On your site,

every detail matters.

Control the Basics

The first step to a successful website is to optimize everything you

already have.

Just like working with a customer on

your lot, your website needs to

provide customers valuable

information to help them throughout

their research and buying process.

Control the Basics

In this series, we will examine the pieces of your website that can be

showcased to deliver the right information to your website visitors.

Provide accurate and easily navigable

content for your visitors.

Ensuring Your Content is Complete

Are your phone numbers for all departments accurate?

Ensuring Your Content is Complete

Are your hours of operation correct?

Ensuring Your Content is Complete

Is your inventory easy to navigate, and do you have pictures, video,

and detailed information?

Ensuring Your Content is Complete

Do you have a list of services or specials you provide?

Maximize your service opportunities by opting into all relevant campaigns.

Make sure your offline and online promotions are consistent.

Your dealership and your customers are always

changing and evolving, and so should your website.

Maintaining and Reviewing Site Elements

Review and refresh your content weekly to optimize your site's

SEO value.

Who is responsible for updating your site?

Maintaining and Reviewing Site Elements

Monitor your site metrics - traffic, page views, click-through

rates, leads, where visitors come from - to gauge your ROI.

Now that your content is accurate and updated

regularly, build your audience.

Marketing Your Site to Maximize Your Dollar

Ensure that your URL is short and easy to remember.

Marketing Your Site to Maximize Your Dollar

Tip: Save your site as an app on smartphones when customers

come in for sales and service.

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