Content Strategy: Pick 'n' Mix [Infographic]
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Content Strategy
Landing Pag�
55% increase in inbound leads when adding 5 landing pages to existing 10
More landing pages + more calls to action = MORE CONVERSION
Your We�ite
S T E P
OneS T E P
Two
Pick ‘n’ mix for a sweet
Check your bag is fit for purpose!
A website health check will show what needs to be fixed to get the most
from your content.
Scoop traffic and direct visitors on your site!
Variety is the spice of every content strategy. Get the mix just right to hit the sweet spot with your audience!
Super sticky content to chew over!
82% of consumers like reading relevant branded content
48% of consumers feel more positive about brands that publish
relevant content
Exciting mintyfresh bursts!
3 in 5 consumers read branded content while
looking at products to buy
Hundreds of flavourcombinations to suit
all tastes!
Refreshing the mindsof your customers
each time!
Irrelevant and repetitive content are top reasons
for unsubscribing
1 in 5 recipients spend at least 1h/week engaging
with marketing emails
57% of companies have acquired a customer
via their blog
Pretty enjoyable!
90% of info transmitted to the brain is visual
High-quality infographics are 30x more likely to be read than text
Publishing infographics leads to an average 12% traffic growth
Enjoy the flavour for longer!
Posts with videos attract 3 times more inbound links than plain text posts
Press Releases
How-to Guides
Can’t find what you are looking for? Just ask me!
Animation
And more!
Companies that blog 15 times or more a month
get 5 times more traffic than non-blogging
companies
90% of UK marketers publish news articles on their sites, making it the
most-used content marketing tactic
S T E P
�ree
*TIP: Best in class content marketers use 14 tactics on average
News Articl� Featur�
NewslettersBlogs
Infographics Video
Thought leadership to stand out from
the crowd!
The proof that you're top banana!
White PapersC�e Studi�
UK internet users spend 45% longer watching online videos now than
in 2012
70% increase in visits to video sites since 2011
http://o�ers.hubspot.com/marketing-benchmarks-from-7000-businesseshttp://contentmarketinginstitute.com/wp-content/uploads/2013/03/UK_Research_CMI_2013_Final-3.pdfhttp://www.the-cma.com/uploads/documents/cma-01.jpghttp://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdfhttp://www.exacttarget.com/resources/SFF8.pdfhttp://emailstatcenter.com/Usage.htmlhttp://www.customermagnetism.com/infographics/what-is-an-infographic/http://www.experian.com/blogs/hitwise-uk/2013/03/26/online-video-exceeds-1-billion-visits-a-month/http://www.mediabistro.com/alltwitter/digital-marketing-2011_b15395http://www.eccolomedia.com/IMAGES/PUBLICATIONS/2012_B2B_Technology_Collateral_Survey_Report.pdfhttp://www.thinkstockphotos.co.uk/
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Engage with a wide variety of people!
185% traffic increase when companies have
1,000+ Likes
4 in 5 social media users want to connect with
brands on Facebook
Facebook P�tsA great way to spread
your message!
1 in 3 marketers have generated leads through Twitter
Companies with 51-100 followers generate
106% more traffic than those with
25 or fewer
Tweets
58% of B2B marketers rank white papers the most effective content
marketing tactic
3 in 4 enterprise tech purchasers find white
papers very influential in decision making
4th most-used content marketing tactic among
UK businesses
B2B marketers rank case studies the most
effective method of marketing with content
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