CONTENTS · SURVEY RESULTS SMART SOLUTIONS FOR MAINTENANCE & RELIABILITY ... 2019 MARKETING GUIDE...
Transcript of CONTENTS · SURVEY RESULTS SMART SOLUTIONS FOR MAINTENANCE & RELIABILITY ... 2019 MARKETING GUIDE...
ARE YOU THE 1 IN 4 WHO THINKS YOUR PLANT IS NOT UP TO CODE?
electrical safetySURVEY RESULTS
www.plantservices.com
S M A R T S O L U T I O N S F O R M A I N T E N A N C E & R E L I A B I L I T Y
Doc Palmer tackles The Most Dangerous Metric / P.21
The link between PID controller data and asset reliability / P.23
Current affairs: What's causing your high motor current? / P.34
Change your perception of who owns reliability / P.42
www.plantservices.com
S M A R T S O L U T I O N S F O R M A I N T E N A N C E & R E L I A B I L I T Y
Ensure that your teams get the support and leadership they need to excel
Is your plant protected against physical threats?
P.33
What to look for when hiring your next
maintenance planner & reliability engineer
P.37
Successful 2018 outreach trip to Washington DC
for SMRPP.39
Spring cleaning for your CMMS data
P.41
How five industry leaders in oil & gas, energy, and more are
mapping out the prescriptive maintenance future
www.plantservices.com
S M A R T S O L U T I O N S F O R M A I N T E N A N C E & R E L I A B I L I T Y
Two Attitude- Changing QuestionsP.9
Even Good Storerooms Deserve PlannersP.17
Your Guide to Fixing Compressed Air LeaksP.32
INTERVIEW: CMRP of the Year - Rising LeaderP.42
www.plantservices.com
2019 | MARKETING GUIDE
Our Mission Statement
Our Market
2019 Content Schedule
Our Audience
Plant Services Audience Reach
Plant Services Magazine
PLANTSERVICES.com
Print Marketing Options
High-Impact Print Advertising
Website Advertising
Website Rates & Specifications
Website Welcome Ads
Plant Services E-News
Custom eNewsletters
Technology Reports
White papers
Special Reports
Webinars
Market Insight Research Program
Advanced Lead Services Program
Contact Information
CONTENTS
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2019 MARKETING GUIDE
PLANT SERVICES MISSION STATEMENT
To deliver leading-edge content
showcasing smart technology
and reliable asset management in
order to promote a culture of safe,
sustainable plant operations.
CHEMICAL PROCESS ING • CONTROL • CONTROL DES IGN • FOOD PROCESS ING • PLANT SERV ICES • PHARMA MANUFACTUR ING • SMART INDUSTRY
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2019 MARKETING GUIDE
Factory automation and new technologies associated with digital manufacturing have rapidly changed the face of American manufacturing. And with these changes so has the traditional role of our audience. Today, maintenance and reliability professionals are highly trained and educated and looked upon as an essential part of the overall operations team. Management teams recognize the enormous investments made in technology and how that technology can be used to ensure a sustainable production process. With the high cost of ‘downtime’, maintenance people are no longer present to simply ‘fix things’. These reliability professionals are responsible for managing a process in which they analyze machine data and implement procedures to address potential problems without affecting overall factory output.
OUR MARKET
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2019 MARKETING GUIDE
PS 2019 CONTENT SCHEDULECover Story Maintenance Reliability Engineering Plant
Management Tech Toolbox Automation Zone
Product Roundup Tech Reports Webinars
January * CybersecurityRemote / Condition Monitoring
Certifications / Training Lubrication Leadership Block Chain Motors & Drives Control Systems &
Networks
February Plant Management PdM: Thermography
Precision Maintenance:
AlignmentCompressed Air Supply Chain /
OEM Mgmt IR / Thermography System Integration Lubrication
March Automation and Reliability
Planning / Scheduling (STO) PdM: Vibration Smart
Infrastructure Robotics Prescriptive Maintenance Security Instrumentation PdM / RxM Electrical Safety
April IIoT / TrendsIIoT / Automation
& MaintenanceIIoT / Vibration
IIoT / Remote Monitoring
IIoT / Supply Chain/Inventory
Management
Women in IIoT Research
IIoT / Smart Security
IIoT Motors & DrivesIIoT: Automation and Maintenance
May Electrical Safety Energy Monitoring Big Data / Cloud Industrial Safety Training Future Leaders Smart Analytics Smart Devices Electrical Systems Materials Handling PdM Programs:
Restarting / Scaling
June Workforce Survey Bearings Instrumentation Motors & Drives 3D Printing
Remote / Condition Monitoring
Materials Handling:
Recycling / Repurposing
Training / Education Motors & Drives Electrical Safety Reader Surey:
Workforce
July * RxM Case StudiesControl Systems: Device/Network
Maintenance
PdM: Compressed Air Bearings Asset Management
SoftwareRobotics:
Warehouse Safety Energy Management
August Pumps & Turbomachinery PdM: Lubrication
Career Development:
Higher Ed.
