COOKING, MEETING, THINKINGCooking, Meeting, Thinking 7 Culinary Academies: 300 + Restaurants:...

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1 Lorenzo Salmi, Ceo & Co-Founder www.badeggs.it - [email protected] COOKING, MEETING, THINKING

Transcript of COOKING, MEETING, THINKINGCooking, Meeting, Thinking 7 Culinary Academies: 300 + Restaurants:...

Page 1: COOKING, MEETING, THINKINGCooking, Meeting, Thinking 7 Culinary Academies: 300 + Restaurants: 193,000 Value of the Market in Italy: 5% of €71 mld/year ( total amount of Restaurant’s

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Lorenzo Salmi, Ceo & Co-Founder

www.badeggs.it - [email protected]

COOKING, MEETING, THINKING

Page 2: COOKING, MEETING, THINKINGCooking, Meeting, Thinking 7 Culinary Academies: 300 + Restaurants: 193,000 Value of the Market in Italy: 5% of €71 mld/year ( total amount of Restaurant’s

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Today doesn’t exist a multi side platform that connects chefs with the costumers

PROBLEM

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badeggs discovers the best professional chefs and connects them (on demand) to

unique events in people’s homes, restaurants and business catering

SOLUTION

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HOW IT WORKS the selection

1. Home Cooking

2. Show Cooking / Catering

3. Job Placement ** Our cooks acquire professional value during the steps

A NEW PROFESSIONAL PATH

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HOW IT WORKS for the consumers

EventHome

Restaurant

choosethe chef

feedback

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Foodie20%

Companies30%

Restaurants 30%

Business model %

FEE

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Culinary Academies: 300 +

Restaurants: 193,000

Value of the Market in Italy: 5% of €71 mld/year ( total amount of Restaurant’s business )

MARKET

PersonalChefMarket:7,2M(2014)7.000personalChef(2014),monthlytakings:1.002,51€

86.000eventsintotal—>43,2%realized—>37.000(2014)Lombardia,Piemonte,Emilia-Romagna,Lazio,Puglia—>BestLocalMarket

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tractionS

Bologna,Marzo2016

80 INSIDERS

200 FOODIES

2 DINNERS PER WEEK

1 TOP CULINARYPARTNERSHIP

1 JOB MATCH

FOOD GENIUSACADEMY

13 BUSINESSCATERING

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MILESTONE

Collaboration with All’Origine

Food Fair

Prototype

October 2015

December 2015

March 2016

April/May 2016

June 2016

September 2016

Launching Web Platform in

Emilia Romagna

Awards & Milano Design Week & Silicon Valley

50 insiders 100 foodies

August 2016

80 insiders 200 foodies 1 job Match and New area in Marche

New collaborations and partnership as Well-D, Intesa San

Paolo, Emilia Romagna Competition Announcement

December 2016

Veneto, Emilia-Romagna,

Marche & Milan 120 insiders 500 foodies 2 job Match

European Market

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PARTNERS

Bologna

Torino

Roma

Milano

SlowFood,EmiliaRomagnaIntesaSanPaoloEmiliaRomagna

Jcube,Marche

Technical Partners:• All’Origine • Bulbo

Well-DAgency,Veneto

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Vizeat, Gnammo, Culinary Agents & Feastly

Connectsamateurschefstofoodies

Resumepostingsite&notarealdiningexperience

COMPETITORS

Notaprofessionalchefselection

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Badeggs offers worldwide cuisine with professional chefs.

BARRIERS TO COMPETITORS

VeganVeggy

Indian

Japanese

Chinese

BrazilianChilinean

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team

Lorenzo SalmiDigital Marketing

Background, Freelance

Federico BassiRistorante Cracco,

Ristorante i Carracci

Veronica AmorosoGino Fabbri pasticcere

Mauro MurganoPizzaBo

Mattia MarchianiPomiager Srl

Simone NocettiFreelance

AdvisorsJcube: incubator Aster: consortium of Emilia Romagna of Innovation Centers Stefano Salmi, General Manager of Samputensili (Maccaferri Group) for 20 years

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FINANCIALS1235

Y1 Y2 Y3 Y4 Y5

CR

64 266 529 786 876

32133 487 928 1235

BEP

140%120%80%50%50%

OnlineB2C

OfflineB2B

REVENUE STREAMS

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INVESTMENT AND USE OF FOUNDS

R&D

WorkingCapital

Total Capital Need = 650 K• 42k = Founders

• 68 K = Convertable Note (Emilia Romagna loan)

• 150 K = Round 1

• 500 K = Round 2TERMS NEGOTIABLE Salesand

Marketing

Equipment

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GROWTH STRATEGY

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New local and global partnership

Private & Public Funding

New professional figures of the worldwide cuisine (food & beverage)

Created by Marianna Nardella

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ROI STRATEGY

Possible acquisition target

Resources beyond capitals

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BADEGGS + YOU

1) Remarketing ( home cooking + films) 

2) Film Food delivery ( Gourmet Pocket)

3) Special Catering for Special Event with special themes 

BADEGGS + YOU

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COOKING, MEETING, THINKING

Lorenzo Salmi, Ceo & Co-Founderwww.badeggs.it - [email protected]

Badeggs // watch the video

Professionalità, simpatia e piatti tutti molto buoni. Grazie

Mahmoud! Esperienza molto divertente, sicuramente da rifare!

Da amante della culture latina non posso non

apprezzare questa cucina creativa

spagnola! Da rivedere la crema catalana. Nel complesso ottimo!