Contract Packaging Association Packard HP Indigo and Inkjet press ... substrates . 50

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Contract Packaging Association Roy Oomen Hewlett Packard HP Indigo and Inkjet press Labels and Packaging


Leveraging the value of digital printing


Who is HP Indigo? What is New in Technology? What are new possibilities for contract packers?

Objectives …. CPA Members…

Why are the possibilities relevant? How can PSP and packer collaboration improve? Why is the digital technology different, or is it?

3

Imaging and Printing Group $29,000,000,000 Division

#1 WW market share in:

Leading imaging and printing intellectual property

portfolio with more than 12,000 patents worldwide

Inkjet Printers

Laser Printers

Printing Supplies

Large Format

Digital Press

Digital Labels

Large Format

Technical Table Top

Addressing Solvent Large

Format Scanners Print

Servers


HP Indigo 3500

HP Indigo 5500

HP Indigo 7000

HP Indigo 3250

HP Indigo 7200 HP Indigo WS6000 HP Indigo ws4500

HP Designjet 110 HP Designjet 110 HP Designjet 110 HP Designjet T610 HP Designjet T1120 HP Designjet 4020/4520 HP Designjet Z2100 HP Designjet Z3200 HP Designjet Z6100 HP Designjet Z6200

HP Designjet 35500 HP Designjet 45500 HP Designjet L65500 HP Scitex FB950 HP Scitex XL1200/XL1500 HP Scitex XP2100/XP2150 HP Scitex XP2700/XP2750

HP Scitex XP5100 HP Scitex XP5300 HP Scitex FB6100/FB6050 HP Scitex TJ8350/TJ8550 HP Scitex FB6700 HP Scitex FB6700

HP Designjet Large Format Printers for technical apps, proofing, graphic design, photography, indoor signage

HP Indigo Presses for brochures, direct mail, photography, publishing, labels, packaging, specialty

HP Specialty Printing Systems thermal inkjet technology for addressing, package coding, CD/DVD

HP Designjet Scitex Ultra Large Format Printers for point-of-sale, banners, billboards, wraps, exhibits, displays, fleet graphics

HP IPG PORTFOLIO – REFRESHED ENTIRE INDIGO PRODUCT LINE IN LAST 12 MONTHS


HP has MANY digital print technologies…

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Digital Print Technologies Dry

Electrophotography

Inkjet Water base – UV - Latex

Liquid Electrophotograph

y

Roll Fed

Sheet Fed

Roll Fed

Sheet Fed

Sheet Fed


The right print technology chosen for the market…

7

Digital Print Technologies Dry

Electrophotography

Inkjet Water base – UV - Latex

Liquid Electrophotograph

y

Market Focused Product

#1

#1

#1


Why HP Indigo

Qualilty and Performance Versatility


HP Indigo Quality

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Stunning Images, Shadows and Vignettes Print the entire tonal range: 0% to 100% NO Dot Gain | NO Minimum Dot | NO Maximum Dot

Premium Density

Smooth Mid Tones

Deep Shadows

Delicate Highlights

Ultra Detail

Vibrant Color


Historic track record


Packaging Innovation HP Indigo Digital Presses: Past, Present & Future

11

28

Series 1 Omnius

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Labels, Prototypes, Sales Samples

<1000

4 Color Speed FPM

EPM FPM

Average Run Length

1300’th L&P Press

Installed WW

50

<500

0

Series 2 HP Indigo WS4000 Digital Press 12.1” x 17.7”

Sachets Conversion of analog labels to digital labels

50

<500

0

HP Indigo WS4050 Digital Press 12.1” x 17.7”

Shrink Sleeves Further conversion of analog to digital Clear & metalized substrates

<700

0

50


Tubes Increased average run length

98

12,0

00 t

o 1

6,00

0


Folding Carton, Flexible Packaging Big Increase in average run length

98 12,0

00 t

o 2

0,00

0


130

Higher productivity Enhanced Productivity Mode, higher opacity white ink, in-line priming option

<850

0

50


Extended content labels Enhanced Productivity Mode, Invisible UV Ink

70

112

~30,

000+

3450

<10,

000

She

ets

Series 4 HP Indigo 20000 Digital Press 29” x 43”

Game Changing Announcements!