Robotics & Compressed Air
Smart Manufacturing Lubrication Scalability Instrumentation Control Systems IIoT: Remote
Monitoring
September Compressed Air: Trends
PdM: Ultrasound / Compressed Air
Compressed Air Systems
Compressed Air Optimization
Compressed Air / CMMS-EAM
Compressor Remote
Monitoring
Compressor Controls
Compressed Air Compressed Air Compressed Air
October * PdM Survey Electrical Systems IIoT: Prescriptive Analytics
Instrumentation / Sensors Lean/Six Sigma Vibration IT-OT
Convergence Vibration Reader Survey: PdM
November CMMS/EAM Software Review Big Data / Cloud Thermography Machine Safety Standards
ComplianceField Service Management EAM/CMMS Pumps & Seals
December Robotics PdM: Motors & Drives Instrumentation Compressed Air
Remote / Condition Monitoring
3D Printing Future Trends Asset Management Software
* Readex Readership Survey month January, July and October
Close dates: the 10th of each month prior to publication, materials due by the 20th
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CHEMICAL PROCESS ING • CONTROL • CONTROL DES IGN • FOOD PROCESS ING • PLANT SERV ICES • PHARMA MANUFACTUR ING • SMART INDUSTRY
OUR AUDIENCE
Plant Services, PlantServices.com and daily Enewsletters reach a monthly world wide audience of more than 150,000 professionals responsible for optimizing the productivity, asset utilization and manufacturing reliability of more than 35,000 industrial plants, facilities and utilities in North America, as well as many more across the globe.
Target Audience • Plant Manager • Plant Operations • Department Management • Engineering • Maintenance/ Reliability • Mfg. IT & Data
Generational Makeup • 49% Baby Boomers • 49% Gen X or Millennial
Organizational hiring focus over last 12 months • Reliability Professionals • Automation Professionals • Data Analytics Key Audience - Organizational Initiatives • Safety • Training • Cost Control • Energy Optimization • Process Improvements • PdM programs • Asset Reliability
Most Popular Article Content • Workforce • Asset Reliability • Electrical Systems • Automation & Controls • Operational Excellence • PdM/ Condition Monitoring • Safety
* All Data from annual PS Audience Media Consumption Survey, Annual PS Key Initiatives & Spending Survey, Hubspot Analytics and 2017 Audience Workforce Survey
Additional Responsibilities
Industrialsafety
Processsafety
Security Qualitycontrol
Systemsdesign
Systemsoptimization& migration
Sustainability &environmental
initiatives
0
10
20
30
40
50
60
70
80 70%63.6%
27%
52.4%
42.4%35.5%
45.5%
Job Function
Plant or staff management
Engineering Operations andproduction
Maintenance and Reliability
0
10
20
30
40
50
32.1%
44.2% 42.5%
50.7%
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2019 MARKETING GUIDE
Reach by Platform
Domestic vs. International Reach
Domestic (U.S.) 78,117 International 1,983 Total Reach 80,100
Plant Services Magazine
Plant Services E-News Domestic (U.S.) 15,700International 2,500Other 6,800 Total Reach 25,000
Domestic (U.S.) 22,792 International 16,470 Total Reach 39,262
PlantServices.com(monthly visits)
Visitors by World Region
United States 48.97%Rest of Americas 8.20%Europe, Middle East and Africa 17.76%Asia 22.71%Other 2.36%
0 20,000 40,000 60,000 80,000
Magazine
Website
eNewsletters
Social Media
70,000 monthly recipients
64,422 website visits
58,000 monthly recipients
10,035 monthly consumers
(monthly average)
(unduplicated)
PLANT SERVICES AUDIENCE REACH
Plant Services, PlantServices.com and Enewsletters, as well as our Social Media channels, reach a monthly worldwide audience of more than 150,000 professionals responsible for optimizing the productivity, asset utilization and manufacturing reliability of more than 35,000 industrial plants, facilities and utilities in North America, as well as many more across the globe.
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CHEMICAL PROCESS ING • CONTROL • CONTROL DES IGN • FOOD PROCESS ING • PLANT SERV ICES • PHARMA MANUFACTUR ING • SMART INDUSTRY
Plant Services magazine focuses exclusively on the North American MRO/ end-user market, reaching plant management, engineering, maintenance, reliability and operations professionals across all Process and Durable Goods industries, as well as a strong penetration into power, electric and water utilities across the U.S.
