Conventions+Audience Feedback

8/2/2019 Conventions+Audience Feedback

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Conventions Oliver Fox Nightsof Broken Sleep

There are many conventions withinindie music videos, here is an analysisof how we used or challenged them.


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Conventions

Our music video conform

s

to indie video norms with

challenges to some

conventions to add

originality and creativity on our part.

We did this by using indie conventions of settingsbeing outdoors with a great use of trees andgreenery. This is shown in other videos of a similar

kind, for example Ben Howards song Keep YourHead Up (above) filmed completely in a forest.

We added other scenes in a shopping centre andaverage British streets to make it realistic to the

audience so they feel comfortable, then receive


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Conventions

The severity of the

characters actions hit theaudience hard as it issomething unexpected.We regularly find videosof love and hardships but

our video takes it a stepfurther.

It shows how he wantsand imagines it to go,though his love for thisgirl blinds him into doingsomething he doesntwant to do, (partiallyregretting what hes

doing as it happens) nor


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Conventions

Indie videos are either completely performance in out of theordinary settings or wholly narrative; our video followed the

latter. We initially had a completely narrative piecehowever, based on audience feedback we found it lookedbetter with performance elements. After adding these shotswe found an improvement on peoples opinion on the piece.I liked the shots, even though our actor couldnt mine the

words very well, they made the video look a lot moreprofessional and gave the piece a more rounded feel, readyfor TV airplay.

It wasnt just about having our singer mime the lyrics but alsoshowing him as the performing

act we have depicted him tobe. We filmed in a wayestablishing him as a wellrounded performer playing theguitar, even though he didnt

know how to play either.


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Conventions

The use of natural lighting with slight tints blackand white for when the character felt angry and a

high contrast for blue skies corresponding with thecharacter feeling happy or in love tying in with thelyrics.

This is something that gave the video more meaning

and we have found it is something that helps theviewer remember it as of the strong link from lyricsto visual to connection with viewer.


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Conventions

An appearance convention of indie artists (such as theband whos song we used) is long hair and suits giving

the genre a dapper look which is starting to become morepopular. We adapted this aspect as it kept the lookcurrent and this was something our actor did normally soit felt comfortable and realistic.

The costuming also reflected how he was different fromthe stereotypical teenage boy and didnt quite fit intosociety making his battle to get the girl even moredifficult.

The rawness of the scenery also reflected on how themale character was acting on pure raw emotions.


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Inspirations intertextuality

These conventions can be found in videos

such as SOKOs True Love Never Die. Thiswas also used to pay homage to artists we

liked and drew inspirations from

We also used an inspiration of Birdys song Shelter with theaction of playing with a strong sun beam with a hand in theforest.

The transitions used in indie videos are very minimal andusually a simple cut or cross dissolve (used in Final Cut

Pro).

i


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Conventions

As I have illustrated we used a variation of conventionswhich ultimately establish the video to fit into the genre soit is familiar to the audience and those who arentnecessarily fans of indie music. Though having theconventions in, it enables the video to be identified as anindie video with tributes paid to our favourite artists.

However, to add some originality we included our ownoriginal ideas of taking lyrics literally with blue skies arecalling paired with an extreme version of the lyrics beingthat the singer is so pained by his break up it leads him tocommit the acts of kidnap and murder.

Overall, I believe we have a very unique and interestingvideo proven by feedback and YouTube views. People havegiven us corrections which we amended to create a bettervideo for those who are our target audience. But ultimately

we have made an entertaining indie video that conforms toenough conventions to be established as indie but defies


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what have you learned from youraudience feedback?

Heres a look at how we have learnt

from the audience feedback but alsoacted upon it.


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What have we learnt from ouraudience feedback

In the final weeks of ourcoursework we had donea showcase. This was onthe 19th April. After we

showed our videos we hadgiven out ourquestionnaires so theycould tell us what theythought of our videos. wealso got our reviews froma year 7 class. Wegathered our results andwrote up our findings and

posted it to our blogs the


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We learnt a lot from ourfeedback from the showcasesuch as across the age groupswe had impressed people withhow good the video was. We

had very good comments. Mostpeople loved the settings andthe narrative we had. Someeven said they liked the mix ofperformance and narrativepieces. We had also averaged a

rating of 9 out of 10. We alsoreceived negative commentswhen asked what we couldimprove. Most people had saidthey thought it was good but wehad continuity errors with our

actors hair and we featured ado walker in the death scene


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What did we learn from our audiencefeedback?

