Conversion ChallengeThe Ultimate Digital Marketing Quiz

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Specialized in the recruitment & outsourcing of Digital Experts and Leaders

Are you the Digital Expert of

the Year 2015?

3 Rounds, 15 questions each round. No cheating, no internet! Click the right answer on your remote,

within the given time.

Test: How badly do you want the iWatch?

A. I would give my kidney for it

B. I’m sure I’ll win this quiz, so bring it on!

C. I already have one, but would like a second one

D. I’m an Android guy, I’m in the wrong quiz

I would

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I’m su

re I’

ll win

this

quiz, so

...

I alre

ady have

one,

but w

ould...

I’m a

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id gu

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27%

33%

6%

33%

Let the battle begin!

Round 1: Internet Companies

1. In which year did Facebook acquire Whatsapp for $19 billion?

A. 2015

B. 2014

C. 2013

D. 2012

2. When was Amazon founded?

A. 1990

B. 1994

C. 1999

D. 2002

3. The time on every iPhone in an Ad is 9.41 am, why?

A. Steve Jobs got the idea for the iPhone at 9.41 am

B. 9.41 am was the time the first iPhone was sold

C. It was 9.41 am when Steve Jobs presented the first iPhone

D. The first iPhone was made at 9.41 am

4. Which Search Engine was first called Backrub?

A. Yahoo

B. Google

C. Bing

D. Ask

5. What does the arrow in the Amazon logo mean?

A. It’s a smiley, meaning they value customer satisfaction

B. It represents the slider for paying by card

C. It’s an arrow meaning they send you your product

D. The arrow goes from the letter ‘A’ to the letter ‘Z’, meaning that they offer everything from a to z in the alphabet

6. Which similar social networking site sued Facebook in 2004 for allegedly

stealing source code?

A. MySpace

B. Friendster

C. ConnectU

D. Pinterest

7. How much did Facebook pay to get its current domain name?

A. $2

B. $20.000

C. $200.000

D. $2.000.000

8. Which new service did Uber introduce?

A. Babysitting

B. Meal Delivery

C. Payment Service

D. Dating Site

9. Which country has the most linkedIn users in % of the population?

A. USA

B. Germany

C. Luxembourg

D. China

10. Which company was the first to post an Instagram Ad in

Belgium?

A. Axe

B. Nutella

C. 20th Century Fox

D. Ikea

11. Which company used this slogan? “Don’t be evil”

A. Instagram

B. Yahoo

C. Vine

D. Google

12. Nobody uses internet explorer anymore, so Microsoft is rebranding their internet browser.

What is the new name of the browser?

A. Microsoft Edge

B. Microsoft Explorer

C. Microsoft Spartan

D. Microsoft Fast

13. What is the slogan of Facebook?

A. Facebook helps you connect and share with the people in your life.

B. Built for people by people

C. Be Connected. Be Discovered. Be on Facebook.

D. Watch the people you disliked in school fail in life

14. And the slogan of LinkedIn?

A. Connecting People

B. Be great at what you do

C. Connecting Business

D. Connecting Business People

15. How is the start-up called that just

introduced a “Smart Ring” for payments?

A. Rings

B. Kerv

C. SmartR

D. Flory

Round 1: The Answers

1. Which major software company bought stakes in Facebook in 2007?

A. Google

B. MicrosoftC. YahooD. SAP

2. When was Amazon founded?

A. 1990

B. 1994C. 1999D. 2002

3. The time on every iPhone in an Ad is 9.41 am, why?

A. Steve Jobs got the idea for the iPhone at 9.41 amB. 9.41 am was the time the first iPhone was sold

C. It was 9.41 am when Steve Jobs presented the first iPhoneD. The first iPhone was made at 9.41 am

4. Which Search Engine was first called

Backrub?

A. Yahoo

B. GoogleC. BingD. Ask

5. What does the arrow in the Amazon logo mean?

A. It’s a smiley, meaning they value customer satisfaction

B. It represents the slider for paying by card

C. It’s an arrow meaning they send you your product

D. The arrow goes from the letter ‘A’ to the letter ‘Z’, meaning that they offer everything from a to z in the alphabet

6. Which similar social networking site sued Facebook in 2004 for allegedly stealing source

code?

