Convert Globally - 4th e-Business World Conference - Athens 150915
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Convert Globally Koumantakis Manos eBusiness Consultant
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Transcript of Convert Globally - 4th e-Business World Conference - Athens 150915
Convert Globally
Koumantakis ManoseBusiness Consultant
Why Globally
Eurobarometer 413COMPANIES ENGAGED IN ONLINE ACTIVITIES
January-February 2015
Approximately what
percentage of the value
of your sales in 2014 came
from online sales
Convert Globally // Convert Group – Koumantakis Manos ©
Global Online Measurement Standard for E-commerce (GOMSEC)
Global Turnover: 1.462bn € - 24% ΥοΥ Growth (2014) 1.760bn € (2015 forecast)
eShoppers: 1.200 million
Convert Globally // Convert Group – Koumantakis Manos ©
Global Online Measurement Standard for E-commerce (GOMSEC)
European Turnover: 424bn € - 14.3% ΥοΥ Growth Eu28 Turnover: 368bn € - 13.7% ΥοΥ Growth
eShoppers: 331 million
Turnover: 3.8bn € - 20.8% ΥοΥ Growth eShoppers: 3.4 million
2014
2014
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23% YoY Growth
15% Of all EU28Consumers purchased cross-border in 2014
Top 4Austria 40%Finland 36%
Denmark 36%Belgium 34%
Convert Globally // Convert Group – Koumantakis Manos ©
Convert Globally // Convert Group – Koumantakis Manos ©
Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014Keira McDermott - Payvision
By 2020 cross-border transactions will account for 1/3 of all the worldwide trades.Convert Globally // Convert Group – Koumantakis Manos ©
Why doesn’t every single merchant selling Globally ?
Lack of Information
Convert Globally // Convert Group – Koumantakis Manos ©
WE AREGREEKSWE HAVETHE POWERTO IMAGINEAND NOWIT’S TIMETO IMAGINEOUR FUTURE
ΓΙΝΕΤΑΙ !GINETΑΙ !Peter Economides
Brand strategist
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How ?
Convert Globally // Convert Group – Koumantakis Manos ©
Think Globally – Act Locally
Convert Globally // Convert Group – Koumantakis Manos ©
Cross Border Strategy
Strategy is required !Market LocallyeShoppi
ng Experien
cePayment
s
Logistics
Legislation
Promotion
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Marketing to local audiences
Lets have a sandwich
Convert Globally // Convert Group – Koumantakis Manos ©
Marketing to local audiences
Your Customer
s
Target audience buying habits
Demographic
preferences
Cultural attitudes
and values
Devices penetration and use
Your Competitor
s
Product Price Promotion
Market Research & Competition Analysis
Convert Globally // Convert Group – Koumantakis Manos ©
Case Study: Google searches & monthly impressions, clicks, CTR, CPCxxxxxxxx products
Convert Globally // Convert Group – Koumantakis Manos ©
Case Study: Research on Local Comparison Search Engines
www.kelko
o.co.uk
www.ciao.co
.uk
www.idea
lo.co.uk
www.priceg
rabber.
co.uk
www.shopzill
a.co.uk
www.kelko
o.de
www.ciao.de
www.idea
lo.de
www.shopzill
a.de
www.kiesk
eurig
.nl
www.ciao.nl
www.kelko
o.nl
www.kelko
o.se
www.priceru
nner.se
www.ciao.se
www.idea
lo.it
www.twen
ga.it
www.shopalik
e.it
0
500
1,000
1,500
2,000
2,500
Total No. of Korres products listed in CSE
CSE: Comparison Search Engines
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eShopping Experience
80% of non-native English, prefer to read & use their language
Convert Globally // Convert Group – Koumantakis Manos ©
Convert Group converts multilingual
eShopping ExperienceBe Transparent !
Language
Telephone
number
Help desk
Currency conversi
on Payment options
Shipping
Returns
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eShopping Experience Building online customer TRUST !
Convert Globally // Convert Group – Koumantakis Manos ©
Payments
Market penetrat
ionAssociated risks
Costs associat
ed
Selecting a
Payment Service Provider
Convert Globally // Convert Group – Koumantakis Manos ©
Logistics
Convert Globally // Convert Group – Koumantakis Manos ©
Legislation
Taxes
Import/ Export laws
Prohibited &
Restricted goods & services
Consumer privacy
and protection
laws
Legislation on
Return Policies
Convert Globally // Convert Group – Koumantakis Manos ©
Promotion
Local Price Comparison Engines
Convert Globally // Convert Group – Koumantakis Manos ©
Promotion Do not forget their local seasonal offers, holiday-specific promotions and Culture !Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014 Keira McDermott - Payvision
Convert Globally // Convert Group – Koumantakis Manos ©
Promotion Do not forget their local seasonal offers, holiday-specific promotions and Culture !
Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014 Keira McDermott - PayvisionConvert Globally // Convert Group – Koumantakis Manos ©
Helps U to Convert GloballyAre U Ready ?
CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING
