Contradictions of Big Data
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CONTRADICTIONS OF BIG DATA MARTYN RICHARD JONES CAMBRIANO ENERGIA
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Transcript of Contradictions of Big Data
CONTRADICTIONS OF BIG DATA
MARTYN RICHARD JONES
CAMBRIANO ENERGIA
BIG DATA IS ABOUT…
VOLUME VARIETY VELOCITY
BIG DATA IS ABOUT…
VOLUME
VARIETY
VELOCITY
Massive volumes - so great are they that mainstream relational products and technologies such as Oracle, DB2 and Teradata just can't hack it.
High variety - not only structured data, but also the whole range of digital data.
High velocity - the speed at which data is generated, transmitted and received.
BIG DATA IS ABOUT…
VOLUME In a recent blog piece on IBM's Big Data and Analytics Hub (Big data: Think Smarter, not bigger), Bernard Marr wrote that "the truth is, it isn’t how big your data is, it’s what you do with it that matters!“
Over at Fierce Big Data it was Pam Baker who stated that "the term big data is unfortunate because it's really not about the size of the data". (Big data is not about petabytes, but complex computing).
Elsewhere, SAS echoed similar sentiments on their web site: "The real issue is not that you are acquiring large amounts of data. It's what you do with the data that counts."But, is it?
BIG DATA IS ABOUT…
VARIETYMost businesses will not be basing their business strategies on the analysis of a glut of selfies, juvenile twittering, home videos of cute kittens, or the complete works of William Shakespeare.
Almost all business analysis (whether done by a professional statistician or a data scientist) will continue to be carried out using structured data obtained primarily from internal operational systems and external structured data providers.
But, is it?
BIG DATA IS ABOUT…
VELOCITY
So, if we accept that Big Data isn't really about the massive data volumes or high data variety then that leaves us with velocity. Because if it isn't about record breaking VLDB or significant data variety, then for most commercial businesses requirements the management of data velocity becomes either less of an issue or just no issue at all.
But, is it?
BIG DATA IS ABOUT…
VOLUME
VELOCITY
VARIETY
Big Data is a dopey term, applied ambiguously and misleadingly to a surfeit of tenuously connected vagaries, and its time has come and gone. Let's dump the Big Data moniker, and the 3 Vs along with it, and embrace the fact that data is data, and there will always be more of it.
Simply stated, our principal business interest with 'all data‘ should be in relation to its time and place utility.
CONTRADICTIONS OF BIG DATA
MARTYN RICHARD JONES
CAMBRIANO ENERGIA
CONTRADICTIONS OF BIG DATA
Cambriano Energy
http://www.cambriano.es
Good Strategy Blog
http://www.goodstrat.com
Martyn Jones, Iniciativa Consulting
http://www.martynjones.eu
Also feel free to connect via Twitter, Facebook and the Cambriano Energy website.