CIRCULATION: PLANT SERVICES MAGAZINE
PLANT SERVICES SUBSCRIBERS BY INDUSTRY AND JOB TITLE
Primary Business Total Engineering Maintenance & Supervisory
General Management Purchasing Other
Food & Kindred Products 14,115 1,085 8,797 3,845 296 92
Tobacco Products 191 20 109 51 8 3
Textile Mill Products 857 158 465 197 29 8
Apparel & other fabricated materials 478 66 240 142 22 8
Lumber & Wood Products 1,262 92 666 444 52 8
Furniture & Fixtures 668 83 339 215 25 6
Paper & Allied Product 1,721 353 1,070 232 55 11
Printing, Publishing & Allied Industries 1,721 128 1,005 508 61 19
Chemical & Allied Products 7,978 2,555 4,328 973 92 30
Pharmaceuticals Preparations 2,764 646 1,548 492 40 38
Petroleum Refining & Related Industries 2,655 925 1,293 393 30 14
Rubber & Miscellaneous Plastic Products 2,683 694 1,381 521 75 12
Leather & Leather Products 72 9 31 25 5 2
Stone, Clay, Glass & Concrete Products 1,308 148 765 356 34 5
Primary Metals Industries 2,887 746 1,402 631 99 9
Fabricated Metal Products 3,976 745 1,913 1,113 186 19
Industrial & Commercial Machinery & Computer Equipment 3,320 900 1,400 922 77 21
Electronic & Electrical Equipment 2,846 857 1,253 659 54 23
Transportation Equipment 2,119 500 1,134 392 68 25
Measuring, Analyzing, & Controlling Instruments 617 164 249 177 19 8
Miscellaneous Manufacturing Industries 6,696 1,097 3,439 1,902 228 30
Utilities/Power Generation 2,736 710 1,637 331 40 18
Wholesale Trade, Durable and Non-Durable Goods 1,201 53 592 472 71 13
Systems Integrators & Engineering/Design Firms 5,113 1,487 2,058 1,428 56 84
Other 185 20 120 37 3 5
Total Subscribers 70,169 14,241 37,234 16,458 1,725 511
Source: Publisher’s Own Data
SPECIFY & PURCHASE
Electrical Equipment 32,967
Electric Motors 27,979
Pumps/Compressors 29,026
Manufacturing Technologies 25,945
Industrial Controls 27,884
Predictive Technologies 20,671
Instrumentation 28,860
Lighting 22,886
Pollution Control 23,396
Pipes/Valves 26,599
Grounds Maintenance 23,302
Industrial Paints & Coatings 23,430
Lubricants 25,482
Tools/Storage 25,591
Safety/Fire Control/Security 31,916
Power Transmission 24,369
Materials Handling 30,121
Source: Publisher’s Own Data
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PLANTSERVICES.com
PlantServices.com is a community website for plant maintenance, engineering, reliability, and operations professionals. Featuring problem-solving advice from leading industry experts, PlantServices.com helps aspiring and veteran plant managers develop their skill sets through how-to articles, editorial columns, technical training courses, career guidance and managerial instruction. The site covers a broad range of topics, because today’s plant manager must stay abreast of the latest technological advances, regulatory updates, industry news and more.
PLANTSERVICES.COM AVERAGE MONTHLY TRAFFIC (2018)
Monthly unique visitors 46,187
Average visits/user sessions 64,422
Page views 108,360
Visits originating from search engines 24,941
International visits 32,873
United KingdomIndiaCanadaAustraliaMalaysia
PhilippinesSouth AfricaGermanySinaporePakistan
Top Traffic Countries Outside of the U.S.
Reach by Platform
Domestic vs. International Reach
Domestic (U.S.) 78,117 International 1,983 Total Reach 80,100
Plant Services Magazine
Plant Services E-News Domestic (U.S.) 15,700International 2,500Other 6,800 Total Reach 25,000
Domestic (U.S.) 22,792 International 16,470 Total Reach 39,262
PlantServices.com(monthly visits)
Visitors by World Region
United States 48.97%Rest of Americas 8.20%Europe, Middle East and Africa 17.76%Asia 22.71%Other 2.36%
0 20,000 40,000 60,000 80,000
Magazine
Website
eNewsletters
Social Media
70,000 monthly recipients
64,422 website visits
58,000 monthly recipients
10,035 monthly consumers
(monthly average)
(unduplicated)
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2019 MARKETING GUIDE
PRINT MARKETING OPTIONS
Print advertising in Plant Services remains unequalled in its ability to cost-effectively deliver marketing messages to a large universe of 75,000 potential customers. Marketing-savvy organizations realize that potential customers are open to marketing messages when reading a magazine.
Readex Ad Readership ResearchTwo times each year (January and October), Readex Research conducts Advertising Effectiveness Surveys across the ads placed in Plant Services. Each advertiser is presented with their own research report and can view how their ad compared to others studied.
Readers report their perception of each item in terms of whether or not it was attention-getting, believable, or informative; and commented on what message or feeling they got from the ad.
Would you like ROI for your print advertising? You will receive quality sales leads and reader insight into your ad and messaging
Sales LeadsQuarterly, Plant Services asks our print audience what product and technology investments they will be making over the next 30- 60 days for 35 product categories. As a print advertiser you will receive these sales leads for your categories. These are full contact leads with phone number and email information.
FOUR-COLOR* PRINT ADVERTISING RATES (GROSS)
1x 6x 12x Ad Live Area* (WxD, inches)
Full page $7,600 $6,530 $5,565 7 x 10
Two-thirds page $6,460 $5,460 $4,730 4-9/16 x 10
One-half page island $4,790 $4,070 $3,505 4-9/16 x 7-1/2
One-half page vertical $4,790 $4,070 $3,505 3-1/4 x 10
One-half page horizontal $4,790 $4,070 $3,505 7 x 4-7/8
One-third page vertical $3,855 $3,320 $2,840 2-3/16 x 10
One-third page square $3,855 $3,320 $2,840 4-9/16 x 4-7/8
One-quarter page $3,425 $2,945 $2,505 3-1/4 x 4-7/8
* Non-bleed space units. 7-7/8” x 10-1/2” trim; 7” x 10” page size.