146 46

00

HP Indigo 30000 Digital Press 29” x 21” Sheet

28

ws2000

Promotional Products

<1000


L&P Innovation HP Indigo Digital Presses: Past, Present & Future

12

28

Series 1 Omnius

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Labels, Prototypes, Sales Samples

<1000

4 Color Speed FPM

EPM FPM

Average Run Length

1300’th L&P Press

Installed WW

50

<500

0


Sachets Conversion of analog labels to digital labels

50

<500

0


Shrink Sleeves Further conversion of analog to digital Clear & metalized substrates

<700

0

50


Tubes Increased average run length

98

12,0

00 t

o 1

6,00

0


Folding Carton, Flexible Packaging Big Increase in average run length

98 12,0

00 t

o 2

0,00

0


130

Higher productivity Enhanced Productivity Mode, higher opacity white ink, in-line priming option

<850

0

50


Extended content labels Enhanced Productivity Mode, Invisible UV Ink

70

112

~30,

000+

3450

<10,

000

She

ets

Series 4 HP Indigo 20000 Digital Press 29” x 43”

Game Changing Announcements!

146 46

00

HP Indigo 30000 Digital Press 29” x 21” Sheet

28

ws2000

Promotional Products

<1000

Solid track record of increased productivity and innovation

L&P Innovation HP Indigo Digital Presses: Past, Present & Future

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012


Investment

Research & Development

Industry leading commitment ensures our user community has the edge they need to succeed

in the competitive markets they serve.

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Reinvestment of ~50% of profit back into R&D


Research & Development

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Series IV investment

Over $900,000,000 investment went into the development of our latest series of HP Indigo digital presses….

HP Indigo 10000 Digital Press




Timeline

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Pre-

2012 Beta

Demo EMEA Demo APJ Demo NA


The NEW HP Indigo 10000

26 ft 8 m.

15.4 ft 4.7 m.

7.9 ft 2.4 m.

Total weight : 11 ton

Available Early 2013

Top View Back View


Massive technological achievements Laser imaging on a sheet 2.3x times wider Handling a sheet that is 2.5x larger Twice the ink flow to cover 2x the area 9% faster printing process speed Maintaining serviceability and uptime with components that are up to 4x heavier Manufacturing much larger consumables with a tighter tolerance

Redesigned technology for 29’’production

HP Indigo 10000

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HP Indigo


HP Indigo 20000 – flexible packaging & labels HP Indigo 30000 – folding cartons Digital Presses

Available in 2014

Newly Announced on March 13- 2012


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HP Indigo 20000 Digital Press Image Format Throughput

meters/minute Media gamut Material types Colors Application range

736 x1100 29” x 43”

3 colors- 45m/m 4 colors- 34m/m 5 colors- 27m/m

10µ - 250µ

Paper Aluminum

Plastic media Recycle media

7 stations, CMYKOVG, Spot colors, White

Flexible Packaging Labels

Sleeves tubes

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

0

Wide Format 30 inch ( 762 mm) Wide Roll Compatible with standard Finishing equipment and standard production practices. 29 inch (736mm) x 1.1M image area with a repeat length even larger than the average Gravure cylinder images sizes. HP Indigo 20000 format size covers 90% of flexible packaging “Food applications”

Capture 90% of all flexible packaging applications using standard finishing equipment and production practice.

Indigo 20000 0.809 ㎡

HP Indigo 20000 format is Industry main stream

317

308

736

980

450

1,10 0

WS6000 0.311 m2

HP Indigo 30000

0.809 m2

ws4500 0.139 m2

•HP Indigo 20000 image area is 2.6x WS6000 and 5.8x ws4500.

•60-70% of Consumer flexible packaging applications fit into HP Indigo 30" format frame.

•HP Indigo 20000 format size covers 90% of food application


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Switch print sequence easily Switch color sequences from reverse printing to surface printing while maintaining a wide color gamut with gravure matching quality.

Surface print

Reverse print

White on Top

Reversed image

White on the bottom

Flexible packaging application require both surface printing on opaque materials and reverse printing on clear materials HP Indigo Color Switching Technology provides the agility to change color sequences and number of shots on the fly


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Sustainability

Perfect fit into Sustainable Packaging by improving converters’ environmental score card through significant waste reduction No Plates and no Cylinders required for On-demand Printing – maximizing production efficiency and enabling shortened lead time Print on Biodegradable film for green packaging Improve environmental score card by cutting waste from supply chain, eliminating numbers of Roto gravure cylinders ,Flexo plates and barrels of special color ink from storage

• Save up to 12 tons of print film waste per year • Save up to 10K m2 of Flexo plate per year • Save up to 25K Gravure cylinders per year


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Packaging Excellence

HP Indigo 20000 answers all the needs of Flexible Packaging converters and Brand owners with top notch results Full support for Flexible packaging Industry standard finishing processes such as Dry bond lamination, form and seal.

