Content strategy: let industry experts choose what you write about.
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CONTENT STRATEGY Let industry experts CHOOSE WHAT YOU SHOULD WRITE ABOUT
Transcript of Content strategy: let industry experts choose what you write about.
CONTENT STRATEGY
Let industry experts
CHOOSE WHAT
YOU SHOULD WRITE
ABOUT
Content marketing can be easily boosted byusing influencers, or industry experts with
an established audience, to developcontent.
Jay Baer says: "True influence drives action,not just awareness."
Here are 4 reasons why youshould let influencers choose
your content for you
1 - THEY KNOW YOUR AUDIENCE
Everybody knows that great content marketing requiresdeveloping content based on what your audience wants,
rather than what you want to tell them.
Influencers are immersed in theirindustry and have a deep
understanding of their audience'sperspective.
Working with these experts givesyou access to a vast wealth of
knowledge about your audienceand help you develop higher
quality content.
2 - THEY ARE TREND-SAVY
Many of today’s industries are constantly growing andchanging, especially those that rely on technology. Keeping
up with the ebb and flow of industry trends can be adaunting task for those who aren’t in the know.
By involving influencers in yourcontent marketing strategy,
you’ll have a better chance ofstaying up-to-date with current
trends and building a brandidentity associated with the
cutting edge.
3 - THEY CAN TALK THE INDUSTRY TALK
Each industry has its own jargon and style that work bestfor communicating its ideas.
For many companies, figuring out how to speak thelanguage of their audience can involve a lot of trial and
error.
Industry experts are already familiar with what resonatesbest with their audience, giving you a head start when itcomes to making your message click for your readers.
4 - THEY CAN BOOST YOURDISTRIBUTION
Of course they are great information relays!
Influencers can help amplify your socialreach and put your brand in front of moreeyes. Industry influencers often have active
social media followings of their own andwill retweet their contributions to your
brand.
By involving influencers inyour content generation
efforts, you’re gaining accessto a broader audience
SO, FIND INFLUENCERS AND CREATE AMAZINGCONTENT
If you haven't yet tried influencer marketing for yourself, youmay be surprised at how much it can add to your content
strategy.
Influencers can provide highly effective, targeted contentthat will help give your brand the presence it needs to get to
the next level.
Thank you
If you’re planning an influencer marketing campaign, we’d love to help!
UpfluenceRunway SF 1355 marketstreet,San Francisco, CA,94114,USA
www.upfluence.comContact: Kevin [email protected]+33 970 447 443
