ConvertPLC Digital MArketing Agency Ltd Presentation
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A marketing agency with a global mind and a digital heart
THE INTERNET AND SEARCH ENGINES ARE
FUNDAMENTALLY CHANGING THE RULES OF BUSINESS.
The most used and trusted source of commercial & business information:
Find products or services, get references, read reviews, compare providers, or find alternatives.
Search engines are more than just search tools:
We educate ourselves, compare, evaluate and make choices based on how search engines
index, prioritize and serve information.
With almost 2 trillion searches per year and growing exponentially:
Literary hundreds if not thousands of requests matching your services and target market are
made every day.
INTRODUCTION
WHAT WE DO?
WE HELP YOUR POTENTIAL CLIENTS
FIND YOU, CHOOSE YOU AND TRUST YOU
WHILE THEY SEARCH ONLINE
WHO ARE OUR CLIENTS
WE ENJOY MOSTLY WORKING WITH:
Companies offering knowledge based products or services
Where Authority, Branding & Status is significant to the purchase decision
(corporate services, education, tourism etc)
Companies targeting international clientele
Services that show significant internet activity
WHO WE ARE
We have joined forces to create a full service Internet marketing agency
that utilizes the massive power of the internet for the benefit of our clients.
A team of marketers, designers, web developers, content professionals
and search engine specialists who understand how the internet
“thinks” and works.
WE ARE A MARKETING AGENCY WITH A GLOBAL
MIND AND A DIGITAL HEART
AREAS OF SPECIALIZATION:
Search, Display & S.M Advertising, Re-targeting
campaigns
User Interface, Effective Landing
Pages, Call to Action
Corporate Identity, Graphic Design,
Info graphics
Website Text, Blogging, PR, Newsletters, Adv.
Scripts, SM posts, Lang. translations
Dynamic CMS, open source, responsive
Facebook, twitter, LinkedIn, YouTube, VKontakte, Stumble upon, Google+, etc
Website SEO, Social Media SEO, Content SEO, Domain SEO,
Back link SEO
Explainer, Corporate, & Promotional Video Company spokesman
OUR MISSION
OUR MISSION IS TO HELP YOU TAKE YOUR BUSINESS FROM LOCAL, TO GLOBAL ,TO… PROFITABLE
We do that In five methodical steps:
SITUATION ANALYSIS
SKILLS, RESOURCES & DIGITAL
INFRUSTRUCTURE
INTERNALIZATION
TARGET MARKET LOCALIZATION
MARKETING PLAN EXECUTION
Situation Analysis
Distinctive Competencies
ObjectivesTarget
Markets
Budgets
Competition
Situation Analysis is the
process of: understanding the
current position of the
company and the main forces
that influence internet
competition.
This stage is critical for
designing an effective strategy
SITUATION ANALYSIS
SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET
LOCALIZATIONMARKETING PLAN
EXECUTION
OUR PROCESS
Skills, Resources &
Digital Infrastructure
Website Design &
Development
Content Creation expertise
SEO & SEM expertise and software tools
Social Media accounts &
management
Online Advertising
material
Conversion Optimization expertise &
software tools
Corporate Video
Production
Skills, Resources & Digital
Infrastructure required: for
competing with success
online
SITUATION ANALYSIS
SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET
LOCALIZATIONMARKETING PLAN
EXECUTION
OUR PROCESS
Business Internalization
Visual Characteristics
Language & Content
adjustments
SEO Adjustments
Search Engines, Keywords, etc
Selection of social
networks, forums,
directories etc
Server specifications
User Interface / Experience adjustments
Technical / code
adjustments
Internalization is the
process: of optimizing your
digital strategy, digital
infrastructure and operations
for competing with success in
an international market place
SITUATION ANALYSIS
SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET
LOCALIZATIONMARKETING PLAN
EXECUTION
OUR PROCESS
Target Market
Localization
Language Translation on content
materialTargeted search engine
optimization
New keyword strategy
Country or regional social
networks,
Country or regional domains forums,
directories
Visual Modification
s
User Interface
adjustments
Technical / adjustments
Localization is the process: of
optimizing your digital strategy,
infrastructure and operations in
improving efficiency in more targeted
geographical locations (country, regions).
