Conversion day 2014 > the conversion kitchen
description
Transcript of Conversion day 2014 > the conversion kitchen
![Page 1: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/1.jpg)
Tasty ingredients for cross- and upselling
The conversion kitchen
It’s more than digital
It’s your business
@DaanGoor
![Page 2: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/2.jpg)
Never offer a
candy
![Page 3: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/3.jpg)
Without
knowing
![Page 4: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/4.jpg)
The current
mood
![Page 5: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/5.jpg)
Spice up your cross- and
upselling
![Page 6: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/6.jpg)
Spice up your cross- and upselling
TipsCase
![Page 7: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/7.jpg)
Spice up your cross- and upselling
TipsCase
![Page 8: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/8.jpg)
“Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale”
![Page 9: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/9.jpg)
“Cross-selling is the action or practice of selling an additional product or service to an existing customer”
![Page 10: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/10.jpg)
Spice up your cross- and upselling
Related or recommended products Subscribe to receive discount on next purchaseWish, birth and other lists Temporary discount bundles Customer cards
![Page 11: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/11.jpg)
Spice up your cross- and upselling
Related or recommended products Subscribe to receive discount on next purchaseWish, birth and other lists Temporary discount bundles Customer cards
![Page 12: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/12.jpg)
![Page 13: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/13.jpg)
![Page 14: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/14.jpg)
![Page 15: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/15.jpg)
Spice up your cross- and upselling
Related or recommended products Subscribe to receive discount on next purchaseWish, birth and other lists Temporary discount bundles Customer cards
![Page 16: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/16.jpg)
![Page 17: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/17.jpg)
Spice up your cross- and upselling
Related or recommended products Subscribe to receive discount on next purchaseWish, birth and other lists Temporary discount bundles Customer cards
![Page 18: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/18.jpg)
![Page 19: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/19.jpg)
Spice up your cross- and upselling
Related or recommended products Subscribe to receive discount on next purchaseWish, birth and other lists Temporary discount bundles Customer cards
![Page 20: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/20.jpg)
![Page 21: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/21.jpg)
Spice up your cross- and upselling
Related or recommended products Subscribe to receive discount on next purchaseWish, birth and other lists Temporary discount bundles Customer cards
![Page 22: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/22.jpg)
![Page 23: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/23.jpg)
![Page 24: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/24.jpg)
Spice up your cross- and upselling
TipsCase
![Page 25: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/25.jpg)
Bijenkorf App = sales-driven, customer-centric application focused on information exchange and loyalty incentives
Objective 1: convert Bijenkorf from preferred into favorate brand by initiating a membership programObjective 2: familiarize customers with the periodic promotions and campaigns Objective 3: generate more sale revenue
![Page 26: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/26.jpg)
![Page 27: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/27.jpg)
![Page 28: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/28.jpg)
![Page 29: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/29.jpg)
![Page 30: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/30.jpg)
App as crucial sales driver during promotion marathons
Bijenkorf memberships generate unique priveliges– Receive personalized vouchers and discounts– Collect points per euro you spend– Exchange points for discount or free products
![Page 31: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/31.jpg)
What’s on your personal
menu?
![Page 32: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/32.jpg)
What’s on your personal menu?
ToolsCase
![Page 33: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/33.jpg)
What’s on your personal menu?
ToolsCase
![Page 34: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/34.jpg)
“Personalization is all about creating memorable and optimal user experiences by presenting a tailored mix of content and interface layouts to different users based on a mix of implicit and explicit preferences, their device and the context.”
![Page 35: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/35.jpg)
Main aspect: behavorial targeting based on visitor history
Vital for continuous business performancePersonalization drives cross- and upselling
![Page 36: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/36.jpg)
“Companies who are personalising web experiences are seeing an average 19% uplift in sales.”
(source: monetate.com)
![Page 37: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/37.jpg)
Product recommendationsOn-site search resultsImages or textSite navigationCustom featuresBadging
![Page 38: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/38.jpg)
First-party historical customer data/segments First-party real-time browsing dataThird-party profiling data
![Page 39: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/39.jpg)
What’s on your personal menu?
Personalization integrated with web analyticsIndependent personalization enginesPersonalization of customer serviceE-commerce Personalization Software as a ServicePersonalization features as part of CMS
![Page 40: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/40.jpg)
What’s on your personal menu?
Personalization integrated with web analyticsIndependent personalization enginesPersonalization of customer serviceE-commerce Personalization Software as a ServicePersonalization features as part of CMS
![Page 41: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/41.jpg)
![Page 42: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/42.jpg)
![Page 43: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/43.jpg)
What’s on your personal menu?
Personalization integrated with web analyticsIndependent personalization enginesPersonalization of customer serviceE-commerce Personalization Software as a ServicePersonalization features as part of CMS
![Page 44: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/44.jpg)
![Page 45: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/45.jpg)
![Page 46: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/46.jpg)
![Page 47: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/47.jpg)
What’s on your personal menu?
Personalization integrated with web analyticsIndependent personalization enginesPersonalization of customer serviceE-commerce Personalization Software as a ServicePersonalization features as part of CMS
![Page 48: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/48.jpg)
(source: oracle.com)
![Page 49: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/49.jpg)
![Page 50: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/50.jpg)
![Page 51: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/51.jpg)
![Page 52: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/52.jpg)
What’s on your personal menu?
Personalization integrated with web analyticsIndependent personalization enginesPersonalization of customer serviceE-commerce Personalization Software as a ServicePersonalization features as part of CMS
![Page 53: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/53.jpg)
![Page 54: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/54.jpg)
What’s on your personal menu?
Personalization integrated with web analyticsIndependent personalization enginesPersonalization of customer serviceE-commerce Personalization Software as a ServicePersonalization features as part of CMS
![Page 55: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/55.jpg)
![Page 56: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/56.jpg)
![Page 57: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/57.jpg)
What’s on your personal menu?
ToolsCase
![Page 58: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/58.jpg)
MySamsung = social, customer-centric community platform focused on knowledge exchange and gamification
Objective 1: convert Samsung from preferred into favorate brand by increasing customer’s engagement and interactionObjective 2: familiarize customers with the broad range of innovative, less known Samsung products in other categories
![Page 59: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/59.jpg)
![Page 60: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/60.jpg)
![Page 61: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/61.jpg)
![Page 62: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/62.jpg)
![Page 63: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/63.jpg)
Customer care can direct you to MySamsung
Baseline: get more from your Samsung purchasePersonalized dashboard includes product suggestionsCookies connect pre-sales to post-sales behavior
![Page 64: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/64.jpg)
Quick but healthy
takeaways
![Page 65: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/65.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 66: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/66.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 67: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/67.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 68: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/68.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 69: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/69.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 70: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/70.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 71: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/71.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 72: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/72.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 73: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/73.jpg)
Quick but healthy takeaways
Stay relevantExercise restraintBuild credibilityLocation is criticalLow vs high involvementTry bundling discountsGrease the wheelsCustomer service sells
![Page 74: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/74.jpg)
Thank
you
![Page 75: Conversion day 2014 > the conversion kitchen](https://reader030.fdocuments.net/reader030/viewer/2022013011/554ba7d9b4c905b8618b512b/html5/thumbnails/75.jpg)
Thank
you
Follow us
@TheReference