CONVERSESomething for Everybody

A New media Marketing Proposal

Strengths Weaknesses

Opportunities

Threats

AppealTrustworthyVarietyCreativityOnline Presence

Niche MarketPriceSizes

Design your OwnFashion TrendsUniqueness

Fashion TrendsCompetitorsThe Economy

GOALS

Go Viral Gain Users Become Social Media Savvy Increase Online Sales

C nverse;

Something for

Every ne

WHOSE PURCHASING CONVERSE?

The Optimistic Rebel Why?

Independent looking to be different,

irreverent and creative.

The Chuck Taylor is an “everyman” shoe. The canvas shoe inspires people to be artistic and design their shoes how they want them.

CURRENT SOCIAL MEDIA

What’s your Converse?

MONITORING SUCCESS

Increases in Likes on Facebook

Increased number of followers on Twitter

“What’s your Converse” submissions

BUDGET

Our budget is going to be $750,000 to implement this in the first year.

What's your Converse

30%

Facebook & Twitter

20%

Research20%

Converse: Something for Every-

one30%

Budget

TIMELINE

6 months Introduce What’s your

Converse Update Facebook Update Twitter

8 months See progress of followers

and likes Number of Viral

Submissions 1 year

Overall progress