Full page plate size: 8-1/8” x 10-3/4”; bleed spread for each plate: 8-1/8” x 10-3/4”.
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HIGH-IMPACT PRINT ADVERTISING
When you’ve got an important announcement, you may want to consider adding some additional oomph to your ad messaging by taking advantage of Plant Services’ High-Impact Print Advertising programs.
High-Impact Print Advertising approaches print advertising creatively through a wide range of positions, creative units and printing techniques, including:
• Cover tips• Gate Folds• Front Cover French Gatefolds• Inserts• Polybagging • Belly bands
2019 MARKETING GUIDE
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CHEMICAL PROCESS ING • CONTROL • CONTROL DES IGN • FOOD PROCESS ING • PLANT SERV ICES • PHARMA MANUFACTUR ING • SMART INDUSTRY
WEBSITE ADVERTISINGDiverse Ad Units, Flexible Costs, Superior Performance
Website AdvertisingWebsite advertising is an effective way to accomplish two distinct missions with your target audience: creating brand awareness and developing measurable engagement. Plant Services offers a wide range of online advertising units to meet your goals .
Why Use Website Ads?• Branding and awareness• Flexibility• Engagement
Monthly Reporting Plant Services prides itself on its extensive self-service reporting and analysis tools, which provide you all the key data you need on impressions served over what period and click-through rates on your ad.
To Learn More Contact:Mike Brenner [email protected] 612-306-4854
PLANTSERVICES.COM ADVERTISING RATES
Standard Ad Units (rates per M impressions)
Super Leaderboard 970x90 pixels; 40k file size limit; animation, rich media acceptable $75
Medium Rectangle 300x250 pixels; 40k file size limit; animation, rich media acceptable $75
Half Page 300x600 pixels; 40k file size limit; animation, rich media acceptable $2,900/two weeks
Welcome Ad 640x480 pixels; 40k file size limit; animation, rich media acceptablet $2,900/two weeks
*Putman Rising Star Ad Units (rates per M impressions)
Pushdown970x90 pixels; maximum expanded size 970x415; 60k file size limit; animation, rich media acceptable
$110
Sidekick300x600 pixels; mazimum expanded size 850x600; 60k file size limit; non-animated
$110
Slider970x90 pixels; maximum expanded size 970x550 behind slider bar; 60k file size limit; animation, rich media acceptable
$110
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CHEMICAL PROCESS ING • CONTROL • CONTROL DES IGN • FOOD PROCESS ING • PLANT SERV ICES • PHARMA MANUFACTUR ING • SMART INDUSTRY
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WEBSITE DISPLAY ADVERTISINGStandard Ad Units (rates per thousand impressions)
Medium Rectangle: $75 Super Leaderboard: $75 Half Page: $2,900/two weeks Welcome Ad: $2,900/two weeks
Dimensions (WxH in pixels) 300x250 970x90 300x600 640x480
Maximum Expanded Dimensions Expansion not allowed for these units
Max File Load Size 40 KB 40 KB 40 KB 80 KB
Max Polite File Load Size Not allowed for these units
Max User Initiated File Load Size Not allowed for these units
Max User Initiated Additional Streaming File Size Not allowed for these units
Max Video & Animation Frame Rate 24 fps 24 fps 24 fps 24 fps
Maximum Animation Length 15 fps 15 fps 15 fps 15 fps
Maximum Video Length Video not allowed for these units
Audio Initiation Must be user initiated (on click: mute/un-mute); default state is muted
Hot Spot Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.
Z-Index Range 0-4,999 0-4,999 0-4,999 0-4,999
Formats JPG, GIF, PNG, HTML5 JPG, GIF, PNG, HTML5 JPG, GIF, PNG, HTML5 JPG, GIF, PNG
*Putman Rising Star Ad Units (rates per thousand impressions)
Pushdown: $110 Sidekick: $110 Slider: $110
Initial Dimensions (WxH in pixels) 970x90 (example) 300x600 (example) 970x90 (example)
Maximum Expanded Dimensions 970x415 850x600 970x550 behind slider bar
Max File Load Size 60 KB 60 KB 60 KB
Max Polite File Load Size 110 KB 110 KB 110 KB for user-initiated slider content
Max User Initiated File Load Size 2.2 MB 2.2 MB 2.2 MB afer slider content initiated
Max User Initiated Additional Streaming File Size Unlimited Unlimited Unlimited
Max Video & Animation Frame Rate 24 fps 24 fps 24 fps
Maximum Animation Length 15-sec 15-sec 30-sec
Maximum Video Length Unlimited (user initiated only)
Audio Initiation Must be user initiated (on click: mute/un-mute); default state is muted
Hot Spot Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.
