Content: The Fuel for Better Content Marketing
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Transcript of Content: The Fuel for Better Content Marketing
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Becoming a Better Content Marketer
Solve the Chaos of Content Creation, Collaboration, and Distribution
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Content Marketing
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Content Clearly Matters
to Content Marketing
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Delivering Content is Hard
Many assets, media, contributors, approvers, marketing channels
+
Change in messaging, products, brand, channels, markets
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Fuel Content Marketing With Content
Create & Approve
Organize & Manage
Deliver & Distribute
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Analysts: Produces Serious Business Results
25% cut in agency costs
75% reduction in time-to-market
20% increase in revenue
Gartner, “Trends in MRM Vendor Selection and Implementation”, Feb 2011
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Great Benefits to You Too
What amazing things could you do with a
1 ½ days back in your week?
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Create & Approve
Top 5 Hazards Clearly More
1. Email and version chaos Assets accessible anywhere, any device
2. Adding content cumbersome Drag-and-drop multiple files, Sync
3. Using content really cumbersome One-click Edit, Sync
4. Comment by email trail Document collaboration
5. Time spent hounding reviewers Automated approval workflow
Create & Approve
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Create & Approve Demonstration
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Organize&Manage
Top 5 Hazards Clearly More 1. Finding, or not finding assets Unlimited folders, search
2. Finding assets for a product Customizable attributes
3. What is img_063312.png? Automated naming
4. Knowing what’s ready to be used Document status attribute
5. Obsolete materials Expiration dates and process
Organize & Manage
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Organize & Manage Demonstration
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Deliver&Distribute
Top 5 Hazards Clearly More
1. Finding, or not finding assets Folders, attribute search, saved search
2. Sales and field marketing doesn’t know about your latest
Automated notifications, Chatter posts, What’s New reporting
3. Getting sales to use latest Sync to laptops, access via salesforce, Mobile
4. Sales and field marketing using obosolete collateral or templates Automatically pull obsolete assets
5. Knowing what’s used, what’s not
Reporting on views, downloads
Deliver & Distribute
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Deliver & Distribute Demonstration
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Getting Started
It’s Easy
Try it for FREE
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@springcm For fun Nightmare on Content Street www.springcm.com/horrors