segment.com

Contentful Uses Segment to Optimize

Marketing Performance and Product Design

customer story

Contentful is a new approach to content management systems. Its API-centric content

backend separates content from presentation and delivers structured content via JSON. It is

optimized for developers building their own front-end/client experience.

why segment?

Impressive roster of integration partners that include the products our

team prefers; stellar user experience–each new feature is truly useful

Segment helps us track user activity in our website and application and easily manage where we route that data. With just one API call our data is clean, reliable and available where we need it.”

“

Sascha Konietzke

Co-Founder and CEO

segment.com

Analytics

Email

Advertising

Tag Manager

Error & Performance

Monitorying

integrations

Ruby

Javascript

libraries

45

employees

Berlin, Germany

location

B2B SaaS

industry

Segment makes it easy for our marketing team to try new products. When

they decided to try Facebook advertising they logged in, flipped the switch,

and deployed an advertising pixel deploy–no developer required.”

“

– Claus Hollensteiner

Streamlined analytics implementation and increased reliance on data

to make decisions

Avoided a costly overhaul to the signup experience after viewing

recordings of user sessions

Empowered teams to try new tools without committing new code

the result

Contentful is tracking over 5 million API calls each month using Segment.

Contentful has grown to over 300 paying customers and has been

featured by Gartner as a cool vendor in content management.

Claus Hollensteiner

Product Designer

As a startup with a unique product, it’s imperative for us to understand

and improve the first-time user experience. The tools we’ve integrated

through Segment help us see where dropoffs occur so we can make

improvements.”

“

Difficulty maintaining clean data and making it accessible to the many

developers handling analytics

Developers were struggling to keep analytics aligned with a rapidly

evolving product

Data was fragmented across a variety of different tools

the challenge

Contentful wanted to capture meaningful data across the entire

customer lifecycle, then use that data to measure and iterate on

marketing campaigns, website and signup flow, and the in-app

experience.