Fully compatible with Solvent, Solvent free, Water base dry bond adhesive and even Extrusion lamination

Compliance with food packaging regulations commonly applicable to flexible packaging converters

FDA , Title 21 of the Code of Federal Regulations for indirect food contact; Swiss Ordinance on Materials and Articles in Contact with Food, RS 817.023.21; EUPIA Guideline on Printing Inks Applied to the Non-Food Contact Surface of Food Packaging Materials and Articles (November 2011); Council of Europe Resolution ResAP (2005/2) for indirect food contact; Nestlé Guidance Note on Packaging Inks, exclusion lists for indirect food contact; German Food Law and Article 3 of the EU framework regulation 1935/2004, for non food contact.


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30 inch wide web is natural fit for FP process

Pouches & bags have printed fronts and backs (gusset parts for stand up pouch)

Over 150mm height pouch

Non standard finishing process

MD

13 inch x 2 rolls, Front and back in separate rolls

30 inch wide x 1 roll, Even 2 up!

MD

Doable but not standard

Narrow Web format requires adjustments for some FP applications 13 inch

30 inch

Standard finishing process

HP Indigo WS6600

HP Indigo 20000


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Extended Packaging Applications

Primary Labels Shrink Sleeves

Laminate Tubes

HP Indigo 20000’s high productivity and versatility support the field proven profitable digital printing business model for additional packaging applications such as Primary Labels, Shrink Sleeves and Laminate Tubes.


High Productivity perfect fit into Sustainable Packaging by improving converters’ environmental score card through significant waste reduction.

Wide Format Capture 90% of all flexible packaging applications using standard finishing equipment and production practice

Wide Media Range Print on media as thin as 10 µ while maintaining absolute color registration for thin heat sensitive material


Packaging Excellence Indigo 20000 answers all the needs of Flexible Packaging converters and Brand owners with top notch results

HP Indigo Quality HP Indigo’s superior liquid ElectroInk technology makes Indigo print interchangeable with gravure quality

Print 33m2/min high quality color using Enhanced Productivity Mode for maximum press uptime and productivity with a powerful DFE (Digital Front End) designed by ESKO

Sustainability

HP Indigo is expanding into the wide web film converting market with the 30 inch wide, roll-to-roll HP Indigo 20000 digital press, designed primarily for flexible packaging and labels.



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Breakthrough digital printing solution for folding cartons

Image Format: 29.1” x 21.1” Number of Colors: 7 Print Speeds: 3,450 Sheets per hour in 4-color mode 4,600 Sheets per hour in

Enhanced Productivity Mode Substrate thickness 8 to 24 point


Massive technological achievements

Redesigned technology for 29’’production

HP Indigo 30000

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HP Indigo WS6600 Comparison

317

308

750

980

450 53

0

WS6000 0.311 m2

ws4500 0.139 m2

HP Indigo 30000


HP Indigo Product Portfolio: The Right Tool for the Job

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HP Indigo 7600 Digital Press NEW HP Indigo 10000 Digital Press NEW HP Indigo 30000 Digital Press

HP Indigo WS4600 Digital Press HP Indigo WS6600 Digital Press NEW HP Indigo 20000 Digital Press HP Indigo 7250 Digital Press


Sheet Solutions

Web Solutions


HP Indigo installations: 5,567 presses | July 2012 | Series II & III only

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EMEA: 2035 (37%)

NA: 1888 (34%)

LA: 413 (7%)

AP: 1007 (18%)

Japan: 123 (2%)

Israel: 101 (2%)

HP Indigo Clients: 3,743 | 1.5 presses per client | July 2012 | Series II & III only

EMEA: 1,452 (1.4)

NA: 1126 (1.7)

LAC – 308/ 1.3

AP: 720 (1.4)

Japan: 65 (1.9)

Israel: 72 (1.4)

Market Served

83%

17% Commercial

L&P


Timeline- Launch in 2014- Series IV

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

2013 Beta

Beta Criteria Discussion Demo NA


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HP Indigo 7600 Digital Press NEW HP Indigo 10000 Digital Press NEW HP Indigo 30000 Digital Press