•More resources are assigned in
markets with greater potential.
• Localization is critical for improving
results
OUR PROCESS
SITUATION ANALYSIS
SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET
LOCALIZATIONMARKETING PLAN
EXECUTION
Marketing Plan
Execution
Video marketing
Publishing Content online
Direct Marketing campaigns
Social Media
Posting Search Engine
Advertising
Social Media
advertising
Forum Engagement
Display Advertising
Marketing plan execution is the
process of: organizing of the
marketing plan in targeted campaigns.
Execution of campaigns is directly
related to performance monitoring and
monitoring and conversion
optimization.
OUR PROCESS
SITUATION ANALYSIS
SKILLS, RESOURCES & INFRASTRUCTURE INTERNALIZATION TARGET MARKET
LOCALIZATIONMARKETING PLAN
EXECUTION
CREATING AN INTERNATIONAL INTERNET PROFIT CHANNEL
Digital Strategy
Website Development
Brand Visual Communication
Content MarketingSEO &
SEMSocial Media
Online Advertising
Conversion Optimization
Video Production
Competition
Target Markets
Distinctive Competencies
Budgets
Objectives
Lead Generation Client Conversion New Profit Channel
OUR PROCESS.. IN PERSPECTIVE
Loca
lizati
on
Internalization
MARKETING IS ALL ABOUT RESULTS
Generating quality leads and creating a
powerful process to convert leads into loyal
clients should be the foundation of your
strategy and not just a part of it
WHAT WE BELIEVE IN?
We live in a very competitive environment with zero tolerance for
inefficiency. Every company’s top priority should therefore be the
development of channels that generate quality leads, and the adoption of a
powerful process that will convert those leads into loyal clients.
OUR CONCEPT
ONLINE SUCCESS DOES NOT COME EASY
We created a complete A-Z internet solution
that provides a comprehensive package of
what a company needs in order to successfully
compete online.
Why so many companies fail?
To be successful in today’s complex and highly competitive online environment you need to take all
the right steps, at the right time, in the right way.
The biggest mistake most companies make is to consider each part of their online strategy
separately and not as one integrated system of interrelated activities.
The level of optimization and synergies between processes and activities will
determine the level of success in regards to Key performing Indicators (KPI’s) and
cost efficiency.
A digital operation must be viewed as a factory where all machines must be optimized to
work together to produce the desired final product.
Centralization of strategy and marketing plan execution will :
• Improve performance and
• Minimize costs
Decentralizing parts to different providers will create inefficiencies due to:
• The complex behavioral pattern of a typical internet potential client
• Digital activities can create synergies only if optimized and correctly integrated
CENTRALIZING STRATEGY
CENTRALIZING STRATEGY IS KEY TO SUCCESS
02. How to influence potential clients in viewing you as the right
choice for them
COMPANIES FACE 3 FUNDAMENTAL CHALLENGES WHEN
ATTEMPTING TO CREATE AN ONLINE PROFIT CHANNEL.
KEY STAGES IN CREATING AN INTERNET PROFIT CHANNEL
01. How to appear in high positions the search results so that
potential clients find them while searching the Internet
03. How to turn visitors into business opportunities, qualified leads and
clients.
An effective strategy should include an action plan
corresponding to each one of the three stages
OUR SOLUTION
OUR INTERNET MARKETING STRATEGY IS BASED ON A
4-CORE PROCCESS: We have integrated our specializations and expertise into a solution that maximizes your internet potential
01. GET FOUNDby potential clients while
searching the Internet
02. CONVINCEpotential clients for being
the most suitable choice
for them.
03. CONVERT
into business
opportunities, qualified
leads and clients
04. GROW
by establishing a strong
relationship that will allow for
further cross-selling potential
Every day, thousands of prospective clients search online for the
same products or services your company offers.
If you don’t show up in their search, they won’t even know you
exist.
Take advantage of the massive power of the internet to attract more
potential clients to your business.
OUR SOLUTION
O1. GET FOUND
The internet has become the most widely used and trusted source of
information.