A. MySpaceB. FriendsterC. ConnectUD. Pintrest

7. How much did Facebook pay to get its current domain name?

A. $2

B. $20.000

C. $200.000

D. $2.000.000

8. Which new service did Uber introduce?

A. Babysitting

B. Meal DeliveryC. Payment ServiceD. Dating site

9. Which country has the most linkedIn users in % of the population?

A. USA

B. Germany

C. Luxembourg

D. China

10. Which company was the first to post an

Instagram Ad in Belgium?

A. Axe

B. Nutella

C. 20th Century Fox

D. Ikea

11. Which company used this slogan? “Don’t be evil”

A. Instagram

B. Yahoo

C. Vine

D. Google

12. Nobody uses internet explorer anymore, so Microsoft is rebranding their internet browser.

What is the new name of the browser?

A. Microsoft Edge

B. Microsoft Explorer

C. Microsoft Spartan

D. Microsoft Fast

13. What is the slogan of Facebook?

A. Facebook helps you connect and share with the people in your life.

B. Built for people by people

C. Be Connected. Be Discovered. Be on Facebook.

D. Watch the people you disliked in school fail at life

14. And the slogan of LinkedIn?

A. Connecting People

B. Be Great at What You Do

C. Connecting Business

D. Connecting Business People

15. How is the start-up called that just

introduced a “Smart Ring” for payments?

A. Rings

B. Kerv

C. SmartR

D. Flory

Round 2: Internet People

1. Who came up with Twitter?

A. Jack Dorsey

B. Pierre Omidyar

C. Ronald Burkle

D. Niklas Zennestrom

2. Who's one of the authors of the book: 'Digital Transformation: A model to master disruption'

A. Sean Ellis

B. Tom Cook

C. Seth Godin

D. Jo Caudron

4. Who is this? (hint: he is co-founder of Yahoo)

A. Yang Hope

B. Steve Chen

C. Jerry Yang

D. Robin Li

5. Which site has Jack Ma founded?

A. Sohu

B. Alibaba

C. Yahoo

D. PayPal

6. Who is the CEO of Youtube?

A. Larry Page

B. Susan Wojcicki

C. Jen-Hsun Huang

D. Jeff Besoz

7. This is Blake Ross. Which internet browser has he founded?

A. Google Chrome

B. Internet Explorer

C. Netscape

D. Mozilla Firefox

8. Who is this famous blogger?

A. Brian Solis

B. Seth Godin

C. Pete Cashmore

D. Cain Ransbottyn

9. Who is this famous vlogger? He had the

most Youtube subscribers in 2015.

A. Danisnotinteresting

B. Pewdiepie

C. Kingsley

D. Jacksgap

10. Who is the founder of Drupal?

A. Dries Buytaert

B. Pierre Omidyar

C. Pieter-Jan Bouten

D. Jeroen Van Ermen

11. This is Naveen Selvadurai. He is worth an estimated 80 million! Which company is he co-

founder of?

A. Foursquare

B. Pintrest

C. Flickr

D. Vine

12. This is the CEO of the Best Belgian Webshop in 2014. Which one is that?

A. Collishop

B. Sarenza.be

C. Vente Exclusive

D. Pizza.be

13. Who is the CEO of Bol.com?

A. Jean François van Boxmeer

B. Daniel Ropers

C. Harold Goddijn

D. Bart Kuijpers

14. In 1999 Paul de Jong, Pieter Zwart en Bart Kuijpers began a very successful online shop in

their garage. Which one?

