ConvertPLC Digital MArketing Agency Ltd Presentation

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A marketing agency with a global mind and a digital heart

description

We are a full service internet marketing agency. We specialize in web development, inbound marketing, SEO and online advertising for small business

Transcript of ConvertPLC Digital MArketing Agency Ltd Presentation

Page 1: ConvertPLC Digital MArketing Agency Ltd Presentation

A marketing agency with a global mind and a digital heart

Page 2: ConvertPLC Digital MArketing Agency Ltd Presentation

THE INTERNET AND SEARCH ENGINES ARE

FUNDAMENTALLY CHANGING THE RULES OF BUSINESS.

The most used and trusted source of commercial & business information:

Find products or services, get references, read reviews, compare providers, or find alternatives.

Search engines are more than just search tools:

We educate ourselves, compare, evaluate and make choices based on how search engines

index, prioritize and serve information.

With almost 2 trillion searches per year and growing exponentially:

Literary hundreds if not thousands of requests matching your services and target market are

made every day.

INTRODUCTION

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WHAT WE DO?

WE HELP YOUR POTENTIAL CLIENTS

FIND YOU, CHOOSE YOU AND TRUST YOU

WHILE THEY SEARCH ONLINE

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WHO ARE OUR CLIENTS

WE ENJOY MOSTLY WORKING WITH:

Companies offering knowledge based products or services

Where Authority, Branding & Status is significant to the purchase decision

(corporate services, education, tourism etc)

Companies targeting international clientele

Services that show significant internet activity

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WHO WE ARE

We have joined forces to create a full service Internet marketing agency

that utilizes the massive power of the internet for the benefit of our clients.

A team of marketers, designers, web developers, content professionals

and search engine specialists who understand how the internet

“thinks” and works.

WE ARE A MARKETING AGENCY WITH A GLOBAL

MIND AND A DIGITAL HEART

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AREAS OF SPECIALIZATION:

Search, Display & S.M Advertising, Re-targeting

campaigns

User Interface, Effective Landing

Pages, Call to Action

Corporate Identity, Graphic Design,

Info graphics

Website Text, Blogging, PR, Newsletters, Adv.

Scripts, SM posts, Lang. translations

Dynamic CMS, open source, responsive

Facebook, twitter, LinkedIn, YouTube, VKontakte, Stumble upon, Google+, etc

Website SEO, Social Media SEO, Content SEO, Domain SEO,

Back link SEO

Explainer, Corporate, & Promotional Video Company spokesman

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OUR MISSION

OUR MISSION IS TO HELP YOU TAKE YOUR BUSINESS FROM LOCAL, TO GLOBAL ,TO… PROFITABLE

We do that In five methodical steps:

SITUATION ANALYSIS

SKILLS, RESOURCES & DIGITAL

INFRUSTRUCTURE

INTERNALIZATION

TARGET MARKET LOCALIZATION

MARKETING PLAN EXECUTION

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Situation Analysis

Distinctive Competencies

ObjectivesTarget

Markets

Budgets

Competition

Situation Analysis is the

process of: understanding the

current position of the

company and the main forces

that influence internet

competition.

This stage is critical for

designing an effective strategy

SITUATION ANALYSIS

SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET

LOCALIZATIONMARKETING PLAN

EXECUTION

OUR PROCESS

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Skills, Resources &

Digital Infrastructure

Website Design &

Development

Content Creation expertise

SEO & SEM expertise and software tools

Social Media accounts &

management

Online Advertising

material

Conversion Optimization expertise &

software tools

Corporate Video

Production

Skills, Resources & Digital

Infrastructure required: for

competing with success

online

SITUATION ANALYSIS

SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET

LOCALIZATIONMARKETING PLAN

EXECUTION

OUR PROCESS

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Business Internalization

Visual Characteristics

Language & Content

adjustments

SEO Adjustments

Search Engines, Keywords, etc

Selection of social

networks, forums,

directories etc

Server specifications

User Interface / Experience adjustments

Technical / code

adjustments

Internalization is the

process: of optimizing your

digital strategy, digital

infrastructure and operations

for competing with success in

an international market place

SITUATION ANALYSIS

SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET

LOCALIZATIONMARKETING PLAN

EXECUTION

OUR PROCESS

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Target Market

Localization

Language Translation on content

materialTargeted search engine

optimization

New keyword strategy

Country or regional social

networks,

Country or regional domains forums,

directories

Visual Modification

s

User Interface

adjustments

Technical / adjustments

Localization is the process: of

optimizing your digital strategy,

infrastructure and operations in

improving efficiency in more targeted

geographical locations (country, regions).

