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Section C Controlled TestLesson One Introduction to the

topic

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Assessment Objectives

AO1 . Knowledge and Understanding 30%

AO2 . Analysis and Interpretation 40%

AO3 . Production Skills 30%

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What does the controlled test look like?

http://localhost/var/www/apps/conversion/tmp/scratch_1/aqa%20sample%20paper.pdf

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What that means in real English!

Knowledge and Understanding

use media terminology appropriately demonstrate a knowledge ofINSTITUTIONS

including newspaper output, impact of newtechnologies, and the working practices and

constraints under which they produce texts be aware of the impact of the mass media on

peoples lives and attitudes(REPRESENTATION)

You might demonstrate this through a discussionof the impact of newspapers on audiences overtime and through the production elements

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Analysis -This is the biggest

amount of marks analyse and evaluate a range of media texts and their

conventions - Genre

consider the implications of media representations ofindividuals, groups, events and issues - Representation

explore the relationship between the production of mediatexts and institutions and their consumption byaudiences

You will probably be asked to analyse the appeal of the

genre and the changing nature of the form andrepresentations within it, potentially relating this to whomakes it and when it was made. You will also have toanalyse your own production work.

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The Practical bit of the Exam

use practical skills to create a media production,demonstrating creativity

undertake a range of pre-production tasks such asresearch, scripting, website designing and storyboarding

You will probably be asked to produce a treatment for anew newspaper including masthead, content, images,sample stories/ headlines. You might then have to flatplan an online version of the newspaper. What you dohere should demonstrate your knowledge andunderstanding as well as your production skills

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Key Concepts you will be exploring

through the assessment objectives

Media Language Genre codes and conventions, history and

developments

Institutions Murdoch, NUJ, PCC,New Technology

Audience What is appeal, audience interaction, change in

popularity Representation

Changing attitudes to race, gender, class, nationalitydisability as shown/reflected in the printed word

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Structure of the Course/ Beginning

to Revise There will be intervals throughout the formal

teaching where you will be working on your ownnewspaper applying what you have learnt inthe previous lessons to a set brief

There will also be timed tests which we will letyou know about in advance

You may want to start a new section in yourbook and use the back to put any new

terminology You should also be using the revision bookletand finding your own case studies and ideas

http://localhost/var/www/apps/conversion/tmp/scratch_1/Year%2011%20Popular%20Press%20Brief.dochttp://localhost/var/www/apps/conversion/tmp/scratch_1/Year%2011%20Popular%20Press%20Brief.doc

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In Pairs come up with a list of

Popular Press examples

Write these on the board

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Which of them are part of the popular press?

Which of them are other types of press?

How do you know?

