AMOUNTS/QUANTITIES

REDESIGN STRUCTURE

SOCIAL

TECHNOLOGICAL

GEOGRAPHIC

DEMOGRAPHIC

ECONOMICAL

POLITICAL

Designing affordances of convenience and money savings for consumers and providers

Design maintains familiarity to enable continued usage, trust and/or loyalty while repositioning

a brand to being more sustainable

STOCKS RELATIVETO FLOW

Designing an accessible system that accommodates exchanges of product/services and facilitates relationships

Designing a system which will passively and/or actively learn more about the user; allows user-generated

system evaluation to adapt content

Designing a comprehendible, often visual, information hierarchy that simplifies complex communication

Utilizing information about key stakeholders and relationships within a system in order

to design previously unforeseen experiences

Designing the system to align with current cultural norms and values through branding and/or services provided.

Designing an open system to empower individuals to be active participants and assume defined or implied roles

Designing a system aligned with user desires/values/needs to ensure motivated continued action that produces a desirable

effect that is mutually beneficial and sustainable

FEEDBACK LOOP/REDUCE DELAYS INFORMATION FLOWS CRITICAL NODES SELF-ORGANIZATION

CHANGING THE RULESOF THE SYSTEM

PARADIGM SHIFT

Changed the physical structure of the

lightbulb to accommodate new

technologies resulting in less energy consumption

Moved from a device that only played music files to one where you

could do a huge number of things such

as surf the web and check email

Changed the physical structure of shower head to conserve more water, a shared resource, resulting

in lower water bills

Energy EfficientLightbulbs

iPod Evolution Low FlowShower Head

Plastic Bottles BioplasticTrash Bags

Hybrid Vehicles Bixi Bike Sharing Programs

Netflix Queue Instant Stream

AirBnB Angie’s List Amazon Suggestion System

Pandora Thumbs Up/Down System

Target Pill Bottles iTunes Coverflow Navigation

Food Pyramid Redesign

Obama Campaign to Youth Voters

Zipcar Nike+ IKEA Nike Shoe Creator Apple ForumBest Buy Computer Recycling Model

Online Banking Card Incentive Program

Staples Ink Cartridge Recycling Program

Brainwash Inconvenient Truth BrightNeighbor

Changed material and structure that resulted in using less plastic and incorporating

biodegradable material to replace parts

of plastic

Switched to 100% biodegradable materials

but maintainedfamiliar form

Allows you to consume less natural resources

(gas) and emit less toxins into the environment

Provided a stylish product with

a convenient and thrifty alternative mode

of transportation service in cities

Provided easy access use to in demand product while also

allowing for personalization, feedback, and convenience

Facilities transactions between potential guests

and hosts that a more personal than booking

a hotel

Allows consumers to rate their service, giving the power of reputation building to the people

Using the shopper's search and buying behavior with the system to make suggestions from

their stock

Easy convenient tool that will remove dislikes songs

from your radio station and find songs similar to

ones you like

Created a clear typographic hierarchy to ensure ease of use and less error in pill taking

Allows for easy visual read of music library

through album covers, mimicking shopping

from a shelf

Contextualizing the food requirements to a familiar

image and situation to make it easier to understand and

implement

Understanding a group of untapped people,

youth voters, and connecting with their spirit and method of

communication

Creating and building a brand around a sense

of community and identity with

terminology like zipster and the use of

conversational and inclusive language

Understanding the social and individual

competitive aspects of running and its

connection to music in order to build a

community and relation to other industries

Allows consumer to customize their

furniture based on their needs and have the

satisfaction of building it themselves

Repositions consumer as designer who is in

control and takes ownership on their shoe, while also

allowing consumers to comment on each other's creations

Consumers use their expertise and loyalty to the brand to help each

other solve software problems and make

suggestions for improvements of the

products

Changing the company's image from provider of products, to a provider

of a service that address a growing concern

Using new service that rewards consumers for their spending

while benefitting the bank with money from overdraft fees due to

spending encouragement from rewards

More sustainable use of water and energy as a side effect of using

additional amenities to make visiting the laudromat more

desirable than doing it at home alone.

Using visualization of data with personal

narrative and pressing information that affects all of us now to inspire

action and change perceptions

TRENDS

$

Builds ongoing relationship with

consumers who are paid to recycle their cartridges, and grows the potential for spending on other

products in the store due to loyalty/trust of a

company with environmental concerns

Facilitates larger community initiatives by

connecting involved stakeholders from

officials to neighbors through social tools that

promote a social, collaborative lifestyle to

the benefit of all

DIYMovement

Affordability

Declineof Dollar

Conservationism

Cycle of Urban Sprawl

Large Aging Population

Redefinition of Social Interaction

Affordability

Declineof Dollar

Corporate Domination

Cycle of Urban Sprawl

Upcoming Digital Natives

DIYMovement

Affordability

Declineof Dollar

Conservationism

Cycle of Urban Sprawl

Large Aging Population

DIYMovement

Affordability

Ethical Shopping

Environmentalism

Expanding Landfills

Large Aging Population

DIYMovement

Sustainability

Ethical Shopping

Environmentalism

Expanding Landfills

Large Aging Population

DIYMovement

Desirability and Responsibility

Ethical Shopping

Environmentalism

Cycle of Urban Sprawl

Large Aging Population

DIYMovement

Accessibility

Crowdsourcing

Demand forIncreased Transparency

DIYMovement

Personalization

Crowdsourcing

Corporate Dominance

DIYMovement

Credibility

Crowdsourcing

Combative Discourse

Redefinition ofSocial Interaction

Accessibility

Decline of Dollar

Conservationism

Transplants

Redefinitionof Community

Accessibility

Budget Cuts

Distrust ofPolitical Authority

Displacement

Redefinitionof Community

Accessibility

Diversified Workforce

Increased Accessto Information

Cycle of Urban Sprawl

Me to We Shift

Sustainability

Demand forIncreased Transparency

Expanding Landfills

Value throughAccumulation

Convenience

Increased Online Shopping

UpcomingDigital Natives

DIYMovement

Desirability and Responsibility

Environmentalism

Cycle of Urban Sprawl

Redefinitionof Community

Accessibility

Widespread Effectof Recession

Distrust ofPolitical Authority

Redefinitionof Ownership

Affordability

Decline of Dollar

Environmentalism

Identity by Interest

Mobility

Globalizationof Markets

Healthcare Debate

Decline inHealth Literacy

Information Overload

Budget Cuts

Healthcare Debate

Large Aging Population

Increased Speed ofInformation Exchange

Increased Online Shopping

UpcomingDigital Natives Transplants

Decline inHealth Literacy

Desirability and Responsibility

Budget cuts

Healthcare Debate

UpcomingDigital Natives

Redefinitionof Success

Accessibility

Increased Access to Information

Cycle of Urban Sprawl

Redefinitionof Ownership

Accessibility

Demand for Increased Transparency

Redefinitionof Community

Accessibility

Increased Entrepreneurship

Environmentalism

Declineof Dollar

Declineof Dollar

Increase in Value of Reputation Capital

Accessibility

Value through Accumulation

Sustainability

Identity by Interest

Desirability and Responsibility

Ethical Shopping Globalizationof Markets

Rx