Contextual Messaging: Beyond the Buzzword - A StrongView and Altimeter Group Webinar
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Contextual Marketing Beyond the Buzzword April 2, 2015 #BeyondtheBuzzword @StrongView @AltimeterGroup
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Transcript of Contextual Messaging: Beyond the Buzzword - A StrongView and Altimeter Group Webinar
Contextual MarketingBeyond the Buzzword
April 2, 2015
#BeyondtheBuzzword@StrongView@AltimeterGroup
Fireside Chat
Speakers
Brian Solis
Principal Analyst
DaveFrankland
Chief Strategy Officer
Jessica Groopman
Senior Researcher
Market Forces
What is Context?
PROPRIETARY AND CONFIDENTIAL | 5
Customer Context Defined
Customer Context
PROPRIETARY AND CONFIDENTIAL | 7
Customer Context
Effective Engagement Starts with Empathy
PROPRIETARY AND CONFIDENTIAL | 9
Context Inaction
PROPRIETARY AND CONFIDENTIAL | 10
Context in Action
PROPRIETARY AND CONFIDENTIAL | 11
Context in Action
PROPRIETARY AND CONFIDENTIAL | 12
Internet of Things
PROPRIETARY AND CONFIDENTIAL | 13
Context in Action
PROPRIETARY AND CONFIDENTIAL | 14
Context in Action
PROPRIETARY AND CONFIDENTIAL | 15
Context in Action
PROPRIETARY AND CONFIDENTIAL | 16
Getting Started
PROPRIETARY AND CONFIDENTIAL | 17
Bringing It All Into Context
PROPRIETARY AND CONFIDENTIAL | 18
IF YOU KNEW X,WHAT WOULD YOU DO DIFFERENTLY?
Contextual Marketing Resources
PROPRIETARY AND CONFIDENTIAL | 19
strongview.com/context April 2015
Questions?
Brian SolisPrincipal AnalystAltimeter
Dave FranklandChief Strategy OfficerStrongView
Jessica GroopmanSenior ResearcherAltimeter
#BeyondtheBuzzword@StrongView@AltimeterGroup
