Cooperative Marketing with - Coocox · Debug Interface Supported IDE Supported ARM Cortex-M Device...
Transcript of Cooperative Marketing with - Coocox · Debug Interface Supported IDE Supported ARM Cortex-M Device...
Free and Open ARM Cortex-M Development Tools www.coocox.org
July, 2012
CoLinkEx Cooperative Marketing with
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Agenda
Market Analysis
Cooperative Marketing
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Supports JTAG & SW debugging
Supports ARM Cortex MCU
Supports CooCox CoIDE and CoFlash
Supports MDK and IAR
Hardware open
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Main Features
SCH, BOM List, PCB are all open, Firmware is free to use.
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What is CoLinkEx?
CoLinkEx – Hardware Open JTAG/SW Debug Adapter
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Supported Devices
Atmel (M3) ▪ SAM3Uxx series
Energy Micro (M3) ▪ EFM32G series
Holtek (M3) ▪ HT32F125x series
Nuvoton (M0) ▪ NUC1xx series ▪ M051 series ▪ Mini51 series
NXP (M0 & M3) ▪ LPC11xx series ▪ LPC11Cxx series ▪ LPC12xx series ▪ LPC13xx series ▪ LPC17xx series
ST (M3 & M4) ▪ STM32F1xx series ▪ STM32F4xx series
TI (M3) ▪ LM3S series
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Two Products
CoLinkEx CoLinkEx_LPC11C14 EVB
• A stand-alone CoLinkEx • A CoLinkEx + LPC11C14 Evaluation Board (can be broken into 2 parts)
• Power supply and Debug via just one USB port Packing List
• A CoLinkEx / CoLinkEx_LPC11C14 EVB • One USB cable and one serial cable • A CooCox CD (schematics, CooCox Toolkit introductions & installers, installation
instructions, user manuals, etc. all included) • Packing list
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Agenda
CoLinkEx Overview
Cooperative Marketing
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Target Market & Customer
ARM Cortex-M Development
ARM Cortex-M Developers, hobbyists, students, teachers, training organizations members, etc. The total number is estimated
at 20K.
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Product Differentiation
Debug Interface Supported IDE Supported ARM Cortex-M Device
Price
CoLinkEx JTAG + SWD MDK (via CoMDKPlugin*), IAR (via CoIARPlugin*), CoIDE, CoFlash
ARM Cortex-M0/M3/M4
$28
J-link JTAG + SWD MDK, IAR, CoIDE, CoFlash Cortex-M0/M1/M3/M4
€248
Olimex ARM-USB-OCD Olimex ARM-USB-TINY Olimex ARM-USB-TINY-H
JTAG (+ SWD with ARM-JTAG-SWD connected)
MDK (via CoMDKPlugin), IAR (via third party gdbserver), CoIDE, CoFlash
Cortex-M3
€54.95 €39.95 €39.95 (ARM-JTAG-SWD €4.95)
Amontec JTAGkey Amontec JTAGkey-Tiny
JTAG MDK (via CoMDKPlugin), IAR (via third party gdbserver), CoIDE, CoFlash
Cortex-M3 €129 €29
ST-Link ST-LinkII
JTAG + SWD MDK, IAR, CoIDE, CoFlash Only STM32 (Cortex-M3/M4)
€24.70868
* CoMDKPlugin and CoIARPlugin are plugins developed by CooCox to support debug adapters in MDK and IAR respectively.
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Product Differentiation
Onboard Debugger
Board Specifications Supported IDE
Price
CoLinkEx_LPC11C14 EVB
CoLinkEx (JTAG/SWD)
• 1×LED, 1 power indication light • 1×mini USB for power supply and debugging • 1×RESET button • 1×UART supporting RS-485/EIA-485 • 1×SSP • 1×I2C • 8×10-bit ADC • 1×CAN2.0 Interface • All LPC11C14 pins available on expansion connector
MDK, IAR, CoIDE, CoFlash
$35
LPC1114 LPCXpresso board
LPC-link (JTAG)
• 1×LED • 3.15V-3.3V external powering, or from USB via JTAG
probe • All LPC1114 pins available on expansion connector
Code Red $29.95
MCB11C14UME Ulink-ME (JTAG)
• 1×CAN2.0 Interface • Serial Interface • Potentiometer for ADC Input • 8 User LEDs + power • 4 push-buttons (2 GPIO, ISP, Reset) • Power via USB connector • 10-pin Cortex debug interface connector (0.05 inch
connector)
MDK $195.00
* LPC11C14 has an extra CAN compared with LPC1114.
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
CoLinkEx Product Highlights
Highest performance price ratio
Free and professional development tools
Free and timely technical support
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Sales Figures
2010 2011 1st half of 2012
99
155
71
143
199
81
0 0 0
Colink’ total sales CoLinkEx’ total sales Repair rate
Note:
Colink is a JTAG debug adapter for ARM Cortex-M3, CoLinkEx is an upgrade of Colink.
In 2012, we only have overseas customers, since CooCox closed the inland selling account.
As Colink and CoLinkEx are hardware open and low-cost, multiple corporations have asked our authorization to produce and sell Colink/CoLinkEx themselves, e.g. NGX Technologies, nce-tech, easyelectronics, CoiNel Technology Solutions LLP, etc.
CooCox sells Colink/CoLinkEx at almost cost price to expand users, but the sales are limited by high freight fees ($40 to USA within 0.5kg)
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Software Downloads
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2nd half of2010
1st half of2011
2nd half of2011
1st half of2012*
Downloads 835 1578 3454 4105
To use Colink/CoLinkEx and the imitations in MDK/IAR, users need to install CoMDKPlugin/CoIARPlugin provided by CooCox.
Total: 9972
* CooCox stopped providing downloads of new version CoIARPlugin at the end of 2011.
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Agenda
CoLinkEx Overview
Market Analysis
CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU
Cooperative Marketing with E14
e14 buy price: CoLinkEx $14.3 CoLinkEx_LPC11C14 EVB $21.5
Suggested resell price for e14: CoLinkEx $19.9 CoLinkEx_LPC11C14 EVB $29.9
Advantage: Regional sale strategy of Element14 Much cheaper freight fee (CooCox shipment cost $22- $81 within
0.5 kg)
CoLinkEx & CoLinkEx_LPC11C14 EVB