Coppin State University Brand Standards€¦ · include convenient day, evening, and weekend...

DRAFT - COPPIN STATE UNIVERSITY BRAND STANDARDS GUIDE - DRAFT

Brand Standards


ABOUT COPPIN

Coppin State University is a model urban, residential liberal arts university located in the northwest section of

the City of Baltimore that provides academic programs in the arts and sciences, teacher education, nursing,

graduate studies, and continuing education. An HBCU (Historically Black Colleges and Universities), Coppin

has a culturally rich history as an institution providing quality educational programs and community outreach

services. Coppin offers 53 majors and nine graduate-degree programs. A fully accredited institution, Coppin

serves Baltimore residents as well as students from around the world, with flexible course schedules that

include convenient day, evening, and weekend classes and distance learning courses.

Coppin State University aspires to be a preeminent Urban Comprehensive Historically Black Institution

distinguished by its academic programs and its legacy of empowering students to be transformational leaders.

CORE VALUES

Lifelong Learning

We support opportunities to learn and

develop continuously in every aspect of life.

Excellence and Professionalism

We seek to obtain the highest level of

performance, ethical standards and

personal development in everything we

aspire to achieve.

Civic and Social Responsibility

We are committed to making the world in

which we live a better place by promoting

social justice and parity.

Community Engagement

We promote strategic partnerships with the

local community through shared goals and

values.

Teaching

We value exemplary teaching and assess

student learning.

Diversity

We respect the uniqueness that all

individuals bring to the university.

Scholarship

We value pursuing knowledge and making

meaningful contributions to fields of study.

Pride

We encourage and embrace Coppin’s

historic spirit and identity.

Leadership

We are committed to developing student

leaders who excel in their communities.

Innovation

We value innovation in teaching and

keeping abreast of current trends in

research, technology and information

management.


USING THIS MANUAL

The purpose of this manual is to provide guidelines for proper use of the University brandmarks. This is a living

document, therefor it should be kept current. As idealogical, technological, or logistical advances are made,

updates to this manual will follow.

The Office of University Relations is charged with keeping this manual up to date. Please direct any questions

or comments as it relates to branding to [email protected].

Brand Identity


Brand Identity

SHIELD WORDMARK SEAL

VERTICAL TRADEMARK (LOGO) HORIZONTAL TRADEMARK (LOGO)

There are three primary elements that make up the Coppin State University brand identity - the shield,

wordmark and seal. The shield and wordmark combined, make up the university trademark (commonly known

as logo).

The shield may be used as a graphical element with the wordmark, but must be done in good taste and not

compromise the integrity of the university trademark (logo). None of the marks may be altered, distorted or

recreated.

OFFICIAL ACADEMIC MARKS


Brand Identity

To present a clear and legible brand identity, the acceptable clearance for elements surrounding the University

logo is illustrated above. For the logos, this distance is equal to the cap height of “COPPIN” within the wordmark,

all the way around, regardless of scale. The shield’s safe zone is 1/3 its height and the seal’s is 1/3 its radius. The

minimum width for the vertical logo is 1.5 inches. The minimum width for the horizontal logo is 2 inches. The

minimum height of the shield is .75 inches and the minimum width of the seal is .75 inches.

C

C

C

CLEARANCE & MINIMUM SIZE

1.5”

1”

C

C(1/3 diameter)

C(1/3 height)

C

.75”

.75”


Brand Identity

COLOR

Pantone540

Pantone7548

2-Color 100% Black

35% Black (Grayscale)1-Color (Blue) 1-Color (Gold)

Coppin State University colors are blue and gold. The characteristics of the Coppin color pallete reinforce the

fundamental virtues of the University. The deep blue brings sophistication to the mark while inspiring mental

clarity and creativity. Gold is uplifting and stimulates the intellectual side of the mind, therefor aiding in good

judgment and decision-making.

The proper Pantone colors should be used in press. When necessary, the colors may be converted into CMYK

and RGB versions. The University seal may also appear in gold foil or as a watermark on certain documents.

PANTONE C M Y K R G B HEXIDECIMAL

540 (Blue) 100 57 12 60 0 48 86 #003056

7548 (Gold) 0 22 100 0 255 201 21 #ffc915

COLOR CONVERSIONS


Brand Identity

COLOR

1-Color Reverse (Blue) 1-Color Reverse (Gold)

1-Color Reverse (Black)

2-Color Reverse (Blue)

1-Color Reverse (Grayscale) 1-Color Reverse (Various)

The logo may be applied in (reverse) white on blue, gold, black, grayscale, or any color in the secondary pallette.

1-Color Reverse (Various) 1-Color Reverse (Various) 1-Color Reverse (Various)


Brand Identity

ACCEPTABLE & UNACCEPTABLE USE

A strong, legible, consistant visual brand must be communicated at all times. Please adhere to these guides

for proper and improper logo use.

White on Dark Image Black on Light Image2-Color on White

Do Not Distort Black on Dark Image White on Light Image

Do Not Rotate Improper Color Use Wrong Scale


Brand Identity

UNIVERSITY SEAL SPECIFICATIONS

The University Seal is strictly reserved for the Office of the President and official documents such as diplomas

and transcripts. It may appear in blue, gold, black, grayscale, or in (reverse) white. The seal may not be used

in/on any color not shown here. Occasionally, the seal may appear in gold foil or as a watermark.


The preferred typefaces used in Coppin State University collateral are Sina Nova and Gotham.

Sina Nova is a serif typeface available in 12 styles allowing for a wide range of versatility. Gotham is a sans serif

typeface available in 44 styles that can be applied to text, headlines and everything in between. Coppin will

primarily use those illustrated above.

Brand Identity

TYPOGRAPHY

Sina Nova GothamGotham (Book)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham (Book Italic)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham (Bold)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham (Bold Italic)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham (Black)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham (Ultra)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Sina Nova (Regular)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Sina Nova (Italic)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Sina Nova (Bold)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Sina Nova (Bold Italic)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Sina Nova (Extra Bold)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Sina Nova (Extra Bold Italic)ABCDEFGHIJKLMNPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789


The colleges will no longer use various logos on collateral. A distinct signature has been created for each

college emphasizing its name, yet consitancy is maintained through the use of the University shield. The

academic signatures are center justified. Administrative units and program extensions are left-justified. These

secondary brand marks enhance the University’s core identity because they serve distinct and important

audience segments. However, they add complexity to Coppin’s graphic identity and should be used sparingly

and strategically.

Brand Identity

COLLEGE & ACADEMIC SIGNATURES


Brand Identity - Application

ADMINISTRATIVE UNITS

Admissions

Dining Services

Career Services Center

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