A. Bol.com

B. Beslist.nl

C. Unigro

D. Coolblue

15. Steven Van Belleghem has written a very well known book. What was it’s name again?

A. When Human becomes Digital

B. Digital has become Human

C. Human evolution in Digital

D. When Digital becomes Human

Round 2: The Answers

1. Who came up with Twitter?

A. Jack Dorsey

B. Pierre Omidyar

C. Ronald Burkle

D. Niklas Zennestrom

2. Who's one of the authors of the book: 'Digital Transformation: A model to master disruption'

A. Sean Ellis

B. Tom Cook

C. Seth Godin

D. Jo Caudron

4. Who is this? (hint: he is co-founder of Yahoo)

A. Yang Hope

B. Steve Chen

C. Jerry Yang

D. Robin Li

5. Which site has Jack Ma founded?

A. Sohu

B. Alibaba

C. Yahoo

D. PayPal

6. Who is the CEO of Youtube?

A. Larry Page

B. Susan Wojcicki

C. Jen-Hsun Huang

D. Jeff Besoz

7. This is Blake Ross. Which internet browser has he founded?

A. Google Chrome

B. Internet Explorer

C. Netscape

D. Mozilla Firefox

8. Who is this famous blogger?

A. Brian Solis

B. Seth Godin

C. Pete Cashmore

D. Cain Ransbottyn

9. Who is this famous vlogger? He had the

most Youtube subscribers in 2015.

A. Danisnotinteresting

B. Pewdiepie

C. Kingsley

D. Jacksgap

10. Who is the founder of Drupal?

A. Dries Buytaert

B. Pierre Omidyar

C. Pieter-Jan Bouten

D. Jeroen Van Ermen

11. This is Naveen Selvadurai. He is worth an estimated 80 million! Which company is he co-

founder of?

A. Foursquare

B. Pintrest

C. Flickr

D. Vine

12. This is the CEO of the Best Belgian Webshop in 2014. Which one is that?

A. Collishop

B. Sarenza.be

C. Vente Exclusive

D. Pizza.be

13. Who is the CEO of Bol.com?

A. Jean François van Boxmeer

B. Daniel Ropers

C. Harold Goddijn

D. Bart Kuijpers

14. In 1999 Paul de Jong, Pieter Zwart en Bart Kuijpers began a very successful online shop in

their garage. Which one?

A. Bol.com

B. Beslist.nl

C. Unigro

D. Coolblue

15. Steven Van Belleghem has written a very well known book. What was it’s name again?

A. When Human becomes Digital

B. Digital has become Human

C. Human evolution in Digital

D. When Digital becomes Human

Round 3: Online Marketing

1. Which of the following isn't a component of Responsive Web Design?

A. Fluid grid

B. Web fonts

C. Media Queries

D. Flexible images

2. Which of the following does not appear as a metric in Google Analytics reports?

A. Used browser

B. Other sites open in browser

C. Average Page Load Time

D. Average Visit Duration

3. Which of the following systems is a CRM

system?

A. Salesforce

B. Zoho

C. NetSuite

D. All of the above

4. How do mobile websites differ from regular

websites?

A. Bandwidth and download speeds

B. User behavior

C. Analytics and tracking

D. All of the above

5. On which level in Adwords can you set up sitelinks?

A. Ad level

B. Keyword level

C. Ad group level

D. Campaign level

6. You can type in an unlimited number of search words in Google, but Google won’t use all your

search words! What is the limited amount of words that Google will use?

A. 10

B. 32

C. 63

D. 151

7. The main purpose of search engine spiders is to …

A. Check site visits

B. Check if sites perform ethical SEO

C. Index sites

D. Check if sites sell illegal products

8. How does an Instagram Ad differ from a normal

post?

A. It has a blue background.

B. The word ‘Sponsored’ in the right upper corner.

C. The word ‘Promoted’ in the right upper corner.

D. The word ‘Sponsored’ at the bottom.

9. What’s the percentage of text you can use in a Facebook Ad?

A. 20%

B. 45%

C. 66%

D. 80%

10. What are the components of the Quality Score in Adwords?

A. Expected CTR, Ad copy & Landingpage URL.

B. Expected CTR, Landingpage experience & Ad Relevance.

C. Ad copy, Ad relevance & Landingpage URL.

D. Ad copy, bidding on keywords & Ad Relevance.

11. If a website’s search engine saturation with respect to a particular search engine

is 20%, what does it mean?

