CoolIT Leaderboard V5Released February 8, 2012

ICT Driving Climate Change• Estimates of data center electricity demand are at 31GW globally, with an

increase of 19% in 2012 alone (global electricity demand essentially flat for the past three years)

• It is estimated that global mobile data traffic grew 133% in 2011, with 597 petabytes of data sent by mobiles every month.

• Electronic devices account for 15% of home electricity use, and are predicted to triple by 2030. (SMART 2020, 2008)

• The combined electricity demand of the internet/cloud (data centres and telecommunications network) globally is 623bn kWh (and would rank 5th among countries). (Make IT Green, 2010)

• Based on current projections, the demand for electricity will more than triple to 1,973bn kWh by 2030.

Greenpeace’s Challenge

• drive green energy innovation

• champion more efficient operations

• seek green, renewable sources of power for data centers

• champion fair and ambitious climate change policies

Leaderboard Criteria

• Efforts to offer technological climate solutions that contribute to global greenhouse gas reductions;

• Initiatives to reduce their own global warming emissions;

• Active engagement in political advocacy and support for science-based climate and energy policies.

6

IT Solutions40 out of 100 points

• Current Savings Calculations of GHG/energy savings potential (10 points)

• Publish Metrics & Assumptions to Calculate Net GHG Savings (10 points)

• Investment in Clean Tech Solutions and R&D: (10 points)

• Future Savings Goal for net GHG reductions from IT solutions (10 points)

7

IT Energy Impact25 out of 100 points

• Absolute Emissions Reduction Target (5 points)

• Mitigation Strategies: (10 points)

• Infrastructure Siting Policy: (5 points)

• Product Efficiency & Supply Chain Footprint: (5 points)

8

Political Advocacy35 out of 100 points

• Political Speech (10 points)

• Public Policy Advocacy: (15 points)

• Repetition Bonus: (10 points)

• Negative Lobby Deduction: new criteria (-5 to -15 points)

Top Leaderboard v5 Scores(out of 100)

• Google 53

• Cisco 49

• Ericsson 48

• Fujitsu 48

• Vodafone 45

High Bar –IT Solutions

Ericsson and Cisco case studies score the highest, comparing pre- and post-intervention data and account for absolute reductions in CO2 tonnes/year.

Google’s renewable energy investments, including utility projects to create renewable energy, including a large scale solar project near Sacramento, California.

• 30% of own operations is clean energy• $915 million in RE investments to date• Shifting utilities through power purchasing agreements (20 year contracts)• Creating renewable energy for all of us

High Bar –Energy Impact

• Wipro’s mitigation plan includes 50% of its reduction target addressed

through renewable energy installation or purchase.

• IBM consistently implements a detailed plan to reduce its own emissions (40% from 1990 to 2005 against a 1990 base year, and is now working on the second stage goal of 12% by 2012 with a 2005 base year)

• Google, Cisco, and Dell stand out for sourcing over 20% renewable energy globally for each company’s infrastructure.

High Bar - Political Advocacy

Green IT isn’t Connected to Dirty Energy

• Reneé Claire Blanchard

• Greenpeace International

• +1 202 378 3704

• reblanch@greenpeace.org

www.greenpeace.org/coolit