Copyright © 2009 School Nutrition Association. All Rights Reserved. National Leadership Conference...

Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

National Leadership ConferenceNSLW & NSBW


EGGBOT

CRUNCHMR BREAKFAST

FRUIT AVENGER

YOGURL

SANDWICH SENSEI

NSBW 2009School Breakfast Superheroes


NSBW 2009 Results

• 63,582 visitors to NSBW section of SNA web site

• 55,000 downloads

• Almost 5 million PR impressions

• 91% of sweepstakes entrants saw an increase in participation

• Design awards


NSBW 2009 Design a Superhero Contest

• Over 800 national entries (record)

• Winning Entries to be announced early May


NSBW 2009 Design a Superhero Entries



Cereal Cowgirl



Splash


National School Breakfast Week

March 8-12, 2010


Theme

• ‘School breakfast gets children “Ready, set, go!” for a day of learning and achievement.


Art Contest

• Art contest for students

• “What does School Breakfast make you ready for?” • Fill in the blank:

• “School Breakfast. Ready Set Go ______!” • Students should illustrate their answer

• 3 national winners receive a prize pack


www.schoolnutrition.org/nsbw


Tools and Info

• April issue of SNA’s magazine• Member site www.schoolnutrition.org/nsbw

– Permission form for logo usage– Menus for NSBW based on 5 breakfasts– Toolkit with ideas and instructions– Participation sweepstakes– Backpack brochures for students and parents– Downloadable presentations & press release– Activity sheets – Banner ads for school web sites

• Emporium shop• Education Session at ANC Vegas


Thank You General Mills


Petunia Pita Pocket: 6.6%

Biff Burger: 20.5%

Larry Lasagna: 14.6%

Gloria Grilled Cheese: 15.6%Pete Pizza: 42.7%

President of School Lunch 2008

NSLW 2008Presidential Edition Results


NSLW 2008Presidential Edition Results

2006 2007 2008 Total

Total Number of Votes 250,000 267,000 296,000 813,000

Paper v. Online Votes 57% v 43% 63% v 37% 66% v 34% 62% v 38%

Online Tool Downloads 40,000 60,000 62,500 162,500

PR Audience Reach 10.5 M 8.5 M 14.7 M 33.7 M

Award winning campaign

• National design awards

• Associations Advance America awards (ASAE)


NATIONAL SCHOOL LUNCH WEEK

October 12-16, 2009


“All-Star School Lunch” Theme

• NBA inspired campaign • 5 “basketball teams”

– Healthy school lunch menu items – Coached by a current or former NBA/

WNBA player

• The campaign runs from August to October 2009, culminating during NSLW


MEET THE “ALL-STAR’ TEAMS


HEAD COACH: Vince Carter

CHEF SALAD WITH TURKEY | STRAWBERRIES | WHOLE GRAIN BREADSTICK | STRAWBERRY MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!The salad is made with lean turkey and dark leafy vegetables

Vince’s Veggies


HEAD COACH: Dwight Howard

VEGETARIAN QUESADILLA | MEXICALI CORN | GREEN APPLES |LOW FAT WHITE MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!The beans in the quesadilla are a great source of protein and fiber

Dwight’s Quesadillas


HEAD COACH: Chris Paul

VEGGIE PIZZA | CARROT STICKS | KIWI | GOLDEN BROWNIE | CHOCOLATE MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!CP’s Pizza is made with whole grain crust & lowfat cheese

CP’s Pizza


HEAD COACH: Steve Nash

CHICKEN PARMESAN | GREEN BEANS | FRUIT SALAD |CHOCOLATE MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!The chicken parmesan is made with whole grain pasta and lean meat

Nash’s Noodles


HEAD COACH: Diane Taurasi

BEEF & VEGETABLE TERIYAKI RICE BOWL | ORANGE WEDGES |VEGETARIAN EGG ROLL | LOW FAT MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!This dish is made from lean beef, brown rice and lots of vegetables

Taurasi’s Teriyaki


Team Trading Cards

• Download each “team’s” trading card complete with photos of the famous honorary coach.

• The back of the card features nutrition “stats” and information.


Contest: Draft Your All-Star School Lunch Team

• Students draft and name their All-Star Team– 2 Ways to enter: Online or cafeteria

contest– 4 national winners will receive a prize

pack

For full contest rules and more info, visit www.schoolnutrition.org/allstar


Tools & Information

• Member site www.schoolnutrition.org/allstar– Menus– Toolkit – Contest entry forms – Participation tracker sweepstakes – Backpack brochures for students and parents– Downloadable presentations & press release– Trading cards

• Official web site– www.AllStarSchoolLunch.org

• Emporium for posters, balloons, pencils, aprons, bags, rulers, stickers etc…


Thank you MilkPep!

Copyright © 2009 School Nutrition Association. All Rights Reserved. National Leadership Conference...

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