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Contents• Regional Travel Options• Bicycle Friendly Policies• Potential for Converting Drive Alones• Bicycling + Health and Wellness• What is ZAP Twin Cites• Health and Wellness Applications• Data Collection and Administration• Bicycle Commuting Counts
Downtown Minneapolis
Employment: 139,500
One dot = 25 workers
Commuter Characteristics26% within 5 miles
29% 5-10 miles
23% 10-15 miles
12% 15-20 miles
3% 20-25 miles
7% 25+ miles
Bicycle Friendly Policies
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Programming that Leverages Policies
Potential for Converting Drive AlonesGreatest potential for conversion among alternative modes are carpooling and biking• Of those who currently drive alone, one-fifth indicate that they would be
somewhat likely or very likely to try carpooling (20%) or biking (20%) in the next year.
(240,000 commuters)
15% exclusive - transit (180,000 commuters)
Source: Metro Transit – State of the Commute Survey – 2012
BICYCLING + HEALTH AND WELLNESS
Actively encourages 464 employees to bike to work. Provides a $110 employee credit for bicycling to work.
Followed 115 employees over 3 years.
http://www.bikeleague.org/programs/bicyclefriendlyamerica/bicyclefriendlybusiness/pdfs/quality_bike_products_health_reward_program.pdf
What is ZAP Twin Cities?• First of its kind implementation of RFID
technology to track and reward bicyclists.• Public Private partnership between Dero, U of
M, St Paul Smart Trips and Minneapolis Commuter Connection.
• Funded through one time Congestion Mitigation and Air Quality grant.
• Promotes bicycling into downtown Minneapolis, downtown Saint Paul and the U of M.
GET TAGGED
A tamper-proof RFID tag is installed by program staff on a participants bicycle wheel.
GET ZAPPED
Participants ride past a ZAP reader installed along streets and trails. Riders must pass within 5-15 feet of a reader. Readers will only count one ZAP per day.
38 ZAP readers in Minneapolis, St Paul and the U of M
GET REWARDED
Participants win an automatic prize once they have ZAPPED their ride 10 times. Each month after that participants that ride 8 times are eligible for monthly prize drawings.
MONITOR EMPLOYEE ACTIVITY
HEALTH AND WELLNESS APPLICATIONS
• Provides easy-too-implement, cost-effective health and wellness program.
• Offers built-in participation incentives.• Does not rely on self-reporting—trips are tracked
based on actual usage.• Provides reliable data on trips, emission reductions,
money saved and calories burned. • Encourages improved employee fitness, health,
productivity and savings on transportation costs.
HEALTH AND WELLNESS APPLICATIONS
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Data Collection and Administration
• Education courses will be paired with program to encourage safe and confident cycling.
• Program requires one-on-one interaction to tag bikes and provides opportunities for engagement and encouragement.
• Pre-registration survey and annual program analysis.• Data will be made available to the City, County, State and
Universities.
Bicycle Commuting Counts
U of M – January 2012 Minneapolis – August 2012 St Paul – September 2012
Andrew RankinCommuter ConnectionUS Bank Plaza Skyway
220 S 6th St
612-370-3987 ext. [email protected]