http://images.google.co.uk/imgres?imgurl=http://1.bp.blogspot.com/_LOl4JB3r7CM/SZRq2qEIhaI/AAAAAAAAALo/DgTgnNwbH7A/s320/logo_heat.jpg&imgrefurl=http://bexlearningstuff.blogspot.com/2009/02/second-semester.html&usg=__kgUNR-JoxSRvSoIMSVgBoYzVMGM=&h=123&w=128&sz=4&hl=en&start=3&sig2=gn3Y1GcCgTQG7j8RkLDx6g&um=1&tbnid=j6UDys_jOPp6dM:&tbnh=87&tbnw=91&prev=/images%3Fq%3Dheat%2Bmagazine%2Blogo%26hl%3Den%26sa%3DX%26um%3D1&ei=zENUS_u4I8zH-Qa_ptHNCAhttp://images.google.co.uk/imgres?imgurl=http://www.limahl.com/graphics/logos/now_mag_logo.jpg&imgrefurl=http://www.limahl.com/latest_news/in_the_press.htm&usg=__qu0gk4ZF8DC8obXEsVkob9e1UN0=&h=61&w=120&sz=4&hl=en&start=16&sig2=NVVfBeWJuizbK55lC217oA&um=1&tbnid=K3TAA4Fa2WeySM:&tbnh=45&tbnw=88&prev=/images%3Fq%3Dnow%2Bmagazine%2Blogo%26hl%3Den%26um%3D1&ei=uUNUS-OJII3g-QariMG3CAhttp://images.google.co.uk/imgres?imgurl=http://cms.redbridge.gov.uk/images/ilfordrecoder_webbed.jpg&imgrefurl=http://www.redbridge.gov.uk/cms/news__events/latest_news/redbridge_jobs_fair.aspx%3Ftheme%3Ddefault&usg=__BRpBaPRavGMQjVCDh7FkRfJjfNs=&h=56&w=250&sz=8&hl=en&start=2&sig2=UkOL2eM4cLrm6GiFAegmuA&um=1&tbnid=ehsGtV7pwl_hGM:&tbnh=25&tbnw=111&prev=/images%3Fq%3Dilford%2Brecorder%2Blogo%26hl%3Den%26um%3D1&ei=pkNUS_uIAsqs-gadnrXRCAhttp://images.google.co.uk/imgres?imgurl=http://www.thevalueengineers.com/wp-content/uploads/2009/11/metro-logo.jpg&imgrefurl=http://www.thevalueengineers.com/2009/11/10/alan-morrison-in-the-grocer-and-metro/&usg=__UzfBoIvprml_oo04W1jLdOBf4eM=&h=281&w=947&sz=115&hl=en&start=1&sig2=273eXMCw2ki6LJOyCvB6gg&um=1&tbnid=goIM5VaN-s8jJM:&tbnh=44&tbnw=148&prev=/images%3Fq%3Dmetro%2Blogo%26hl%3Den%26sa%3DN%26um%3D1&ei=mENUS6vlKJb4-QbipNy6CAhttp://images.google.co.uk/imgres?imgurl=http://www.nmauk.co.uk/nma/downloads/Sunday_Mirror.jpg&imgrefurl=http://www.nmauk.co.uk/nma/do/live/factsAndFigures%3FnewspaperID%3D9&usg=__XMz_aIVxZWlEJAp5KZ1cPypOmTE=&h=525&w=1489&sz=86&hl=en&start=3&sig2=BPnuF_pYIAss-uEpQOSCEA&um=1&tbnid=VR_QC1CNPoDqGM:&tbnh=53&tbnw=150&prev=/images%3Fq%3Dthe%2Bmirror%2Blogo%26hl%3Den%26um%3D1&ei=qUJUS97jC4Gi-AaMnOmgAQhttp://images.google.co.uk/imgres?imgurl=http://www.nmauk.co.uk/nma/downloads/Daily_Mirror.jpg&imgrefurl=http://www.nmauk.co.uk/nma/do/live/factsAndFigures%3FnewspaperID%3D2&usg=__WCGSfOscWHqJiU_kt97Ql2krrD8=&h=349&w=1000&sz=56&hl=en&start=1&sig2=4fHiD3TRwsqMN98TKCrZoA&um=1&tbnid=vjvSGWSiOfYwdM:&tbnh=52&tbnw=149&prev=/images%3Fq%3Dthe%2Bmirror%2Blogo%26hl%3Den%26um%3D1&ei=qUJUS97jC4Gi-AaMnOmgAQhttp://images.google.co.uk/imgres?imgurl=http://news.bbc.co.uk/media/images/46035000/jpg/_46035770_003576582-1.jpg&imgrefurl=http://news.bbc.co.uk/cbbcnews/hi/newsid_8140000/newsid_8141700/8141702.stm&usg=__JT75sE74mzcsfcAq-T8AtbBLwu4=&h=288&w=512&sz=30&hl=en&start=1&sig2=Lv4r9vsuDO84hLHfgFxcBA&um=1&tbnid=t1n7f6GTmUV18M:&tbnh=74&tbnw=131&prev=/images%3Fq%3Dthe%2Bnews%2Bof%2Bthe%2Bworld%2Blogo%26hl%3Den%26um%3D1&ei=mUJUS_u_EMqu-gbP8szFCAhttp://images.google.co.uk/imgres?imgurl=http://milkand2sugars.files.wordpress.com/2009/08/the_sun.jpg&imgrefurl=http://milkand2sugars.wordpress.com/2009/08/26/the-sun-presents-the-brrap-pack-tour/&usg=__zdEE0uF5TAovacMH_3QEI2bNWf8=&h=409&w=1209&sz=56&hl=en&start=2&sig2=CuFSvDOcoUEmDEngj0HD5A&um=1&tbnid=PqxXefJnORmjqM:&tbnh=51&tbnw=150&prev=/images%3Fq%3Dthe%2Bsun%2Blogo%26hl%3Den%26um%3D1&ei=hUJUS-rVGsus-gaD8NHICAhttp://images.google.co.uk/imgres?imgurl=http://www.nmauk.co.uk/nma/downloads/The_Mail_on_Sunday.jpg&imgrefurl=http://www.nmauk.co.uk/nma/downloads/cribsheets/cribSheetMailOnSunday.pdf&usg=__-MgsoeyI_qc91TNbmImj9EU1yoc=&h=492&w=2610&sz=138&hl=en&start=3&sig2=LSiuNI4G547qlVMx2d_ODA&um=1&tbnid=C4W8bBoQrwsD8M:&tbnh=28&tbnw=150&prev=/images%3Fq%3Dsunday%2Bmail%26hl%3Den%26um%3D1&ei=10FUS6qLA5LL-Qb-key0Cw

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What are the differences between

Tabloid ( red tops) Mid Market ( blue tops)

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What are the differences between

Tabloid ( red tops) Mid Market ( blue tops)

easy to handle tabloid format

easy-to-read news in short paragraphs

emphasis on entertaining news stories

plenty of salacious gossip and scandalspictures and stories about celebrities

enticements (f reebies)

spor t actually largely football

large colourful photographs

casual colloquial language

cover the news in greater detail have a

variety of news stories

have more pages, features and articles

have more upmarket gossip

go into details about scandals

include details of lurid court cases and

crime

content is often sensational

appeal largely to a female and family

readershipcover different sports not just football

emphasis on lifestyle content such as

health and leisure

Why are they combined together to be called popular press?

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Definition

The Popular Press refers to mass

circulation national newspapers, targeted

at the popular end of the market. This

includes The Sun, The Daily Mirror, TheDaily Express, The Daily Mail, The Daily

Star, The News of the World, The

People, The Daily Record, the SundayMail and their associated websites.

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For Next Lesson

Bring in newspapers to analyse