•More resources are assigned in

markets with greater potential.

• Localization is critical for improving

results

OUR PROCESS

SITUATION ANALYSIS

SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET

LOCALIZATIONMARKETING PLAN

EXECUTION

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Marketing Plan

Execution

Video marketing

Publishing Content online

Direct Marketing campaigns

Social Media

Posting Search Engine

Advertising

Social Media

advertising

Forum Engagement

Display Advertising

Marketing plan execution is the

process of: organizing of the

marketing plan in targeted campaigns.

Execution of campaigns is directly

related to performance monitoring and

monitoring and conversion

optimization.

OUR PROCESS

SITUATION ANALYSIS

SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET

LOCALIZATIONMARKETING PLAN

EXECUTION

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CREATING AN INTERNATIONAL INTERNET PROFIT CHANNEL

Digital Strategy

Website Development

Brand Visual Communication

Content MarketingSEO &

SEMSocial Media

Online Advertising

Conversion Optimization

Video Production

Competition

Target Markets

Distinctive Competencies

Budgets

Objectives

Lead Generation Client Conversion New Profit Channel

OUR PROCESS.. IN PERSPECTIVE

Loca

lizati

on

Internalization

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MARKETING IS ALL ABOUT RESULTS

Generating quality leads and creating a

powerful process to convert leads into loyal

clients should be the foundation of your

strategy and not just a part of it

WHAT WE BELIEVE IN?

We live in a very competitive environment with zero tolerance for

inefficiency. Every company’s top priority should therefore be the

development of channels that generate quality leads, and the adoption of a

powerful process that will convert those leads into loyal clients.

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OUR CONCEPT

ONLINE SUCCESS DOES NOT COME EASY

We created a complete A-Z internet solution

that provides a comprehensive package of

what a company needs in order to successfully

compete online.

Why so many companies fail?

To be successful in today’s complex and highly competitive online environment you need to take all

the right steps, at the right time, in the right way.

The biggest mistake most companies make is to consider each part of their online strategy

separately and not as one integrated system of interrelated activities.

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The level of optimization and synergies between processes and activities will

determine the level of success in regards to Key performing Indicators (KPI’s) and

cost efficiency.

A digital operation must be viewed as a factory where all machines must be optimized to

work together to produce the desired final product.

Centralization of strategy and marketing plan execution will :

• Improve performance and

• Minimize costs

Decentralizing parts to different providers will create inefficiencies due to:

• The complex behavioral pattern of a typical internet potential client

• Digital activities can create synergies only if optimized and correctly integrated

CENTRALIZING STRATEGY

CENTRALIZING STRATEGY IS KEY TO SUCCESS

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02. How to influence potential clients in viewing you as the right

choice for them

COMPANIES FACE 3 FUNDAMENTAL CHALLENGES WHEN

ATTEMPTING TO CREATE AN ONLINE PROFIT CHANNEL.

KEY STAGES IN CREATING AN INTERNET PROFIT CHANNEL

01. How to appear in high positions the search results so that

potential clients find them while searching the Internet

03. How to turn visitors into business opportunities, qualified leads and

clients.

An effective strategy should include an action plan

corresponding to each one of the three stages

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OUR SOLUTION

OUR INTERNET MARKETING STRATEGY IS BASED ON A

4-CORE PROCCESS: We have integrated our specializations and expertise into a solution that maximizes your internet potential

01. GET FOUNDby potential clients while

searching the Internet

02. CONVINCEpotential clients for being

the most suitable choice

for them.

03. CONVERT

into business

opportunities, qualified

leads and clients

04. GROW

by establishing a strong

relationship that will allow for

further cross-selling potential

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Every day, thousands of prospective clients search online for the

same products or services your company offers.

If you don’t show up in their search, they won’t even know you

exist.