A. 20% of the WebPages of the website have been indexed by the search engine.

B. Only 20% of the pages of the website will be indexed by the search engine.

C. 20% of the websites pages will never be indexed.

D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms.

12. Which of the following would be the best choice of URL structure (for both search engines and users)?

A. http://www.conversiontalent.eu/mcp.php?i=134

B. http://www.conversiontalent.eu/jobs/UX-expert/

C. http://www.conversiontalent.eu/category/job-14

D. http://www.conversiontalent.eu/category/27/article/56

13. What is the most used testing method for

improving conversion rate?

A. A/B Testing

B. Multivariate Testing

C. User testing

D. Focus groups

14. How is the current Google SEO algorithm called?

A. Hummingbird

B. Penguin

C. Pigeon

D. Panda

15. Of which tool is this a

screenshot?

A. Balsamiq

B. Salesforce

C. Axure

D. Clicktale

Round 3: The answers

1. Which of the following isn't a component of Responsive Web Design?

A. Fluid grid

B. Web fonts

C. Media Queries

D. Flexible images

2. Which of the following does not appear as a metric in Google Analytics reports?

A. Used browser.

B. Other websites open in browser

C. Average Page Load Time

D. Average Visit Duration

3. Which of the following systems is a CRM

system?

A. Salesforce

B. Zoho

C. NetSuite

D. All of the above

4. How do mobile websites differ from regular

websites?

A. Bandwidth and download speeds

B. User behavior

C. Analytics and tracking

D. All of the above

5. On which level in Adwords can you set up sitelinks?

A. Ad level

B. Keyword level

C. Ad group level

D. Campaign level

6. You can type in an unlimited number of search words in Google, but Google won’t use all your

search words! What is the limited amount of words that Google will use?

A. 10

B. 32

C. 63

D. 151

7. The main purpose of search engine spiders is to …

A. Check site visits

B. Check if sites perform ethical SEO

C. Index sites

D. Check if sites sell illegal products

8. How does an Instagram Ad differ from a normal

post?

A. It has a blue background.

B. The word ‘Sponsored’ in the right upper corner.

C. The word ‘Promoted’ in the right upper corner.

D. The word ‘Sponsored’ at the bottom.

9. What’s the percentage of text you can use in a Facebook Ad?

A. 20%

B. 45%

C. 66%

D. 80%

10. What are the components of the Quality Score in Adwords?

A. Expected CTR, Ad copy & Landingpage URL.

B. Expected CTR, Landingpage experience & Ad Relevance.

C. Ad copy, Ad relevance & Landingpage URL.

D. Ad copy, bidding on keywords & Ad Relevance.

11. If a websites search engine saturation with respect to a particular search engine

is 20%, what does it mean?

A. 20% of the WebPages of the website have been indexed by the search engine.

B.Only 20% of the pages of the website will be indexed by the search engine.

C. 20% of the websites pages will never be indexed.D. The website ranks in the first 20% of all websites indexed by the

search engine for its most important search terms.

12. Which of the following would be the best choice of URL structure (for both search engines and users)?

A. http://www.conversiontalent.eu/mcp.php?i=134

B.http://www.conversiontalent.eu/jobs/UX-expert/C. http://www.conversiontalent.eu/category/job-14D. http://www.conversiontalent.eu/category/27/article/56

13. What is the most used testing method for

improving conversion rate?

A. A/B Testing

B. Multivariate Testing

C. User testing

D. Focus groups

14. How is the current Google SEO algorithm called?

A. Hummingbird

B. Penguin

C. Pigeon

D. Panda

15. Of which tool is this a

screenshot?

A. Balsamiq

B. Salesforce

C. AxureD. Clicktale

Let’s have a look at the results ...

Our analysts are currently looking at the Top 5 ...

Top 5 of Digital Experts

5. Stijn Verbruggen (Denku)

4. Raphael Lienaert(Tweetwall Pro)

3. Egwin Avau (Panenco)

2. Vincent Vandoorne(Tweetwall Pro)

Digital Expert of the Year 2015

Frederik Verleye, Freelance Online Marketer

Thanks for participating!Let’s have a drink...