HP Indigo WS4600 Digital Press HP Indigo WS6600 Digital Press NEW HP Indigo 20000 Digital Press HP Indigo 7250 Digital Press


The Right Tool for the Job: Label & Packaging

Sheet Solutions

Web Solutions


The print market: Yesterday, Today & Tomorrow…


Print Value/Growth by Print Process ($B) 2004 - 2014

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84.6 76.6 61.5

119 117.4 106.1

206.5 193.4

166.5 154.3 152.6 153.7

33.5

84.4

138

0

50

100

150

200

250

2004 2009 2014

Gravure

Flexo

Web Offset

Sheet FedOffset

Digital

+$104.5B or 411.94%

-$23.10B or -27.3%

-$12.9B or 10.84%

-$40.0B or 19.37%

-$0.6B or 0.39%

Source: Pira International - The Future of Global Printing to 2014


What is driving the transformation of conventional to digital printing?


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Best Summary of Packaging Industry trend

“When you look at the complexity of the food business, we as a company need to provide some customized foods to different customers. In terms of batch sizes, they are going down and down. Let’s take soup for example. We have 100 SKUs for soup pouches and within the tomato category alone we have 15 variants. It is becoming very difficult for our flexible packaging vendors to meet the challenges of minimum order quantities. For this reason alone, I would say the future of digital printing is a bright one. Orders are

going from millions to hundreds of thousands and for some promotions

even into the tens of thousands [units]. There is an increase in this short-run business because we need to be able to compete with small private label companies. They come up with a new variant every month and we need to match this pace because our customers have expectations connected to our brands.”

http://www.google.co.il/imgres?imgurl=http://asiabizz.com/wp-content/uploads/2010/09/unilever-alberto-culver.jpg&imgrefurl=http://asiabizz.com/3478/unilever-to-take-over-alberto-culver-for-3-7-billion/&usg=__CKk41sjKrW35MEgg74KxwKvsetI=&h=567&w=512&sz=45&hl=iw&start=2&zoom=1&tbnid=Hl6ouTcm-Uh5iM:&tbnh=134&tbnw=121&ei=MgX_TdnAIorz0gGb0bWwAw&prev=/search?q=unilever&um=1&hl=iw&sa=N&rls=com.microsoft:*:IE-SearchBox&rlz=1I7GGLL_en&tbm=isch&um=1&itbs=1


Consumer Product Companies are leveraging the value of digital printing…

What is driving the transformation of conventional to digital printing?

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Reduce or eliminate inventory Better cash flow, lower “true” cost

Higher quality package decoration Improved quality of brand image

Accelerate speed to market Capture new consumers, improved bottom line

Manufacturing based on consumer demand

Consistent “up-to-date” packaging, total revision control, reduction of obsolete inventory

Connect with consumers via modern go-to-market strategies

Growth of market share, increased brand loyalty

Value Result


A few case studies…


Relevancy

Connecting with consumers through


Personalization & Customization



Regionalization



SKU Proliferation



Speed-to-Market



Video segment Copac (Brewery Case Study)

http://www.youtube.com/watch?v=Bm-wYoHO8DU

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 46

Courtesy Innovative Labeling Solutions Beta Announced HP Indigo 20000 Sept 11, 2012


Consumer Interaction, Innovative Labeling Solutions



Rivertown needed / wanted… Very Specific Steamboat Design Flexibility for Graphic Changes/Adjustments Arrived at Employee and Customer Craft/Design

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Argo Tea

49


Argo Tea needed… Product Launch to Full Production Supply Chain Efficiency Inventory Management Flexibility for Graphic Changes/Adjustments

50


TreeHut

51


Treehut (Beauty Manufacturing) Beauty Manufacturing needed… Supply Chain Efficiency/Inventory Management Enhanced Ability to Deliver Seasonal/Promotional Offerings Optimized Answer for SKU Proliferation Improved Print Quality & Color Management Across Substrates

52


Digitally Produced Delivered Already Today…

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Summary


Leveraging the value of digital printing

Digital printing is growing at a high rate Consumer Product Companies around the globe are leveraging the value of a digital process: • Connecting with consumers at many different levels • Reducing or elimination of inventory • Accelerating speed to market • Manufacturing based on demand for products • Improving the quality of the package decoration • The transformation of analog to digital will continue…

How can we help you?


Thank You [email protected]

Contract Packaging Association Packard HP Indigo and Inkjet press ... substrates . 50

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