Take advantage of the massive power of the internet to attract more

potential clients to your business.

OUR SOLUTION

O1. GET FOUND

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The internet has become the most widely used and trusted source of

information.

What people read, see and hear on the internet is shaping their

decisions.

Create a convincing online presence that will win the hearts and

minds of your potential clients by conveying, your authority, expertise

and credibility; because if you don’t, a competitor will

OUR SOLUTION

02. CONVINCE

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An online brochure is not enough. What your company needs is a

powerful website that generates quality sales leads and converts

them into clients.

Our conversion optimization techniques will maximize your

potential to create sales opportunities. This is the essence of a

successful marketing strategy.

02. CONVERT

OUR SOLUTION

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A loyal client base is always more receptive to new offers and

sales propositions.

We can help you strengthen the bond with your clients and

increase the potential for cross-selling or up-selling opportunities.

02. GROW

OUR SOLUTION

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CONVERTPLC SOLUTION PROCESS INFOGRAPHIC

visitors Leads Clients

Web SEO

Domain SEO

Content SEO

Back Link SEO

Social Media SEO

Web Content

Blogging

Social Proof

Third Party Reviews

User Interface

Video & Info graphics

User Interface

User navigation

Organic optimization

Campaign Optimization

Call to Action

Landing Pages

Lead Forms

Optimization to search engines

Relevancy, Authority Distinctive competency

& Trust

Conversion Optimization

Lead Nurturing, Cross Selling,

Up Selling

Newsletters,

Social Engagement,

Offers- Free samples

Webinars

Direct Marketing

GET FOUND CONVINCE CONVERT GROW

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IF YOU HIRED US TODAY..

WHAT WOULD YOU GET WITH A € 10,000 YEARLY BUDGET ?

WEBSITE DEVELOPMENTOpen source CMS, Full responsive design, Advanced user interface

CONTENT MARKETINGContent for website, Articles & Blogging Social Media Profile & PostingWebsite language Translation

SEOKeyword analysis & selection,Website SEO, Social Media SEO, Domain SEO, Content SEO, Back- link SEODirectory SEO

VIDEO PRODUCTIONOne corporate video up to 60 sec

€800 IN PAID SUBSCRIPTIONSHosting -12 monthsDomain SubscriptionsPaid directories

CONVERSION OPTIMIZATIONOrganic performance optimizationAdvertising campaign optimizationsPerformance analytics

SOCIAL MEDIACreation of SM accounts as to internalization and localization requirements

€2000 BUDGET FOR ADVERTISINGOrganize and execute campaigns(Search, Display, SM, Re-targeting )

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WHAT MAKES US THE PERFECT BUSINESS PARTNER ?

We don’t just tell you what to do- We do it and monitor the results.

From strategy to development and marketing plan execution, to be with you 100%.

We offer a single point of contact for everything you need in creating a

successful online operation.

Marketing strategists, web developers, SEM specialists, content marketing

professionals, and animated video experts are at your disposal on a daily basis.

We help you create a rewarding online presence with high ROI.

We focus on results & KPI’s not development.

We help you achieve results with small business budgets.

Building your own in-house team extremely is costly. The same applies to expensive

consultants that offer a one-off service.

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SUMMARY

WE CAN HELP YOU:

Generate new business opportunities from a new channel that works in parallel with the

existing one.

Improve your sales efficiency in both new and traditional channels.

Reinforce your brand identity, authority & status and make potential clients trust you

with their business.

Break your boundaries and successfully target clientele that you cannot physically reach

Attract Potential Clients while in their purchasing mode: The greatest thing about

internet marketing is that you do not go looking for clients, but clients in need of your products and

services find you.

Shorten the gap with your larger rivals and compete in more equal terms.

Prepare for the future. The internet is dominating the business word and any company not

following, will find it very difficult to remain competitive,

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WHAT WOULD YOU PAY US DO?

TO HELP YOUR POTENTIAL CLIENTS

FIND YOU, CHOOSE YOU AND TRUST YOU

WHILE THEY SEARCH ONLINE

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ONLINE SUCCES IS NOT A COINCIDENCE; IT’S A CONSEQUENCE

A winning strategy

Powerful infrastructure

A dynamic process

The right people

So make sure you have

THE END – THANK YOU