Control Your Data: Marketing KPI Dashboards
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AUTOMATED REPORTING THAT FACILITATES ACTIONABLE INSIGHT
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iProspect's iAnalyse provides sales and marketing departments real-time visibility to their data and greater insight into their key performance indicators (KPIs). With iAnalyze, dashboards are customized for each organization or department taking into account their data sources, business metrics, financial KPIs and departmental goals.
Transcript of Control Your Data: Marketing KPI Dashboards
AUTOMATED REPORT ING THAT FAC IL ITATES ACT IONABLE INS IGHT
THE OPPORTUNITY
45% of marketersBelieve data is underutilised in
their organisations
TOP OBSTACLES TO DATA-DRIVEN MARKETING
Lack of Process
Outdated Tech
LimitedResour
ce
Lack of Data
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SPREADSHEETS MAKE FOR DIFFICULT ANALYSIS
WHAT IS IANALYSE?
B E S P O K E
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Delivering reporting intelligence in real time across multiple platforms and media channels.
IANALYSE DASHBOARD
WHAT IANALYSE DELIVERS TO MARKETERS…
Better Data
One Source of Truth
Real Time
Insight
On-the-fly
Analysis
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THETECHNOLOGY
BUILT FOR MEDIA FROM THE GROUND UP…
INTEGRATE DATA FROM MULTIPLE
SOURCES - AUTOMATICALLY
DATA STORED IN THE CLOUD. ENCRYPTED, SECURE & SCALABLE
TOTALLY BESPOKE TO
YOUR BUSINESS
REQUIREMENTS
DATA AVAILBLE 24/7 AND UPDATES
AUTOMATICALLY
EXPORTED REPORTS AND
ACCESS TO RAW DATA
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4 5
CONNECT DIRECTLY WITH MULTIPLE PLATFORMS
OFFLINE DATASETS CAN BE INCLUDED TOO…
Dynamic landing zone allows offline data sets to be included within dashboards automatically.
CHART CUSTOMISATION
KPI TRACKING
MANY MORE FEATURES
• Calculated metrics• Filtered metrics• Data Transformations• Custom Groupings• Unlimited User Access• Embedded Reports• Scheduled reports
EXAMPLE: INSURANCE BRAND KPI TRACKING
EXAMPLE: KPI TRACKING FOR UTILITIES BRAND
EXAMPLE: METRICS WALL FOR RETAILER
GOING LIVE WITH IANALYSE
ONBOARDING CLIENTS
SCOPINGDASHBOARD
DEVELOPMENTMAINTENANCE &
SUPPORT
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STAGE 1: DATA DISCOVERY
SCOPING
1
BRIEFING TEMPLATE TO BE COMPLETED BY CLIENT TEAM
DATA VIZ TEAM TO FEED BACK
WITH QUESTIONS
DATA VIZ TEAM TO CREATE
COMMERCIAL PROPOSAL
CLIENT TO APPROVE
PROPOSAL AND CONTRACT
SIGNED
2 days 1 week
STAGE 2: DASHBOARD DEVELOPMENT
DASHBOARD DEVELOPMENT
2
DATA SOURCES TO BE
INTEGRATED AND METRICS CREATED
DATA VISUALISATION TO BE DEFINED
WITHIN iANALYSE INTERFACE
DATA QUALITY ASSURANCE AND
TESTING
USER ACCOUNTS CREATED AND
VIEWS DEFINED
1-2 weeks
1-3 weeks
1-2 weeks
1 day
STAGE 3: MAINTENANCE & SUPPORT
MAINTENANCE & SUPPORT
3
DASHBOARD LIVE AND BAU SUPPORT
ACTIVATED
1-2 DAYS OF MONTHLY
MAINTENANCE AND UPGRADES
DIGITAL ANALYST PROVIDED TO
USE DASHBOARD
OPTIONAL
CLIENT BILLED MONTHLY
CLIENTS+CASE STUDIES
OUR CLIENTS
The AAPaid Search Reporting efficiency
Reports created for 8 different products
£ 19% decrease in CPS (~£50K per
month)
Planners able to slice & dice data between
accounts
COMMERCIALS
COMMERCIAL MODEL: FIXED MONTHLY FEE
• TECHNOLOGY FEE Based on data storage
• IMPLEMENTATION Based on channels/markets
• MAINTENANCE Based on channels/markets
CONTACT
FOR MORE INFORMATION CONTACT:
Mads Vinholdt PedersenBusiness DirectoriProspect
[email protected]+45 28124880
