COOLIFE SDN BHD - Institutional Coolife Sdn. Bhd. COOLIFE SDN BHD No.30 F-2, Medan 18/3, Taman...

Click here to load reader

download COOLIFE SDN BHD - Institutional Coolife Sdn. Bhd. COOLIFE SDN BHD No.30 F-2, Medan 18/3, Taman Pengkalan

of 135

  • date post

    22-Jan-2020
  • Category

    Documents

  • view

    13
  • download

    0

Embed Size (px)

Transcript of COOLIFE SDN BHD - Institutional Coolife Sdn. Bhd. COOLIFE SDN BHD No.30 F-2, Medan 18/3, Taman...

  • Coolife Sdn. Bhd.

    COOLIFE SDN BHD

    No.30 F-2, Medan 18/3,

    Taman Pengkalan Jaya, 31650 Ipoh

    Perak Darul Ridzuan

    Malaysia.

    Telephone Number: 05 – 3212328, 05 – 3212329

    BUSINESS PLAN

    BY

    GOH YU TIAN

    LEONG YUE MUN

    LIEW CHEW CHEN

    SOO KAI CONG

    YAP YONG HUI

    Business Plan prepared on March 2018

    By Goh Yu Tian, Leong Yue Mun, Liew Chew Chen, Soo Kai Cong, Yap Yong Hui

  • Coolife Sdn. Bhd.

    ii

    Copyright @ 2018

    ALL RIGHTS RESERVED. No part of this Business Plan may be reproduced,

    stored in a retrieval system, or transmitted in any form or by any means, graphic,

    electronic, mechanical, photocopying, recording, scanning, or otherwise, without

    the prior consent of the authors.

  • Coolife Sdn. Bhd.

    iii

    DECLARATION

    We hereby declare that:

    (1) This UBTZ3016 Entrepreneurial project is the end result of our own work and

    that due acknowledgement has been given in the references to ALL sources of

    information be they printed, electronic, or personal.

    (2) No portion of this Entrepreneurial project has been submitted in support of any

    application for any other degree or qualification of this or any other university,

    or other institutes of learning.

    (3) Equal contribution has been made by each group member in completing the

    Entrepreneurial project.

    (4) The word count for this Entrepreneurial Project are 16,773 words.

    Name Of Student: Student ID : Signature :

    1. GOH YU TIAN 15ABB01020 1

    2. LEONG YUE MUN 15ABB00228 1

    3. LIEW CHEW CHEN 14ABB02363 1

    4. SOO KAI CONG 13ABB06026 1

    5. YAP YONG HUI 15ABB00676 1

    Date: 30th March 2018

  • Coolife Sdn. Bhd.

    iv

    ACKNOWLEDGEMENT

    Appreciations and special thanks to Universiti Tunku Abdul Rahman (UTAR), for

    providing us this huge opportunity to perform, conduct and complete this set of

    Entrepreneurial Project (Final Year Project) for the course being offered by the

    Universiti, Bachelor Of Business Administrations (HONS) Entrepreneurship. By

    conducting this set of Business Plan, we are able to clearly identify, understand, and

    realize the importance of preparing and completing a Business Plan before an

    entrepreneur wish to get into the business world / market place. Besides, the importance

    of the level of cooperation and teamwork are totally significant to be known by each

    and everyone of the team members who are going to work in a team in order to perform

    given tasks.

    Most importantly, we would like to take this opportunity to give our deepest

    appreciations towards Mr. Nor Azim bin Ahmad Radzi, our group’s final year project

    supervisor in discussing with us with some of the useful and informative data(s) as well

    as materials throughout the process of completing this Entrepreneurial Project. We

    absolutely appreciate all his suggestions and opinions which was being discussed

    throughout the whole process in completing this Entrepreneurial Project.

