Contrast-Infinity 2017 copy - Carnegie Mellon University
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■ Ralph Vituccio ■ Entertainment Technology Center Visual Structure
Transcript of Contrast-Infinity 2017 copy - Carnegie Mellon University
■ Ralph Vituccio■ Entertainment Technology Center
Visual Structure
The Principle of Contrast and Affinity
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The Principle of Contrast and Affinity
• The greater the contrast in a visual component, the more the visual intensity or dynamic increases.
• The greater the affinity in a visual component, the more the visual intensity or dynamic decreases.
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StoryVisual Structure
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Screenplay Components
Plot CharacterDialogue
Music Components
Notes Measures
Bars
Visual Components
Dynamic RangeBit DepthResolution
Visual Components
Dynamic RangeBit DepthResolution
Visual Components
ActorsLocations
Production Design
Visual Components
ActorsLocations
Production Design
Space Line Shape
Tone Color Movement Rhythm
Visual Components
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Visual Storytelling
✓Is it obvious to the viewer?
✓Are we aware of it?
E.T.
▪ Is there dialog?
▪ How do we know right away who are the bad guys and who are the good guys?
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Visual Story
• Understanding story structure• Finding a point-of-view
– What the creative director wants you to feel
• Using the basic visual components
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Tone
SiMPLE RULE
CONTRAST = increases visual intensity
AFFINITY = decreases visual intensity
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SiMPLE RULE
CONTRAST = increases visual intensity
AFFINITY = decreases visual intensity
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Affinity of Line
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Contrast of Line
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Contrast of Shape
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Affinity of Shape
contrast of tone
affinity of tone
contrast of tone
Case study in TONE
Films to watch for TONE
• The Conformist• The Exorcist• Chinatown• Blade Runner• Apocalypse Now• Silence of the Lambs• Shawshank Redemption• Se7en
Old Master of TONE
Orson Wells and his cinematographer Greg Toland
New master of TONE
David Fincher
TONE: The Last of Us
In Summary….
Contrast = Greater Visual Intensity Affinity = Lesser Visual Intensity
• It’s really easy to split hairs and get caught up in the abstract details of Visual Components and Contrast and Affinity. The idea is to control these elements in order for your images and STORIES to have greater impact.
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