Content Strategy Post-Penalty
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Content Strategy Post- Penalty Ross Hudgens, Founder, Siege Media @RossHudgens http:// rosshudgens.com
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How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation. Follow me on Twitter: http://www.twitter.com/rosshudgens
Transcript of Content Strategy Post-Penalty
Content Strategy Post-PenaltyRoss Hudgens, Founder, Siege Media
@RossHudgens http://rosshudgens.com
@ROSSHUDGENS
PENGUIN SANK YOUR RANKINGS.
YOU’RE CLEANING UP,BUT HAVE NEVER
BUILT ANORGANIC LINK.
WHAT NOW?
@ROSSHUDGENS
DO THIS, RIGHT?
@ROSSHUDGENS
WRONG
X
@ROSSHUDGENS
FIRST : USE MINIMUM VIABLE PRODUCT PHILOSOPHY
TO DEVELOP SUCCESSFUL CONTENT STRATEGIES
@ROSSHUDGENS
“In product development, the Minimum Viable Product or MVP Strategy is used for fast and quantitative market testing of a product or product feature.”
- en.wikipedia.org/wiki/minimum_viable_product
Minimize costs until Content/Market Fit is obtained
@ROSSHUDGENS
HOW?
@ROSSHUDGENS
TRANSITION PROBLEM 1: Developing good contentto test market fit
Find top-tier freelancers through Twitter listsof other freelancers - http://rossh.gs/design-lists
Locate high quality, underpaid writers on crowd-sourced HQ author sites and hire them
Create “slow build”, labor intensive profiles immediatelyto begin building momentum while establishing fit
Create a bare-bones text blog ASAP using existing premium templates to test content initiatives
@ROSSHUDGENS
TRANSITION PROBLEM 2: Building links beforeestablishing CONTENT/MARKET FIT
@ROSSHUDGENS
LEVERAGE AS MANY “WEBSITE ANONYMOUS” STRATEGIES AS
POSSIBLE
Guest Posts Sponsorships
Business relationships Scholarships
Personal Brand Vertical Directories
@ROSSHUDGENS
HIRE AGENCIES SHORT-TERM WITH ESTABLISHED EFFICIENCIES IN “WEBSITE ANONYMOUS” LINK
BUILDING
@ROSSHUDGENS
TRANSITION QUICKLY AWAY FROM PREVIOUS STRATEGIES
WITHOUT COMPLETELY ABANDONING THEM*
*
@ROSSHUDGENS
TRANSITION PROBLEM 3:
Generating qualified traffic quickly after a penalty
SUPERIOR GUEST POSTING
SECOND TIER LINK BUILDING TO INCREASE TRAFFIC
RECEIVE ORGANIC TRAFFIC THROUGH SECONDARY SITE
RECEIVE REFERRAL TRAFFIC + POWERFUL LINK
PITCH USING SEO EXPERTISE TO GET PLACEMENT
TOPIC GENERATION FOR HIGH VALUE SITE
KEYWORD RESEARCH OF QUALIFIED TERMS
Read More: http://www.rosshudgens.com/second-tier-link-building/
SUPERIOR GUEST POSTING
@ROSSHUDGENS
.. but what if I created a keyword-optimized blog post for “top SEO blogs” on SEOmoz that included a link to my blog?
I’m not listed here..
.. or here ..
BAD GUEST POSTING
ONE TIME TRAFFIC
+LINK DRIVEN
@ROSSHUDGENS
GOOD GUEST POSTING
SUSTAINED TRAFFIC+
LINK DRIVEN+
HIGH CONVERSION RATE
+CREATES SUSTAINED
VALUE FOR WEBMASTER
@ROSSHUDGENS
@ROSSHUDGENS
NOT ACCEPT GUEST POSTS
RANK HIGH FOR QUALIFIED TERM
HAVE BETTER RELEVANCY & SITE AUTHORITY THAN YOU
NOT DIRECTLY OFFER YOUR SERVICE?
IF I RAN A HEALTH BLOG, I’D SURE LIKE
TO BE HERE..
DOES A SITE..
@ROSSHUDGENS
SOLUTION: ORGANIC ADVERTISING
PITCH PAID PLACEMENT OF A NO-FOLLOW LINK/BANNER
GET..
HIGH PLACEMENT
PERMANENT ADS
CONVERTING REFERRAL TRAFFIC
VALUABLE NO-FOLLOW LINKS
@ROSSHUDGENS
ADDITIONAL READING: “TRANSITIONING TO A CONTENT STRATEGY”http://rosshudgens.com/content-strategy-transition/
Ross Hudgens, Founder, Siege MediaSEO Blog: http://rosshudgens.com
Twitter: @RossHudgensE-Mail: [email protected]