    Last but not least, we would also like to take this opportunity to thank all parties

    and individuals which had given us with opportunities and cooperate with all of us

    throughout the whole process in completing this Entrepreneurial Project as if none of

    all your valuable suggestions and comments, we might not be able to complete our

    Entrepreneurial Project in this given period of time. Therefore, once again, thank you

    very much.

  • Coolife Sdn. Bhd.

    v

    DEDICATION

    Special Thanks To

    Universiti Tunku Abdul Rahman (UTAR)

    Millions of Thanks To

    Mr. Nor Azim bin Ahmad Radzi (Entrepreneurial Project Group 7 Supervisor)

    Dr. Nurliyana binti Maludin (Entrepreneurial Project Coordinator 2018)

    Dr. Peter a/l Yacob (Entrepreneurial Project VIVA Session Examiner)

    Mr. Suresh a/l Nodeson (Entrepreneurial Project VIVA Session Examiner)

    To everyone, individuals, parties, lecturers, respondents, group members,

    which had given fully supports, valuable opinions, useful comments, and cooperation

    towards this Entrepreneurial Project (Final Year Project)

    Thank you very much !

  • Coolife Sdn. Bhd.

    vi

    TABLE OF CONTENTS

    Contents Page Number

    Copyright Page……………………………………………………………………... ii

    Declaration……………………………………………………………….………… iii

    Acknowledgement………………………………………………………….………. iv

    Dedication……………………………………………………………………………v

    Table of Contents……………………………………………………………............ vi

    List of Tables……………..………………………………………………….…….... ix

    List of Figures…………...……………………………………………….………….. x

    List of Financial Statements……………………………………………….………... ix

    List of Appendices…………………………………………………………….…….. x

    1. EXECUTIVE SUMMARY……………………………………………………. 1

    1.1 The Opportunity…………………………………………………………….. 1

    1.2 The Description of the Business……………………………………….……. 1

    1.3 Competitive Advantages……………………………………………………. 2

    1.4 The Target Market…………………………………………………………... 2

    1.5 The Management Team……………………………………………………... 2

    1.6 Brief Summary of the Financial Projections……………………………....... 3

    1.7 Description of What the Business Needs………………………………….... 5

    1.8 Exit Strategy for Investor………………………………………………….... 5

    2. THE BUSINESS………………………………………………………………...6

    2.1 The Description of the Business………………………………………..…….6

    2.1.1 Name, Logo, and Location of the propose business…………………... 6

    2.1.2 Nature of business / Products offer……………………………………10

    2.1.3 Company Missions and objectives………………………………........ 11

    2.2 The Opportunity……………………………………………………………..12

    2.2.1 Problem to solve or need to be filled…………………………....……. 12

    2.2.2 How the proposed business solves the problem or fills the need…….. 13

    2.3 Competitive Advantages……………………………………………………. 14

  • Coolife Sdn. Bhd.

    vii

    2.3 1 Description of the business model………………………………….... 14

    2.3.2 How the business will create sustainable competitive advantages....... 18

    2.4 Current Status and Requirement……………………………………….. 20

    2.4.1 Innovation of DELAC 4E Compact Table………………….... 20

    2.4.2 Projected Milestones…………………………………………. 20

    3 INDUSTRY ANALYSIS……………………………………………………… 23

    3.1 Industry Description……………………………………………………. 23

    3.1.1 Industry trends……………………………………………....... 23

    3.1.2 Industry size……………………………………………….…. 24

    3.1.3 Industry attractiveness………………………………………... 26

    3.1.4 Profit potential…………………………………………….….. 29

    3.2 Target Market…………………………………………………………... 32

    3.3 Competition Position within Target Market………………………….… 35

    4 MARKETING PLAN……………………………………………………….….37

    4.1 Product Feasibility Analysis……………………………………..........…37

    4.2 Pricing Strategy…………………………………………….……............39

    4.2.1 Market Penetration Pricing……………………………...…......39

    4.2.2 Promotional Pricing………………………………………........39

    4.3 Channels of Distribution………………………………………………... 40

    4.3