Converse digital strategy campaign
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Transcript of Converse digital strategy campaign
![Page 1: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/1.jpg)
Converse: Your CanvasDigital Strategy Campaign
![Page 2: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/2.jpg)
Target Market:
Teens- mid 20’s
Creative minded/ artistically inclined
Unique/ alternative personal style
The Creative Counterculture
![Page 3: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/3.jpg)
The BIG Idea:
Consumers get the chance to design their own pair of Converse shoes
The winner would have their shoes produced and sold
EVERYONE can participate through social media
Collaborate with Converse Competition
![Page 4: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/4.jpg)
Contest Process:
Purchase a specifically marked pair of Converse shoes— these will become your “canvas”
Sign up for your Converse social media profiles
Create!
Enter the Contest
![Page 5: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/5.jpg)
Social Media Profiles
Each designer will be encouraged to share their design process
Converse will share the best posts
![Page 6: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/6.jpg)
Twitter:
Each designer will have their own twitter handle
For every retweet, or favorite, they receive points toward the final vote
Tweet the design process
![Page 7: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/7.jpg)
Each designer will have an Instagram account for the competition
Likes and shares translate into points for tabulating the winner
![Page 8: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/8.jpg)
BloggingThis is where the designers get to show their personality
Behind the scenes look for followers
Converse can use them as guest bloggers
![Page 9: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/9.jpg)
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Final Vote!Followers Choose the Winner
![Page 10: Converse digital strategy campaign](https://reader033.fdocuments.net/reader033/viewer/2022051313/5492a669b479593d4d8b4681/html5/thumbnails/10.jpg)
TextCreativity Conversion#Conversecanvas