EVALUATION web seminarBetter results with conversion optimization with Kai Radanitsch, eBusinesslab01-07

Featured speaker:Kai RadanitschEbusinesslab

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Summary webinar “Measuring the customer experience to increase loyalty and retention” – 30 June, 2009

• 29 marketers from 17 countries signed up for this FEDMA and Markedu web-seminar

• 17 people showed-up• 1 cancelled and 11 didn’t show up• 51 received an evaluation email• 36 people filled out the evaluation (70,59%)

• Here are the results. . .

”Evaluate speaker: Kai Radanitsch”1 is bad – 7 is great

Kai Radanitsch’s presentation was very well received

Marketing quality and technical quality1 is bad – 7 is great

Marketing quality was once again rated excellent

Technical quality was very well

received

81,82% said they are likely to recommend the “Conversion optimization…” web-seminar to others

81,82% said they would recommend the web seminar to others

Did the web-seminar meet your expectations?

81,82% said their expectations were met or exceeded

Testimonials, recommendations and constructive feedback

" I could have listened all day. The tips were excellent and it was wonderful

hearing about our browsing habits and quirks.

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“The web-seminar was great. I liked it a lot, because I have heard a lot of new tips and tricks

that I haven't heard before. I liked it as well because it was very well presented with a lot of practical cases. The speaker showed us a good and a bad example of the elements ... Really it

was a good presentation and I wish we could hear some more of this topic."

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“This Guest has a ‘hear inviting’ voice, spoke nicely (slow) not stressed, without focusing what he wanted to tell the audience. I still think the program should be kept within 60 minutes. Have

a look at http://www.pechakucha.nl. This Pecha Kucha cam from Japan and is spread out all over the world. The performance is

very strict, not more then 10 minutes and not more then 20 slides you are used to tell something about your work and

introduction. The intention is of course a little different, but perhaps a frame from 60 minutes and lets say 20 or 30 slides is

an option. We still believe your idea is a very good one”.

Testimonials, recommendations and constructive feedback

" This web-seminar was very nice. Not only did the speaker give some theory about the topic, but he also

gave a perfect example about the theory. I am definitely going to attend many more this kind of

seminars..”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“Though it was very good, as always, for me, there was something missing in the content, like a

practical example of a client entering a website and simulating a shop.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“I have 3 years experience with design of landing pages, and I have read lots of books about the

topics. However, this seminar still gave me plenty of useful tips that I have not learned

before. I went straight to fixing the pages we already have up and running. Thanks!”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

" I WANT MORE. KAI RADANITSCH BLEW ME AWAY WITH HIS CONCRETE TIPS AND ADVICE. THE PART ABOUT THE

PLACEMENT OF USPS IN A LIST OF BULLETS WAS WORTH THOUSANDS ALONE. GIVE ME MOOOOOORE PLEASE”

Due to time constraints we have not yet asked this person if we may publish his or her name

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward

• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.

• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars. If I may ask; why is it so difficult to send a cancellation email, if people cannot make it or change their mind?

• Stay tuned: http://meemoo2.com

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