ATI Mobility Radeon™ HD 4570 (512MB),

DDR3 ATI Mobility Radeon™ HD 4650 (1 GB),

DDR3 as of August,

Physical dimensions 416.2mm(W) x 272.3mm(D) x 36.3mm(front)/40.25mm

(rear) 416.2mm(W) x 272.3mm(D) x 38.7/42.45 mm for the

ATI Mobility Radeon™ HD 4650 (1 GB) version Weight: starting at 3.17 kg

Page 11: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:11

SPECIFICATION HIGHLIGHTS

1x USB /eSATA combo port According to the usage scenario, the user can use this port as

an eSATA port and an USB port As eSATA does not have to translate data between the interface

and the laptop, the data transfer speed is faster, while saving computer processor resources

eSATA USB

User Benefit:

• Much faster data transfer speed to an external hard drive

User Benefit:

LED backlighting The Satellite L550/L550D features a 17.3“ Toshiba TruBrite® HD+

which comes with a LED backlighting

• Environmentally friendly due to mercury free display • Energy saving allows for longer battery life

Page 12: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:12

A multitude of passwords are complicating IT-users‘ lives, which leads a lot of users to reduce the number of passwords as much as possible.

Toshiba Face Recognition – a biometric based identification method – guides those who do not use passwords to protect and add security to their systems. For those who already use passwords to secure access, Toshiba Face Recognition facilitates identification.

SPECIFICATION HIGHLIGHTS

User Benefit:

• No need to remember complicated passwords• Easy and fun to log on to your laptop

Toshiba Face Recognition – the easy and funny way to log on to your laptop

Page 13: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:13

POWER-SAVING ECO UTILITY

Ecology related technologies have become of a very high interest with regard to the implementation of the corporate environmental policy into the PC business.

Eco mode on Eco mode off

The goal of Toshiba‘s power-saving Eco Utility is to make the consumers aware that:

Toshiba is a company that is constantly striving to take advantage of new technologies for the sake of the ecology

they can actively contribute to ecology by switching to the Toshiba Eco mode

What is the Eco Utility The Eco Utility allows the user to work in the Eco Power Plan in a simple and

easy action. When the Eco mode is on, the system works according to Eco mode parameter and when the Eco mode is off, the system works according to the power plan.

By opening the Eco Utility Graphical User Interface (GUI), the user can see the real time system power consumption and experiences the difference of power consumption between the Eco Power Plan and the previous Power Plan.

Page 14: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:14

POWER-SAVING ECO UTILITY - 2

The Satellite L550 features a software based Eco support. By pressing the combination Fn + F2, the user can switch the Eco mode to turn on and the Eco settings GUI pops up.

Real time power consumption chart:

ON OFF

Current power consumption (W)

The colour difference in the line shows the point at which the user

changed into Eco mode

The user can choose to show the Eco icon in the notification area

Page 15: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:15

EASYMEDIA FEATURES Toshiba EasyMedia – the smarter digital experience. Life. Technology's here to make it better. So we've created Toshiba EasyMedia. A unique mix of innovative features to make your digital lifestyle a breeze.

* dep. on configuration* dep. on configuration

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Easy Connectivity Easy UsabilityKey Areas Easy Entertainment

Satellite L550 √ √ √ √ √ √ BTO BTO √ √ √ √ √ √

Satellite L550D √ √ √ √ √ √ BTO BTO √ √ √ √ √ √

Easy Connectivity Easy Usability

Page 16: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:16

WHY CHOOSE TOSHIBA? Toshiba's core brand values - innovation, quality and design - are the building blocks for true product leadership and make Toshiba the best choice for advanced mobile computing.

Toshiba's culture is characterised by its restlessness, by the constant need to improve, transform and make latest innovations available through our entire product range for everyone.