What people read, see and hear on the internet is shaping their
decisions.
Create a convincing online presence that will win the hearts and
minds of your potential clients by conveying, your authority, expertise
and credibility; because if you don’t, a competitor will
OUR SOLUTION
02. CONVINCE
An online brochure is not enough. What your company needs is a
powerful website that generates quality sales leads and converts
them into clients.
Our conversion optimization techniques will maximize your
potential to create sales opportunities. This is the essence of a
successful marketing strategy.
02. CONVERT
OUR SOLUTION
A loyal client base is always more receptive to new offers and
sales propositions.
We can help you strengthen the bond with your clients and
increase the potential for cross-selling or up-selling opportunities.
02. GROW
OUR SOLUTION
CONVERTPLC SOLUTION PROCESS INFOGRAPHIC
visitors Leads Clients
Web SEO
Domain SEO
Content SEO
Back Link SEO
Social Media SEO
Web Content
Blogging
Social Proof
Third Party Reviews
User Interface
Video & Info graphics
User Interface
User navigation
Organic optimization
Campaign Optimization
Call to Action
Landing Pages
Lead Forms
Optimization to search engines
Relevancy, Authority Distinctive competency
& Trust
Conversion Optimization
Lead Nurturing, Cross Selling,
Up Selling
Newsletters,
Social Engagement,
Offers- Free samples
Webinars
Direct Marketing
GET FOUND CONVINCE CONVERT GROW
IF YOU HIRED US TODAY..
WHAT WOULD YOU GET WITH A € 10,000 YEARLY BUDGET ?
WEBSITE DEVELOPMENTOpen source CMS, Full responsive design, Advanced user interface
CONTENT MARKETINGContent for website, Articles & Blogging Social Media Profile & PostingWebsite language Translation
SEOKeyword analysis & selection,Website SEO, Social Media SEO, Domain SEO, Content SEO, Back- link SEODirectory SEO
VIDEO PRODUCTIONOne corporate video up to 60 sec
€800 IN PAID SUBSCRIPTIONSHosting -12 monthsDomain SubscriptionsPaid directories
CONVERSION OPTIMIZATIONOrganic performance optimizationAdvertising campaign optimizationsPerformance analytics
SOCIAL MEDIACreation of SM accounts as to internalization and localization requirements
€2000 BUDGET FOR ADVERTISINGOrganize and execute campaigns(Search, Display, SM, Re-targeting )
WHAT MAKES US THE PERFECT BUSINESS PARTNER ?
We don’t just tell you what to do- We do it and monitor the results.
From strategy to development and marketing plan execution, to be with you 100%.
We offer a single point of contact for everything you need in creating a
successful online operation.
Marketing strategists, web developers, SEM specialists, content marketing
professionals, and animated video experts are at your disposal on a daily basis.
We help you create a rewarding online presence with high ROI.
We focus on results & KPI’s not development.
We help you achieve results with small business budgets.
Building your own in-house team extremely is costly. The same applies to expensive
consultants that offer a one-off service.
SUMMARY
WE CAN HELP YOU:
Generate new business opportunities from a new channel that works in parallel with the
existing one.
Improve your sales efficiency in both new and traditional channels.
Reinforce your brand identity, authority & status and make potential clients trust you
with their business.
Break your boundaries and successfully target clientele that you cannot physically reach
Attract Potential Clients while in their purchasing mode: The greatest thing about
internet marketing is that you do not go looking for clients, but clients in need of your products and
services find you.
Shorten the gap with your larger rivals and compete in more equal terms.
Prepare for the future. The internet is dominating the business word and any company not
following, will find it very difficult to remain competitive,
WHAT WOULD YOU PAY US DO?
TO HELP YOUR POTENTIAL CLIENTS
FIND YOU, CHOOSE YOU AND TRUST YOU
WHILE THEY SEARCH ONLINE
ONLINE SUCCES IS NOT A COINCIDENCE; IT’S A CONSEQUENCE
A winning strategy
Powerful infrastructure
A dynamic process
The right people
So make sure you have
THE END – THANK YOU