Z-Index Range 0-4,999 5,000-1,999,999 5,000-1,999,999
Formats HTML5 HTML5 HTML5
Click here for guidelines on HTML5 ad development* Additional style guidelines available upon request
2019 MARKETING GUIDE
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COST$2,900 for two week period10,000 Guaranteed Impressions
To Learn More Contact:Mike Brenner [email protected] 612-306-4854
WEBSITE WELCOME ADS Dominant Branding, Superior Performance
A Plantservices.com Welcome Ad is the most dominant ad position offered on our site. This exclusive position appears ‘run of site’ on any page a user enters (whether they first arrive via a bookmark or thru search). The Welcome Ad is a 640 x 480 unit that is featured in the middle of a white screen that covers the entire page for up to eight seconds. Your branding and message are the only thing visible and users can close the ad at any time.
Welcome Ads offer an unrivaled blend of benefits:• It’s the most exclusive branding and awareness opportunity on
Plantservcies.com • Your ad does not compete for any share of voice on the page.• Welcome ads are best performing ad unit
How Does a Welcome Ad Work?• Welcome Ads are served exclusively before any page is loaded for a
visitor. • When a Welcome Ad appears, no other items on the page are visible. • Site visitors are ‘cookied’ when they view a Welcome Ad. we limit how
often they view it in a subsequent period, making sure they won’t find your message too intrusive.
• Your ad appears for eight seconds, then fades to a visitor’s requested page. There are two buttons on the ad that allow visitors to skip to their page at any time.
• Welcome ads are purchased for a flat fee with guaranteed minimum impressions for either a two-week period or a full month.
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PLANT SERVICES ENEWSLETTERS
PLANT SERVICES eNEWSLETTERS ADVERTISING RATES
1X 6X 12X
Smart Minute Daily $2,000 $1,800 $1,600
Off the Clock $2,000 $1,800 $1,600
Product Bulletin $1,600 $1,450 $1,300
Video Showcase $1,600 $1,450 N/A
Plant Services’ enewsletters are strictly content based and designed to deliver daily insights and information for our audience of maintenance and reliability professionals. Each enewsletter contains original articles, current industry news, technical insights and valuable downloads.
Benefits of Advertising in our Enewsletters • Target your message to readers who are responsible for making decisions about your product or services. • Immediate results with click thru’s to your web site or landing page • Detailed tracking reports to help you prove and maximize ROI.
Plant Services’ Daily Smart Minute: Deploys Monday thru Friday, Plant Services Smart Minute is a strictly content based enewsletters where readers will find exclusive content, useful technical guides, case studies, access to Plant Services on-demand webcasts and complimentary white papers. Smart Minute’s open rate averages 18- 25%. (Smart Minute Friday edition includes a banner ad option.)Circulation: 15,000 — See a sample here
Plant Services Off-the-Clock. This content based Saturday enewsletter serves up the lighter side of the best manufacturing news and views from the week. Off- the Clock’s open rate averages well above 20% and over 50% of those opens are on mobile devices.Circulation: 15,000- See a sample here
Product Bulletin: A product-focused newsletter which features large four-color images with editor written descriptions and supported with links. Deploys twice a month.Circulation: 15,000 — See a sample here
Video Showcase: Video Product e-newsletter features large four-color images, editor written descriptions and supported with a single product video link. Includes links to your landing page or registration page. Deploys February, April, June, August, October & December.Circulation: 15,000 — See a sample here
Course Connection: Editorial focus on the latest training resources and methods to increase knowledge transfer in multiple subject areas along with a strong focus on upcoming key training courses in specific areas of interest to our audience. This enewsletter is used to support and promote Training & Career Center sponsors. Deploys once a month.Circulation: 15,000 — See a sample here.
2019 MARKETING GUIDE
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CUSTOM ENEWSLETTERSExclusive Branding and Market Expertise
Build your own exclusive or co-branded Smart Minute Enewsletter that combines our award-winning editorial with your own content to create a marketing opportunity in a format that allows your company to amplify and target your message, highlight your company’s market expertise and feature your solutions to the challenges that our audience faces on a daily basis.
How does this work?• While not required, we recommend a co-branded newsletter that combines your company’s
expertise with our content.• Select a topic and a date that you’d like to send your Smart Minute. • Plant Services editors will work with you to determine the appropriate content from our library, your
own content and/or assets such as video, webinar and case history. • Your content may be your article, white paper, video, webinar, special offer, or simply directs traffic to
a specific landing page on your website • Since Smart Minute is a strictly content based newsletter, we recommend 4 to 5 content offerings. • Since Plant Services supplied content will link to Plantservices.com, we will also supply you with a
medium rectangle ad that will be served on the designated website article page
Rate: $2900.00 net Click here to view a sample of a Custom Smart Minute Enewsletter
To Learn More Contact:Mike Brenner [email protected] 612-306-4854
2019 MARKETING GUIDE
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TECHNOLOGY REPORTSMulti-Sponsor Reports to Generate Leads and Build Thought-Leadership
Plant Services Technology Report SeriesPlant Services Technology Reports bring together all of the latest and best Plant Services content on a specific reliability topics in a unique, downloadable report. Each Technology Report provides its sponsors with a cost-effective opportunity to build category thought leadership among a self-qualified audience of buyers, each of whose contact information will be shared with the Report’s sponsors. The Report consists of approximately 30 pages of content, as well as full page advertisements and article contributions from each of its sponsors.
