Convergencia 2 (2012)
-
Upload
universidad-catolica -
Category
Education
-
view
540 -
download
1
description
Transcript of Convergencia 2 (2012)
![Page 1: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/1.jpg)
![Page 2: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/2.jpg)
![Page 3: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/3.jpg)
Paper will stay. It will NEVER
die,
but the Business Model
and Content Proposition has
CHANGED
![Page 4: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/4.jpg)
November 13, 2009 4
1 – It’s shrinking: 19% get
no news on avg. day
14%
25%
17%
15%14%
6%
19%
34%
21%22%
17%
13%
14% 14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
All
Americans
Ages 18-24 Ages 25-29 Ages 30-34 Ages 35-49 Ages 50-64 Age 65+
% o
f a
du
lts
1998
2008
![Page 5: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/5.jpg)
November 13, 2009 5
2 – It’s spending less time with news Age and time spent with news "yesterday"
74
56
69
75
83
90
66
46
6367
74
84
0
10
20
30
40
50
60
70
80
90
100
All
Americans
18-29 39-39 40-49 50-64 65+
Min
ute
s
1994
2008
![Page 6: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/6.jpg)
November 13, 2009 6
3 – It’s losing faith – TV story
15
20
25
30
35
40
45
1996 1998 2000 2002 2004 2006 2008
60 Minutes
CNN
C-Span
Local TV New s
NBC New s
ABC New s
CBS New s
% of those who could rate news source: PRC People/Press)
![Page 7: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/7.jpg)
November 13, 2009 7
15
20
25
30
35
40
45
1996 1998 2000 2002 2004 2006 2008
Wall St. Journal
Time
Newsweek
USA Today
Your daily paper
Associated Press
3 – It’s losing faith – print story
![Page 8: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/8.jpg)
November 13, 2009 8
% o
f A
meri
can
ad
ult
s –
all
ow
ed
to
giv
e 2
so
urc
es
4 – It’s shifting platforms by topic, especially
among broadband users
![Page 9: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/9.jpg)
November 13, 2009 9
Traditionalists
46%
Integrators
24%
Net Newsers
14%
Disengaged
16%
People-Press news consumer typology
10 – It’s blending platforms
![Page 10: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/10.jpg)
November 13, 2009 10
• Who they are
– 46% of the public
– Older, less-educated and less affluent
• What they do
– TV is main news source
– Few get news online
– Understand news better by seeing
pictures, rather than reading or
hearing
Audience Segment: Traditionalists
![Page 11: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/11.jpg)
November 13, 2009 11
• Who they are
– 23% of the public
– Well-educated, affluent, middle aged
• What they do
– TV is their main news source
– But most get news online on a typical
day
– Greater interest in political news than
other audience segments
Audience Segment: Integrators
![Page 12: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/12.jpg)
November 13, 2009 12
• Who they are
– 13% of the public
– Affluent, well-educated, relatively young
– 58% are men
• What they do
– Web is their main source for news
– Frequent watch news videos online
– Heavy tech usage, strong interest in tech news
Audience Segment: Net-Newsers
![Page 13: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/13.jpg)
November 13, 2009 13
• Who they are
– 14% of the public
– Least affluent, least educated
– 61% are women
• What they do
– Do not closely follow local, national, international, or business & finance news
Audience Segment: Disengaged
![Page 14: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/14.jpg)
November 13, 2009 14
12 – It’s becoming social – networks as news
filters, news assessors, meaning makers,
audience
10% of those with
social
networking
profiles get news
through those
sites
![Page 15: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/15.jpg)
![Page 16: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/16.jpg)
![Page 17: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/17.jpg)
El sistema free de Google no
sirve a los medios
![Page 19: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/19.jpg)
NEWSPAPERS &
MAGAZINES
RADIOS & TELEVISIONS
ARE MONO-MEDIA
![Page 20: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/20.jpg)
INTERNET
IS THE ONLY
MULTIMEDIA
![Page 21: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/21.jpg)
THEREFORE, ONLY
FROM AN INTERNET
BASE
CAN ONE BUILD A TRUE
MULTIMEDIA NEWS
ORGANIZATION
![Page 22: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/22.jpg)
ON LINE
PHOTOS
TEXTS
GRAPHS
TRADITIONAL
PRINT-CENTRIC
NEWS ORGANIZATION
![Page 23: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/23.jpg)
THE NEW
ONLINE-CENTRIC
NEWS ORGANIZATION
AUDIO VIDEO
GRAPHS
TEXTS
PHOTOS ON LINE ONLINE
![Page 24: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/24.jpg)
The New York Times
![Page 25: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/25.jpg)
Daily Telegraph (UK)
![Page 26: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/26.jpg)
The Guardian (UK)
![Page 27: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/27.jpg)
![Page 28: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/28.jpg)
![Page 29: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/29.jpg)
![Page 30: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/30.jpg)
“Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009
![Page 31: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/31.jpg)
“Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009
![Page 32: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/32.jpg)
“Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009
![Page 33: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/33.jpg)
Los sitios de
internet no sirven
No generan dinero
Solo atraen audiencias que hacen visitas
cortas
Se trata de creaciones realizadas con la
mentalidad impresa
![Page 34: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/34.jpg)
The Story So Far, CJR, mayo 2011
![Page 35: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/35.jpg)
![Page 36: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/36.jpg)
![Page 37: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/37.jpg)
![Page 39: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/39.jpg)
![Page 40: Convergencia 2 (2012)](https://reader033.fdocuments.net/reader033/viewer/2022052908/559683d31a28ab541a8b488d/html5/thumbnails/40.jpg)