Convergence 2014 Social Media Guidance: Partners
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Convergence 2014 Social Media Guidance: Partners Kelly Rigotti: Social Media Lead, Microsoft Dynamics Tabitha Baker, Jade McCracken & Kelcie Prazan
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Convergence 2014 Social Media Guidance: Partners Kelly Rigotti: Social Media Lead, Microsoft Dynamics Tabitha Baker, Jade McCracken & Kelcie Prazan. Social tactics by phase. Pre-Event. Meteor/RIO SEO social sharing feature and tracking NEW ! Blog bling NEW! - PowerPoint PPT Presentation
Transcript of Convergence 2014 Social Media Guidance: Partners
Convergence 2014 Social Media Guidance: PartnersKelly Rigotti: Social Media Lead, Microsoft DynamicsTabitha Baker, Jade McCracken & Kelcie Prazan
SOCIAL TACTICS BY PHASEMeteor/RIO SEO social sharing feature and tracking NEW!Blog bling NEW! Editorial calendar aligned to event messagingConvergence Community Page, including new Forum NEW! Pre-Event
DuringPost-EventYear-round engagement on Dynamics Community
Convergence All Stars: best of social posts, made public NEW!
Netbreeze presence in CRM booth NEW! Presentation design: @presenter, #conv14, ‘Tweetable moments’ NEW!Media Wall ProgramSocial Ambassador ProgramSocial Media Command Center w/real time onsite monitoring, engagement and content creation
PARTNER SOCIAL MEDIA GUIDANCEFOLLOW, ENGAGE & SHAREFollow Microsoft Dynamics & Convergence social channels• Microsoft Dynamics is active on Facebook, Twitter, LinkedIn, YouTube and blogs. Links follow
later in the deck.Amplify the content posted on our social channels• We post fun and engaging content for Convergence several times a week. Share from our
channels by retweeting or sharing directly, or engage in conversation.Create your own Convergence themed content• Suggested content is in the next slide. Tweak for your profiles as appropriate or create your
own: invite customers, share your planned activities and presence at the event. Make new connections and network with old friends you know you’ll see.
• Share content around each of these key moments in time on each of your social media profiles: Tweet during keynotes and sessions, share blogs on LinkedIn, like videos from YouTube.
Make your content count• Use our handles or hashtags to tag Microsoft Dynamics in the conversation. Don’t forget to
include #Conv14 so others can follow along.
FOLLOW USConvergence Community• Convergence Community
Blogs• CRM Connection• Executive Insights• The Edge
Facebook• Microsoft Dynamics page• Convergence 2014
LinkedIn• Microsoft Dynamics page
Twitter• @MSFTDynamics• @MSFTConvergence• #Conv14
YouTube• MSFTDynamics
Appendix
17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar0
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7,058 MENTIONS
KEYNOTE
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1,211 1,495
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Retweets @Replies Tweets
2,995 tweets
AVG DAILY VOLUME
31,335,810 POTENTIAL IMPRESSIONS
SOCIAL MEDIA ACTIVITY
DAILY TWITTER VOLUME
CONVERGENCE KEYNOTE
17,972MENTION
S#CONV1
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9,289TWEETS
1,954REPLIES
6,729RETWEE
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#CONV13 6th & 8th placeTRENDING TOPICS**during opening and closing keynotes
TWITTER4,216,212 IMPRESSIONS1,089 TWEETS SENT276 REPLIES754 RETWEETS2,301 CLICKS
TwitterFacebookYouTubeKeynote ModeratorsBloggers
FACEBOOK177.7K IMPRESSIONS17 POSTS BY PAGE101 POSTS BY FANS256 PICTURES BY FANS468 NEW FANS3260 ENGAGEMENTS1,125 GUESTS ON FACEBOOKYOUTUBE7,695 VIEWS10 VIDEOS PUBLISHED50 NEW LIKES20,619 MINUTES WATCHED
6,138MENTION
S#CONV1
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Questions?Kelly Rigotti: [email protected] Baker: : [email protected] McCracken: [email protected]
