Continental TyresMake your business a part of history

Joining the Continental family...will benefit your business.

Founded in Hannover Germany on October 8th

1871, Continental can look back on a long

history of success. We have been around for

140 years so if you have a question, we have the

answer.

The Passenger and Light Truck division of

Continental is committed to providing all

Australian vehicles with premium quality tyres

guaranteeing the necessary road grip and

widest possible margin of safety.

The strength of Continental lies in its German

heritage as a premium tyre manufacturer, and

more recently in our comprehensive divisions.

The combination of these attributes make

Continental a leading technology supplier to the

automotive industry.

No other tyre manufacturer has the benefit of

this level of expertise in-house, which is one of

the many reasons why Continental is the best

choice for all cars.

Continental...the No.1 Tyre in Europe.

1 in every 3 cars produced in Europe are fitted

with Continental tyres, making us the number

one original equipment supplier. However, our

expertise goes well beyond the confines of

Europe, as we continue to be a strongly

recognised OE partner globally.

For Continental, this eminent position

and the trust shown in its tyres by vehicle

manufacturers worldwide, is validation of the

quality of Continental products. If the world’s

top car manufacturers are willing to place their

trust in Continental, so too can you and your

customers!

Development, scale and experience allow us to develop technologies that benefit the community as well as the environment. In all of this, our underlying goal is to make a real difference; creating future value – for our customers, business partners, shareholders, employees and for the society in which we live.

Continental Fast Facts: Continental is the No.1 Tyre in Europe

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You are in business for yourself... not by yourself.

Continental stores may be a fresh concept in

Australia, but it certainly is not an unproven one

globally. There are over 1,400 established

Continental retail outlets, making us a highly

recognised network worldwide.

The reason for such a large number of stores

globally, is that customers find Continental

stores a place where they feel comfortable to

talk to you about not only the right tyre for them,

but also about their mechanical needs.

All Continental partners share the task – and the

rewards of developing our brand and values in

markets around the world, we would like you to

help us do the same here in Australia.

Being part of a Continental store positions you

in your customers mind as a business that is

aligned with a premium brand and reassures

them that they are in safe hands.

It will impress upon them that, like Continental,

you are innovative, open-minded, down-to-

earth and importantly, easy to do business with.

The name Continental lets your customers

know that your business belongs to the best.

Be part of a fresh concept.

Continental Fast Facts: Continental has over 140 years of industry leading experience

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… now that we have become Continental, we wouldn’t go back. Our experience has been extremely positive.

“

”Jim Bagiatis Continental

Continental a global brand... custom made to fit your store.

Continental has made safety, performance and innovation the mantra of our growth. Over the decades we have consistently improved our products to the highest levels of performance and we extend to you our invitation to become part of our continuing success story.

Continental Spain

Continental China

Continental Brazil

Continental Malaysia

The opportunity to trade as a Continental store

not only works for you, but for your customers.

Continental store customers benefit from

professional advice from a globally backed

brand and have the opportunity to get the right

advice from their local Continental specialist.

Continental allows your business to run the way

you want it to, it is after all your business.

A major factor in Continental’s success is that

we take a long term approach to growth,

supporting you along the way and of course

the more you grow with Continental the more

Continental rewards you.

Thanks to decades of technical competence,

our know-how and the dedicated work of all our

partners, Continental stores have become a

world leading network in the tyre retail market.

Continental Fast Facts: Continental has over 1,400 Continental stores globally

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Timeline...becoming a Continental store owner is only a few simple steps away.

Initial meeting and Continental store program overview.

Internal & external modifications.

Site survey and documentation presentation.

Get in touch with your local Continental representative.

Advanced meeting:

- Signing of Agreement.

Congratulations!

Start trading as a Continental store.

Official Launch with supporting promotional material and advertising.

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Australia’s First Continental store.Let us help you do your own thing.

Jim, a former mechanic and Paulene, previously

a medical records administrator, are no strangers

to the tyre industry, having owned and operated

a tyre retail outlet for over five years at the same

premises.

