Content strategy for the Wellcome Digital Library: a work in progress

Revisiting Library Websites:

Content strategy for the Wellcome Digital Library: a work in progress

Internet Librarian International 2011

Jennifer Phillips-Bacher

Wellcome TrustFocus areas•Supporting outstanding researchers•Accelerating the application of research•Exploring medicine in historical and cultural contexts

Revisiting library websites. Internet Librarian International 2011

Wellcome Digital Library


“Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content.”

Kristina Halvorson, Content Strategy for the Web


The Quad


Audit phase



Content audit

Outcome of content audit

• Action plan to update, recast or omit content

• Proposed reduction in site size by at least 30%

• Ownerless content identified

• Inconsistencies and broken links identified

• Better understanding of how content creation happens in our organisation

• Conversation piece


Analysis phase


Outcome of content analysis


• We can validate our assumptions about good and bad content

• We can align content to audience segments

• We know where our content strays off-message


Strategy phase

Where are we with strategy?


• Changing the way we work

• Getting buy-in from senior management

• Creating style and messaging guidelines

• Planning for the migration to a new CMS

Questions?

Jennifer Phillips-Bacher

Twitter: @MrsAudiac

Recommended resources: http://www.diigo.com/user/jennpb/ili2011


Content strategy for the Wellcome Digital Library: a work in progress

Technology

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