Convincing your boss it is time to go digital !
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How to convince your Boss It’s time to go digital
description
Use this handy slide share to convince your boss it is time to go digital with your marketing efforts!
Transcript of Convincing your boss it is time to go digital !
The Web is a cluttered place. Amazing content is essential to break through the noise
“ Social media marketing and content marketing go hand-in-hand, and this is the year businesses will create useful content that adds value to the online conversation and to people's lives.
Source: http://www.reuters.com/article/2011/01/12/idUS210444896420110112
78%Of internet users conduct product research online
http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx
77%of us are now actively participating in digital media in some way
http://econsultancy.com/uk/blog/9806-is-the-1-participation-rule-dead-the-bbc-thinks-so
Smartphone adoption reached 49.7% penetration in February 2012 and is expected to climb to 70% of all mobile phones by the end of 2013.
(Nielsen)
The number of Americans owning at least one digital reading device (tablet, Kindle, Nook, etc.) jumped from 18% in December 2011 to 29% in January 2012
(Pew Internet)
90% of B2B marketers are using content marketing to grow their businesses. Source: www.contentmarketinginstitute.com/original-research/b2b-content-marketing-2010-benchmarks-budgets-and-trends/
77% of marketers cite custom content and media as an effective way to communicate with current customers.
www.contentmarketinginstitute.com/resources/survey-on-marketing-media-and-measurement/
Marketers and publishers can create digital editions with enhanced features…
in house
Marketing collateral, Newsletters and Brochures can be easily distributed… via your own website
Statistics
• Hard copy content cannot offer anywhere near the level of detail on reader statistics available in a digital edition.
• Digital content is trackable, ROI can be determined.
Costs
• Print costs• Production costs• Distribution costs• Editing costs
• Can all be reduced by creating digital editions
Cut Through
• A Digital edition of a publication created using 3D Issue is instantaneous.
• The reader clicks a link and the publication opens immediately right in front of your reader no distractions or pop-ups.
Traction
Digital editions created in 3D Issue may be shared directly from within the publication – by ‘Shared’ we mean e-mailed, Tweeted or posted to Google+ your reader’s followers can then be yours.
Convenience
Digital publications are simple to carry!
One of the key reasons e-books are so popular is because they take up no space and are easily navigated.
Edits
Print publications once printed and distributed are set they cannot be amended or updated, a digital edition will allow for your on-line magazine or catalog to reflect the changes you need.
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