Contextual Communications: What, Why and How? Bristol JS
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Transcript of Contextual Communications: What, Why and How? Bristol JS
![Page 1: Contextual Communications: What, Why and How? Bristol JS](https://reader031.fdocuments.net/reader031/viewer/2022022806/587201ad1a28ab176b8b5337/html5/thumbnails/1.jpg)
CONTEXTUAL COMMUNICATIONS
BRISTOL JS - SEPTEMBER 2016
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WHAT WE’LL COVER
▸ What is Contextual Communication?
▸ Why it matters?
▸ How can it be achieved?
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WHAT
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Context (n): the situation in which something happens : the group of conditions that exist where and when something happens
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Contextual communication (n): the bidirectional transfer of information between two parties where both parties are aware of the relational, environmental and cultural context of the exchange
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WHAT IS IT?
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AMAZON MAYDAY
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AMAZON MAYDAY
▸ Knows who you are
▸ Knows what you're doing on your Kindle
▸ Can annotate your screen
▸ Can Control your Kindle (?)
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INTERCOM
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INTERCOM
▸ Knows who you are
▸ Has a lot of data about your product usage
▸ Provides "Omni Channel" Communication
▸ In-App Messaging
▸ Push Notifications
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WHY
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EXISTING EXPERIENCES SUCK
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MULTIPLE CHANNELS (OMNI CHANNEL)
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WHY CONTEXTUAL COMMUNICATIONS
▸ Save time
▸ Maintain relevance
▸ Enhance UX
▸ Allow users to communicate in the way that suits them
▸ Take context with you (?)
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“By 2017, 70% of customer communications will be digital, contextualized and consumed on demand via multiple channels, including the web, mobile devices and social media.”
Gartner (2014)
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HOW
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ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
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GETTING ADDITIONAL CONTEXT
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HOW
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ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
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ACCESSING CONTEXT IN APPLICATIONS
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IDENTITY
Auth0
Nexmo Verify
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ACCESSING CONTEXT IN APPLICATIONS
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APP DATA
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ACCESSING CONTEXT IN APPLICATIONS
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CALENDARGoogle Calendar API
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ACCESSING CONTEXT IN APPLICATIONS
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CONTACTSGoogle Contacts API
Social Graph
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ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
LOCATION
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ACCESSING CONTEXT IN APPLICATIONS
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NETWORK
Being worked on: https://developer.mozilla.org/en-US/docs/Web/API/NetworkInformation
What we have right now:
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ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY MICROPHONE
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ACCESSING CONTEXT IN APPLICATIONS
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ACCESSING CONTEXT IN APPLICATIONS
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ORIENTATION
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ACCESSING CONTEXT IN APPLICATIONS
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BATTERY
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ACCESSING CONTEXT IN APPLICATIONS
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SMS
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ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
PHONE
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WHAT ABOUT MULTI CHANNEL / OMNI CHANNEL?
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CONTEXT DOESN’T MOVE ACROSS CHANNELS
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A CONTEXT AWARE API
REDACTED! YOU SHOULD’VE COME TO BRISTOL JS