All sponsor articles must be submitted at least 30 days prior to publishing date. Any content submitted after this timeframe can not be considered due to production limitations. Content must follow editorial guidelines: http://www.putmanmedia.com/wp-content/assets/ps_writers_guidelines.pdf
2019 Ebook Topics & Schedule• March: PdM / RxM• April: Motors & Drives• May: Materials Handling• August: Control Systems• September: Compressed Air
Sponsorship• Technology Reports are limited to five sponsors. • Sponsors receive a full-page ad including live link to a landing page(s) you specify.• We’ll post the Report in a special library page on Plantservices.com • We also promote the library and the report itself to our readers. • Readers have the option to request a specific sponsor to contact them about a specific need.
Ebook Promotion• Email deployment to a targeted database of 20,000 identified buyers and specifiers for each topic • Three deployments in Plant Services Smart Minute daily enews (15,000 circulation) • Posted to at least 10 relevant LinkedIn professional groups with registration page
COST: $2,700 per issue (maximum of five sponsors per eBook)Exclusive sponsorships available for $11,000
Helpful Resources:• Ebook Sample: Link to the Electrical Safety Ebook• Ebook Sample: Link to the Compressed Air Ebook• Registration Page Sample: Link to the Ebook Reg Page• View a sample Technology Report.
To Learn More Contact:Mike Brenner [email protected] 612-306-4854
2019 MARKETING GUIDE
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WHITE PAPERS
Plant Services’ Sponsored White Paper Program is a simple and effective method to help you build awareness for your company’s expertise and develop prospects and generate quality sales leads
• White papers give your company exposure to our readers who are actively searching products, services and vendors.
• They position your company as a market-specific expert and provide an invaluable service to our readers who are searching for solutions to their technology or product challenges.
• Using multiple media platforms, Plant Services will market your company’s white paper to our community of professionals in plant management, engineering, operations, maintenance and reliability.
Our Process• Submit your white paper to be evaluated by a Plant Services editor to ensure the
content meets our standards for topic relevance and non-commerciality. • A Plant Services editor will write the promotional copy
White Paper Promotion All white papers are promoted over a 30- 45 day period of time
• Your white paper is emailed thru Hubspot in one of our twice monthly White Paper Alerts to over 15,000 manufacturing professionals
• Your white paper is featured in a Plant Services Smart Minute Enewsletter. • Your white paper is featured on the PS.com homepage and is uploaded and archived
permanently in our PS.com White Paper Library. • All promotional elements are gated with a custom registration page. • All registrations are sent to you as well as a campaign summary report.
Program Cost: $3,000
Materials NeededYour white paper, your company’s logo, a list of people in your organization who should receive all promotions and the person who should receive your sales leads
Helpful Resources:• White Paper Submission Guidelines• Sample White Paper Alert• Sample Registration Page
To Learn More Contact:Mike Brenner [email protected] 612-306-4854
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SPECIAL REPORTS
• Each Special Report is a custom solution created by Plant Services for your content marketing requirements.
• Special Reports are a highly effective lead generation sales tool that will position your company as a leading solution provider.
• You are the exclusive sponsor and own the rights to the final product, and may use as a promotional piece for your sales team.
• Special Reports can be unique, newly created content written by the Plant Services team on a current maintenance and reliability topic that is relevant to your company’s unique expertise.
• You may choose to include your own content contributions, which may include an article, white papers and video.
Promoting your Special ReportOver a 30-60 day period, our customer service team and brand editors will:
• Email your Special Report via Hubspot to an audience that have been identified as ‘content engaged’ for the report topic and link to a custom landing page
• Promote the Special Report in two Plant Services Smart Minute Enewsletters• Promote to a list of 10 relevant LinkedIn Groups • Each promotion includes registration page and full reporting
Price: $6,500.00 net for a report using archived Plant Services content
$8,000.00 net for a custom report utilizing new content created by a Plant Services editor
$11,000.00 net for a custom solution that includes video interviews and footage with a Plant Services editor shot at your location
Helpful Resources:Sample Special Report: click here.Special Report Registration Page: click here.
To Learn More Contact:Mike Brenner [email protected] 612-306-4854
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WEBINARS
Our annual Plant Maintenance & Reliability Series of live webinars are focused on presenting solutions to identifiable problems, emerging technologies and key topics that are relevant to today’s plant managers and reliability professionals. Each event is moderated by a Plant Services editor who will engage industry and sponsor experts in a live 45 to 60 minute interactive format. If you would like to develop a topic that you don’t see as part of our annual series, or if a scheduled webinar is already sponsored, our editors can add your topic to our series portal and schedule an additional webinar date to our portal.
