Convertant Managing Voter Pulse

Managing Voter Pulse™

Know More About Your Constituents and Their Needs so you

can Increase Donations, Volunteers and Participation.

Copyright Convertant LLC, 2015

1) Understand How Constituents Perceive Key

Current Issues.

2) Persuade and Influence Constituents Towards

Participating In Your Platform.

3) Track And Identify How Your Efforts To Influence

are Driving Results.

4) Continuously Raise Money From Constituents And

Backers Of Your Platform.

We think Political Organizations Must Continuously:

Managing Voter Pulse™ Helps With All 4.


What is Voter Pulse?

Quantitative And Qualitative Forward Looking Insights About Who Your Constituents

Are, How They Perceive Your Platform And What Motivates Them To Participate.

Survey Insights

Through

Real-Time

Conversational

Engagement

Motivation

Insights Through

Behavioral

Click Stream

Data

Forecasting

Insights Through

Behavioral

Prediction

Analysis

3 Data Backed Insights About Your Campaigns and Constituents That Gives

You The Ability To Immediately Identify And Modify Positions When Situations

Change.


Sources For Insights

Insights Are Derived From Constituent's Engagements With

Your Digital Assets, Campaigns and Site Content combined with

Actual Conversations With Our Real-time Engagement Specialists.


Forecasting Is Key

Yesterday’s Efforts

Today’s Priorities

Tomorrow’s Results

Continuously Forecasting Tomorrow’s Results so you can Set Today’s Priorities

60-90% Accurate over a 30/60/90 Day Period.


How Political Organizations Use Managing Voter Pulse™

Forecasts Are Commonly 70-90%

Accurate Over 30/60/90 Days.

Match Budget to Future Revenue Opportunity By

Where Constituents Are in The decision Process.

Brand Centric Purchase Intent Segmentation Allows Better

Matching of Site Content To Constituent Needs.

See How Off-site Efforts Are Driving Influence,

Value and Participation Intent.

Expectation

Management For

Marketing, Supply &

Finance

Budget

Prioritization To

Maximize Constituent

Acquisition

Marketing

Automation and Site

Content

Customization

Brand Engagement

Tracking Across 1st, 3rd,

Social and Search

Properties


Managing Voter Pulse™ Adds To Your Investments

Data

Execution

Acquisition

Engagement

Marketing Analytics

Site Analytics

Data Centralization

Marketing Automation

Collaboration

Organic Acquisition

Paid Acquisition

Constituent Retention Constituent

Experience

SEM/SEO

Social

Email

Content

CRM

You Have: Adds:

Donation Forecasting

Product Unit Forecasting

Issue IntentPredictive

Analytics

Execution

Prioritization

Attribution

Brand Engagement Segment

Site Visit Ratio

Funnel Optimization Visitor To

Constituent Ratio

Next Visit Network

Conversion

Engagement

Customer

Voice

Continuous Conversational

SurveysSite

Engagement

Network Segmentation

ConstituentEngagement Professionals

Personalized Interactive

Engagement

A/BCampaign

Testing

EmpatheticSocratic

Questioning

Voter- Centric

Need-FocusedEngagement


PDF (delivered up to 4xs/mo)

or

Email

or

Dashboard

How We Deliver Insights How you like it

We are always available to talk!


Our Goal: Help You win the minds of your constitutes!

Reduce

Waste

Grow

Results

Bounce Rate

Ad Spending

Collateral Inventory

Fulfillment

Participation

Acquisition Costs

Donations

ROI

Pledge Fulfillment Ad Spend Optimization

Pledge Abandonment

VolunteerismBrand

Preference

Using More Informative Constituent & Brand Engagement Insights

Data Processing

Satisfied Constituent


1) How Do voters Perceive My Brand Right

Now?

2) How Am I Generating Demand Today?

3) How Do I Influence This Demand

Tomorrow?

4) What Will My Results Be In 30, 60 Or 90

Days?

Actionable Insights from Managing Voter Pulse™


Graduate School educated

Communication Skills Trained and tested

Content Trained and tested

Highly compensated

Enthusiastic and Dedicated

Who will be visiting with your Constituents?


Easy to Use Easy to Start today

Getting Started Normally Takes Less Than 1 day:

Site Integration: <10mins

Sales Team Readiness: <24 hrs

1) Within 24 hrs You Can Start Growing Results.

2) In Weeks You Will Know More About How People Engage Your Brand.

3) In Weeks You Will Know How To Find More Profitable Customers.

4) In 30-days You Will Receive A Revenue Forecast Optimization Plan.

5) In 60-days You Will Experience Site Traffic & Spend Improvements.

Managing Voter Pulse™

Know More About Your Constituents and Their Needs To

Increase Donations, Volunteers and Participation.

Call Tom Warda

720-331-6772

[email protected]

Call Dave Dumler

206-948-7788

[email protected]

Convertant Managing Voter Pulse

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