“We are really excited to be a part of the

Continental family,” Paulene said.

“The whole Continental team, right across

Australia has been very welcoming of Jim and

myself and the whole transition has been

extremely straightforward and painless.”

April 2011 marked a momentous occasion for Continental Tyres of Australia, with the opening of the first Continental retail outlet. Located in the Western Australian suburb of Wanneroo, it joins over 1,400 Continental outlets globally and is owned and operated by husband and wife, Jim and Paulene Bagiatis.

Continental’s impressive reputation and its

respected German-engineered product offerings

are what initially attracted Jim and Paulene to the

possibility of becoming a part of Continental

Tyres.

“We really liked the people who approached us

and what they offered, resulting in an overall

better package for us.” Paulene says.

“Continental Tyres has one of the best reputations

in the business and being associated with them

is more than a step in the right direction.

Dealing with the team at Continental Tyres’ at the

Head Office in Bundoora (VIC) as well as their

local regional manager were just some of the

positive aspects of the process for us.

It’s all about customer service and we receive so

much of it from the Continental team.

The ongoing support offered to us and the

response time to any queries is second to none.”

Paulene continues to say, “Our contact with the

call centre when ordering tyres is first-rate – they

are lovely and always happy to help.”

The decision to make the transition to Continental

was admittedly not an easy one for Jim and

Paulene, but as they said they wouldn’t change it.

Jim admits, “To be honest I was initially hesitant,

purely because I don’t like change.

But now that we have become Continental, we

wouldn’t go back. Our experience has been

extremely positive and it’s a fresh start.

With Continental, we feel we are a part of a family,

all striving for the same goal and wanting to help

each other out.”

The opening of Continental retail outlets is part of

Continental’s decision to expand its operations

in Australia, as well as enhancing brand

recognition through a visible presence across

the country.

With Continental, we feel we are a part of a family, all striving for the same goal and wanting to help each other out.

“

”Paulene Bagiatis Continental

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Continental-Caoutchouc- und Gutta-Percha Compagnie is founded in Hannover as a joint stock company. Manufacturing at the main factory in Vahrenwalder Street includes soft rubber products, rubberised fabrics, solid tyres for carriages and bicycles.

The first giant pneumatic tyres are made by Continental and replace the solid tyres used until that time on commercial vehicles.

Patent application filed for tubeless tyres.

Continental expands its position in the tyre industry with the opening of their tyre plant in the Chinese city of Hefei in Anhui province.

Carbon black is used as a reinforcing filter to give the tyre more resistance to wear and ageing, as well as its characteristic colour.

Continental adds M+S tyres for winter driving to its range of conventional tyres.

At the beginning of the year Continental is the first German company to start manufacturing tubeless tyres.

Continental markets a rubber-metal bonding under the registered trade name of Continental Schwingmetall. It is used to isolate vibrations and noise when supporting motors.

Production of steel cable conveyor belt starts.

Continental Tyres Australia opens its first Continental store in Wanneroo, Western Australia.

Introduction of the 1st generation of Silica technology in factories.

Synthetic rubber is introduced into the tyre manufacturing process.

Production of automobile pneumatic tyres without tread pattern starts in Hannover-Vahrenwald.

The rampant horse is adopted as trademark.

The first Daimler-produced car to be called Mercedes achieves a sensational victory on Continental pneumatics in the Nice-Salon-Nice car race.

Continental acquires Siemens VDO Automotive AG and advances to among the top five suppliers in the automotive industry worldwide.

Continental produces riveted anti-skid tyres, a forerunner of steel-studded tyres.

Specimens of synthetic rubber developed at Bayer are successfully vulcanized at Continental and made into the first test tyres.

Mass production of radial tyres begins.

Continental launches the studless ContiContact winter tyre.

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140 years of Continental...a brief history.

2011+We look forward to you making history with us

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Continental Tyres of Australia 2 Scholar Drive, Bundoora, Vic 3083 1800 266 844www.continental-tyres.com.au