Cooper Tires Prototype Lites Championship2011 Series Overview

The Cooper Tires Prototype Lites Championship features multi-class racing presenting a dimension of competition as drivers must be aware of classes with distinctly different speeds as they navigate the race tracks. This is the same challenge American Le Mans Series presented by Tequila Patrón drivers face.

The Cooper Tires Prototype Lites Championship was developed to support the American Le Mans Series presented by Tequila Patrón, the premier prototype and GT endurance racing series in the world. The series features global race car constructors Élan Technologies and West Race Cars. Lites offers racers from around the world the opportunity to compete at historic racing venues like Sebring International Raceway, Road Atlanta and Mazda Raceway Laguna Seca.

Introduction

IMSA Development Series

The Cooper Tires Prototype Lites Championship is an IMSA developmental Series competing on the same event weekends as the American Le Mans Series presented be Tequila Patrón. Aligning with the ALMS gives the Cooper Tires Prototype Lites Championship maximum visibility at events regularly attracting over 75,000 spectators.

Professional Sanctioning Body

Celebrating its 42nd season in motorsports, IMSA is the premier sanctioning body for road racing in North America. Since its establishment in 1969, IMSA has conducted hundreds of auto races on a variety of permanent and temporary racing circuits in the United States and Canada.

Exclusively in the auto racing business, IMSA organizes and officiates professional road racing competitions. IMSA is one of the eight member clubs of the Automobile Competition Committee of the United States (ACCUS), which is the FIA sporting association for the United States. As such, IMSA is one of just a few organizations in the U.S. authorized to stage competitions based in the International Sporting Code.

Currently IMSA sanctions several professional auto racing series including the American Le Mans Series presented by Tequila Patrón, IMSA GT3 Cup Challenge by Yokohama and Cooper Tires Prototype Lites Championship, Each series provides a unique form of auto racing action through varying levels of driver and manufacturer competition.

Prestigious Venues

The Cooper Tires Prototype Lites Championship is contested on some of the most hallowed grounds in professional road racing. From the historic Sebring circuit to diving down The Corkscrew at Mazda Raceway Laguna Seca, Prototype Lites has venues unmatched by any other competing championship.

2011 Schedule

All 2011 events supporting the

American Le Mans Series presented by

Tequila Patrón

Sebring Mazda RacewayLaguna Seca

MillerMotorsports

Park

LimeRock

Road America

Road Atlanta

Mosport

Class Structure

The Cooper Tires Prototype Lites Championship has two classes, L:1 & L:2, giving competitors different entry points based upon career level.

Regardless of class, drivers will develop valuable experience negotiating the speed differentials of multi-class sports car racing.

L:1 L:2

The Cooper Tires Prototype Lites Championship features global race car constructors Élan Technologies and West Race Cars that collectively have experience competing and constructing championship winning cars in a variety of road racing championships worldwide.

Manufacturers

Fan Profile

Valuable ALMS Brand Association

Cooper Tires Prototype Lites Championship supports the American Le Mans Series presented by Tequila Patrón gaining a valuable demographic of fans who are affluent and influential.

The following data profiles the ALMS fan from a 2010 Nielsen Media Research study and is representative of the same fans present at Cooper Tires Prototype Lites Championship events.

Winning Devotion Of Hard-To-Reach Customers

Passion for brands, high education level and high net worth mark the devotees of the American Le Mans Series presented by Tequila Patrón. It is often hard to reach these individual and corporate decision-makers via conventional advertising. •Typical ALMS fan is highly educated, affluent, married male, 47 years of age•10.7% have a net worth of over $1 Million•53.1% have completed Bachelor of Arts, Science, Master’s or PhD degrees•60.6% own three or more vehicles in their personal household fleet•18.9% own five or more vehicles in their personal household vehicle fleet

Retail Marketing To Highly Affluent Clients

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According to Nielsen Media Research, “fans of the American Le Mans Series have the highest median income of any regularly televised sport in America, including PGA Golf and ATP tennis.” Surprising? Perhaps. But consider the fact that ALMS fans predominantly have Porsches, BMWs, Audis and Corvettes in their personal household fleets.

45.8% Have HH Income Over $100,000

Unbeatable Demographics For Upscale Brands

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Passionate, devoted and affluent, the typical American Le Mans Series fan is a 46.5 year old male with a household income of $138,000.

At a time when motorsports like NASCAR are losing younger fans in double-digit declines (down 29% on FOX in 2010), the American Le Mans Series presented by Tequila Patrón has seen a doubling of fans from 18-34.

53% Are Affluent Individuals Below Age 49

Marketing To Highly Loyal Customers

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According to Nielsen Media Research, in a 2010 survey, “Over 75% of American Le Mans Series fans prefer to purchase brands that are associated with the form of motorsport that drives their passion and interest.”

This level of brand and purchase consideration is even higher than that reported by the NASCAR fan. Marketers consider such levels of purchase loyalty one of the main drivers of return on investment.

75%of ALMS fans prefer brands associated with the Series!

For more information please contact:Mike Simons Development Series Manager 1394 Broadway AvenueBraselton, GA 30517msimons@imsaracing.net706.654.2120

Cooper Prototype Lites Championship Homepage:http://www.prototypelites.com/http://www.facebook.com/PrototypeLiteshttp://twitter.com/imsalites

Constructors:http://www.elanmotorsports.comhttp://www.westracecars.com

IMSA:http://imsaracing.net

Additional Resources