Webinars are our most effective lead generation product and they typically generate in excess of 500 registrations. They’re excellent at identifying purchasers late in the buying process, as they are nearing a selection decision. Our 2017 survey of Plant Services webinar attendees and registrants show: • 84% say PS webinars better equip them with an upcoming purchase • 55% referred back to the webinar to help with a decision • 62% forwarded a link to the webinar to a team member • 53% prefer on-demand webinars • 73% indicated that work demands often interfere with viewing live
Sponsoring a Plant Services WebinarWe developed a process that make sponsorship as easy as possible from working with our editorial staff on your content presentation to providing excellent customer service in working with our webinar management team. In addition, you can expect: • An opportunity to present alongside our editorial team • Our InExpo platform allows attendees to download additional sponsor assets such as white papers,
videos and product information while viewing your webinar • Live interaction with attendees during the Q & A session • Participation during the attendee polling in the live event • Branding on all pre-event, live and post event marketing • Excellent customer service though our webinar management team who will coordinate all webinar
details and deliverables • Detailed reporting that includes attendee contact information, information about what they downloaded
during the event and a summary of the polling information that was gathered during the broadcast
Please Note: Sponsors/Speakers cannot use VOIP (Voice Over Internet Protocol) phone service to deliver their live day presentations. Landlines and/or Cellphones are required for the quality of band-width connection.
2019 Plant Services Webinars Series• IIoT: Automation and Maintenance• State of the Industry Research: Workforce• State of the Industry Research: Predictive Maintenance• State of the Industry Research: Electrical Safety• Motors and Drives• Compressed Air Systems Optimization• IIoT: Remote Monitoring• PdM: Restarting/Scaling
Click here for complete schedule and dates
COST: $9,500.00 net per webinar
To Learn More Contact:Mike [email protected]
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WEBINARS CONT.
Webinar PromotionAll Plant Services webinars are promoted through a variety of media platforms: • All webinars are posted to our robust Webinar Registration Portal on Plantservices.com (click here to
view). On this platform our editors list dates, keynote speaker bio’s and topic overviews. Visitors can view the portal and pre-register for the webinars of their choice.
• Sponsor information is then loaded onto the registration portal…company logo attached to their webinar as well as their speaker bio and presentation summary.
• The PS Webinar Series is heavily promoted on PS.com and through our daily enewsletters • Approximately 30 days prior to each specific webinar, we deploy a campaign utilizing Hubspot
engagements, email, website advertising, enewsletter promotion and social media • Immediately after each live webinar a ‘view on demand’ link is sent to all webinar registrants. - We continue to promote each webinar thru our website and enewsletters. This insures that sponsors
will continue to receive sales leads long after the live event • All webinars are archived on our webinar portal and remain gated for registration for 12 months
Webinar Deliverables to our Sponsors • Exclusive Pre, live and post event branding • All registrations up to live event • Ability to approve keynote speaker • All post event ‘on-demand’ registrations • Ability to control message • Branding on all post event promotion • Up to 40 minutes of presentation time • Rights to post webinar on your website • Downloadable resource links during event • Monthly Reporting • Q & A participation
Please Note: Sponsors/Speakers cannot use VOIP (Voice Over Internet Protocol) phone service to deliver their live day presentations. Landlines and/or Cellphones are required for the quality of band-width connection.
2019 Plant Services Webinars Series• IIoT: Automation and Maintenance• State of the Industry Research: Workforce• State of the Industry Research: Predictive Maintenance• State of the Industry Research: Electrical Safety• Motors and Drives• Compressed Air Systems Optimization• IIoT: Remote Monitoring• PdM: Restarting/Scaling
Click here for complete schedule and dates
COST: $9,500.00 net per webinar
To Learn More Contact:Mike [email protected]
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2019 MARKETING GUIDE
MARKET INSIGHT RESEARCH PROGRAMOur Market Insight Research offering is a turnkey content development program based on custom research designed to help your company better understand market trends and potentially identify new product opportunities. Plant Services will conduct all research on your company’s behalf. The research data will be utilized to create an in-depth Market Insight Report that will help brand your company as a leading solution provider. We then create a campaign to market the findings, providing your sales team with qualified sales leads.
Execution • Consultation with Chief Editor, Tom Wilk and Publisher, Mike Brenner for your market research needs and requirements and
how we see those needs merge with our audience’s challenges. This will guide us in developing our questionnaire. • Plant Services will field all research, along with handling all costs and fulfillment as well as an agreed upon response incentive. • Plant Services will handle all data analysis and reporting
Content CreationPlant Services editors and Putman’s Creative Services Group will create several unique pieces of marketing content based on the market research findings: • Full research data reporting along with all completed questionnaires • A Market Insight Report that will feature key research data points along with an in-depth analysis article based on the results.
Our PDF format allows you to include and hyperlink to other relevant content on your website such as white papers and video • Our editors will write a website article summarizing your research results. This article will be featured on the Plantservices.com
homepage and will include a link for registration and download of the full Market Insight Report. • A summary Infographic will be created by Putman’s Creative Services department highlighting key research data points and
tied to your company’s expertise and solutions.
PromotionPromoting your company’s expertise through your Market Insight Report is the key element to a successful content marketing campaign. Your report will be promoted through the following channels; • Direct Email: A targeted list of up to 10,000 names • PS Premium Content Alert: Your report will be included in our twice monthly Premium Content Alert Enewsletter.