10 reasons why to choose a laptop from Toshiba.Toshiba…

1. ... has more than 20 years of experience in the development and production of laptops

2. ... is a world market leader in innovative high-technology products3. ... offers a complete product line-up for all customer requirements and all budgets4. … can claim to invest more in its research and development than other competing

businesses5. ... always offers premium quality without compromise6. ... products convince in terms of design, performance and functionality7. ... offers a unique Toshiba EasyMedia concept with a comprehensive mix

of innovative features for a smarter digital experience8. ... is one of the world‘s leading PC manufactures solely and strategically

focussing on mobility and wireless mobile solutions9. ... offers great customer service10. ... practices environmental management to create new, enriched value

while minimizing environmental impacts

Page 17: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:17

BACKUP

Page 18: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:18

AC Mode Battery Mode

TOSHIBA PC HEALTH MONITOR

The Toshiba PC Health Monitor software proactively monitors certain laptop status such as

Power consumption Cooling status Battery status PC status logging on HDD and 3D sensor information

The software also alerts the user with pre-failure conditions on display via a specific GUI:

PC Health Monitor application Power Consumption Meter available as a gadget on

Windows Vista™ only

Toshiba PC Health Monitor offers the user an easy visual access to a dashboard, monitoring a number of essential system functions.

Page 19: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:19

TOSHIBA TEMPRO PERFORMANCE TUNING SYSTEM TEMPRO is a software service developed by Toshiba. TEMPRO opens up a new communication channel between

Toshiba and the customer, allowing the customers to receive specific, relevant and timely alert messages on their laptop:

Performance alerts: TEMPRO monitors the hardware (battery capacity, RAM memory and HDD space) and advises Toshiba customers on how to optimize the usage of their laptops.

Service alerts: support bulletins released by the Toshiba Service team are notified to the customer Software alerts: new BIOS, drivers & utilities released by the Toshiba Service team are notified to

the customer

Benefits of Toshiba TEMPRO TEMRO is a combined service under one user interface that benefits all business

functions of Toshiba, marketing, sales and support TEMPRO is fully integrated with the EMEA websites and allows the customer to

access local content based on country and language

Pre-installation of TEMPRO on all Vista images TEMPRO comes pre-installed on all Toshiba Vista models and

is accessed through the Windows Welcome Center or desktop icon One TEMPRO application with all languages included (18) Links to country specific web sites (26 sites in Europe) based

on Local setting in Vista

Page 20: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:20

2020

McAFEE® Internet Security 2009

Comprehensive, Easy-to-Use PC and Online Protection with Powerful Web Site Safety Advisor

Advanced PC and online protection for you and your family against viruses, spyware, hackers and identity thieves

New! Active Protection: Industry leading real time protection against today’s threats

Unique! Website safety advisor to help you safely surf and search online

New! McAfee Secure: Identity theft and fraud protection when shopping online

Unique! QuickClean to help optimize your PC New! Age Appropriate Searching automatically sets the proper

content filtering level of search engines

Complimentary preinstalled 30 day trial to be activated by a simple 2-steps process (desktop icon)

InstantInstantActive Protection provides instant updates and world class threat detectionActive Protection provides instant updates and world class threat detection

SilentSilentFirst with “protection without interference,” offering silent, proven, best-of-breed performanceFirst with “protection without interference,” offering silent, proven, best-of-breed performance

CompleteComplete

Complete protection for your PC, Internet, Home and DataComplete protection for your PC, Internet, Home and Data

Page 21: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:21

AFFILIATE PARTNERS

Toshiba has teamed up with Google to enhance the mobile computing experience. Already pre-installed on all EMEA Toshiba notebooks (all languages) customers can enjoy great software and services for free.

Free software offers easier searching, intelligent photo management, desktop management, plus lots more.

Toshiba jointly cooperates with eBay to deliver the fastest way to access eBay as the World's Online Marketplace®, connecting hundreds of millions of buyers.

EBay is already pre-installed on the Satellite L550/L550D. Customers only would need to click on the eBay icon.

Amazon – low prices in electronics, books, music, DVDs and more, pre- installed on the laptop. It’s easy. Users only would need to click on the Amazon Icon.

Page 22: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:22

AFFILIATE PARTNERS

Toshiba has teamed up with Wildtangent to enhance the computer gaming experience. Users will find already pre-installed on the Satellite L550/L550D 20 games to be played for free, and much more titles to be downloaded very easily for free.

Toshiba cooperates with Skype. On the Satellite L550/L550D you will find the easiest way to download the latest Skype software. Just a simple click on the desktop icon is necessary to download the service and enjoy all Skype benefits.

Page 23: Copyright © 2009 Toshiba Corporation. All rights reserved. Satellite L550/L550D Sales Presentation V1.0 AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL.

Satellite L550-L550D Sales Presentation V1.0_May09 slide:23