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Cool StuffVariety31st May 2016

Nice to meet you

Shanelle Newton Clapham

Consultant with more than 11 years experience in digital marketing & fundraising

Author: Attracting Donors Online

How cool can you be?

Although digital marketing is CHEAP-ER

Digital marketing is not CHEAP

And …

Not everything works for YOUR audience

Who is doing a really good job online in…

o Capturing datao Engaging supporters

•

SearchSearch

Google Doodles

Google Bomb

MobileMobile

The Big Egg Hunt

• 275 beacons in eggs placed in New York, created by artists

• Consumers were encouraged to find and check-in at the egg

• They received clues and could bid on the egg via an app

Great Cycle Challenge AppChildren’s Medical Research Institute

Virtual realityAmnesty International

Melanoma Institute AustraliaStop the Spread of Melanoma

Give your opinionTrueRating

• One-question-poll before you make your mobile payment

• Using the numbers 1-9

• Customer can skip the question

•

DisplayDisplay

Breathtaking engagementQuit Victoria

Banner ad about emphysema

Banner Ads ChildFund

•

Social MediaSocial Media

Social Media CampaignSave the Children

Save The Children (2014)

Help is coming

55.606.537 views on YouTube

#helpiscoming

Download song (The Crowded House) on iTunes for $ 0.99

Interviews with child refugees.

Social Media CampaignALS – The Ice Bucket Challenge

Raised $115 mln USD

>81,096 likes on Facebook

Many celebrities joined in

FacebookThe Wilderness Society

Interactive videoThe Wilderness Society

Endangered emoji’sWWF

SnapchatWWF

WebsiteWebsiteWebsiteWebsite

Be More Heroic

Call to action: •Post video about Being More Heroic on You Tube

•Fill out the form to share

Interactive mapC.U.R.E.

•

EmailEmail

Email OnboardingPlan

Email journeyPlan

Email JourneyPlan

Embedded survey in EmailMailChimp

Inspired?

Who wants to come forward with ideas for Variety?

Thank you very much

How cool can you be?