Click for sample • Two issues of Plant Services Smart Minute daily enewsletter, received by 15,000 readers. Click for sample • Plant Services editors will post your report’s on Plantservices.com homepage with a link to your Market Insight Report for
download - Your report will be posted to 10 relevant LinkedIn professional groups • Your Infographic will run in Plant Services magazine, received by over 75,000 subscribers - All promotion will include a gated landing page for registration and download - Full reporting on all promotion
Market Insight Program Rate:$24,500.00 net
Add On’s:30 Day Nurture PackageThe objective of a 30 Day Nurture Package is to provide you with the opportunity to leverage your content investment for continued prospect identification and nurturing. The 30 Day Nurture Package includes continued PlantServices.com website promotion, a 30-day inbound and outbound marketing program and the opportunity to engage prospects with your content asset for prospect scoring.
Components: • Inbound program marketing including SEO
optimized article on PlantServices.com, social promotion (8xs per month)
• Outbound program marketing including an additional targeted alert (1x) and additional enewsletter placements (2xs)
• Automated engagement email offering advertiser content asset
• Development of all program components • Automated opportunity delivery with full
demographic and content engagement identified
Helpful Resources:• Plant Services Market Report: State of PdM• Plant Services Market Report: Workforce
To Learn More Contact:Mike [email protected]
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2019 MARKETING GUIDE
ADVANCED LEAD SERVICES PROGRAMOur Advanced Lead Services Program is measurable and cost-effective, offering marketers a defined lead nurturing and content strategy with advanced behavioral analysis that will engage our readers on your behalf as they begin their purchase journey. Each customized program will integrate your solution based content into our audience’s purchase cycle discovery and associate your brand with their needs at just the right time.
Our marketing automation based program is an excellent partnering opportunity with your team’s own marketing automation initiatives and will provide you with strategic lead nurturing and scoring with real-time opportunity identification that results in a clear ROI, advanced marketing insights and improved sales efficiency. • Advanced behavioral analysis allows us to identify prospects as soon as they enter the purchase or research
cycle. • Strategic content deployment to prospects at each stage of their journey and associates your brand at the right
time. • Automated marketing workflows that capture, nurture and score prospects into opportunities and delivers them
to your marketing and sales team. • In-depth reporting provides transparency and allows us to analyze and improve campaign results as partners in
real time.
Our ProcessWe offer as 3, 6 or 12 Month Nurture Programs • A prospect’s journey will start with a Plant Service’s produced co-branded Special Report offering on a topic that is
relevant to your company’s product, solution and expertise • Each prospect will then be nurtured with your company’s related content and contacts will be qualified and scored
based on that content interaction. • Throughout the program’s duration, Plant Services will engage in both inbound and outbound strategies to attract
the right prospects to your program.
Components • Campaign consultation to identify program objectives • Plant Services produced, co-branded Special Report on campaign topic • Inbound program marketing that includes SEO optimized article on Plantservices.com and social media promotion • Outbound program marketing that includes targeted alerts and enewsletter placements • Development of all program components including emails, landing pages, workflows • Automated opportunity delivery with full demographic and content engagement identified and scored • Completely managed by Plant Services marketing team with monthly program review • Program adjustments as needed
Pricing:3 months: .........................................$18,500 net6 months: .........................................$25,500 net12 months: .......................................$40,500 net
Helpful Resources:• Powerpoint presentation
To Learn More Contact:Mike [email protected]
Trigger Articles
Eblast
ENews
In-contentCTA
Social
Automated Workflow
Nurturing Paths
Identified Opportunities
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CONTACT INFORMATION
Mike Brenner, Group Publisher
MN, WA, Nothern CA, Key Accounts
Phone: (630) 467-1300, Ext. 487
E-mail: [email protected]
Beth Rolfe, Regional Manager
East Coast and Southern U.S., Southern CA,
Europe
Phone: (630) 467-1300, Ext. 440
Cell: (860) 508-1959
E-mail: [email protected]
Michael Connaughton, Regional Manager
Midwest and Western U.S., Canada
Phone: (513) 543-6432
E-mail: [email protected]
Polly Dickson, Account Manager
Classified and Online Auction Sales
Phone: (630) 467-1300 Ext. 396
Fax: (630) 467-0197
E-mail: [email protected]
Thomas Wilk, Editor In Chief
Phone: 630-467-1300 Ext: 412
E-mail: [email protected]
Christine LaFave Grace, Associate Editor
Phone: 630-467-1300 Ext: 421
E-mail: [email protected]
Alexis Gajewski,
Associate Editor, Digital Media
Phone: 630-467-1300 Ext: 317
E-mail: [email protected]
Rita Fitzgerald,
Production Manager
Phone: (630) 467-1300, Ext. 468
E-mail: [email protected]
Carmela Kappel,
Publishing Services Coordinator
Phone: (630) 467-1300, Ext. 314
E-mail: [email protected]
Putman Media, Inc.
1501 E. Woodfield Road, Suite 400N
Schaumburg, IL 60173
Phone: (630) 467-1300
Fax: (630) 467-0197
Sales
Editorial
Material & Logistics