We did this by choosing a different clip toreplace the original shot of a passer-buyer inthe background watching a murder scene.Obviously this was not good enough so we

chose a different shot which was adapted byRadhika and Hannah in the editing suit. Theydid this by using a shot-reverse-shot to give amore up close feel for the audience to feel moreempathy and involvement.

Also there were some things we werent able tocorrect such as the actors hair changingthroughout the video. This was out of our handsas he got a hair cut but the viewer can clearlytell it is the same person, not that much


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What have we learnt from ouraudience feedback?

We also put our video on differentmedia platforms such as YouTube andFacebook. We received a lot of praisefor the video and we also got a lot ofviews from this. Every view we got on

YouTube alone amounted to bout 300views in just a couple of weeks. Radhikahad also posted the video ontoFacebook which as you can see fromthe pictures people also liked the videoand thought it was well done. People

loved the transitions we had used. Theyalso loved the narrative with mostpeople saying they followed it easilyand it was brilliant. Most people alsosaid the storyline went very well withthe song as they both had a shared

common theme which is love and the

Wh t h l t f


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What have we learnt from ouraudience feedback?

Question 1: Did you think the choice of settings in the video were appropriate?

On quote summed up the general feeling was very good setting suited the song this is what many of the audience thought. One of the negative commentswhere all similar for this question thought it shouldnt be in a public park this is the feeling of the other negative comments we received.

Question 2: How successful was the video in satisfying the conventions of the genre?

For this question the audience again thought our video satisfied the conventions of the indie genre with 35 people agreeing that our video is very good. Wealso had 2 negative responses from our audience

Question 3: How successful is the editing?

From the people we asked 33 of them had positive comments ranging from all good to the transitions where sharp and clear. This is very good for our videoas it was overwhelmingly liked by the audience. We had 3 negative comments about the transitions and editing one of them said could use more effects overthe song taking this into consideration if we was to do this again we could look into making more editing but we and many of the audience thought we had asufficient amount.

Question 4: How successful were the choice of camera angles and movement?

36 people had positive reviews of the camera angles and movements we used. We tried to use a range of different camera angles and techniques but alsotried fitting it into the conventional camera shots that indie music use. We had received 4 negative responses from the audience on camera shots with onequote being didnt notice any extra good thing average this is something we didnt want people to think but as it is a small number of people who felt thisway we can safely assume that it was fine and some peoples tastes in camera movement could cloud judgement of our work.

Question 5: Did the narrative of the music video suit the song overall?

35 people had positive responses to our music video which means that it was highly successful in falling into the conventions of the indie genre. We had 4

negative responses with one saying that the song and the video didnt complement each other which is disappointing that they would think this but we hadgood comments such as the song is about love and so is the music video. We are happy that people could see the theme that we were going for even ifsome others didnt.

Question 6: Was the In the video easy to follow?

we had 33 positive responses to this question with people saying it made complete sense and yes- it was very clear that who the main character was. Wealso had 5 negative responses with one saying not really if we were to do this again we could try and make it even clearer than we made it already what thevideo was about.

Question 7: Were you entertained throughout the video?

35 people had positive reviews of our video and said they were entertained throughout the video but we had 3 negative responses to it with one saying no itgot boring this is not great but its something we will take on board. But the good responses had this to say yes the story was interesting this shows thatour video was entertaining.


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The video wasnt the only thing we asked the audience for

feedback on. Earlier on in the year we had asked what peoplethought about our name for our singer and the song nameand even the album.

Here where the results that I had posted on my blog:

What do you think of the name Oliver Fox?

The people I asked loved the name and said it gave anexciting image to the artist. They also said that it was easy toremember as it is so different from other artists which madeit different and more likely to stand out to the audiences. ihad asked 10 people this questions and 9 out of 10 said theyliked it and that it fit in nicely with the conventions of indiemusic.

What do you think of the album name 'Unrest'?

Again I asked the same people what they thought of thisname and 10 out of 10 said they liked the name. They saidthat it was very appropriate given the name of our song andthat if fits in with the short snappy album names that arebeing released today.

What do you think of the song name 'Nights of broken sleep'?


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We have also asked a varied

group of people what theythought of our ancillary taskproducts and they all said theythought they was very good andthe natural settings of one of ourmagazine adverts was perfect forthe indie genre. They said thesame for our digipack and thatthe set colour scheme workedvery well. For the first advertthey had said it worked well with

the video we had made as italmost represents the messed upstate of mind the actor andsinger is in on our video. Thisshows a direct link from ourancillary product to our main

video which is what we strived to

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