Coors lightchf awardsubmission
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Coors Light Cold Hard Facts – Award Submission 6/20/2013
Transcript of Coors lightchf awardsubmission
Contents
• Mobile Cold Hard Facts
• TV Cold Hard Facts
• Print Cold Hard Facts
• Owned Media Cold Hard Facts
• Earned Media from Cold Hard Facts
TV: COORS LIGHT COLD HARD FACTS ESPN SPORTSCENTER ESPN SPORTSCENTER
Fox Home Team Sports NBA ESPN SPORTSCENTER
TV: COORS LIGHT COLD HARD FACTS TNT NBA PLAYOFFS – Inside the NBA
ABC NBA FINALS Fox Home Team Sports NHL
Fox Home Team Sports NBA
Owned Media: COORS LIGHT COLD HARD FACTS
We used Coors Light’s owned assets (including the bottle itself) to push out Cold Hard Facts